The Birth of Shanghai's First Conglomerate

The internet is actually very fickle, especially with the rise of short videos in recent years, where young people can become rich or even famous overnight.

One's mindset is often uncontrollable; it can easily become inflated and even more prone to arrogance.

He thus looked down on those who were much stronger than him.

The owner of Tianzhong Media is Zhao Yi. His parents' journey to starting their business was quite tortuous, even fraught with life-or-death crises.

When he was young, Zhao Yi had no parents to accompany him, even as he grew older.

He founded Tianzhong Media after meeting two female live streamers online.

People told him that short videos are a great way to make money, and after Zhao Yi tipped over two million yuan and became a well-known online tycoon, he finally began to truly engage with the world of internet celebrities.

He traveled from Yunnan Province to Guangzhou, and with his parents' support, he invested tens of millions of yuan to start his own business.

It wasn't very smooth at first; he basically just did what everyone else was doing.

After a video of someone flaunting their wealth went viral, Zhao Yi finally found his direction.

He flaunts whatever he can best show off.

He spent a lot of money to recruit livestreamers from several of his factories who were just there to fix screws, and then packaged them as top-tier rich second-generation heirs.

Let them wear dragon robes and give them names like Crown Prince, Imperial Tutor, Third Young Master, First Sister, Second Sister, and so on.

Then, by exaggerating the effects of their promotions in live streams, they quickly made a name for themselves.

This made Zhao Yi even more confident.

He firmly believes that given time, surpassing Tencent Media will definitely not be a problem.

If you give him just one chance, he can take off completely in this industry.

Wang Daowen's suggestion prompted him to seize the opportunity.

The concessions made by Tencent Entertainment, including Tencent Media, made him even more arrogant.

He even went so far as to declare that the legendary boss of Tengyou was utterly incompetent and had been defeated by Zhao Yi with a single spear thrust.

Then, just as Tianzhong Media was enjoying the industry's adoration...

Chen Pingsheng's retaliation has begun.

In just one day, all of Tianzhong's top and bottom streamers were banned.

On Toutiao, online, and even on short video platforms, Tianzhong is flooded with negative reviews.

He didn't have a moment to react, nor could he find a single solution.

He desperately wants to use public opinion to let outsiders know about the grievances he is currently suffering.

But the truth is, he died the moment the real giant elephant stomped on him.

There would be absolutely no chance to react.

He felt wronged and even innocent, because the truth was that he had used false advertising and sold inferior goods as superior ones in the live broadcast room.

He was destined to be frail and weak.

You, a seller of counterfeit goods, are trying to take advantage of several of other companies that are listed with assets worth hundreds of billions.

That was pure suicidal behavior, not to mention that he held a celebration banquet afterward, as if he wanted to award himself the title of the most awesome person in the world.

Someone like him, even in death, would only be a joke.

No one will pity him at all; even those who secretly followed him and participated in this matter are now trembling with fear.

How could I possibly have time to care about him?

Many influencer companies only gained a certain market space after Tengyou Media voluntarily gave up its so-called emotional anchors, self-help anchors, and so-called marriage experts.

These people are content to make money quietly; they wouldn't dare show their faces at a time like this.

Tianzhong Media died within a day, and Chen Pingsheng didn't even bother to ask a single question.

Small influencer companies like these, which make a little money with trivial tricks and then get carried away, are unlikely to last. Allowing them to continue would only shorten the lifespan of the entire short video live-streaming e-commerce industry.

Chen Pingsheng attended a forum for young entrepreneurs organized by the local government in Shanghai.

This can be considered his first public appearance; he rarely attends such meetings before.

Not to mention going on stage to speak.

The theme of this conference was still about the long-term development of short videos and the entertainment industry.

Chen Pingsheng also proposed for the first time that the current chaotic live-streaming e-commerce industry should be more effectively managed and planned.

Don't come up to someone who claims to be a rich second-generation and exaggerates that selling goods doesn't make money, while claiming to subsidize hundreds of millions.

When this kind of fraudulent marketing permeates the entire industry, it's a classic case of Gresham's Law (bad money drives out good).

This approach also fundamentally reduces customer trust.

If you're going to sell products, just sell them properly. You're just a nobody online celebrity with nothing to show for it, but you're always pretending to be a rich kid.

Which real rich kids would go to live-streaming e-commerce? Can this method fool people for a year or two, or even ten or eight years?

It can be said that live-streaming e-commerce emerged this year, and its market size and industry influence have exceeded everyone's expectations.

However, its deception, its formulaic tactics, and its blatant disregard for advertising laws are equally shocking to outsiders.

If it continues to grow wildly like this, the industry will shrink tenfold in just a few years due to the unbridled behavior of these people.

He shared some of his views on short videos, but what about the future of the entertainment industry?
To be honest, he didn't know either.

Because there's nothing to talk about, nothing to say. When actors rise to the top without relying on their acting skills and abilities, what's there to talk about?

When TV ratings have to be bought by production companies, fairness and impartiality in the industry have vanished.

Under such circumstances, it would be quite good if he could keep making money for Tencent Entertainment.

He tried to change the entire industry, but sorry, he couldn't.

Chen Pingsheng didn't talk much, only mentioning the current state of short videos and how large companies will need to embrace short video traffic in the future.

After he finished speaking, he sat in the audience for a while before leaving.

Many people want to talk to him privately, and many dreamers bring their ideas and try to get him to invest.

Among them might be future business tycoons, but unfortunately, he simply doesn't have the energy to listen to them finish their stories.

They could only get Lin Qiunan to accept the business cards they handed her, and then say that she would decide after reading them.

In reality, there will be no decision; he won't even look at it.

Those who have reached their level will not be digging for gold in the mud.

They will only give you a chance to meet when you start to emerge, or even when you have already shown signs of rising to prominence.

He's not the only one like this; almost all large companies are the same.

Zhang Wanyi called him; Zhao Yi had been arrested, and his parents had come looking for him.

They are willing to compensate all consumers for their losses, in exchange for Zhao Yi's release.

After thinking for a moment, Chen Pingsheng told Zhang Wanyi to handle it herself and not to report it to him.

It's not a big deal. It's already mid-July, and he's going to Hengdian to see his wife and children.

Big Pippy got tanned, and Little Pippy lost a little weight.

The Little Soldiers Company has evolved from the War of Resistance against Japan to the Reform and Opening Up, and is now on the path of state-owned enterprise reform.

He also invited several education experts to oversee the project.

The goal is to let them truly understand the past sixty years under the great era.

(End of this chapter)