Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 498 The Other Shore 2013 Annual Report
When Xiaomi X1 was launched, it used the top configuration of the time and lowered the price to 1999 yuan. It was a huge success and shocked the entire mobile phone industry.

Later, with the launch of the 799-yuan Redmi H1, the regular army started making copycat phones, and there was no longer any chance of copycat phones. This directly revolutionized the domestic copycat phones and became one of the few typical cases of good money driving out bad money in the Chinese market.

After Xiaomi achieved great success in its mobile phone business, it began to seek more and continued to test the waters in various fields. As a result, even a small stone thrown could create huge waves.

Disliking the ugly power strips, the company invested 2000 million to make its own power strips, forcing all the executives of Bulls to get up from their beds overnight to attend overtime meetings, and completed the update of its entire product line in a few months. Other brands also began to follow suit, not only lowering the price of power strips, but also making them more novel and diverse, no longer the same old single, ugly power strips.

Nanfu Battery had been claiming for years that one energy ring was better than six, but it was also very expensive. Xiaomi, who was passing by, took a look and came up with a rechargeable rainbow battery, forcing Nanfu to launch the second generation of the energy ring. If it had reacted slower, it would have been killed by Xiaomi.

Even when passing by the stationery store at the school gate, Lei Jun slapped Chen Guang when he saw that he dared to sell so expensively, and then he made the Xiaomi Super Writing Gel Pen, which is equivalent to 4 pens and only sells for 9.9 yuan. What's outrageous is that the 9 yuan is not the price of one pen, but for 9 pens. He almost gave Chen Guang away.
From small items like power strips, memory cards, and mobile power supplies to large items like purifiers, fans, and televisions.

Wherever it goes, it wins with price and cost-effectiveness. The leaders in some industries are led by the nose by Xiaomi. This is why Xiaomi is called the "industry troublemaker" by many friendly competitors.

This is the rule summarized by many netizens. Xiaomi’s growth history is the history of rectification of all walks of life!
The main reason was that Xiaomi was making products for the first time and had no experience in cheating or cutting corners. It just made products honestly and benefited the people. As a result, it almost killed the first and second place winners.

Lei Jun was also confused. I just used a little force, why do you look like you are about to die?
After the bustle of tonight's Economic Figures Awards Ceremony, Chen Mo and Lei Jun returned in the same car.

In the car, the two men had serious expressions, because they all knew that air conditioners were different, and Gree was even more different. It was a traditional home appliance giant that had been deeply involved in the air-conditioning industry for decades.

"Didn't you see how Old Ma and Sister Dong were smiling like roses? They were really going too far."

"Uh-huh"

"I think even if the other party is Gree, Xiaomi still needs to make air conditioners and lower the price. What do you think?"

"it is good!"

"You can still sit still. I'm so pissed!"

Lei Jun looked at Chen Mo's indignation, smiled and patted him on the back to comfort him, "How come you are even more angry than me? It's as if you were the one who got angry on stage just now."

"It's because you have a good temper that I have a lot of complaints that I can't express, and I feel uncomfortable holding it back!
If I were on the stage and saw this, I would kill those two who were in cahoots with each other.

What about the fact that factories all over the world are closing down? Is Xiaomi doomed? You should have returned them at that time. Without factories, not only Xiaomi, but also Gree and Taobao will be on the verge of death. "

"I guess the higher-ups saw that you're aggressive and reckless, and they're afraid you'd start a fight on stage, so they didn't give you the award."

Chen Mo snatched the trophy that Lei Jun had just received and was not even warm in his hands. "This thing is not even made of gold. I am afraid that it will fade after a while. But seriously, I think it is a bit boring to compare sales over five years. Don't you think it is interesting that Xiaomi is making air conditioners to grab Gree's market share?"

"It's not that easy to grab. They have accumulated technology for more than ten years and have the hard power to be the best in the industry."

"What's the point of PKing with a bunch of idiots? We are fighting against the elite, so we can follow the Pareto Principle. 80% of the technical problems of air conditioners are easy to solve. The difficulty lies in the fact that the improvement of technology and the investment of funds for the remaining 20% ​​are increasing exponentially, so we should solve these 80% of the problems first.

Gree air conditioners are now priced at RMB 3,000 to 5,000. Our product strength is not as strong as others, so we will sell more than RMB 1,000 at a low profit margin and high volume, and still focus on cost performance. We will first occupy the low-end and mid-end air conditioner market, use the market to buy time, and then continuously improve our product strength. "

"Well, it's possible!"

"That's totally feasible. The core demand of ordinary people for air conditioners is warmth in winter and coolness in summer. As for enjoying higher-end functions and spending twice as much? That's something only rich people can do. We can provide products to ordinary people and let rich companies like Gree make money from rich people. We don't interfere with each other.

