The Birth of Shanghai's First Conglomerate

After Song Wu was called to her room by her sister Song Yanxi.

They were cursing so hard their eyes were red and swollen, and they were crying and sobbing. The cursing had just stopped.

Liu Fen went to yell at them again.

Since ancient times, marriage has been considered a second birth for women.

Whether you marry well or not directly determines your quality of life in the future.

How could they not scold Song Wu?

A person who betrays their benefactor is worse than a lecher.

Nine out of ten men are lustful, and the tenth one is simply unable to have a real beautiful woman.

Chen Pingsheng sat on the steps by the door again, and the big-breasted Chen An'an came over to keep him company.

"Dad, I understand you."

"What do you understand?"

"I understand the feeling of loneliness and having more money than you can spend."

Chen An'an was pretending to be mature again, but Chen Pingsheng wasn't falling for it at all.

This brat just received his 200,000 yuan allowance for the month and went to buy a new erhu.

The price is exactly 200,000.

She'll be carefree for one day this month, but she'll be eating dirt for the rest of the month.

The fact that they have so much money stored up here clearly indicates they want more.

Chen Pingsheng certainly couldn't agree to that; he didn't expect her to develop a good habit of saving money.

You have to plan your spending, unlike her who spends her entire month's allowance in a single day.

For the rest of the days, she can only have three meals a day.

"Indeed, we can't spend it all."

Chen Pingsheng said with a sigh, "There are only four or five hundred million left in the bank account, and we need to use that to pay the deposit for the superyacht next month. Do you think it's easy for Dad?"

"Dad, you really bought a superyacht?"

Chen An'an was overjoyed. She had only mentioned it casually last time, but she didn't expect that she could actually buy it!
"You bought it, but it will take at least three years to receive the goods. What are you so excited about now?"

"Oh oh oh."

Even so, Chen An'an was still very happy.

She then asked about her aunt Song Wu, and Chen Pingsheng told her the truth: Big Baby didn't have too many surprises.

She had many classmates at the international primary school who fawned over her, not to mention her aunt, who was in her father's inner circle.

It can only get more outrageous.

After the meal is prepared, the whole family still needs to come out to eat.

Song Wu is behaving herself now. Her brother-in-law chased her away like that, so how could she dare to chase after him?

Like a docile kitten, it quietly licks its wounds.

Song Yanxi was also having a headache; her sister's situation was even more difficult than Chen Qi's back then.

Their families in the entertainment industry would definitely disagree, and it seems there aren't any suitable candidates outside the industry.

I still need to introduce her to some reliable ones.

That night, Song Yanxi tossed and turned, unable to sleep.

Chen Pingsheng patted her little bottom, "What are you doing? You've stirred up all the warmth in the air."

"Isn't it because I'm worried about Xiao Wu?"

"What's there to worry about? In modern society, who hasn't had a few boyfriends?"

"You don't care because she's not your sister, huh?"

"How could that be! Go to sleep, go to sleep. Let me tell you, Chen An'an spent all her allowance on the first day of this month, and today she even tried to ask me for some more. You can't spoil her."

"I know, do you need to remind me? But she used the money to buy her beloved little erhu, so shouldn't we consider giving her a little more?"

"You're kidding me. She can spend a month's allowance in a day now, and she'll be able to spend a year's in a day in the future. We absolutely cannot let her develop this bad habit."

Chen Pingsheng believes that the increasing number of people living paycheck to paycheck is mainly due to their lack of understanding of money.

I always thought that once the flowers were gone, I would come back again.

Little did they know that when they actually needed the money, they would realize its importance.

Chen An'an's situation is different; she will inherit the rental income from Tengchao Commercial Management after she comes of age.

With hundreds of millions of yuan in rent coming into her hands every year, it's useless if she continues to spend money recklessly like this.

Distracted by his words, Song Yanxi stopped thinking about her sister.

When you don't have money, you want to make money; but once you have money, you realize that there are still many unsatisfactory things in life.

For example, the boyfriend her younger sister brought home.

Song Yanxi is actually quite busy this month, as she also has to prepare for the grand night at Shuiyun Pavilion.

This year's grand celebration was undoubtedly much more extravagant than last year's.

