The Birth of Shanghai's First Conglomerate

Tencent Pictures Group's autumn recruitment has ended.

Countless people beat their chests in frustration, regretting that they hadn't prepared in advance.

They actually thought they could cast a wide net and catch just one.

This has resulted in many college students who originally had a great chance to work at Tencent Film Studio missing out on their opportunities.

It's also Tencent's fault for not announcing its intern benefits in advance.

This resulted in the company only announcing its benefits and compensation for interns after the fall recruitment season had ended.

"Look at this, is this the treatment interns should receive?"

"The boss considered that they had just started working and didn't have much money, so he gave each of them a cash bonus of 10,000 yuan."

"Isn't this exactly the same as doing charity?"

"Everyone outside says that the boss of Tengying is great, but you can't experience it until you go in. Once you go in, you'll realize that he's the pinnacle of bosses."

University autumn recruitment is already a hot topic at universities and online.

This is a major event concerning millions of graduates.

The slightest disturbance could cause a huge uproar online.

Especially on the night Tencent Film closed its recruitment drive, thousands of interns who joined Tencent Film revealed their benefits and compensation packages.

That caused a seismic effect within Beijing's university circles.

Internship salary of 8,000 per month?

Once a Fortune 500 company enters the Chinese market, it never seems to have a good time.

The group also arranged single apartments for them to live in, and everyone could stay for free for three months.

Three months later, you can enjoy a rental subsidy of 2,000 yuan per month from the group.

If two people share an apartment and chip in a little, then there's absolutely no need to worry about rent!

And you can live comfortably in the capital city.

After becoming a full-time employee, you'll receive a basic salary plus various benefits, as well as a year-end bonus.

The starting income after a year is over 15.

It's rumored that the group also gives out bonuses from time to time.

It's just that the boss is in a good mood; he can just casually hand out tens of millions.

I didn't believe it before, but now I truly believe it.

This is absolutely the ceiling for interns.

Such extravagant benefits and perks are something that those Tencent Film Academy candidates who were rejected must be aware of.

Everyone wished they could turn back time to a month ago and not think about anything.

We specifically prepared for this job application event.

Although this recruitment event was a huge success, it caused quite a stir in Beijing's university circles.

After the recruitment ended, Chen Pingsheng flew directly to the group's headquarters building in Shanghai.

The 22nd floor of the headquarters in Shanghai, priced at 1.6 billion.

In terms of both location and prestige, it is even more magnificent than the headquarters building in Beijing.

The newly established Deer Antler Coffee has moved into this place.

The brand logo is printed on the west wall.

The already launched Bobo Milk Tea has also moved here, with its brand logo right next to Deer Antler Coffee.

Other businesses, such as department stores, fresh food stores, and entertainment venues, have also moved their branches here.

The reason he rushed over so urgently this time was because Bobo Milk Tea's ice cream and milk tea combo in Guangdong was a huge success.

It was even more successful than expected.

This idea was proposed by Chu Qiuyan in September, and she then led her team to the Guangdong market to improve the Bobo Milk Tea stores.

It was first promoted in one city, and then, finding that the results were particularly good, it was simply promoted throughout the entire province.

When we returned to Shanghai to report on our improvements, the entire Bobo Milk Tea team gave us almost the loudest applause.

As it turns out, combining milk tea with ice cream is entirely feasible.

It's the same principle he used to pair fruit with fresh produce.

Not only did it increase the average order value, it also raised the revenue of a single store to a new level.

After Yang Qian left, he had been considering who should take over as the president of Bobo Milk Tea.

He has too many things to do himself and can't come here every day to listen to reports.

The situation is now very clear: Chu Qiuyan is exactly who everyone wants.

Her age has been completely overcome by her personal abilities.

He became the youngest president in a listed company.

It's quite a legendary story.

Chen Pingsheng came here this time to decide to upgrade the Bobo Milk Tea stores to the second generation.

The ice cream + milk tea combination.

Also, let Yang Mi come over again to promote and endorse Bobo Milk Tea.

Her current drama, "Eternal Love," has aired and is generating incredible buzz.

Based on the character of Bai Qian, they can directly collaborate with "Eternal Love" to create a milk tea brand.

Bobo Milk Tea's stock price will definitely experience another period of soaring growth in the near future.

Chen Pingsheng himself has been continuously reducing his holdings of Bobo Milk Tea shares.

While selling at a high price is the most expected strategy, it can also easily destroy the hard-won stock price.

Then shoot it down directly.

In this upward trend, the safest approach is to smoothly transition out of your stocks.

He has already made five or six hundred million yuan from this bottom-fishing buyback.

All that's left is to wait for the six-month lock-up period to expire, and then his 13% original shares will be the real prize.

Given the current development trend, Bobo Milk Tea's market value will soar to at least six billion by then.

No wonder Yang Mi came as soon as she was called, and was more enthusiastic than anyone else.

She herself still owns 6% of the shares.

Once the market value reaches six billion, the returns will be enormous.

