The Birth of Shanghai's First Conglomerate

Shuiyunjian was preparing to successfully land in Shanghai.

The pre-opening marketing campaign was a huge success, with heavy investment in marketing.

Whether it's inviting 3,000 people to ride luxury cruise ships on the Bund every day, or the giant screen advertisements on the Aurora Building.

All of this demonstrates the strength of this newly established brand.

just.

Everything remained quiet until December 12th, when news from the China Securities Regulatory Commission caused a stir.

After nearly a year, Tencent Entertainment officially listed on the domestic A-share market.

Tencent Entertainment, which rang the bell in Shanghai that day, was truly a star-studded event.

A-list celebrities such as Zhao Liying, Yang Mi, Bai Lu, Wu Jing, and Shen Teng all came to support Tencent Entertainment by ringing the listing bell.

There have been quite a few film and television companies that have gone public in recent years, but very few have had the influence of Tencent Film Entertainment.

Just like the 2015 financial report of Tencent Entertainment released the following day, its annual revenue reached 37 billion.

In television dramas, the hugely popular "Eternal Love" and "Three Lives Three Worlds" were released.

In the film industry, Charlotte also proved Tencent Pictures' consistently excellent investment acumen.

The company's net profit for the year reached 12 billion yuan.

It far surpasses many established film and television groups.

It truly stands out from the crowd in the industry.

The initial public offering price of the listed stock was 25 yuan, and it was listed for less than a week.

It hit the daily limit for five consecutive days, pushing the stock price up to around 42 yuan.

Just one week after its IPO, Tencent Entertainment became a unicorn with a market value of over 20 billion yuan.

It can be said to have dropped a bombshell in the entertainment industry.

When the people from Huayi Brothers came to visit, I had a feeling that they were crying wolf.

As for Yang Baobei, this newly popular female celebrity, she has been famous for less than two years.

He's produced a whole bunch of famous quotes within the industry.

She also felt precarious; others might not know, but didn't she know it herself?

When Bobo Milk Tea was first launched, she really went all out to criticize it.

Now that Tencent Pictures has gone public, there hasn't been any indication of targeting her.

Either they genuinely don't care, or they're waiting for an opportunity.

She's not some naive and innocent girl, and she knows the rules of the entertainment industry.

Those who can develop their businesses to that level are certainly not kind-hearted people.

She considered taking the initiative to apologize, and was even willing to go further by spending the night chatting with him.

The key issue is that she can't even get a chance to schedule a meeting with someone.

This is very troublesome.

……

Beijing, Tencent Pictures Group.

The successful listing of Tencent Entertainment has led to red celebratory signs being hung all over the surrounding area for miles around.

Those weren't hung up by someone he arranged; rather, they were spontaneous actions by nearby business owners and even companies.

This can also be considered a blessing from a competitor.

Others aren't in the entertainment industry or making movies, yet you've gone public and already achieved a market capitalization of 20 billion.

Then I must come and congratulate you!

Back when Alibaba went public in Hangzhou, the whole city was celebrating.

That's what you call real prestige.

Compared to that, his three miles is nothing.

In a couple of days, it will still have to be demolished.

Chen Pingsheng was working normally within the group, as if the listing of Tencent Entertainment had no impact on him.

It's worth noting that with the successful listing of Tencent Entertainment, his status in the business world has skyrocketed.

They certainly can't compare to the two Mas who always sit in the center position.

But they could also get a ticket that was slightly closer to them.

This is just a little bit, maybe a few tens of meters.

They were giving speeches on stage, and he was applauding from below.

He was in charge of serving tea at gatherings of big shots.

If that's the case, then what's there to be proud of?

The key is to do things well in a down-to-earth manner.

Tencent Entertainment has gone public, and the three-year period has passed. Most of its businesses will now have to start paying corporate income tax normally.

There's nothing to complain about; he's already doing very well to get a three-year tax exemption.

With his successful listing, the group was overjoyed.

Yang Mi has brought a new script, and her popularity skyrocketed after she finished filming "Eternal Love".

Now, she's getting an overwhelming number of script requests.

After much deliberation, she finally settled on a current idol drama.

An investment of 1.6 million yielded a return of 180%.

There's money to be made, but not much.

Chen Pingsheng still raised his hand and gave it to her; he had also noticed something.

Compared to last year, the investment cost of TV dramas has increased far too quickly this year.

For example, when he invested in Zhao Liying's TV series, even with such a large production like "Eternal Love," the cost was less than 100 million.

The current S+ projects often cost two or three hundred million.

Yang Mi's 1.6 million yuan investment is considered to be of relatively low cost.

It's mainly a modern drama, so it doesn't require much post-production.

