The Birth of Shanghai's First Conglomerate
Chapter 219 The Reaction of the Capital Market
"In the sea of people, there is you and me, we meet, get to know each other, and torment each other."
Unfortunately, the weather turned against us, and a torrential downpour began.
After closing all the windows of the Phantom, Chen Pingsheng started playing some music inside the car.
Experience the million-dollar sound system in a top-of-the-line luxury car.
To be honest, the sound insulation of the Rolex is really strong.
Despite the heavy rain inside, I couldn't hear much.
There are many cars on the road; at this time of morning, it's obvious that they are queuing up to go to work.
He is also included.
He was just thinking about it while he was at work.
Even if two billion yuan is allocated to Teng Hui Department Store, and another five billion yuan is allocated to Deer Antler Coffee.
He wants to push both of these brands to go public via IPO in 16.
Only going public can drive the random increase in the Golden Finger Grandpa's value.
His current development seems to have entered a virtuous cycle.
This is somewhat similar to when Tencent and Alibaba dominated the internet.
They use randomly increasing amounts of money to continuously incubate new projects.
Even more funds could be used to drive larger projects.
Then, this project can be developed into a publicly listed company.
Then you can play even bigger projects.
What he needs to do in this process is to build a good team and cultivate a good corporate culture.
Only a good team can drive a good project.
It's late November.
No matter how he spends the money, he still has over a billion.
Moreover, the cash-out from Bobo Milk Tea's stock hasn't been fully realized yet.
It is estimated that around 200 million can still be raised.
next month.
There is also the most lucrative project, which is the Grand Night at Shuiyunjian.
We arrived at the building where the company is located.
Chen Pingsheng parked his car in his designated spot.
If the Phantom were even a little bit longer, it wouldn't be able to be driven with a C license.
In addition to transferring 1,000 people from Beijing, the Shanghai headquarters also recruited more than 2,000 people from Shanghai itself.
The entire 22-story skyscraper.
We currently have approximately three thousand employees.
This does not include people working in stores; it only refers to staff working at headquarters.
There are umbrellas inside the store.
The security guard personally opened the door for him and held a black umbrella over his head with one hand.
Despite the heavy rain, not a drop of water got on Chen Pingsheng, the president.
To be honest, having money really does bring you the kindness of everyone around you.
The group has hired six university interns for its first-floor reception hall, mainly responsible for internal reception and appointments.
When Chen Pingsheng came in, he greeted everyone very enthusiastically.
"Good morning, President."
He nodded in acknowledgment, not because he didn't want to show too much.
Instead, you shouldn't act that way; the workplace is a microcosm of society.
He was like the leader of the martial arts world here; if he was even slightly kind to anyone...
Everyone would assume that person was about to ascend to heaven.
Then a bunch of people will gather around.
Six elevators went up and down, and there were quite a few employees waiting there.
After Chen Pingsheng entered an elevator, everyone else stood outside and waited.
Polite people wouldn't come in.
Okay, then he went up first by himself.
Gao Hu and Chang Fu were both waiting for him here.
Changfu meant that now that Boiling Sheep has gone public, Gao Hu should also find a wife and settle down to get married and start a family.
Going to meet flight attendants every day isn't very interesting anymore.
Chen Pingsheng didn't really want to get involved in this kind of thing, feeling it wasn't appropriate, but he couldn't help having already agreed.
"Old Chen, why is it so hard for me to find someone who isn't greedy for money?"
"I'm not after your money, I'm after your big belly even in middle age!"
Chen Pingsheng patted his stomach and said, "You're not young anymore, how can you still have such unrealistic ideas? If you were ten years younger, that might be possible."
"The main problem is that most girls in that age group are still a bit naive. Once a woman reaches twenty-five, the first thing she asks is how much you earn a month, whether you own a house and a car."
Chang Fu sat with him and also felt that Gao Hu had too many ideas.
When you're having sex with women, you try every means to let others know you're rich.
Now I want to get married, but I don't want to find someone who's after my money.
If he really has no money, at his age, he can only look for divorced women.
Even if it's a second marriage with a child, the bride price is still 200,000 yuan.
As for wealth, age is not a barrier.
Even at sixty, a man is still a woman's little darling.
"Alright, alright, stop harping on this about me."
Gao Hu said, "I will definitely find one seriously. The problem is that the women I date are too unreliable. As soon as I show my status, they come running to sleep with me. If I marry a woman like that, what if I run out of money one day? She'll run away faster than a dog."
Ah… Chen Pingsheng sensed a strong sense of confidence in his words.
This guy definitely needs to be dealt with.
"I know a woman who's definitely not after your money. Why don't you try pursuing her?"
"Who?"
"Liu Yifei".
"Who?" Gao Hu picked at his ear. He knew his own limitations very well.
Chen Pingsheng is clearly using the goddess as a pretext to undermine himself.
"You're kidding me. A woman of that 'fairy sister' level is someone you could easily pursue. If I went to her, she wouldn't even give me a second glance."
Gao Hu asked him, "Old Chen, when are you going back to Beijing?"
"Let's do it tomorrow. I won't be staying here for too long. I've almost finished everything."
Chen Pingsheng said, "The internal welfare hotel of Shuiyunjian in Beijing, which was invested 200 million last year, is almost finished. I have to go and take a look."
"Fine, you're getting richer and richer now. I don't know what you're supposed to do with all that money every day?"
Gao Hu grinned: "Tell me the truth, do you brush your teeth with abalone every morning?"
"You can pull him down."
Chen Pingsheng went to make a cup of tea. "You can't feel it now. If I told you that when you have a lot of money, you have to start to take on social responsibility, you definitely wouldn't take it seriously."
