The Birth of Shanghai's First Conglomerate

The incident involving Chen Pingsheng has caused a huge stir in the entire industry.

In fact, over the years, there has been a consistent advocacy that large enterprises should have corporate social responsibility.

Although specific social responsibilities were not explicitly stated, one thing is certain: large corporations should not dabble too much in the low-end profit-making areas.

For example, selling vegetables, or small family-run shops.

Once large corporations expand recklessly, the consequences will certainly be unpredictable.

Although Chen Pingsheng took a step back, he made a big leap forward in terms of personal reputation and status.

He was even nominated to be the president of the Shanghai Chamber of Commerce. When he heard the news, Chen Pingsheng was not very surprised and just quickly declined.

First of all, it must be acknowledged that he does have a lot of money now, but in terms of his contributions to Shanghai, including some hidden families, he can be said to be top-tier in Shanghai, but there is still a huge gap between him and the number one.

This point must be clearly understood: the benefits of such a title far outweigh the advantages.

If you do too much, you'll be suspected of forming cliques.

If you do too little, people will only say that you have a reputation but no substance.

In short, Shanghai is a place where hidden talents abound, and making money discreetly is possible.

Being high-profile or even placing oneself above others is absolutely unacceptable.

If we were to say who would benefit the most from taking this step back, it would naturally be Wang Daowen, who orchestrated the incident.

This person is a somewhat well-known online marketing strategist, and the company he works for is called Tianzhong Media.

I don't know how powerful this internet company is, but all the live-streaming e-commerce platforms under its umbrella have awesome names.

Like the Macau prince, the three young masters of Hong Kong, and the imperial tutor of Shanghai.

They were all wearing dragon robes, pretending to be rich kids.

The live streamers are always selling cheap goods as luxury items, bringing down prices from tens of thousands to tens of thousands.

The streamer's persona is that of a prince who is definitely rich, and there will always be some fools who are willing to believe it.

Believe it or not, Tianzhong Media actually made a lot of money doing this.

Originally, the entire short video industry scoffed at the idea of ​​celebrities selling products via live streaming.

This is a typical case of using high-level social resources to suppress low-level entrepreneurial spaces.

Wang Daowen was also the first to discover this business opportunity, and he simply suggested to his boss that they launch an online public opinion campaign.

Fuck him.

Their boss is also from a wealthy family, and he got a bit cocky after his success with short videos.

He always felt like there was nothing he couldn't do, and even publicly declared online that he would report Tencent Entertainment every day if they didn't shut down celebrity live streams.

Most people in this industry are like that, and he is indeed young.

Earning so much money before even turning thirty, wouldn't a young person be arrogant if they weren't?

So what if Tencent Entertainment has a market value of hundreds of billions? We'll keep going.

The planning began a month ago, and countless online influencer resources were mobilized in the process.

The fact that Tianzhong Media forced Tencent Entertainment to give up celebrity live streaming has also caused a great stir in the industry.

Surprisingly, Tengyou Media, the industry leader, remained completely silent.

It seems like all the internet celebrities under its management, including the artists it manages, are deliberately avoiding any appearance of impropriety.

When this happened, Tianzhong Media took the lead.

Other influencer companies are secretly following suit.

Of course, not everyone is as stubborn as Tianzhong, putting their company on their shoulders and charging forward.

He seemed afraid that the big boss of Tencent Media wouldn't notice him.

The boss of Tianzhong has also developed this arrogant habit over the past few years.

They want to make the biggest name for everything they do, and if all else fails, they go to their parents.

……

After Tencent Entertainment cut celebrity live streaming, its stock price fell for ten consecutive days.

Chen Pingsheng was just about to deal with the matter a little when he asked Tengying Entertainment to withdraw because it had indeed affected the entrepreneurial space for ordinary people.

He has to admit that.

But others are so blatantly pressuring us, and even after we succeed, they hold a grand influencer night.

He even declared on the spot that Tianzhong Media would one day take down Tengyou Media.

They also said that Tencent Media, including Tencent Entertainment, is like a younger brother.

It has to be said that the boss of Tianzhong Media is just like the internet celebrity names he has chosen.

They have absolutely no sense of awe and even dare to misuse the title of Crown Prince.

Moreover, Tianzhong gained immense fame from this incident, and countless internet celebrities were eager to sign with such an incredibly powerful media company.

He's really awesome.

This guy is so arrogant that even Chen Pingsheng had to back down, yet he still dared to make this a public spectacle.

Chen Pingsheng could kill such a person with ease; he hadn't even considered revenge before.

