Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 622 'The Other Shore' officially sets sail!

After the special program "Economic Half Hour - The Dignity of Labor, the Warmth of Enterprise" was broadcast, it aroused strong repercussions from all walks of life.

The corporate management model presented in the program, like a stone that caused a thousand ripples, has set off a great discussion about labor-management relations in the new era.

On social media, the topic #This is what Chinese companies should look like# quickly topped the Weibo hot search list.

The number of readings exceeded 24 million within 5 hours, and the number of discussions exceeded 300 million.

Netizens left comments such as "The name Bi'an is really good" and "This is the working environment we aspire to be in."
On the Zhihu platform, the question "What do you think of the treatment of employees at Bi'an, Xiaomi, and JD?" sparked heated discussions, with nearly 10,000 comments pouring in within a short period of time.

The most popular answer received 2.3 likes: "We always talk about industrial upgrading, but it turns out that what should be upgraded is not the industry or the employees, but the managers of the enterprise. Allowing workers to live with dignity is the right way for the sustainable development of enterprises."

A user who is certified as a programmer at a large Internet company said with emotion: "The working environment on the other side is the ultimate dream of us 'code farmers'."

However, this discussion also encountered unexpected resistance. According to the workplace social platform "Zhiyan", after the program was broadcast, the HR departments of many Internet companies held emergency meetings overnight.

An employee revealed anonymously that some companies even issued a "gag order", strictly prohibiting internal discussions on topics related to these three companies, and violators will receive "special treatment."

A week later, the Chinese Academy of Social Sciences released the "Report on High-quality Development of Chinese Enterprises (2015)", which pushed this phenomenon to a new level. The report listed Bi'an, Xiaomi and JD.com as "model cases of new business civilization", pointing out that their "people-oriented" management model represents the future development direction.

This evaluation triggered a chain reaction in the academic community.

The Institute of Economics of the Chinese Academy of Social Sciences, in collaboration with top universities such as Tsinghua University and Peking University, quickly incorporated the business models of the three companies into the MBA core case library and held a special seminar on "Innovation of People-oriented Enterprise Management Models."

At the meeting, the famous economist Wu Jinglian made a thought-provoking speech: "We are pleased to see that the successful practices of emerging enterprises represented by Bi'an have completely exposed the capital lie that 'high efficiency must be based on high-pressure management'.

The practices of these three companies have confirmed a simple truth: truly sustainable development is always development that stands with the broad masses of the proletariat and working people. "

In early February, in the conference room on the top floor of the main building at the Bi'an Technology Park.

In the past, the 'Mi'an Dongfeng Jiangpang' alliance was just a WeChat group, and the 'Six Major Sect Leaders' only discussed major issues, shared resources, and helped each other in the group.

After being elected as the nominal chairman, this was the first time that Chen Mo convened all members after taking office as the chairman of the alliance and held the first strategic meeting of the new business alliance.

Participants: Lei Jun from Xiaomi Technology, Liu Qiangdong from JD.com, Wang Wei from SF Express, Wang Tao from DJI Technology, and Yu Donglai from Pangdonglai.

On the first day of the meeting, under the chairmanship of Chen Mo, the actual leaders of the six companies combined the strengths of each company's capabilities and finally finalized the business ecosystem blueprint of "three-year strategy, five scenarios".

「1. Social e-commerce 3.0 (WeChat + TikTok + JD + SF Express + Fengniao Delivery)
Data engine: WeChat’s 5 million user portraits guide JD.com’s precise product selection;

Traffic conversion: JD.com’s transaction data feeds back into Douyin’s “Thousands of Faces for Thousands of People” recommendation algorithm;
Super-fast fulfillment: JD.com’s smart warehouse + SF Express’s air transportation capacity + Hummingbird instant delivery (fastest delivery in 1 hour)
For the first time, the full link of "social-e-commerce-logistics" data was realized;
2. Smart Life Package (Xiaomi + DJI + Bi'an Cloud)
Hardware matrix: Xiaomi IoT devices and DJI drones are deeply connected;

Control center: WeChat applet controls all smart devices with one click;
Cloud storage solution: Bi'an Cloud provides a dedicated encrypted data warehouse

3. Digitalization of offline services (Pangdonglai + WeChat Pay + Fengniao)

Member Pass: Pangdonglai stores are connected to the alliance membership system, and consumption points can be exchanged for Bi'an game points or JD coupons.