But when that time comes, what do you think Sister Dong will most likely do?" Chen Mo asked.
Lei Jun thought about it and thought of a possibility. He couldn't help laughing. "Based on my understanding of her, and her strong character, I think she will make a mobile phone to counterattack Xiaomi, right?"

"As expected, I know Dong Feijun~ But is a mobile phone so easy to make?"

Lei Jun shook his head, thinking back on the journey which had been one step at a time and full of obstacles. Even with Chen Mo's support, he still felt a lingering fear.

"That's right, let's let her taste the price of throwing herself at someone else in front of you!"

Lei Jun laughed when he heard this. "What are you talking about? Why do you say something so different?"

"Okay, I'm here now. I'll come to your place tomorrow to have a good chat about our air conditioning business."

After that, Chen Mo got out of the car and prepared to go out.
"Hey~ come back!"

"Huh?" Chen Mo was confused.

"You can leave, but please keep the trophy~" Lei Jun was speechless.

"Tsk~ Rare!" Chen Mo threw the trophy into the car, almost killing Jun'er.
In fact, according to Bi'an's current scale and influence, combined with this year's economic figure selection criteria, he has a greater chance of winning than Lei Jun.

But perhaps it is true as Lei Jun said, some of his own style has encountered some resistance, so he was not included in the economic figure this time, but was given to Lei Jun instead of others, which can be regarded as a symbolic compensation.

The targeting of some people on the stage and public opinion has become very obvious.

The more this happened, the more Chen Mo felt that he was doing something meaningful.

So keep fighting!

By December, the Chinese New Year is not far away. For some companies, the closer it gets to the Chinese New Year, the less busy they become and there is nothing to do.

Some companies become busier as the year draws to a close, busy with summarizing, rushing work, and making New Year plans.

For some enterprises and institutions, it is the time of annual spree spending. After all, this year's budget has not been spent, and next year's budget will be cut. In order to spend more money next year, they can only do their best to spend the money on hand this year.

While migrant workers work hard for a year and hope that their bosses with conscience will settle their hard-earned money before the New Year, some are worried about how to spend their money honestly.
Fortunately, there are no such messy things on the other side. After all, the financial supervision within the group is notoriously strict, with not only internal audits but also external third-party supervision.

This kind of financial corruption is a red line for the group. Once caught, it is not just a matter of dismissal. There are precedents of people going to jail for the rest of the year.

No one wants to take risks when they can't enjoy a good life. The risk of taking risks is too high.

Now, in addition to the established business, all departments in Bi'an have begun to prepare for the year-end performance review and promotion selection related work, and are very busy.

In the second half of the month, Chen Mo and Lei Jun spent several days working together to develop a plan for Xiaomi's air conditioner market entry.

In the end, the two of them decided on a policy that Xiaomi would be responsible for Gree, and Bi'an would be responsible for Taobao.

At the time, Lei Jun was puzzled, “How can you beat Taobao when there is no e-commerce business on the other side?”

Chen Mo smiled mysteriously, "Who said that you can't kill people without e-commerce?"

The 4G environment is mature. Douyin will be launched early next year and develop for half a year. By then, live streaming with goods will be launched, which will be enough to give Jack Ma a hard time.

Of course, these are still uncertain things, so there is no need for Chen Mo to reveal them in advance.

Near the end of the month, Zhang Xiaolong came to me and said, "Boss, we haven't even started recruiting investors for this year's Five Blessings Collection, but many companies have already come here. The investment promotion meeting will be held in two days. Do you want to participate?"

"I took you guys on a tour last year, this year you guys can play on your own and I'll see the results!" "Okay!"

Zhang Xiaolong had just left when Xu Peixin arrived. "We have several plans for this year's annual meeting. Please review them."

Yes, if Xu Peixin hadn’t reminded him, Chen Mo would have almost forgotten about the annual meeting.

I remember that we went to Maldives in the first year of the establishment of Bi'an, and last year we were in the industrial park. Where should we go for this year's annual meeting?
"Okay, I'll take a look first. You go ahead and do your work. I'll call you when I have an idea!"

"Ok!"

Chen Mo looked at the contents of the annual meeting plan and gave two options: Sanya in China and Dubai abroad. The latter was the second most voted option last year.

In fact, the procedures of the annual meeting are basically the same, with speeches, eating and drinking, watching shows, and then playing locally for three days before returning home.

In terms of budget, the size of the Bi'an Group is about 1 people now. The overall budget in Sanya is 3 to 3 million, with an average of 1 to 5 per person. The budget in Dubai will be several times more expensive, reaching 10 to billion.

As for the safety issue when traveling abroad, Chen Mo is not too worried. After all, the size of Bi'an has reached a certain scale now. It is not a gym. People may be kidnapped when going out for team building.

