Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 680: Combination Punch, Didi Changes Ownership
Someone aimed the spear at the other side, but found that throwing the spear would not alert the enemy, and instead scared a dragon.

Following Chen Mo's deployment, the behemoth on the other side began to wake up, and then let everyone see the horror of this technology giant.

First is the battlefield of public opinion.

The media matrix under Bi'an is in full swing, pointing the finger precisely at the phenomenon of double standards in various real-life scenarios and exposing typical cases one by one.

In the workplace, there are executives who are good at everything except their job.

In marriage, there are those who can control the finances without doing any production and treat their partner as an ATM.

When a series of classic cases highlighting group imbalances appeared as a collection, it immediately caused an uproar on the Internet.

These cases have made the majority of coaches look in the mirror. Many of them have broken down, and more netizens have expressed the complex emotion of "anger at their lack of fighting spirit". This collective resonance has quickly transformed into a powerful wave of public opinion, and many of them are experiencing unprecedented germination and awakening.

It is worth noting that when such groups begin to express their demands in an organized manner, their ability to mobilize public opinion is eye-catching.

To put it simply, when men get serious, women basically have no chance.

For a time, the Internet was filled with the chirping of birds and the fragrance of flowers, and the direction of public opinion reversed in an instant.

This war of public opinion has begun to spread with a complex trend of multi-dimensional game:
Netizens have their own ways of playing the game, and all major social platforms are filled with smoke of war.

KOLs use data as spears and logic as shields to launch professional debates, while their water armies attack everywhere and engage in endless fighting.

You said that all the executives of Bi'an are 1, I said that a certain company's team of 0 is garbage, and the fact that the No. in the market became the No. in one month is the best proof;

You say that the management philosophy of international enterprises is so advanced, I say that Chinese people don’t read foreign classics;

At the same time, the "golden triangle" composed of Xu Chaojun, Zhang Xiaolong and Li Dajin quietly exerted their strength.

WeChat's precise data analysis, top hackers' intelligence support, and the elite legal team's drastic measures have formed a complete offensive and defensive system.

Multiple troll army leaders were targeted with precision. This "surgical" cleanup operation reminded the industry of the terrifying purge a few months ago.

As the investigation deepened, a shocking fact surfaced: the previous public opinion attacks on Bi'an were actually inextricably linked to competitors in the online car-hailing market.

This discovery was like a bucket of cold water, waking up netizens who were trapped in their information cocoons by their emotions - it turned out that this war of public opinion was essentially a competition for commercial interests.

There are online battles and real-life gameplay, and with both approaches working together, the other side shows terrifying combat effectiveness.

Behind this contest of huge disparity in strength is a comprehensive manifestation of the other side's multi-dimensional muscle-flexing war of public opinion, information war, technological war, and relationship war.

In just a few days, certain forces saw the bad situation and stopped their actions, and this fierce storm of public opinion ended with a complete victory for the other side.

What is left to the industry is a deep understanding and awe of its new combat capabilities.

However, it makes the majority of netizens feel that the world is peaceful and the country is prosperous, as if it is just a dream.

In the end, from the end of July to the beginning of September, over a period of more than a month, "taxi travel" rewrote the landscape of China's online car-hailing market with lightning speed and overwhelming force.

Moreover, looking at the current situation, Didi Chuxing, Uber China and Didi Dache have rearranged their positions and there is a trend of stabilization.

This development completely exceeded all previous predictions of technology media and Internet observation agencies.

The latest report from 36Kr has pointedly analyzed the key factors that determine the winner of this online car-hailing war:
“.Looking at the overall situation, the four-step strategy of Operation Didi is closely linked and each move is fatal, while the competitors are making stupid moves and mistakes one after another, losing the good situation.

Inferring the cause from the result, it was a good move for a certain platform to launch a ride-sharing service, but the "social event" launched on Valentine's Day at the beginning of the year has laid hidden dangers.

In addition, the company's disregard for safety issues led to the continuous fermentation of negative public opinion, and the subsequent crisis public relations was a disaster. The company's COO and management team are to blame.

According to people familiar with the matter, the management of this business unit is an all-zero team.

If the rumors are true, the company's current defeat is its own fault.

Imagine if this is allowed to develop, what kind of mental impact will it have on the entire industry? It will probably erode social responsibility.”

As soon as this report was released, it caused an uproar in public opinion and received a lot of likes and support from netizens.

Within two days, the platform involved released an official statement, announcing that it would sue 36Kr for "allowing speculation, spreading rumors, and infringing on the company's reputation rights."

At the same time, Didi’s headquarters is holding an emergency board meeting regarding the company’s power structure.

In just one month, the market share plummeted from 70% to 20%. Such a precipitous decline is rare even in the stock market, and management is clearly to blame.

However, the final accountability result was unexpected: Cheng Wei was secondarily responsible, Huang Jieli, general manager of the ride-sharing business unit, resigned and became the biggest scapegoat, while the real decision maker Liu Qing was only criticized by name, which seemed to mean that he was being let off lightly.

The air in the conference room was almost frozen.