Instant delivery: In the next two years, SF Express and Fengniao Delivery will provide one-hour home delivery service for Pangdonglai Fresh Food, and Xiaomi ecological chain companies (such as Ninebot) will provide delivery vehicle support.

4. Industrial computing power sharing platform (Bianyun + JD Warehousing + SF Logistics + DJI)

Logistics Brain: JD.com’s warehouse routing algorithm is connected to the other side’s artificial intelligence, and it is expected that the warehouse sorting efficiency will increase by 35%.
Geographical mapping: DJI’s geographic data is combined with Amap to share data with SF Express’s delivery route planning system, reducing delivery costs in lower-tier markets.

Technological breakthrough: The alliance’s first attempt to achieve real-time updating of electronic maps using drone survey data.

5. Joint Membership System (All)

Smart Life VIP annual membership (priced at 199 yuan/year)
It includes six major benefits: Bi'an game privileges, JD free shipping coupons, Xiaomi/DJI product discounts, Pangdonglai shopping cashback, and SF Express monthly shipping coupons, with a total value of 1999 yuan.

In response to the above strategy, some functions and core businesses of each member company will also undergo corresponding adjustments and changes.

In particular, the logistics system has been deeply integrated.

Dongfeng Logistics (joint venture between JD.com and SF Express)

The JD Logistics system was integrated as a whole, retaining the "JD" brand but operated by the SF Express team;
SF Express’s air, land and sea freight networks are fully open to JD.com’s cross-border business;

Jointly build Asia's largest intelligent warehousing cluster (expected to reduce costs by 30%);
Fengniao Delivery (SF Holding 70% + Fengniao 30%) integrates 30 riders, all of whom wear Xiaomi ecological chain smart equipment (smartphones + bracelets) that are connected to the real-time route planning system of the other side;
SF Express and Fengniao established Fengniao Delivery to solve the last-mile problem.

In the end, the strategic division of labor among the "six major factions" has its own focus and strengths, which are determined as follows:
The other side: Digital hub, providing system middle platform/electronic payment system/user traffic entrance;

Xiaomi: intelligent hardware platform, digital communication equipment, full range of IoT devices, chip supply;
JD.com: supply chain leader, self-operated e-commerce, smart warehousing, and global procurement network;
SF Express: logistics capacity, sea, land and air transportation capacity, cross-border customs clearance, cold chain and deep refrigeration technology;
DJI: intelligent transportation solution provider, logistics drones, warehouse robots, and 3D survey systems;

Pangdonglai: offline sales terminals, retail terminals, member service centers, and forward warehouses;

When Chen Mo wrote a formula on the whiteboard: intelligent system + social fission + hardware reach + logistics fulfillment + offline service = win!
The plan was voted on and passed unanimously!

At the private dinner that night, Chen Mo suddenly suggested while shaking his red wine glass: "'Mi'an Dongfeng Jiangpang' is too difficult to pronounce. How about our alliance name be similar to GAFA (Google-Apple-Facebook-Amazon) and use the pinyin initials 'BXJSFP'?"

Before he finished speaking, he was collectively criticized.

Lei Jun held his forehead and smiled bitterly: "Does this abbreviation sound like 'accidentally gaining weight'?"

Liu Qiangdong added: "If you don't know, you might think it's some new weight loss drug."

As everyone laughed, Yu Donglai recalled the conversation about how his family had gone to Beijing to donate money to the aircraft carrier. Suddenly, an idea flashed in his mind. "Since Bi'an is now a benchmark, why not call it 'Bi'an'?"

This name with profound meaning was immediately recognized by everyone.