The entire event will be presented in the form of a top-tier luxury cocktail party.

Michelle Song asked him, "Which celebrity did you invite?"

At this point, it's time to announce the star-studded lineup.

Chen Pingsheng simply said "Brother Mars".

11-time Grammy Award winner for Best Pop Male Vocal Performance, a true global superstar.

One or two of these superstars are enough.

Chen Pingsheng spent a whopping 60 million to hire him, which was more expensive than the Four Heavenly Kings combined.

Because he's a true world-class superstar.

Besides him, there is another one, Taylor Swift, who is also a world-class superstar.

It cost the same 60 million, but it took a full six months to get an appointment.

With these two around, all other domestic celebrities are just little karaomis.

This isn't meant to criticize the popular singers in the Chinese entertainment industry, but rather to point out that they are significantly behind world-class singers.

Song Yanxi was quite surprised, but then she felt relieved.

Having these two perform on the same stage at the same gala is not only shocking to the entire internet, but also absolutely unprecedented in the domestic beauty industry.

The next day.

Song Yanxi then told Liu Fen that they should not give Da Piwa any more money.

Let her bring some snacks to school every day. Chen An'an snorted, "It's not like I can't earn money."

She brought along her little erhu and the big gold bowl; she had so many valuable things.

There are clear rules in the family that anything bought must never be pawned without permission.

She still listens to her mother.

The elderly woman, Peng Ying, was driven to school by Koenigsegg in her grocery shopping van.

To be honest, it's a bit of a waste to have a Koenigsegg worth over 30 million in his house.

I usually drive it to buy groceries.

Chen Pingsheng went to work at Tencent Film headquarters.

His wife allocated 1 billion yuan to Shanghai this month just to open 30 to 35 ultra-luxury clubs called Shuiyunjian.

The Water Cloud Pavilion in Shanghai has been established, but there aren't too many people working there yet.

Once this billion yuan is used up, we'll have about a thousand employees.

His wife's money was mostly invested in Shuiyunjian.

Strangely enough, ever since his family sold all their properties in Beijing, property prices have continued to rise rapidly.

Under his influence, not only his friends but also everyone around him stopped speculating on real estate.

Even the Liu and Song families, who are relatives in the capital, have stopped speculating on real estate.

Instead, they sold off all the idle properties they owned.

They either invest in the stock market or try to get scammed out of some money.

Anyway, there are all kinds of them.

He didn't even ask.

Upon arriving at the company, Chen Bufan stood at the entrance on the first floor, looking energetic and working as a security guard.

A security guard earning 120,000 yuan a month.

His IQ is stuck at the age of ten, and he is completely incapable of doing anything too complicated.

That's all I can do here as a security guard.

Fortunately, the job wasn't tiring, and his wife, who was considered normal, helped out in the company's staff restaurant.

He arranged for both of them to work here.

When Chen Bufan saw the Great Illusion approaching, he did the same thing he did when he was a child, standing at the door of his grandfather's house. When he saw his older brother return, he would call out from afar, "Big brother!"

I'm already twenty-five or twenty-six, and it's still the same.

However, after he started working here, his wife repeatedly reminded him that he couldn't call him "big brother" like that at the company gate.

I'm just worried about the negative impact.

His wife is a really good person.

Chen Bufan gave her a stable home, and she has always taken care of him with peace of mind.

When the two came to Beijing, Chen Pingsheng gave them a small house.

It's not far from the group headquarters, only about a 15-minute walk.

Chen Bufan couldn't get a driver's license, but his wife could.

After getting his driver's license last month, his wife bought him a Porsche Cayenne.

The couple was considered to be quite well-off in Beijing.

After parking the car, Chen Bufan ran over and gave him a standard military salute that he had just learned.

Chen Pingsheng straightened his body armor for him. His cousin had mainly suffered because his grandparents hadn't married within the five degrees of kinship.

Logically speaking, if such consanguineous marriages don't cause problems within three generations, then there shouldn't be any issues.

However, when it came to the third generation of Chen Bufan, he was diagnosed with congenital intellectual disability at the age of six.

"Good job."

Chen Pingsheng gave him a word of encouragement, and Chen Bufan chuckled, just like when he was a child.

He had to go upstairs to work, so I didn't chat with him much.