Cheng Wei leaned back in his chair, staring calmly at Lao Ma on the remote conference screen, speaking in a steady voice.
"Boss Ma, I have a way to save the situation. But I have a condition."

"Negotiate terms?" Liu Qing sneered, "Just you?"

Cheng Wei was planning to show his hand, but he didn't even bother to look at her. He said calmly, "You are not qualified to interrupt."

"You——!" Liu Qing raised his eyebrows and was about to explode.
"Xiao Qing." Lao Ma's voice came from the loudspeaker, steady and irresistible, "Listen to him."

Liu Qing gritted his teeth, suppressed his anger, folded his arms, and stared at Cheng Wei coldly.

She wanted to see what kind of waves this marginalized man could make.

Cheng Wei looked around at the board members, and finally his eyes fell on the screen. "Before we talk about solutions, we have to figure out where the problem lies."

He raised his hand to pull up a data report and projected it onto the screen behind him. “In fact, although the report by 36Kr is sharp, it is not wrong - Didi’s collapse is not a market problem, but a strategic problem.”

The board of directors was silent.

In fact, everyone knows the crux of the problem, but no one dares to tear off the fig leaf completely in front of everyone like Cheng Wei did.

Rather than saying it was to the board members, Cheng Wei was actually speaking to the man on the phone.

Cheng Wei said slowly, "In summary, the first step is to cancel all social functions of the GHG plan and return to the essence of travel; the second step is to fully launch safety components and rebuild user trust."

"Oh, security components?" Liu Qing interrupted sarcastically, "The technical team has estimated that it will take at least three to six months to complete development and testing. By then, the market will have been divided up!"

"Oh~ that sounds good, but you can go for safety whenever you want? That will take three to six months, and by then the opportunity will be gone."

"It will be online next week." Cheng Wei said in a flat tone.

Before, they told me it would take three to six months, but now they tell me it will be next week? Are you kidding me?
"What?!" Liu Qing slammed the table and stood up, "Cheng Wei, do you think the board of directors is a joke? The technical department clearly said before--"

"Where's the evidence?" Cheng Wei finally raised his eyes and glanced at her coldly, "My team will be able to deliver it next week."

There was dead silence in the conference room.

Lao Ma's voice slowly rang out: "Even if the security component is launched, can it recover the lost market share?"

"We can't turn the situation around immediately, but at least we can stabilize the basic situation and prevent further collapse." Cheng Wei said straightforwardly.
"Now, Didi's opponent is no longer taxi-hailing, but Uber. What we need to do is to survive first, and then talk about counterattack."

Liu Qing sneered, "After all this talk, it's just a way to survive—"

"If you can do it, then do it?" Cheng Wei suddenly raised his voice, his eyes sharp, "If you can't, then shut up!"

"Why are you yelling so loudly? You are not a gentleman at all."

"Business is like a battlefield. Here, only ability counts, regardless of gender." Cheng Wei did not give in and directly used his trump card.

"I can sign a bet agreement. Within a month, Didi will surpass Uber. Within half a year, the market share will return to 30%. The condition is that I want the decision-making power of all Didi businesses."

"What if I can't do it?" A trace of calculation flashed in Liu Qing's eyes.

"I'm leaving!" Cheng Wei said firmly.

Lao Ma was silent for a few seconds, and finally spoke: "Brother Zhiyuan, what do you think?"

On another screen, Yahoo founder Jerry Yang is not only a director and senior advisor to Didi, but also an informal advisor to Alibaba.

He thought for a moment and said, "Let's vote."

Lao Ma: "Okay, then vote!"

Final result: 4 votes in favor, 1 vote against, and 1 abstention.

Didi has officially changed its owner.

Lao Ma put down his phone and rubbed his eyebrows.

We are not afraid of the second generation of rich people losing their ambition due to playing with things, but we are afraid of them becoming complacent. If they just eat and wait for death and don’t gamble, they will never lose hundreds of millions in their lifetime;
What I fear most are the second generation who, with the halo of famous overseas universities, learned a bunch of half-baked Western theories, and then came back to use multi-billion-dollar enterprises as experimental fields.

To be fair, Liu Qing was already very capable. If he were an ordinary opponent, he would never have been defeated to this extent.

It’s a pity that the person she met this time was Chen Mo, a person even she was afraid of.

It was also his fault for being negligent. Didi's rapid development in the early stage was paralyzing, and Chen Mo's thundering measures were beyond his expectations.

In just one month, the online ride-hailing market has been turned upside down. Even Poland didn't react so quickly.

Looking at the overwhelming public opinion on the Internet, this "Xiao Mo's husband" on the Internet is now more popular than his "Papa Ma", and is even more popular than his old Ma.

However, in the long run, this setback may not be a bad thing.

It is better to suffer a loss early than late. Since Cheng Wei dared to take over this mess, he must have planned it for a long time. This is a good opportunity for Liu Qing to step back and reflect calmly.

This can be considered as an explanation to Old Liu.

Thinking of this, Lao Ma personally called Lao Liu and talked about a lot of things. Finally, he mentioned Liu Qing's matter.
Mutual understanding
(End of this chapter)