Even if Chen Mo traveled between Thailand and Myanmar in person, the local government was afraid that something might happen to him, so they had to send troops to protect him.

If there really were employees of the Other Side who were abducted, Chen Mo wouldn't mind spending a few hundred million to gather a United Nations international mercenary force to go in and out of the industrial park.

Of course, these are just his fantasies when he is relaxing at work.

After reading the plan, it will be 14 after the Chinese New Year. If domestic housing prices follow the original timeline, there will be about 5 years left, so it is still a stage where everyone should buy as much as possible.

Chen Mo did not forget the promise he made to these employees.

He recalled some scenes of celebrating the New Year in an orphanage when he was a child, which he could learn a thing or two from.

With the money for the annual meeting, it would be better to distribute it to everyone instead of inviting guests.

Therefore, after communicating with Xu Peixin, he planned to hold this year's annual meeting in the company as usual, but the theme of this annual meeting was only one, which was "money".

To this end, Chen Mo gave Xu Peixin detailed instructions and made some arrangements, asking him to prepare according to his ideas.

However, to be on the safe side, Chen Mo still posted a voting post on the intranet.

“Do people like going out, or do they prefer money?”

Since you can only choose between playing and making money, the result is overwhelming and there is no suspense after a short while.

Even with the high benefits and treatment of Bi'an employees, the majority still choose money, which shows that most employees have not yet reached the stage of financial freedom.

Now Chen Mo has an idea. You like money, right? Then give me money!

However, how much will be distributed depends on the overall revenue of the Bi'an Group this year.

During the New Year's Day of 2014, Chen Mo took all the senior executives of the group and branches to Beijing for team building as usual.

Unlike last year, this year's team has expanded a bit, with many new faces, such as Liang Ruobo next to Zhang Yiming, the other two next to Liu Wei from Mihoyo, and Yang Qi next to Feng Ji.
Chen Mo waved his hand and booked a holiday villa for three days for the group's year-end performance review.

The first day was a report on core business, while some senior executives of subsidiaries were responsible for sightseeing in the villa.

At the beginning, Zhou Shouzi, the group's god of wealth, reported on the group's overall financial situation.
“The good news is that the group’s revenue this year has increased by more than 50% compared to last year.

The bad news is that the revenue target of 100 billion yuan set at the beginning of the year was not achieved.

This year, the revenue of the Bi'an Group was 648 billion yuan, with games, WeChat and cloud computing taking the top three positions. In particular, the launch of new games in the past three months has shown a significant growth trend, with the three new games bringing in nearly billion yuan in revenue. Such a terrifying performance is something I have never seen before.

According to this trend forecast, the group's revenue will see a surge when the 4G network matures next year.

In terms of expenditure, labor costs accounted for the largest share, reaching 150 billion, followed by hardware investment, technology research and development investment, and overseas expansion expenditure.

There is another area that I would like to talk about separately. This year, Bian Venture Capital has invested a total of 60 billion yuan, investing in nearly a thousand companies of all sizes, covering many fields such as the Internet, people's livelihood, retail, and technology. I will not go into details here.

But even so, the group's net profit is still as high as 30%, reaching a huge 180 billion.

How to spend this money requires the boss's foresight."

Chen Mo nodded. "Don't worry. Although we didn't achieve the challenging goal at the beginning of the year, I still applaud everyone's performance this year. Well done!"

After saying that, Chen Mo applauded. Seeing the boss applauding, everyone followed suit and warm applause broke out in the venue.

“Everyone has worked hard this year, otherwise we wouldn’t have achieved such great results. But I don’t think I will set a goal this year. I will just make good products and services and benefit the people. As for how much money we can make, let our consumers decide.

Now let’s talk about our respective plans.”

Afterwards, each department reported on its own business situation. While aligning granularity, each department also discussed and determined the plan for the coming year.

After a day of summarizing, Chen Mo made a summary.

“For other businesses, we all work together and there are no major problems.

However, WeChat will continue to refine its content, focusing on WeChat Pay, creating Zero-Balance Wallet, expanding offline payment scenarios, and reaching out to people's lives, such as in terms of daily bill payments.

Now that we have a state-owned capital background, the subsequent connection between WeChat-related functions and the municipal government will provide a very convenient foundation.

The purpose of our WeChat Pay is to eliminate the traditional habit of people carrying wallets, so that people can travel around the world with only a mobile phone. We will start with the retail industry and start with Pang Donglai.

In addition, WeChat Pay has expanded overseas. Zhang Xiaolong and Li Jianchao started this year. You two should also work hard to promote it!"

"understand!"

“There is also the big entertainment ecosystem mentioned by Chen Tong, saying that our other side is missing a key link. I think this point is very well raised.

Movies, TV shows, anime, novels...we have them all.

How can we miss music?"

(End of this chapter)