Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 497 This time, I’ll help you get revenge!

In 2013, the number of monthly active users of League of Legends alone exceeded 3200 million worldwide, with the Chinese region accounting for more than 30%, which shows how popular the domestic MOBA market is.

After Tencent launched League of Legends, NetEase launched Westward Journey: Brawl, and veteran brands such as Qifan’s Three Kingdoms all tried to get a piece of the pie, but they were all defeated.

Even DOTA2, which has a pure bloodline inherited from DOTA, can only maintain its status quo due to the relatively high operating threshold of the game, even though its agent is the powerful Perfect World.

Many game manufacturers envy Tencent for always being able to bet on good projects, just as they envy Bi'an for always being able to develop hit mobile games.

Now the question arises: how can MOBA games break the monopoly of Tencent?

They wanted to see how the other side would respond.

Now Bi'an has come with its games and landed directly on the mobile terminal.

After the launch of "Glory of China", it quickly topped the charts of major app stores with its exquisite graphics, smooth operating experience, rich heroic characters and excellent control.

League of Legends is extremely popular in China, and the MOBA game market has long been mature. Such players are already familiar with how to play this type of game, so the transition from League of Legends to Honor of Kings is seamless, with no obstacles at all.

It even makes these players feel superior, like they may be mediocre in the old server, but this time on the new server, they will be able to invincibly defeat everyone with their own skills and take back everything that belongs to them.

Due to the portability of mobile devices and the support of 4G network speed, "Call friends, take out your mobile phone to play a game anytime, anywhere!" has become the absolute advantage of China Honor.

Unlike League of Legends, which has location limitations, you must have a computer, either at home or in an Internet cafe.

Moreover, a game can last more than half an hour.

After experiencing China's Glory, many players feel like they can't go back.
A game lasts 15 to 20 minutes. The characters are all well-known historical celebrities. The operation is simple and smooth. Various combos can also increase the upper limit of operation. In addition, you can log in with WeChat and turn on the location to play games with girls.
With the hard work of various game media that have been prepared by the other side,
"Glory of China has set three records in three days, becoming the king of Chinese Moba mobile games today, without a doubt."

“As a diamond player of League of Legends, I have been playing this game since the beta stage of Glory of China.

When I entered the game for the first time, I was deeply impressed by the simple and clear operation interface and exquisite graphics. I soon became familiar with the rules of the game and the skills of various heroes.

The most unforgettable experience was in a ranked match, where I used Zhuge Liang to lead my teammates who never gave up to successfully turn the tables. That sense of accomplishment is something that no other game can give me."

"Backed by the huge user pool of WeChat, any game Bi'an makes will be a hit, but Bi'an has never been perfunctory to its players. The sincerity shown by Bi'an can be seen from the three recent games, which makes the saying "Products produced by Bi'an must be high-quality" continue to gain more value.

Take Glory of China for example. Even though the game’s map design, hero skills, and combat mechanisms have been carefully polished to ensure the high quality of the game, these are just a small part of it.

We can see more that Bi'an uses games to connect social networks, drives community interaction through social networks, and then uses interaction to get more people to play games.

It has to be said that WeChat + Ghome game platform + games have become the trident of Bi'an in the game business. This is the moat that distinguishes Bi'an from other game manufacturers.

Even though Tencent is the most similar to Bi'an, we have to admit that there is still a certain gap in the entire ecosystem."

"Glory of China is not only an entertainment product, but also an important medium for spreading Chinese traditional culture. Many heroes and skin designs in the game incorporate traditional cultural elements, including the historical background, which is in line with historical facts and very sophisticated.

We learned from the game production team behind China Honor that this is thanks to the fact that they hired a number of professors and historians from well-known university history departments as consultants to provide them with protection.

After the launch of China Honor, the popularity index has been rising. As long as you pay attention to the news in the gaming circle, you can basically hear people discussing it.

In the streets, alleys, parks and shopping malls, you can often see people playing with their mobile phones.

"Welcome to the battlefield of glory, all troops attack~"

"TripleKill"

The appearance of these voices often makes some passers-by smile knowingly.

Shanghai Stock Exchange, a salon.

Some people in the gaming industry were chatting.

“As early as two months ago when Legend of China was launched in public beta, I predicted that card competition awards would become popular in the domestic mobile game market in the future.

