The Birth of Shanghai's First Conglomerate

The story of Old Chen's BMW driving into the big fishpond.

It still caused quite a stir in the village, not for any other reason than his return.

The elderly and children in the village all liked to come to his house to receive red envelopes.

There were quite a few people who played with Chen An'an, so it was always very lively.

The most exciting part was yet to come: he personally escorted the young man who was driving under the influence of alcohol inside.

Many people say privately that people become particularly ruthless after they get rich.

It seems the same applies to him.

Chen Pingsheng paid no attention to the gossip in the village.

After Grandpa Song's funeral was over, it was already the end of January.

After wandering around the village a few times, he took out another 50 million to build a three-story shopping and entertainment mall.

The reason why young people cannot stay in their rural hometowns is not only due to a lack of ways to make money, but also, most importantly, a lack of places for entertainment and consumption.

Having money but nowhere to spend it is most fitting for the countryside.

He built the best Hope Primary School in the village and also renovated the village clinic to be the best in the county.

They even hired two traditional Chinese medicine doctors to work there.

After education and healthcare have both improved relatively.

His next task is to improve the consumer environment.

Since no outside investors are coming to help, he'll just use his own money to improve the situation.

When building a large shopping mall in a rural area, the land will definitely be free.

All expenses were mainly spent on infrastructure, and the 50 million was put into practical use.

That can still be built quite well.

The location wasn't too far from their home, less than 500 meters away.

Leaving aside other matters...

The most basic amenities must include a movie theater, restaurants, a large amusement park for children, and an animation center.

There should also be a tea room and a place to play cards.

The countryside is most lively during the Spring Festival, and that's when the most people play cards.

Chen Pingsheng simply considered it as building an entertainment plaza for himself in his rural hometown.

As for Chen An'an, now that she's stopped frying cow dung, she's thinking about building nests for swallows.

There's nothing of substance to it.

He then went to visit the open spaces in the village.

Fewer and fewer people are farming these days; the land is mostly abandoned.

Now that he has Boiling Sheep and Tengsheng Fresh produce, he has no worries about finding a market for his pollution-free vegetables.

After talking with the village for a morning, they finally agreed to contract all the village's wasteland at a rent of 8,000 yuan per mu per year.

To be honest, his price is five times higher than the market price.

The normal rent for each acre of land is generally between one thousand and two thousand.

In more remote areas, it would only cost around 500.

He doesn't intend for this project to be very profitable.

The main purpose is to ensure that the elderly in the village, or each household, have a basic and stable source of income.

These vacant lots can only realize their true value when they are in his hands.

According to the methods used in rural planting.

Vegetable vendors come to the village to buy vegetables, such as green beans, potatoes, chives, and garlic sprouts.

They only cost a few cents per pound.

The saying "low grain prices hurt farmers" is vividly reflected in rural industries.

His goal is to lease all of these lands and develop them into a luxury goods industry.

Only truly wealthy people know that health is the greatest luxury a person can have.

After the village issued the announcement, every household responded very quickly.

Everyone has a few acres of land.

I didn't know how to make money from the land before, but now I can earn eight thousand yuan a year just by renting it out.

Only a fool wouldn't rent it.

In less than a day, ninety percent of the vacant land in the village wanted to be rented to him.

Chen Pingsheng couldn't possibly stay behind to handle this matter personally.

He left behind a small team in the village, which included Sister Hu Lin, He Xingfu.

And five agricultural and aquaculture technical experts.

They will jointly take responsibility for reusing these lands and planting truly pollution-free vegetables.

There were many specific matters, which he left to Xingfu and the others to handle.

In addition, he also allocated 50 million to the project.

If successful, he might use this method to help even more rural families.

Donations alone, or sending money home every year, are not enough to change the status quo in rural areas.

The key is to provide them with a long-term and stable income.

He doesn't care how much money he makes, but losing money is definitely unacceptable to him.

February 3rd arrived.

Chen Pingsheng did not spend the Spring Festival at home, but chose to return to the capital.

