The Birth of Shanghai's First Conglomerate

"Jiye, how about Grandpa takes you shopping?"

"Good duck."

Once the ninth day of the Lunar New Year has passed, the urban villages begin to return to their former bustling state.

However, many people from other places went home before the Lunar New Year and never returned.

Many new young people have moved into this urban village. Guangdong has no shortage of migrant workers every year.

Chen Pingsheng took Xiao Jiye and his tutor Qingqing shopping together.

Outside the urban villages are many large factory areas, and further away are high-rise buildings, the headquarters of those mega-corporations.

There is also a bustling commercial district in this area, the most famous landmark of which is the Tengying Department Store, which was built with an investment of over 10 billion yuan.

Like most top-tier shopping malls, Tengying Department Store has a very clear positioning: luxury and high-end.

The average spending per person will not be less than 10,000 yuan. If you want to go shopping in this place, you basically can't afford it if your annual income is less than one million yuan.

Any single item inside costs several thousand or even tens of thousands of yuan, and even milk tea brands outside start at fifty yuan a cup.

This shopping mall wasn't invested in by him; it was planned and built by An An herself.

In addition to Tengying Shopping Mall, there is also a super luxurious six-star Tengying Hotel nearby.

In addition, a series of entertainment facilities connect the shopping street, the night market plaza, and the bar street.

It can satisfy the consumption needs of young people in all aspects.

An'an has been working on this project for over seven years, and has long since recouped her investment. Now, it still brings in extremely high cash income every year.

Tengyou Media, which is not far from her, invested 2 billion yuan here 20 years ago to build the largest live broadcast base in China.

Later, they continued to increase investment, building a short drama film and entertainment city, as well as the larger Tengyou Community.

Building houses for his own employees is a long-standing tradition of Chen Pingsheng.

As far as the eye can see, over 90% of the large buildings belong to their family.

If we broaden our perspective a bit further, we see Tengyou Media Artist Training Academy.

An entertainment training center for internet celebrities and film and television artists, covering an area of ​​nearly 1,000 acres.

There is also the Shuiyunjian Guangdong Branch Training Center, and the Yuanmeng Fund Entrepreneur Training University.

These all belong to him.

Chen Pingsheng himself didn't know exactly how many businesses he owned, but in the entire Baiyun area, most of the businesses belonged to his family.

"Jiye, Grandpa will take you to a high-end shopping mall today."

"Are we going inside to buy something?"

"Of course I'm not buying it. I'll just use the free toilet to broaden my horizons and then come out."

"That's it!"

Xiao Jiye nodded very seriously. He couldn't afford the things in the big shopping mall, so couldn't he at least take a free pee there?

Chen Pingsheng parked his Maybach in the underground parking lot, and he spent a long time explaining to Xiao Jiye that he had bought the car.

They say it's to earn more money, but actually it's just about indulging in pleasure and not wanting to compromise themselves too much.

Even the top-spec Maybach is still very comfortable to drive.

The three of them took the elevator together to browse the Tengying Department Store, which has seven floors and has everything, but nothing that is too cheap.

Even a small children's outfit can cost thousands of yuan; such a shopping mall is not for ordinary people.

Xiao Jiye rarely came to places like this, so Chen Pingsheng took him around to visit, and even hung the Maybach key on his waist to prevent those disdainful saleswomen from giving Xiao Jiye dirty looks.

You could walk from the first floor to the seventh floor in less than two days and still not see everything.

The shopping mall is this big.

Chen Pingsheng noticed that Xiao Jiye had his eye on a yellow schoolbag and clearly liked it very much.

"Jiye, do you like that backpack?" "No, it's just that a classmate of mine carries it, and he often shows it off."

Chen Pingsheng glanced at the tag: Angel Wings. The price was a little over five thousand but less than six thousand.

This is an overseas brand, considered a luxury item among children's backpacks, and many wealthy families have their children carrying these.

"What's so great about that? It's less than ten thousand."

"Grandpa, let's go. The backpack Mom bought me is really nice, I like it very much."

Silly boy, do you think the backpack your mom bought you was cheaper than this?
It's much more expensive; it just masks the original brand.

"Hmm... Let's go. When Jiye grows up and can earn money, he can buy whatever he wants."

There's really not much to see in big shopping malls; people with little money tend to call the stuff there a waste of money.

For those with money, shopping at the market is like going to a farmers market; they buy whatever they like.

Although Chen Pingsheng didn't buy anything from Xiao Jiye, he did give Liu Qingqing a limited edition Chanel bag.

It was originally priced at over 500,000 yuan, and even if it were resold, it could fetch at least 300,000 yuan.

Luxury goods still have a good resale value, especially those that haven't been used many times.

He secretly gave it to Jiye, as a New Year's gift for her, so that she could teach Jiye well in the days to come.

Chen Pingsheng took Jiye sightseeing for an afternoon, and they finally went to the Hong Kong-style restaurant on the seventh floor for lunch.

Hong Kong is the city with the highest standard of living in the world. This standard refers to the cost of living, not anything else.

As for authentic Hong Kong-style tea restaurants, they are very popular in Guangdong, and the prices are naturally not low.

Xiao Jiye ordered a plate of roast meat rice, while Chen Pingsheng ordered a stir-fried beef noodles and curry fish balls.

They are all the cheapest cuisines.

The grandfather and grandson are really frugal when they go out; they don't even want to order more dishes.

"Grandpa, didn't you say that Mom works around here?" Xiao Jiye asked curiously.

"Yes, your mother lives nearby, but she doesn't have time to have dinner with you right now."

"I understand. Mom also has to work hard to earn money. When I grow up, I will definitely earn a lot of money for her."

"If your mom heard you say that, she would probably be very happy."

After dinner, Chen Pingsheng took him to the amusement park downstairs. Xiao Jiye was naturally lively and especially liked playing with go-karts and the like.

Baiyun is still a good place. After moving here, Chen Pingsheng felt like he was surrounded by his own company.

I feel especially safe.

Jiye was about to start school, so Chen Pingsheng took him out to play for two or three days until after the Lantern Festival, when he officially went to work.

The company I joined this time is a short drama writing and production company, whose main business is producing short dramas.

After so many years of development, short dramas are no longer the awkward dramas they were when they first came out.

Instead, it has become the best form of fragmented entertainment to accompany meals and kill time.

The annual output value of short dramas will surpass that of the domestic film industry as early as 2025.

Chen Pingsheng didn't come through the formal application process this time. He's so old and doesn't have much experience in the short drama industry. It would be a waste for him to just come with a resume to apply.

He was definitely going to be eliminated, but he had already made arrangements with his secretary, Zhang Wanyi, to become the team leader.

Their group only has six people: three screenwriters and three new actors.

The director and such are all arranged by the company.

Only after the script has been approved can an application be made to designate a director to film it.

Unlike long dramas, short dramas are characterized by the fact that a complete series can be filmed in just half a month, and they are usually eighty episodes long.

(End of this chapter)