It's not exactly respectable; it feels like an adult bullying an infant.

But even if Tianzhong Media goes to great lengths to criticize him, no one will stand up and say anything. After all, there are still some basic rules in the business world. How could an entrepreneur who can be nominated as the president of the Shanghai Chamber of Commerce allow a small-time internet celebrity to slander him like this?

If that were the case, many things would fall into chaos.

Chen Pingsheng sent a message to his secretary, Zhang Wanyi, asking her to take charge of the matter.

Secretary Zhang Wanyi had been instructed to avoid any appearance of impropriety, and after the poll results came out, she was even more required to do so.

There's nothing we can do; both companies have the same boss.

As a listed company, it naturally needs to avoid any appearance of impropriety when it comes to such sensitive topics that have drawn attention from the authorities.

Things are different now; they've already stepped down, but others still want to stand on their shoulders.

To erect a statue for oneself is blatant suicide.

Zhang Wanyi had noticed Tianzhong Media, a small company that had recently emerged as a rising internet company, long ago.

They make money by selling goods through incredibly exaggerated gimmicks and various false hype.

If no one investigates or reports it, this kind of dirty money will just go around being made.

The problem is that he thinks he's amazing and acts like he's the best in the world, which is unacceptable.

Does he really think he's the crown prince?

Zhang Wanyi collected evidence and persuaded her influential bloggers, including several top internet celebrities, to jointly file a report.

The target was directly aimed at several of Tianzhong's top online influencers.

The name is simple: false advertising, selling inferior goods as superior ones, taking underwear that costs five yuan on Pinduoduo, finding a processing factory to change the label, and daring to sell it for 99 yuan.

They even copied LV's designs.

When others take a look, they'll think, "Hey, isn't this LV underwear?"
Tianzhong Media offered no explanation, only vaguely saying, "Brother, you know your stuff."

And they keep saying in their live streams that they're not making any money, but are actually subsidizing billions or tens of billions.

This is a complete disregard for the Advertising Law.

This is how they sold underwear that cost five yuan on Xixi for one hundred yuan.

They even claimed that the original price was several thousand, but they were selling it at this price to give their brothers a benefit, even if they weren't making a profit.

If clothing is only one aspect, then the food was even worse.

Food safety is nonexistent; as long as money can be made, they don't care if you get sick from eating it.

Products from small workshops can be registered outside and suddenly become high-end goods.

It can be said that Tianzhong made a fortune by relying on this approach.

The reason no one reports it is because many live streaming rooms in this industry are like this.

Reporting it also affects yourself.

Tencent Media has abundant resources and is a semi-official organization; many platforms are among its major shareholders.

Its move was directly aimed at this relatively small online media company.

The result was predictable.

Within just one day, Tianzhong Media suffered a backlash from the loss of traffic.

All of its top streamers were banned, and calls for refunds and triple compensation went viral online.

Whether it's Wang Daowen, who previously touted himself as a genius marketer, or this second-generation rich boss of Tianzhong Media.

They are utterly vulnerable in the face of truly large corporations.

They didn't even have the slightest ability to resist, and the platform wanted to prevent this from having too much negative impact.

He wiped out all the streamers under his management with a single stroke.

This is actually quite normal. The platform has always wanted to develop in the e-commerce field, but this is how you sell goods. Once the news gets out, Tianzhong will definitely die.

The platform also faces some negative impacts, so its best course of action is naturally to quell the matter as quickly as possible.

The fact that Tianzhong was banned is a minor matter; the key issue is that he has to accept an investigation by the Market Supervision Bureau.

Whether or not he goes in depends on how much money this rich kid's father can come up with to pay compensation.

This second-generation rich kid also made a fatal mistake: his parents' base of operations was in Yunnan Province.

However, he himself took the money and went to Guangzhou because of its more developed internet environment.

Coincidentally, Tengyou Media is the star enterprise and key support target of this area.

Just like you can't beat a giant penguin if you go to Nanshan.

No influencer marketing company could beat Tencent Media in this area.

This is the well-known logic of local protectionism.

Even Tengyou Media could easily use this incident to get him in.

If this second generation sets up their company in Yunnan Province, which is already under their parents' control, the situation will be completely different.

Even someone as powerful as Chen Pingsheng would find it difficult to cut him off from his parents' extensive network of connections in an unfamiliar place.

If that were the case, Zhang Wanyi would probably apply to Guangdong for the use of police officers from other provinces.

That is, they brought him directly from Yunnan Province to Guangdong.

(End of this chapter)