Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 681 The World Needs Chen Mo

September 9th, White Dew, the dew condenses and turns white, the heat dissipates and coolness comes.

The essence of Bailu is to maintain balance in the midst of change, to feel the cold while seeing the clarity; to harvest the present while cultivating the future.

It symbolizes turning points, precipitation and opportunities in the business environment.

After a number of safety-related accidents occurred at the beginning of the year, Didi launched the "Three Safety Axes" on the day of Bailu:
The safety system has been fully upgraded, with seven core functions launched, including intelligent trip monitoring and emergency contacts;
Cancel controversial functions: including ride-sharing tags, gender-targeted matching and other GHG-related services;

Introduce driver welfare policies that are better than Uber’s.

Although market confidence has not yet fully recovered, this combination of measures demonstrates the determination of this once industry leader to innovate itself.

Just as the solar terms change, companies also need to find a new balance in the change.

"After all, a lean camel is bigger than a horse. With Didi's adjustments, the market balance has begun to subtly tilt, and Uber is the first to bear the brunt.

Since it is managed by overseas capital, there will be various problems such as domestic and foreign management teams, authorization, communication, efficiency, etc.

In fact, the products and services are much worse than those of Didi and Taxi.

Unlike those international students, multinational companies came to this land and found that doing business here is not easy.

Especially in the online car-hailing industry, when Didi made market optimization adjustments, the focus of taxi travel that was originally on Didi shifted away, and Uber felt like it was trembling all over.

Recently, a media outlet jokingly commented: "After Tencent, Baidu, and Meituan, Bi'an Technology has successfully trained another local company - Didi."

Of course, this statement is nothing more than a topic of conversation among people after dinner, and no one will take it seriously. After all, it is not easy for such a large company to change its own genes. The greater possibility is that it will just look at the powerful situation on the other side and bow its head to be a human being.

Who knows, when the other side is gone one day, these companies may go back to their old ways.

I hope that more companies like Bi'an will emerge in the Chinese market. Only in this way can China's economy develop sustainably."

Haha~ you’re quite bold.

After reading the latest report from 36Kr, Chen Mo specifically logged into the Tianyancha backend system to check the background of this media.

The media was founded in 2010 and initially focused on reporting on technological innovation and investment trends in Silicon Valley.

In recent years, its reporting focus has shifted to the domestic technology venture capital field. With its professional in-depth reporting and keen industry insights, it has become an important information channel for the venture capital circle.

Chen Mo noticed that 36Kr’s newly launched “In-depth” column had made several very detailed reports on Bian Technology.

After less than a minute of thinking, Chen Mo called Wu Dan and said, "Daniel, please invest in 36Kr~"

As the competition landscape of the online ride-hailing market has settled, the industry has entered a review phase.

As the operator himself, Chen Mo is well aware of the operational data of Dadi Travel.

Previously, he personally experienced the work of an online car-hailing driver for a day. With 10 trips and platform subsidies, his income exceeded yuan.

Platform data shows that the median monthly income of private car drivers in first-tier cities is 19800 yuan, and that of express drivers is 14200 yuan. The average daily working hours are about 10 hours. The income levels in second- and third-tier cities are slightly lower.

Survey data shows that through the operation of a standardized online ride-hailing platform, hardworking drivers are fully capable of supporting a family of three with their own hands.

This conclusion made Chen Mo feel sincerely gratified, as it at least proved that the cause he was promoting was creating real social value.

However, what touched Chen Mo the most was the scene of eating barbecue and drinking beer with the drivers that day.

Weathered faces yet filled with sincere smiles, rough but powerful hands full of hope, these living people are far more moving than cold financial statements.

With material life already fully satisfied, Chen Mo is more troubled by spiritual issues.

When he used the material resources at his disposal to help more people in need, he found that his spiritual world was greatly satisfied.

This pure joy made him relive the simple happiness of his childhood when "giving roses to others and the fragrance lingers on your hands" - it does not seek fame or wealth in return, but it can make people happy.

Perhaps, this is the true meaning of realizing self-worth and creating social significance.

This spiritual resonance reminded Chen Mo of Yu Donglai who opened a store on the other side last year.

Although they had only been together for a few days, they had developed a wonderful resonance on the spiritual level.

The elder brother, who always had a happy face, often talked to him about the communist ideal.

Chen Mo discovered an interesting phenomenon or rule: entrepreneurs like himself who started from scratch and went through hardships are often more willing to give back to society after they succeed;
As far as I can remember, the same situation occurred with food delivery and online ride-hailing services.
As a result, drivers and riders can only endure hardships and work hard.
This obvious gap is the deepest motivation for Chen Mo to resolutely devote himself to the reform of the food delivery and online car-hailing industries.

Because these two industries are directly related to the livelihoods of millions of practitioners.

If the platform is allowed to monopolize and exploit, it will eventually lead to merchants selling inferior products as good ones, service providers will be resentful, and consumer rights will be damaged - only the capital behind the platform will reap the benefits.

And now? After Bi'an intervened in Ele.me and Taxi Travel, it narrowed the gap in the industry through practical support that benefits the people and promoted a positive professional spirit.

Such efforts can not only enable workers to obtain the respect they deserve, but also allow hard work to truly create value rather than become an excuse for exploitation.

Chen Mo hopes that through the radiation influence from the other side, a fairer distribution mechanism can be established so that everyone can live less hard.