This naturally saved on costs.

Looking at the cost analysis section of the TV series, the cost was 1.6 million.

Yang Mi alone received 60 million yuan in film remuneration.

People of her caliber are now only getting higher, not lower.

Yang Baobei's terrible acting skills are enough to justify her claim of being worth 80 million.

Not to mention Yang Mi, the queen of TV dramas.

Besides her, the male lead also accounted for 30% of the cost.

In other words, the salaries of the male and female actors alone account for about 70% of the total budget for this drama.

It would be a lie to say it's not an exaggeration; he has the analytical skills to understand the entertainment industry, so of course he's not afraid of losing money.

With such distorted investment costs, those entertainment companies that don't exist will lose money on at least 90% of the TV dramas they produce.

No wonder unspoken rules are so prevalent in the entertainment industry.

With such a high loss rate, what else could those inexperienced bosses be after but something else?
Who would invest?

If actors' salaries continue to rise like this, he feels that the industry is really just a place where people are being ripped off.

Most of the money went to the top actors.

He was just a small business owner in a film and television company, so naturally he couldn't change the status quo.

The real reason for this situation is the fierce competition among BAT (Baidu, Alibaba, Tencent) in the market.

The three major video websites are all locked in a stalemate, which means they are all still burning through cash.

If you don't lose tens or hundreds of billions of yuan a year, you'd be embarrassed to release a financial report.

Their extravagant spending has led to an abnormally high level of pay in the industry.

of course.

It mainly focuses on top-tier actors.

Chen Pingsheng called Bai Xin over. Last year, they held an artist training class and selected a new actress named Bai Lu.

This year he decided to restart the artist training program.

If we could select someone like Bai Lu, that would be great.

"Uncle, are we still only keeping one person this year?"

"No, let's keep the three of them."

Chen Pingsheng said, "Not everyone can be the protagonist; we also need to cultivate some supporting actors."

Bai Xin understood.

Last year, they only recruited thirty trainees in total, but this year they will definitely expand the scale.

We need to recruit at least thirty to fifty trainees.

They all want those pretty little girls.

In the entertainment industry, appearance is extremely important.

Those who are not good-looking simply cannot act in period dramas.

Forcing money to put on a show is just making capitalists' ugly children.

Bai Xin posted a notice online about the Tencent Entertainment Season 2 Autumn Trainee Competition.

Registration is now officially open.

Deadline: December 30, 2015.

Similar to the first season's application process, those who wish to apply must first submit a talent performance video without any filters or editing.

They will go through a series of screenings before finally determining the trainee qualifications.

To put it bluntly, you can't just come if you sign up.

You'll have to go through several rounds of screening before they'll notify you to come over.

……

An art school.

It's common knowledge that art schools are full of beautiful girls.

In a university with so many beautiful girls, becoming the most popular girl on campus is no less difficult than taking the college entrance exam.

Shen Wanning is undoubtedly one of them.

In the center of a stage with thousands of people, she performed a traditional Chinese dance all by herself.

There are plenty of people in the entertainment industry who can dance.

But to be able to dance traditional Chinese dance as beautifully and dreamlike as she is.

It is definitely scarce.

Shen Wanning had been learning to dance since she was a child, and coupled with her innate purity, she was free from any worldly airs.

The arrival of this well-known art school in Beijing has already caused quite a stir.

Nowadays, all she needs to do is dance a little on stage.

All eyes in the room were now focused on her.

After she stepped off the stage, her roommate filmed her dancing and made a short video.

"Wan Ning, you dance so beautifully."

“My friends have been saying this since I was a child.”

Shen Wanning was still very confident.

However, her best friend in the dorm asked again, "Have you seen the big news posted by the senior students on our school's intranet?"

"What news?"

Shen Wanning looked at her curiously.

My best friend said, "Tengying Entertainment has gone public and its market value is now over 20 billion. This doesn't really concern us, but they issued a notice yesterday to recruit 50 trainees across the internet for an autumn competition. The competition will last for one year, and after one year, only three will remain. These three will be guaranteed a debut by Tengying Entertainment."

"Tengying Entertainment?"

Shen Wanning knew this group very well; their autumn recruitment at the university had caused quite a stir.

"Is she very successful in the entertainment industry?"

"My goodness, are you out of your mind?"

My best friend immediately opened her tablet and searched for "Tengying Entertainment" on Baidu.

“It was founded in 13, so it’s only been three years. But that’s not the key point. The key point is that he held a trainee competition last year.”

"At that time, Tencent Video's influence in the entertainment industry was not very large. Most of the participants were ordinary people. After more than half a year of elimination, the one who finally debuted was Bai Lu, who is now very popular."