“Indeed.” Gao Hu clearly didn’t feel that way, but he still asked, “Then I haven’t seen you donate much money?”
Apart from his hometown, Chen Pingsheng has never donated a single penny to society.
Chen Pingsheng looked at him very seriously, "Donation, do you know how many procedures it takes for a donation of 100 million yuan to reach those who truly need it?"
"Let me tell you, if you spend 100 million, it's considered good if even 10 million actually goes into actual use."
He paused for a moment, then added, "Besides, do all my employees drive luxury cars and live in mansions? No, they don't."
"As an entrepreneur, the first responsibility is to ensure that your employees live a happy and fulfilling life. If you haven't even satisfied them, and you're going to donate money outside to gain fame, isn't that going the long way around and doing something meaningless?"
“The company belongs to everyone; it’s not something I can run by myself. So, every penny earned here should be used to improve their welfare and benefits.”
"Let's wait until they no longer have to worry about money before we consider donating money to gain some recognition!"
Gao Hu thought his understanding was quite advanced, far beyond what he could compare to.
No wonder Old Chen never donates money to others.
In his eyes, perhaps personal reputation is far less important than bringing real happiness to employees.
This is why he keeps increasing his employees' salaries.
You should know that Boiling Sheep now has nearly 40,000 employees.
Each store has no fewer than thirty employees.
Even a cleaning lady is paid 7500 for an eight-hour workday.
Six days off per month, plus free meals, accommodation, and social insurance and housing fund.
Even with this kind of treatment, no other company in the industry is as good.
The advantage is that the pay is high, and the employees are genuinely dedicated to their work.
You don't even need to ask them; they're more proactive than anyone else in solving problems.
The employees are more afraid that your store will go out of business than you, the boss.
The reason is simple: once your store goes out of business, where will they find another store with the same benefits?
There are advantages, but also obvious disadvantages.
Such a good business, with a high table turnover rate every day.
The store's net profit margin was hovering around 3%.
I can't get up there no matter what I do.
You should know that the gross profit margin of a typical restaurant is at least 60% or more.
That is, a dish is priced at 60, excluding labor, rent, and other expenses.
The cost of this dish alone will definitely not exceed 35% of the selling price.
Such high gross profit margins, such a good business.
Net profit was stuck at 3%.
You only earn 30,000 a month if you make a million.
The main reason for this is that labor costs are too high.
It far exceeds the industry average.
Tong Zhelan had also come to talk to us before the company went public.
The capital market's interpretation is that the employee benefits for Boiling Sheep should be reduced by half.
If employee benefits are reduced by half, the net profit of a single store can be maintained at over 100,000 per month.
That adds up to about 120 million a year, plus it has more than a thousand directly operated stores.
Annual profits can reach around one billion.
If such a company were to apply for an IPO, its valuation would start at 120 billion.
It will be at least twice as high as it is now.
Chen Pingsheng simply didn't agree.
If he really did that, wouldn't he be sacrificing the welfare and benefits of tens of thousands of employees for his own benefit?
Do you think it's more important for him to earn more money, or for 40,000 employees to be able to work peacefully and steadily at Fei Yang Yang?
Without a doubt, he chose the latter.
When you have so much money that you can't possibly spend it all, if you're only thinking about making more money and completely disregarding the interests of your employees...
In this land, such a boss would definitely become a public enemy, or even a target.
With so much money, can you still sleep soundly?
The most likely outcome is that they'll take the money and run abroad.
He certainly wouldn't want to do that; he himself rose from this land.
Money earned on this land will eventually return to this land.
Gao Hu still finds it hard to understand him.
Why was Bobo Milk Tea abandoned by the Hong Kong stock market? The reason, besides someone stirring things up behind the scenes, is that...
More importantly, an investment institution released a report showing the employee income of Bobo Milk Tea compared to other brands in the same industry.
More than double.
Let me put it this way: other brands would only pay a maximum of three or four thousand yuan to hire a milk tea shop server.
It's still a ten-hour workday.
Bobo Milk Tea starts at 6,500 yuan, and also operates on an eight-hour workday.
At the end of the year, you can still get a year-end bonus of about three months' salary.
Such welfare benefits will ultimately erode the brand's survival space.
In other words, it is not working for capital.
Instead, they are serving their employees.
A company that prioritizes its employees is essentially abandoning capital, and capital will naturally abandon you in return.
It can be said that every company under Chen Pingsheng has set salary standards that far exceed those in the industry.
Even though it was unpopular with the capital market, he didn't touch that area.
We can only rely on ourselves to continuously research and optimize the brand and services to the market.
When even basic employee benefits couldn't be guaranteed, he felt there was no point in continuing the brand.
Many people came to him asking for donations, from all sorts of organizations.
He didn't agree to any of them.
With this money, wouldn't it be better to build a charity hotel for my employees in Shanghai?
Just do it if you think of it.
Chen Pingsheng invested 300 million yuan to build an employee welfare hotel in Shanghai.
The rooms here are too expensive. The employees' parents travel from afar, only to leave in a sorry state because of the cost of a few hundred yuan a night.
He simply wanted to change this one thing, but that didn't serve the public.
Can't you even serve your own employees?
Chen Pingsheng instructed Bai Xinfa to issue an internal announcement on the group's official website.
He felt that at his level, true luxury shouldn't be something that serves only him or his family.
Instead, it should be aimed at his tens of thousands of employees in the Shanghai area.
Only in this way can they be truly accepted by companies, employees, and society.
The employee welfare hotel, which cost 300 million yuan to build, still requires at least 20 million yuan to maintain each year.
This is true luxury.
(End of this chapter)
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