As a result, within a month after the China Showdown public beta, a concept called Auto Chess suddenly appeared. I said that Auto Chess would also be popular in the domestic mobile game market in the future.
Now that China's Glory has come, I just realized that it's not the damn game that's popular, but whatever comes out of the other side is popular~~~"

"It's conceivable that some of our peers are dazzled even if they want to copy. The January 1 hit is so damn fierce."

"This time it has nothing to do with Chen Mo. Looking at the online news and his Weibo, he's all over the place, investing in this and collaborating with that, and he doesn't care about the game at all."

"If Chen Mo has to do it himself now, then those executives and employees on the other side should really commit suicide to apologize."

"But I have to say that these three mobile games from Beyond are too overbearing. They simply leave no room for us game developers to survive."

"I'm really looking forward to it. Isn't Bi'an known for its good welfare? Isn't Chen Mo a voice for workers? I want to see how much year-end bonus Bi'an can give to its employees after making so much money~"

"Don't mention it. Whether our company will give us a year-end bonus this year is another matter."

At the same time, the China Trilogy also began its journey overseas.

This month, the Southeast Asia China Showdown began its public beta test, and the novel gameplay mode of Auto Chess has received enthusiastic feedback from the local market.

The public betas of Legend of China and Legend of Warcraft were also launched simultaneously in Europe and the United States, and Blizzard was the one that suffered the most.

When Codick saw the Warcraft Legend scene, his eyes went dark and he almost fell down.

If Hearthstone wasn't still in final testing, I would have thought that there was a traitor inside who leaked the source code.

His first reaction was to sue the game company for infringement, but then he saw that the other party was Bi'an. If he remembered correctly, Bi'an should have the copyright of the World of Warcraft game.

Then someone found the original authorization contract, which was signed two years ago. It was for 2 million US dollars for 5 years.
In other words, since it will not expire until 2016, one million a year now seems like a bargain.

Why was he so blinded by greed at that time and thought he was getting an advantage?

Kotick immediately ordered that Hearthstone must be launched in public beta before the end of the month, at all costs!
China Glory was launched in public beta on the 1st, and Chen Mo returned to Beijing on the 7th.

After a month-long journey, Chen Mo was really exhausted, but he also gained a lot from this trip. At least he got to know all the companies below, and got to know the approximate scale of his own company and the general situation of these companies, so he had a clear idea of ​​it.

At least there is no polarization situation where the headquarters is a paradise and the subsidiaries are a hell.

This is also related to what Chen Mo and Zhou Shouzi often emphasize, that is, in addition to looking at market potential, it is also necessary to see whether the management team is compatible with the genes of the other side. Otherwise, even if it is a powerful company, it will be a farewell.

In the headquarters office, Chen Mo looked at the data reports of the recent games.

In October, Legend of China was launched, with monthly revenue exceeding 10 billion.

In November, China Showdown was launched, with monthly revenue of 11 billion.

This month, Honor of Kings brought in 7 million yuan in just 5 days, although other games were slightly affected and their revenue declined.

But judging from the data report, the overall trend is a sharp rise. You know, this is just a game business. Last month there was Double Eleven, and in a few days there will be Double Twelve. Our own cloud computing products can still make a profit.

However, the specific figures can only be released after the performance reports of various departments are submitted at the end of the month.

But judging from the overall situation, this year will still be a year of steady growth.

The reason why Chen Mo insisted on returning to Beijing before the 7th was because this year's Oscars of the economic world: China's Economic Person of the Year Awards Ceremony was about to begin.

In fact, as early as August, a grand launching ceremony for the 8 China Economic Person of the Year selection was held in Shanghai.

At the launching ceremony, many important guests from China's economic community gathered to celebrate the event.

Relevant leaders from CCTV, Shanghai Municipal Government leaders, and previous winners of the Economic Figures Award attended the ceremony.

The selection theme was determined as: Products with Internet thinking and the wisdom and actions of transformation and upgrading.

The selection criteria are: innovation, responsibility, Internet thinking, influence, driving force, and contribution.

As expected, he and Lei Jun, as the Internet twins and emerging figures of the previous session, were both nominated.

Just like that, on the same day of Double 12, when the e-commerce war struck again, the 14th China Economic Person of the Year Awards Ceremony was grandly held in Beijing.

This time, Chen Mo was familiar with the place and greeted the familiar bigwigs, expanding his social circle at the same time.

When the party started, he sat at a round table with Lei Jun waiting for the prize announcement.

Perhaps it was because Chen Mo's speech last year was too "shocking", so this year the Newcomer Award was cancelled and a Lifetime Achievement Award was added.