In Chen Mo's blueprint, what Bi'an wants to build is not another monopoly empire, but an open and win-win business ecosystem. Even if Meituan and Didi can regain vitality in fair competition, this is exactly the result Chen Mo would like to see.

Because a healthy market does not need a single dominant player, but rather a diverse community of players.

Bi'an is willing to be this "catfish", subverting industry concepts while setting an example and warning effect for other industries.

Tell those so-called "friendly competitors" that the other side is watching you.

If you don’t behave like human beings and don’t treat others as human beings, I will come and beat you to death!

But Chen Mo knew that this road was difficult and would inevitably touch the nerves of the vested interests.

Let’s not talk about far away things, let’s just talk about Xiaomi.

For a product, the industry originally sold it for 5000 yuan, and everyone had been living in peace. You just followed the lead and made money without doing anything. This has been the case since ancient times.

Suddenly Xiaomi entered this industry and also made this product. Although its product strength is not the best in the industry, it is also at the first-tier level. Then it came with 1999.

If it is still there, you have to lower the price as well, so that the profits, R&D, and upgrades can grow endlessly.

If you don't do this, everyone's product strength will be similar, and if you don't die, no one will.

Who wouldn't be angry about this kind of behavior of giving away the hard-earned money to the poor, harming friends and not benefiting oneself?

If Xiaomi dies, you can recover your 10000 yuan and make money without doing anything.

If it were you, what would you do?
This is why Xiaomi gets involved in any industry it doesn’t like, regardless of how the products perform in the end. At least the most important point is that the prices are indeed lowered.

Xiaomi has subverted one industry after another with its "price butcher" attitude.

From mobile phones to home appliances, from power strips to routers, while cost-effectiveness speaks for itself, it also makes it impossible for inflated price bubbles to hide.

This kind of business model of "hurting the enemy by a thousand and hurting yourself by eight hundred" will naturally lead to a frenzied counterattack from the vested interest groups.

This is also the reason why Xiaomi was hated for making mobile phones in the past, and why it is planning to build cars in the future, but the cars haven’t even been released yet, but there is an overwhelming saturation of pessimistic attacks.

If Lei Jun's strategy is to disrupt an industry through products.

Chen Mo’s ambition is even greater - he is committed to changing the operating logic of the entire business ecosystem.

Because of this, the resistance and risks he faces are even greater.

Look, all kinds of evil spirits have popped up recently, and Chen Mo knows very well that they are just clowns on the stage.

Facing this tough battle, Chen Mo is well versed in the art of unity. The formation of the Other Shore Business Alliance, the anonymous power of the Black Rain Group, and the careful management of the people's hearts and minds are all strategic resources he has accumulated for this change.

Because to break the solidified interest structure, not only business wisdom is needed, but also the construction of the broadest value alliance.

In this battle that concerns the future of China's commercial civilization, Chen Mo knows clearly that the real opponent is never a specific enterprise, but the capital logic that alienates people into tools.

This is also the fundamental reason why Bi'an must adhere to the principle of "Technology for Good, People-oriented" - because any great business innovation must ultimately return to the origin of "human value".

Chen Mo recalled that at the end of his conversation with Brother Donglai, they found that whether it was the way to win in the business world or the experience in corporate management, it could all be summed up in the simplest sentence:

Serve the people!
Nowadays, taxi travel accounts for 71% of the online car-hailing market share. If Wang Weijian can't handle this ride-hailing game, he can get out.

After inspecting the taxi travel headquarters, Chen Mo said to Wang Weijian meaningfully: "Profit is our goal, but it is definitely not the top priority at this stage. Ele.me is exploring the way for you. If you are in a hurry to make money this year, I will be the first to punish you!"

"Understood!" Wang Weijian responded solemnly.

On September 9, a Gulfstream G10 suddenly landed at Shanghai Hongqiao Airport.

Chen Mo temporarily decided to conduct a surprise inspection of the Ele.me headquarters. He knew very well that only this kind of unannounced inspection could reveal the truest situation.

After completely occupying 80% of the takeout market share, Ele.me has long ended its wild growth stage of burning money on subsidies and began to turn to refined operations.

The platform scientifically controls the commission ratio within the range of 10%-15%, and provides a support policy of "no commission in the first month, 5% in the next month" for new merchants.

What’s even more innovative is that the platform adopts a tiered commission mechanism. The higher the merchant’s turnover, the higher the commission rate, but the maximum does not exceed 15%.

In terms of merchant display ranking, Ele.me has completely abandoned the practice of bidding ranking and instead uses merchant reputation and service quality as the core ranking basis.

During the inspection, Chen Mo paid special attention to the distribution of interests among all parties: Can merchants obtain reasonable profits? Is the income of riders decent? Is the consumer experience satisfactory? Finally, the platform's revenue situation.

After detailed calculations, Chen Mo found that even under such a restrained commission policy, with Ele.me's current market size, annual revenue could still reach around 300 billion yuan, with a net profit of about 20-30 billion yuan.

As the takeout market matures and continues to develop, this number will continue to grow steadily in the future.

This result made Chen Mo sigh: In a near-monopoly market position, companies like Ele.me that actively make concessions and restrain the desire to make money can still achieve considerable profits.

Those who are in similar situations as Ele.me every year but still keep saying that they are losing money,

Must have been a lie.
(End of this chapter)