"It can be said that as long as you can stand out in the trainee competition held by Tencent Film and Television, and then be recommended by them to debut, you will definitely have a smooth and rapid rise in the entertainment industry."

"This is an opportunity that many people long for but can't get. I think you can participate, but you also need to be mentally prepared. Tengying is so famous now that even actresses who are already somewhat famous in the industry will probably lower themselves to participate. The competition will definitely be very fierce."

Shen Wanning wasn't afraid of competition; she took a serious look at it.

Eyelashes fluttered.

He was clearly very tempted.

Besides.

On a main street in a certain city.

A red convertible Ferrari sped past at high speed.

The woman in red inside has flowing black hair and a dashing, heroic air.

Many people whistled at her along the way, but the woman in red walked away with a disdainful look.

Until they returned to their own five-star hotel.

Her father is a well-known entrepreneur in the area.

It owns three five-star hotels.

They are quite wealthy.

Under everyone's watchful eyes, the woman in red strode up her long legs to the boss's office on the top floor.

Old Yang was still leisurely drinking tea inside when the woman in red came in, and he was immediately in a bind.

Why did you come in without knocking?

"Dad, I want to be a star?"

"To become a star?"

Old Yang, who has been working in the hotel industry for decades despite his advanced age, is now facing even greater challenges.

What are you thinking now?

"I've wanted to be a star since I was little, Dad, please support me this once!"

"I don't know any big bosses in the entertainment industry, so you should give up on that idea as soon as possible."

Old Yang thought his youngest daughter had come to ask him for resources, since he did have some money.

However, he has never invested in the entertainment industry.

"I don't need you to know me, I'll become a trainee myself."

Yang Xiaoxiao showed him the Autumn Competition for Trainees from Tencent Entertainment.

Old Yang was about to get angry, but when he saw the name Teng Ying, he immediately shut up.

He couldn't control his youngest daughter, but he trusted the personality of that classmate from the CEO program quite a bit.

"Go ahead, go ahead. Let me tell you, I don't know the owner of Tengying. Don't expect me to pay you to get in through connections."

"I don't need your introduction."

Yang Xiaoxiao wanted to apply based on her own abilities, and it would be best if her father agreed.

If she disagrees, she'll quietly run away.

After she left, Old Yang reluctantly took out his phone and called Chen Pingsheng.

The two were classmates in the CEO training program and happened to have a good relationship.

If it weren't for the fact that the event was organized by Tencent, he would never have allowed his youngest daughter to go.

After Chen Pingsheng learned about the situation, he specifically picked out the video of his old classmate's daughter to watch.

My old classmate must be having a real headache right now.

They're already so rich, yet their daughter wants to enter the entertainment industry.

If Chen An'an thinks like that in the future, he will definitely have a headache.

Old Yang himself is not good-looking, but his daughter is quite beautiful.

His talent for performing is playing the guitar, which shows his free-spirited and unrestrained nature.

Chen Pingsheng said, "Let's include this one among the trainees as well."

"Uncle, who is she?"

"The youngest daughter of an old classmate from the CEO training program."

Chen Pingsheng said, "You know it yourself, there's no need to make special arrangements for her. Also, arrange this trainee competition to be held in Shanghai, I'll buy a penthouse there."

"The event arrangements, including their food and lodging, all took place there."

"In addition, we need to hire a specialized team to design the competition. We want to turn this trainee competition into a reality show variety program."

Only the celebrities who have participated in variety shows know how profitable they are these days.

Tencent Entertainment has already gone public.

He certainly wouldn't do a losing business.

Just turn it into a variety show and stream it online.

The quality of a program will directly determine its online viewership.

Views mean money.

Because it can attract advertisers to invest money.

Chen Pingsheng thought for a moment; he still had more than 500 million yuan on him.

The grand event at Shuiyun Pavilion will be held at the end of the month, and we're sure to make another one or two billion yuan.

He certainly won't be short of money in the short term.

Since that's the case, let's just take that super-sized penthouse villa in Shanghai that Big Kid had his eye on.

Located in the Guobin area of ​​the eastern suburbs, it covers an area of ​​seven acres.

The building has one basement level with natural light and two floors above ground.

It features a large, private outdoor swimming pool.

The courtyard is a place where all sorts of private parties can be held freely.

And playing football.

Fifty trainees moved in, but they didn't feel anything at all.

The current selling price is 600 million.

Several months later, it increased by another 20 million.

Chen Pingsheng notified his people in Shanghai to go there and acquire this largest and most luxurious villa in the city.

It was specifically used to host the trainee competition for Tencent Entertainment.

They also started generating buzz online.

(End of this chapter)