……

Tencent Entertainment's IPO is in its final stages and is expected to be completed this month.

Once Tencent Entertainment goes public, he will be the boss of a company with a market value of tens of billions. His influence will be incomparable to what it was before.

This month, my main task is still preparing for the grand night at Shuiyun Pavilion.

And the music festival in Shanghai before its opening.

In Beijing, where the focus is on closing deals with clients, private parties are naturally the preferred option.

It's impossible to advertise the live stream to the public.

The situation is different in Shanghai; the main purpose there is to promote Shuiyunjian and attract customers.

Bai Xin came to him and said, "Uncle, this is the list of stars for the Shanghai Water Cloud Music Festival."

Shuiyunjian will be holding its own music festival in Shanghai, titled "City of Starlight".

Chen Pingsheng took the list and glanced at it, confirming that three top-tier singers would be present: Jay Chou, Wang Feng, and Andy Lau.

The remaining few are also top-tier, just without their dominant status.

Of the billion yuan his wife invested in opening the store, more than one hundred million yuan was for corporate marketing expenses.

Regardless of the type of business, marketing expenses must account for a certain percentage.

Tencent Entertainment has now accumulated enough experience in organizing large-scale music festivals or concerts.

Chen Pingsheng said, "Everything will still be done according to the standards of Deer Antler Coffee. Coffee and umbrellas will be given out on site, and the event will also be broadcast live on three major online platforms."

There are several thousand people at the headquarters in Shanghai, including several hundred at the Tencent Entertainment branch.

Their main task this month is to organize the Shuiyun Music Festival.

After receiving the list, Bai Xin sent a notification to the Shanghai branch to officially launch the online promotion.

Shuiyunjian is about to make a full-scale entry into the Shanghai market.

With its existing resources, it doesn't need to be low-key at all when it makes its debut.

It landed directly in Shanghai in a massive manner.

……

Headquarters in Shanghai.

After receiving the notification from the president's office, Jiang Yilei, who had been transferred here, officially began the online promotion.

First, they acquired the most expensive advertising screen on the Bund, the Aurora Building, for an exorbitant price.

The Aurora Building is a prime landmark on the Bund in Shanghai.

It gained widespread popularity for its LED light show "I Love Shanghai".

The building's giant LED screen is 57 meters wide and 63 meters high, with a visible area of ​​3591 square meters.

It is known as the "world's most expensive billboard".

It stands out prominently amidst the stunning night view and lights of the Bund in Shanghai.

Companies that can afford to advertise here are generally not short of money.

Not only did they advertise in Aurora Plaza, but they also landed in Citibank Tower, Zhengda Plaza, and other bustling places with the highest foot traffic in Shanghai.

The advertising cost for the Aurora Building is 270 million yuan per month.

Play it for 30 seconds every night, 30 times a day.

Shuiyunjian doesn't use this method at all; its way of landing in Shanghai is much simpler and more direct.

They directly contracted the prime time slot, giving them an exclusive 30 minutes of broadcast time each day.

The cost is 120 million each time.

At the same time, it also held a huge carnival for young people on the Bund.

They spend 450,000 yuan every day to hire 3,000 people for sightseeing tours on the Bund.

They also gifted a cloud fan with the Shuiyunjian logo and Deer Antler Coffee designs.

There are no restrictions; it's simply a matter of first come, first served.

Meanwhile, it also displayed the slogan "Shuiyunjian New Year's Eve 2016 Superstar Music Festival" on countless electronic screens in Shanghai.

For a time, it seemed as if the entire city of Shanghai was filled with news from Shuiyunjian.

This is a high-end brand from Beijing.

Ultimately, it landed in the Shanghai market in a way that exceeded all expectations.

Wang Yanfeng, who was driving his Rolls-Royce past the Aurora Building on the Bund, looked up and saw this unpleasant scene.

The failure of Xiongmao's live streaming did not affect his quality of life.

It's because his father, Old Wang, only has one son.

Even though they lost more than 2 billion, they are still doing quite well.

It has been half a year since the CEO program started in 2014. In the past six months, the twenty-odd classmates have once again scattered to different places.

Each company is telling its own unique story in its respective region.

Only Chen Pingsheng seemed to have a cheat code.

