The Birth of Shanghai's First Conglomerate

The vigorous expansion of Shuiyunjian.

Capital investment is one aspect, but the most crucial thing is that the management team can keep up.

Over the next six months, the core focus of the Beijing Shuiyun Academy will be to vigorously promote training programs for grassroots management personnel.

In addition, he also needs to mobilize the traffic of Tengying Group to make plans for the future expansion of Shuiyunjian.

The meeting lasted for more than three hours and included a wide variety of discussions.

And alternative solutions.

If Shuiyunjian really opens so many stores smoothly, then each city will hold a grand night event.

Wouldn't that mean it could be activated twelve times a year?

Just thinking about that income is incredibly exciting.

If we start pushing now, the full expansion is not expected to be completed until 19.

After the meeting ended, he took the little boy and planned to return to Tengying Group.

We will initiate corresponding traffic support from there.

Shuiyun University is filled with young, beautiful girls, a dazzling sight.

There are countless women who are beautiful and have great figures.

Yang Wei was also standing in the crowd, hoping to catch a glimpse of the big boss of Tengying Group.

It wasn't until Chen Pingsheng walked out that she wondered if she was seeing things.

Why does this person look so much like Chef Chen, the head chef at Wuyou Restaurant?

Yang Wei stared intently at the most conspicuous person in the crowd.

She didn't realize what was happening until the girl next to her tapped her on the shoulder.

"Are you stunned?"

"No, is that the big boss of our group?"

"That's right, the big boss of the renowned Tengying Group in the business world!"

"He looks like a chef I know!"

"Are you out of your mind? What level of person would you have to be to eat food cooked by the big boss himself?!"

The girl next to her suspected that she was talking in her sleep, but only Yang Wei herself knew that she was definitely not lying.

The big boss is Master Chen from the urban village.

That lonely middle-aged man who often smokes a Lao Baisha cigarette at night.

Yang Wei took off chasing after him, if he really was the big boss.

Then why was I able to come to Shuiyunjian, and why would President Song Yanxi know about my deeds?

Everything makes sense now.

Her companion was startled by her sudden action, and after shouting a few times, she gritted her teeth and chased after her.

Chen Pingsheng was accompanied almost entirely by the highest-ranking members of Shuiyunjian.

When these women first arrived, they were actually quite ordinary.

This generally refers to income rather than ability. In just a few short years here, I've grown alongside Shuiyunjian.

Even the worst one drives a Panamera.

"Master Chen..."

After calling out twice, Yang Wei seemed to realize something was wrong and quickly corrected herself, "Big Boss."

Chen Pingsheng heard her voice and turned around to look at the girl in a hurry.

Chen An'an also noticed her; that was still the most unforgettable memory of the urban village.

If it were before, she would definitely have run over and affectionately called Weiwei "Sister Weiwei".

But not now.

The main reason is that if she shouts it out in public like that, Yang Wei's status in Shuiyunjian will become extremely special.

Everyone except her mother would deliberately try to get close to her, and some would even be promoted quickly.

This is clearly detrimental to fairness and impartiality among businesses.

So, Big Paw Girl held back.

"Yang Wei, are you settling in well here?"

"Master Chen, thank you so much, boss!"

Yang Wei bowed deeply to express her gratitude, and Chen Pingsheng patted her shoulder, saying, "Don't be so polite. Your hard work should be seen by everyone. I look forward to the day you graduate."

His status has changed, and he can no longer live like someone from an urban village.

He still acts like a lonely, idle old man every day, chatting with her occasionally.

Yang Wei's eyes welled up with tears, her feelings were very complicated.

She couldn't understand why that lonely middle-aged man who was so good at giving advice would be the big boss of Tengying Group.

Why would he go to a place like an urban village to become a chef and live among people like them who go out early and return late, living a monotonous life?

It can only be said that things in the world are unpredictable, and the big intestine wraps the small intestine.

"Sister Weiwei, my dad rarely looks forward to an intern's growth like this!"

Chen An'an, the head waiter at Wuyou Restaurant.

She does dirty and tiring work every day, such as wiping tables and sweeping floors, and her identity is naturally that of the eldest princess of Tengying Group.

"Well, I will definitely try my best."

Yang Wei gave herself a heartfelt word of encouragement, also because she didn't want to let others down.

Chen Pingsheng didn't talk to her for long; he only said a few words before leaving.

There are still many things to do at the group, and he can't stay here forever.

His own convoy was parked outside the school gate, and he set off for the Tencent headquarters.

The big boss, who had been missing for almost three months, has finally returned.

Yang Mi rushed back from outside, as did Liu Yifei.

Tencent Entertainment controls half of the entertainment industry's resources and boasts countless top-tier celebrities.

Upon his return, Chen Pingsheng showed no interest in the development of the entertainment industry.