The award was won by Li Yining, economist and honorary dean of the Guanghua School of Management at Beijing University.

Then the list of the top ten economic figures of the year was announced.

General Manager of Communications Group, Chairman of Aviation Industry Corporation of China, etc.
Soon there were only two spots left to be announced.

When Wanda's Wang and Alibaba's Ma became the award presenters and the final two winners were about to be announced.

Chen Mo felt that the guests around him were shocked, and their eyes kept glancing towards him.
Wang and Ma first explained last year's billion-dollar gamble on the stage, with the intention of letting bygones be bygones.

Then Lao Ma said, "Let's stop chatting. We are not the protagonists today. Let's not keep everyone waiting."

As he said this, he opened the envelope and after seeing the contents,

“I announce that the winner of the 14th China Economic Person of the Year is”

Old Ma looked at a person in the audience who was too young and looked out of place, smiled, and then moved his gaze to the right.
"Congratulations, Lei Jun, Chairman and CEO of Xiaomi!"

Lao Wang's voice followed closely, "Congratulations to Dong Mingzhu, Chairman of Gree Group and Chairman and President of Gree Electric Appliances!"

Amidst the applause, the two award winners stood up and went on stage. Unlike Sister Dong who appeared in a heroic manner, no one knew that before Lei Jun stood up, he patted Chen Mo's thigh under the table to comfort him.

After going on stage, Lao Wang took the trophy from the etiquette lady, shook hands with the two winners respectively, and presented the trophy to Lei Jun.

However, Ma only shook hands with Ms. Dong and gave her the award, and had no intention of shaking hands with Lei Jun.

Then take a group photo.

At this time, the CCTV host jumped out and said, "Mr. Ma, Mr. Wang, please stay. You two may also join the discussion. Can you comment on the business models of Gree and Xiaomi in one word? Let's start with Gree."

At this time, Lao Ma quickly extended his hand to show humility. Lao Wang thought for a moment and said, "Entity!"

"Entity means real industry. What about Xiaomi? Let Mr. Ma decide this time."

The corners of Lao Ma's mouth curved slightly, as if he was smiling, "Marketing!"

The host asked, "Mr. Ma's evaluation, do you agree with it, Mr. Lei?"

Lei Jun picked up the microphone and responded in a neither soft nor hard way, "If coming from the masses and going to the masses is marketing, then I still agree with it!"

Host: "Indeed, we found many differences between the two companies. Let's take a look at the big screen.
Number of factories: Gree has 9 and Xiaomi has 0;

Number of specialty stores: Gree has more than 3, Xiaomi has more than 500;

In terms of revenue: Gree is over 1000 billion, Xiaomi is 686 billion."

After the comparison, the host began to stir up trouble, "Mr. Ma, what do you think after watching it?"

Old Ma rolled his eyes and asked, "How many years has Gree been around?"

Sister Dong answered very firmly, "23 years of history!"

"What about Xiaomi? If I remember correctly, 3 years. So, my feeling is that if Xiaomi can still get this picture 23 years later, it would be amazing!"

The host immediately followed up, "Lei Jun, do you have anything to say after listening?"

Lei Jun waved his hand and said, "I have nothing to say."

The host then asked Lei Jun and Ms. Dong to talk about their respective business models, and asked the two award presenters to choose to support one of them.

Lao Ma came first. According to common sense, Alibaba belongs to the Internet company and also the digital economy. However, he went against his norm and firmly chose Gree, while Lao Wang did a favor and chose to support Xiaomi after hugging Lei Jun.

Next, Sister Dong staged a famous scene and made a shocking bet with Xiaomi, betting on the two companies' revenue in the next five years.

Lei Jun originally thought it was just a joke and he would just bet one dollar, but Ms. Dong ended up asking for 10 billion.

The whole audience exclaimed and applauded continuously.

Sister Dong even said, "Lei Jun just said that they don't have a factory, so they can choose the best factory to cooperate with. If Gree wants to go online, we can directly find Lao Ma and use his Taobao, so that the world will belong to Gree."

After saying that, she symbolically hugged Lao Ma next to her with one hand, and the two of them smiled triumphantly at Lei Jun, confident and arrogant!

Lei Jun's smile was a little awkward
The people on the stage were laughing, and the people in the audience were laughing too.

Whether or not he wins the award, this cassock is not very important to Chen Mo.

This time he finally found something meaningful.

That is to help Juner win this game!
(End of this chapter)