The name "Bi'an" not only symbolizes the departure of this commercial aircraft carrier, but also implies the direction that Bi'an is leading.

At a closed-door meeting the next day, the heads of the six companies made a deeper bond:
1. Cross-shareholding plan: forming capital ties through private placement;

2. Action consistency agreement: key technology sharing and market collaboration;

3. Alliance Convention: Establish a joint mutual assistance agreement and dispute resolution mechanism;
After two days of continuous communication and negotiation, the parties sought common ground while reserving differences, and finally, with everyone's concerted efforts, everyone signed the relevant agreement.

At the dinner on the last day, Chen Mo raised his glass and said, "This is a united conference, a victorious conference. The Internet will remember this historic moment in the future, and the future will belong to us!

Gentlemen, drink to victory! "

"Cheers!" Everyone drank the wine in their glasses, and everyone was full of confidence in the future they had planned.

After three rounds of drinks, Lei Jun suddenly put down his chopsticks and said, "Did you notice Tencent's strategic adjustment last month? Pony Ma seems to be moving closer to our model."

Liu Qiangdong smiled and touched Chen Mo's elbow: "Mr. Mo, why don't you just incorporate Penguin as well? In this way, the original BAT will exist in name only, and it will be like using Xiao Ma to fight Lao Ma."

Wang Wei thought about it, nodded, and uttered a word, "Yes!"

"It is difficult to change one's nature. Don't look at what they say, but what they do. My suggestion is to observe them for a while." Yu Donglai expressed his own opinion. He had a great time getting along with everyone in the past two days. They were all passionate people, so he would say whatever he wanted.

Wang Tao ate heartily, not paying attention to what was happening outside, because his mind was still digesting the future scenario that Chen Mo had described to him last night. In addition to aerial photography, drones can also be used in agriculture, construction engineering, industrial manufacturing, and even military industry.
At that time, he felt that his vision had broadened, as if he had opened the door to a new world.
When he came to his senses, he heard Brother Mo say, "Brother Donglai is right. Enterprise transformation is not like treating everyone to a meal. Let's wait and see what happens.

Even though the other party is the head of a company, who knows if he is just bluffing, changing his mind from one day to the next, or deliberately releasing a smokescreen."

Lei Jun shook his head and said, "No way. Who would play house with such a large company? If this happens, the employees in our own company will suffer the most."

Chen Mo laughed, "Don't worry, just observe a little longer. If Penguin really gets the true meaning of the other shore, it will still be in time to contact Brother Xiao Ma."

On February 2015, 2, the beginning of spring, auspicious snow fell from the sky, heralding a good harvest.

On that day, Bi'an, together with the other five companies, jointly announced the "Announcement on the Strategic Cooperation of the "Bi'anhao" Business Alliance."

"To all partners and the public:

In order to further promote industrial innovation and upgrading and build an open and win-win business ecosystem, Bi'an Technology Group, Xiaomi Group, JD.com Group, SF Express, DJI Technology, and Pangdonglai Commercial Group (hereinafter referred to as the "Parties") recently reached an in-depth strategic cooperation and jointly established the "Bi'an Business Alliance."

After full consultation, the parties have reached the following consensus on the long-term cooperation mechanism:
1. Deep synergy at the capital level.
2. Technology and Market Synergy
3. Alliance governance mechanism.
4. Same business philosophy
This cooperation brings together the core advantages of six industry-leading companies and marks an important transformation of China's business ecosystem from competition to collaboration.

In the future, the "Bi'anhao" Alliance will uphold the concepts of openness, innovation, and win-win, and work with partners to jointly explore new paradigms for the development of the digital economy and build a bright future for China's Internet.
Special announcement!

The Preparatory Committee of the Other Shore Business Alliance
June 2015, 2"

This announcement is like a depth bomb, causing strong shocks in the industry, and its influence is spreading from China to the world at an alarming speed.
The aircraft carrier "Bi'an" sets sail against the wind and waves
(End of this chapter)