Films, television series, and even short dramas are all developing well. And the screenwriting training program established last year...

Artist training universities and director training programs are in full swing.

While others are just making movies and TV series, their family has already completed the entire industry layout.

As a result, Tencent Entertainment also established its own independent investment department.

For investment projects under 100 million, they can decide for themselves whether or not to invest.

Many A-list celebrities, including Yang Mi, Liu Yifei, and Shen Teng, have invested money in this.

When a company grows to a certain size, it will naturally develop many related industries.

For example, short dramas, investment departments, etc.

Yateng Short Drama is the most profitable project invested in by Tengying Entertainment.

Silly short dramas are incredibly popular in rural areas and some lower-tier markets.

Many people start cursing as soon as they see it, and the more they curse, the more they get carried away and can't stop.

The short drama's explosive popularity was due not only to Chen Pingsheng himself, but also to the entire group, especially the directors with some fame.

They were the first to be completely bewildered.

Filming this dog like this could make more money than movies and TV series.

Times have really changed.

After several rounds of summarizing, the answer was finally arrived at.

People nowadays have a serious lack of patience when it comes to spending money on entertainment products.

I simply can't stand those TV dramas that go on for several episodes without revealing any plot.

Fast-paced and exhilarating.

That is the mainstream of this era.

This has also changed Tencent Video's overall style of filming dramas to some extent.

Unless you can achieve the same level of perfection as "The Story of Minglan".

Otherwise, it's best not to make TV series that are often sixty or seventy episodes long.

Trying to make money by adding unnecessary episodes is tantamount to digging one's own grave.

Modern audiences can tolerate mindless and nonsensical plots, but they will never accept padded and boring ones.

The explosive popularity of short videos fully reflects the current viewing habits of audiences.

If we don't adapt now, we might be left behind.

Chen Pingsheng believes it's a good thing that Tencent Entertainment maintains this sense of crisis internally.

He himself has nothing to worry about, because he has already established two mega-media groups in the short video field.

Xin Teng's live stream on Kuaishou has already completed the cash-out process.

Tengyou Media, the company behind Douyin, already has branches in more than 20 cities.

We're just waiting for Douyin to complete customer acquisition and move on to the monetization stage.

Only then will Tencent Media truly rise to become the largest media group under Douyin.

This moment may not be too far away.

At most another year, that is, until the summer of 18.

Douyin will definitely explore its own monetization path.

Those are all things to consider later. The most urgent task is to use the group's traffic resources to support Tengfei New Energy Vehicles' promotion during the Premier League season.

And to complete the promotional plan for the eight new cities of Shuiyunjian.

These two areas will be the focus of Tencent Film Group's upcoming promotional efforts.

In short, strategic marketing target.

Chen Pingsheng summoned Chang Fu and several senior executives of Tengyou Media to this meeting.

In addition, they also called back the top artists from Tencent Entertainment.

The Premier League's promotional focus is mainly on Leicester City and Ascendas New Energy.

Chen Pingsheng personally decided on Tengfei New Energy's marketing strategy of first targeting overseas markets and then expanding domestically.

The goal is to break the public's preconceived notions about domestically produced cars.

First, brand it with a well-known overseas brand, and then list it domestically. This helps to elevate the brand's image.

Over the next year, the main focus of our promotional efforts will be on overseas markets.

They might even consider building joint ventures overseas.

News of overseas companies' booming new energy sector is difficult to report back to China unless they spend a lot of money to bribe domestic media outlets.

Now, there's no need; nothing spreads faster than short videos in streaming media.

He only needs to utilize the influencer resources of Xinteng Live and Tengyou Media to easily achieve full online coverage of Tengfei New Energy's news.

As for Shuiyunjian, that's even simpler.

In addition to short video promotion, offline promotion should also be combined.

The focus of Shuiyunjian's offline promotion in the eight developed second-tier cities it will soon be landing in is still the superstar concert.

These concerts were all organized by Tencent Pictures Group.

The concert will be titled "King Zhou - The City of Water and Clouds in a Prosperous Age".

The rest of the Heavenly Kings all used the prosperous city of Shuiyun.

"Over the course of three months, each major city must hold at least three 'Flourishing City of Water and Clouds' concerts every month."

"At the same time, I want to coordinate with the promotional efforts of online short videos so that at least half of the people in these eight cities know that Shuiyunjian is about to land in their cities."

Making movies and TV series may not be very profitable.

But the traffic and resources in the entertainment industry can definitely make money.

The company also has many smaller projects that need traffic support, and for the time being, it can only give way to the expansion of Shuiyunjian and the Premier League season of Tengfei New Energy.

Of course, many small projects have big internet celebrities as investors.

It's perfectly normal that those people will still favor the companies they own shares in.

This was a win-win cooperation plan that Chen Pingsheng himself had proposed long ago. (End of Chapter)