The Birth of Shanghai's First Conglomerate

Utilize the resources of the entire Tengying Group to promote Shuiyunjian and Tengfei New Energy.

Don't make the effect too exaggerated.

According to statistics from the Group's Human Resources Department, Xinteng Live and Tengyou Media together have more than 30,000 live streamers.

Among them, there are no fewer than two hundred big internet celebrities with over a million followers, and countless smaller streamers.

Many people may not realize the impact these 30,000 livestreamers can have.

When there is sufficient execution capability, the group can issue an order.

The next day.

This will allow for full online coverage of news about Tengfei New Energy and Shuiyunjian.

They bombarded the audience with a barrage of short, incessant videos, employing a brainwashing approach.

This is influence; the advertising effect it achieves is simply unmatched by ordinary companies.

In addition to three months of coordinated online coverage, a series of superstar concerts will also be held offline.

This also includes influential stars such as Jay Chou, Faye Wong, Jacky Cheung, and Andy Lau.

This requires Tencent Entertainment's resources to be allocated.

The simultaneous online and offline approach yielded remarkable results.

At least most people who enjoy watching short videos will inevitably come across them, whether intentionally or unintentionally, in the first instance.

This is also the group's most important strategic deployment for the next three months.

On the 25th...

Chen Pingsheng accompanied Xu Dong, Yan Donghui, and Zhang Qiming to visit the Tengfei Shanghai Super Factory, which cost 120 billion yuan to build.

The super factory, covering more than 16 acres, was planned starting in June 6 and construction began in July.

It took more than a year to complete, from its initial construction to its final completion in late August of this year.

The Gigafactory is directly benchmarked against Tesla's factories abroad, and a series of standards are also adopted for industrial production based on those standards.

Currently, the responsibility is mainly handled by Zhang Qiming, the former vice president of BMW.

The completion of a mega-factory does not mean that it can start production immediately.

It will take some time for internal testing and for the overall technology to be upgraded.

The vehicle technology they acquired from abroad for billions of dollars is still being digested by their own team of nearly 10,000 R&D personnel.

The headquarters of Tengfei Ecological Park next door will probably take another six months to be fully completed.

We are getting closer to mass production of Tengfei New Energy Vehicles.

Overseas promotion and marketing have also begun.

Everyone knows that in another year, Tengfei Motors, with a total investment of over 80 billion yuan, will be launched.

It will definitely enter the mass production stage.

In time, the market will prove whether it's a mule or a horse.

In any case, Chen Pingsheng has already devoted too much energy and time to this matter.

In the capital sector, it is far ahead of its domestic competitors.

If he still can't do a good job, then he won't invest in the technology sector anymore.

Just stay put in the physical world.

He devoted himself to the new energy sector, and during that time he also studied the secrets to the success of major automakers, especially Japanese automakers.

Besides their own technology, the main reason for the great success of Japanese cars in China is their stable quality.

Cars like the Accord generally don't need repairs for seven or eight years.

Besides brand power, the core secret to a car company's success is stable quality.

In the tech world, marketing is ultimately just a minor aspect.

Ultimately, the core of brand power competition is still customer reputation.

Chen Pingsheng also repeatedly emphasized that the basic standard for Tengfei New Energy Vehicle production should be to maintain at least five years without minor repairs.

In other words, within 100,000 kilometers, there is absolutely no need to drive it to a repair shop.

If this issue cannot be resolved, we will still fall into the vicious cycle of traditional domestic automobile development.

No matter how much advertising you do, customers will ultimately choose Japanese or German brands with their eyes closed.

To completely solve quality problems, the key is to control the supply chain.

If inferior products are used, the quality of the manufactured goods will definitely be greatly reduced. Additionally, we should help excellent supply chain manufacturers upgrade their products.

Only after completing all these steps can a truly high-quality car with absolutely stable performance be manufactured.

The road is long and long.

Automobiles are the world's largest industrial product, and making them well is certainly not a simple task.

Moreover, many car factories are pillar industries in a region.

The competition in the future is destined to be anything but simple.

Chen Pingsheng spent an afternoon touring the area and listening to reports, and finally determined a core development strategy.

Everything revolves around the product.

To build a truly good car, no effort is spared in terms of human resources, material resources, and financial investment.

They even repeatedly emphasized that marketing is merely a supplementary means.

If the product itself isn't good enough, even the best marketing is just deception.

Unlike regular products, the lowest price for a new energy vehicle will not be less than 200,000 yuan.

If an ordinary family chooses their product because of their marketing, they may eventually regret it because the product is not good enough.

Then every single one of them is a fraudster.

That's what he said, and he repeatedly emphasized that the quality of the car itself should be the primary consideration.

No one should focus their attention on the marketing aspect.

If a car doesn't sell well, it's simply because the product is bad.

The product itself is of high quality, and users will help spread the word and refer others.

He spent 90 billion to build cars, not to turn it into a marketing company.

Rather, it was truly about creating a world-class car.

Sometimes, the founder's values ​​can greatly influence the core operation of the entire company.

His repeated emphasis was to encourage everyone to focus their efforts on core technologies and building good cars.

Relying on deceiving customers is a recipe for disaster.

Chen Pingsheng's meeting also laid the foundation for the future development direction of Tengfei New Energy.

Everything revolves around core technologies, and we let our products speak for themselves.

At the same time, they also officially established their own supply chain product R&D center in Shanghai.

It is used to help its supply chain manufacturers upgrade their technology and products.

Together with Tengfei New Energy, we will create truly world-class cars.

Chen Pingsheng also invested 5 billion yuan in this research and development center.

He can always allocate funds if he doesn't have enough money right now.

Everything revolves around the development of Tengfei New Energy.

Five billion is definitely not enough to build a group of excellent supply chain manufacturers; this amount of money was only invested in 17.

In the future, another five to eight billion yuan will be invested each year.

Until Tengfei New Energy completes full industry chain coverage.

To be honest, he's been investing more and more in this area.

It is also gaining increasing attention in the Shanghai area, and Tengfei New Energy has even been listed as a strategic support target.

Talent, funding, and all sorts of subsidies will be prioritized for him.

After all, the development of new energy vehicles has been defined as a pillar industry for the future.

It even has a certain possibility of replacing real estate.

It's never too much to attach importance to it.

Chen Pingsheng himself also spared no effort in investing funds, and even sent people to those science and technology universities to constantly poach people.

This is to compensate for the continuous R&D investment and technology development here.

It's no exaggeration to say that we'll be waiting for the moment when Tengfei New Energy is officially launched.

Chen Pingsheng believes that this is definitely a great car that offers excellent value for money.

His dedication over the years alone makes him stand out from the competition in the same genre. (End of Chapter)