His news is everywhere.

Today, Bobo Milk Tea goes public; tomorrow, he will take over as president; and in less than a month, he will raise the stock price back to the issue price.

And it got out of control.

This once again proves to the capital market that he, a homegrown capitalist, possesses immense courage and vision.

That's right, the classmate he used to look down on can't be described as an entrepreneur at all.

He himself is the real asset.

Just as Bobo Milk Tea was launched, Deer Antler Coffee made a strong debut in Beijing, Shanghai, and other cities.

Overnight, it appeared on every prime street corner.

Deer Antler Coffee is another retail beverage project in which he collaborated with Tong Zhelan.

Of course he knows this.

To his surprise, Deer Antler Coffee has not received any news of financing since it opened.

Considering its pricing and growth rate.

People say it loses at least seven or eight million every day.

Despite the enormous expense of this project, he didn't need to take any risks by using other people's money.

That only shows that he is very confident.

Wang Yanfeng was also very clear that, given Chen Pingsheng's current reputation in the capital circle, he wanted to start a project.

Finding billions is as easy as playing around.

Plenty of people want to invest in him.

As for the reason, it's naturally because they are reliable, and all their projects have achieved great success in unexpected ways.

Even the sheep that he imitated before has successfully gone public.

As it turns out, this person has already developed a completely effective strategy in traditional industries.

Nowadays, he has significantly increased the number of businesses he has established in Shanghai.

Teng Hui Department Store, Teng Sheng Seafood, and Teng Sheng Fruit – places others may not know about.

Those all belong to his family.

Now, even the renowned Shuiyunjian in Beijing has entered the Shanghai market with such a strong momentum.

And right across the street is Pudong New Area.

Shuiyunjian's 12-story headquarters building, purchased for 900 million yuan, stands majestically in a location surrounded by renowned companies.

As for Tengying Group, that's even more outrageous.

The headquarters building, which is over 20 stories high, cost 1.6 billion yuan.

Which company isn't a renowned name that can afford to spend billions to purchase a headquarters building in that location?

For a moment, Wang Yanfeng was even a little stunned.

Even though the horn kept honking behind him to remind him, he didn't notice.

"Brother Feng, do you know that company called Shuiyunjian?"

His female companion asked him if she was a very pretty female internet celebrity.

She looks both innocent and alluring.

This was a female internet celebrity he had been pursuing for over a week.

She knows how to please him and has a good ability to read people's expressions.

Wang Yanfeng said casually, "It was opened by a classmate from a CEO training program."

"So it's Brother Feng. No wonder he's so wealthy. I heard he's doing very well in Beijing. Two flagship stores on the Bund are opening on the same day, which is why he's advertising everywhere."

Wang Yanfeng glanced at her casually, and it was unclear what he meant.

The female internet celebrity's online fame skyrocketed after she became his girlfriend.

Perhaps knowing that this young master would never marry her, she used her fame to run her own clothing business online.

The phrase "thriving" is insufficient to describe my current clothing business.

No wonder so many people crave traffic; it turns out traffic really is valuable.

It's just that what she values ​​is completely beneath Wang Yanfeng's notice.

Just as he mocked Chen Pingsheng for selling milk tea back then.

They only deserve to sit at the children's table.

As it turns out, business isn't about size; it all depends on how you do it.

Even a small milk tea business like Bobo Milk Tea has a market value of five or six billion after it went public in Hong Kong.

It's no exaggeration to say that it's the first listed company in the milk tea industry.

Back then, probably no one in the class thought that Chen Pingsheng could sell milk tea to this extent.

After all, the best things he did in Beijing were selling fruit and running Tencent Entertainment.

Who knew he could build a listed company out of milk tea within a year?

The most outrageous thing is that the current president of Bobo Milk Tea is actually a college girl who hasn't even finished graduating from university.

She is currently a senior in college.

This legendary experience has made this female CEO incredibly popular among young people, including university students.

As a result, the popularity of the Bobo Milk Tea brand has never waned.

The first listed company featuring internet celebrity and star brands.

He estimates that the brand's market value has room for further growth.

They can build a company worth tens of billions by selling milk tea.

It was completely unexpected for him.

(End of this chapter)