There are still many things that need his attention over there. The main reason he came back this time is to help Grandpa Song with his funeral arrangements.

Another goal is to find a long-term and effective source of income for my rural hometown.

Now that both matters have been settled, he should naturally head back.

Nanluoguxiang, Beijing.

As the year draws to a close, the elderly men and women in the alley are all beaming with joy.

They would give any child they saw fooling around outside a bag of wedding candy.

This can be considered as preserving some old customs.

According to the older generation, it's about sharing in the joy.

On the eve of the Lunar New Year, Koster returned to Beijing from Shacheng.

Chen Pingsheng went to the yard and lit a fire. It was the dead of winter and it was the New Year. If you didn't stay home and warm yourself by the fire, it wouldn't feel like the New Year.

"Honey, do you think we should go see Great-Grandpa tomorrow?"

Grandpa Song has passed away, but Grandpa Ma is still alive.

The dispute between him and his children over the house would have been on the news this morning if he hadn't intervened and suppressed it.

Right now, my health is still relatively good, so I can hold on for a while longer.

Once he leaves, Song Yanxi's two aunts and uncle will definitely argue to death.

Chen Pingsheng wasn't keen on going, so Song Yanxi took the gifts and went to see him herself, also carrying Chen An'an, who was sitting with her hands behind her back, sticking out her chubby chicken butt, watching ants build their nest.

After he returned to the capital, many people came to visit him.

The capital city is quite different from my rural hometown; my relatives and friends here are all doing pretty well now.

You came to Zhao Liying because she was interested in a major role that would transform her career.

She has been filming idol dramas for years, and now she wants to try filming a serious drama to change her image.

The team that invited her was also very capable, and the drama she filmed had a rather artistic name: "Do You Know?"

Chen Pingsheng used his golden touch to test the waters and decisively invested 200 million.

And we support her complete transformation. To be honest, Zhao Liying is getting older now. She can't keep acting in idol dramas forever.

Planning a transformation now is a very wise move.

She has a clear understanding of her own path and doesn't need Chen Pingsheng to deliberately remind her.

The two chatted like old friends at home for over an hour.

In her conversation, she also expressed her desire to start a family.

Chen Pingsheng felt that she should have had this idea a long time ago, as she is now firmly a top-tier celebrity in the entertainment industry.

Both in terms of reputation and works, they have a very good audience appeal.

Zhao Liying remains as warm-hearted as ever with her smile.

Chen Pingsheng sincerely wished that she would find someone who would treat her well.

As for other things, he wouldn't offer much of an opinion.

Unlike Yang Mi, who prefers to participate in variety shows, Zhao Liying has always been keen on transitioning to acting in productions.

Among the actresses born in the 1980s, she definitely has the strongest fan base.

After she left, Bai Xin came over again. Since the boss had come to Beijing, she, as his little secretary, had no choice but to rush back from her hometown.

No notice from the boss is needed; it all relies on the secretary's daily insights.

Bai Xin has been by his side since his junior year of college, and she is now twenty-five or twenty-six.

I'm amazed at how fast time flies.

She came this time not for anything else, but mainly for the trainee competition.

After two months of preliminary preparation and planning.

The first episode of the trainee competition had a huge impact online after it aired.

The first episode garnered over 100 million views in three days, and its popularity soared accordingly.

With Yang Mi, the queen of trending topics, leading the way, there's no shortage of buzz.

With the addition of the humorous uncle Shen Teng, the comedy aspect is also quite good.

In addition, the earlier hype made Shen Wanning, the "traditional Chinese style girl," Yang Chaoyue, who usually just coasts along, and Yang Xiaoxiao, the "arrogant girl."

Another one is the alluring young woman, Jiang Peiyao.

Shen Wanning's popularity stems entirely from the fact that she represents the ideal woman in the hearts of countless viewers.

As for Yang Xiaoxiao, she is positioned as a rich second-generation, which makes her very attractive.

Jiang Peiyao became famous solely because of her looks, while Yang Chaoyue became popular simply because of her persona.
Hosting its own variety show is of great significance to Tencent Video Group.

The main goal is to ensure that its various brands can maintain and effectively achieve high exposure rates over the long term.

That is, traffic.

"Uncle, all four of them now have their own fan groups online, although they are not very large yet, they are growing rapidly."

Chen Pingsheng felt as if he were in a land of women, surrounded by countless beautiful girls.

If this were in South Korea, he would be the capitalist behind the girl group.

He thought for a moment, "You can have Shen Wanning and Yang Xiaoxiao endorse Deer Antler Coffee, and have Yang Chaoyue and Pei Yao endorse Bobo Milk Tea and Boiling Sheep."

Those who gain popularity based on their looks and the "factory flower" persona won't have a very high-class fan base.

Most of them are concentrated at the bottom level.

This largely overlaps with the consumer base of Bobo Milk Tea and Boiling Sheep.

As for the traditional Chinese style girls Shen Wanning and Yang Xiaoxiao.

Their fan base is clearly more affluent.

Anyone with even a basic understanding of human nature can quickly figure it out.

There are a total of fifty trainees. So far, in addition to the four of them who have become famous, there are two other actresses who are relatively well-known in the entertainment industry.

Whether others can defy the odds and break out depends entirely on their individual performance.

"Uncle, do they get a few days off for the Lunar New Year?"

Let's arrange a ten-day holiday.

Chen Pingsheng said, "For those who don't want to go home and want to stay in Shanghai, you can give each of them a red envelope containing 100,000 yuan."

One hundred thousand yuan is nothing to Yang Xiaoxiao, the youngest daughter of Lao Yang.

But for grassroots contestants like Yang Chaoyue, they would be overjoyed.

She was willing to come over with her bucket just because it cost 3,000 yuan including food and lodging.

If you give her 100,000 yuan now, she can lock herself in the bathroom for a week.

Bai Xin nodded, and then she took out the group's financial statements from last month.

The milk tea and boiled sheep brands don't need much management; their profits have always been very stable.

Deer Antler Coffee is really going to have a headache.

It has a huge reputation now, and the 1 billion yuan invested previously has been almost fully absorbed.

The total number of directly operated stores nationwide was expected to reach around 1650 before March.

This is the result of spending a whopping two billion.

The monthly losses amount to around 20 million.

Without a second thought, Chen Pingsheng decided to proceed with the original plan and invest another billion.

He personally invested 500 million, and Tong Zhelan raised 400 million.

Yang Mi and Bobo Milk Tea will also pool their resources to raise 100 million.

With this billion yuan, Deer Antler Coffee could have around 3,000 stores nationwide.

He had already spent most of the money in his pocket during the annual meeting and when he went back to his village.

Now I can only ask my wife for the money again.

Fortunately, his wife doesn't have much money to spend now, and she receives a lot of cash dividends every month.

Taking out 500 million is really just a drop in the ocean.

What he is most proud of is that, to date, his family has not taken out a single bank loan.

We're still living in a prosperous era; with soaring housing prices, everything else is going up in price too.

When the economy takes a sharp downturn and housing prices start to fall.

Countless wealthy individuals who built their fortunes on loans will inevitably have their dirty laundry exposed.

His goals for this year are very clear.

They subsequently helped Teng Hui Department Store and Deer Antler Coffee go public.

Then we will invest around 6 billion yuan in Shenzhen and Guangzhou to open 16 more Tenghui Department Stores.

With the extra money, we'll buy an office building in Hong Kong and rent it out.

Once he achieves his small goal for this year, his family will be completely secure.

From now on, you can confidently and boldly try out men's favorite things.

The booming new energy vehicle industry.

The barriers to entry in this industry are too high; you need at least 20 billion to get started.

It also gathers global elites, making it a truly super-hot industry.

Without financial freedom, no matter how impulsive he is, he wouldn't do it.

As for popular TV shows like the ones that are currently trending, they've seen the entire industry flourish and even coined a new term like "ecological chemical reaction."

He had the ability, but he felt it was too dangerous and unnecessary.

It's better to play it safe.

(End of this chapter)