Chen Pingsheng gradually cashed out his remaining shares and then visited the group's development in Shanghai.

Teng Hui Department Store bought two single-story prime storefronts in Pudong New Area for over 800 million yuan.

They also spent 300 million yuan to buy a floor in Lujiazui.

The area is over 3,000 square meters.

The remaining money is for opening stores; with 15 billion allocated, only three stores can be opened.

Later, we will open a store outside the central area of ​​Shanghai, where the investment will be smaller.

It is estimated to be between 3 million and 3.5 million.

The progress on the fresh produce side has been much smoother, as we don't need to buy our own storefronts, so the investment is relatively small.

The average investment per store is around 350 million.

Shuiyunjian's two flagship stores are not expected to open until January 2016.

Overall, the group is making efforts to expand its industries to Shanghai.

It is still very fast and efficient.

His wife has been busy at the headquarters of Shuiyunjian in Shanghai lately.

It's almost the end of 15, and looking back, the year's development has been quite good.

And it far exceeded expectations.

Chen Pingsheng came to Shanghai for more than just these reasons.

The most crucial thing is that Boiling Sheep needs to complete its IPO application.

The company has a total of 1132 stores and a total cash investment of approximately 15 billion yuan.

He initially invested 100 million yuan of his own money to establish the company, and it later went through four rounds of financing, ABCD.

That's how it came to its current scale.

Compared to the year-long launch of Bobo Milk Tea, the development of Boiling Sheep has undoubtedly been much slower.

Fortunately, they are finally about to complete the IPO and cash out.

Chen Pingsheng, together with Gao Hu, Tong Zhelan, Shen Nanpeng, and Zhao Liying.

Together with a group of CEO class classmates, they completed this important signing ceremony on the top floor of the headquarters building in Shanghai.

Valuation of 6 billion, IPO diluted 60% of shares, cashing out 36 billion.

The amount belonging to him personally is as high as 12 billion.

A 20% dilution of the shares will be achieved in one transaction, leaving 15%.

After deducting all his initial investments, he would still have about 700 to 800 million in revenue.

"Ding, congratulations host, your income for today is 7.8 million. Would you like to activate random multiplication?"

"Turn on."

Three years of waiting, all for this moment of blossoming and bearing fruit.

A golden die appeared.

It swayed and swayed, finally settling on the number "four".

One second, two seconds, three seconds passed.

"Ding, your Alipay account has received 31.2 billion yuan, bringing your total balance to 35 billion yuan."

I feel lost again, staring at these cold, hard numbers.

What ideals are there left in life?
Chen Pingsheng thought to himself.

Gao Hu, standing to the side, was unusually excited. He had been in Beijing for three years and had closed two hot pot restaurants in Shacheng.

After three years of entrepreneurship, he successfully cashed out more than 200 million yuan.

Zhao Liying is in a similar situation; both of them hold the same number of shares.

The rapid development of Boiling Sheep in the early stages was driven by her popularity.

Later, Yang Mi also joined Tencent Video, helping to generate traffic for Boiling Sheep for free.

They directly brought it to the most popular celebrity-endorsed affordable restaurant brands.

Now, everyone, including his classmates who believed in him, is working together to complete the most crucial and final step of the CEO training program: a 7.5 million yuan financing round for Boiling Sheep.

Now, they've all reaped the rewards.

Like Bobo Milk Tea, a successful IPO only means that the listing process is in its final stages, and it will still take some time before it can officially list on the domestic A-share market.

The party was lively and bustling with toasts and laughter.

Chen Pingsheng became the most popular person at the entire party, and unintentionally drank a little too much.

Then I stayed at that small 180-square-meter apartment on the Bund that night.

His wife, Song Yanxi, was also there. After taking care of him and letting him rest, she finally felt at ease and slept next to him.

As the sun rose again, its afterglow streamed into the room.

Another new day.

After Chen Pingsheng finished washing up, Song Yanxi even straightened his suit for him.

After my wife came over, this little house seems a bit too small.

The two moved to the large apartment he had previously bought for 1.2 million.

From the 18th floor, you can overlook most of the Huangpu River at night.

The walk-in closet, which is over 50 square meters, is already filled with brand-new suits that Song Yanxi has chosen for him.

There were a total of eighteen sets, and the watches were also displayed in a row.

It costs around nine yuan.

Did you bring these everyday items from Beijing?

No, she'll only buy new ones.

Chen Pingsheng had no idea how much money she had spent on these things.

After sliding his hand across the watch, he finally picked out a black strap and put on his Patek Philippe with a rose gold dial.

This table is probably worth over five million.

It belongs to the high-end business watch category.

As for suits.

He now mostly wears Kiton, who is known as the king of suits.

Whether it's history, tailoring, fabric, or craftsmanship reputation.

It is among the world's top-tier.

He casually pulled out a black outfit and put it on.

The temperature gets a bit cold after late November.

He then put on an Armani coat.

Living in a top-tier luxury apartment in Shanghai is quite comfortable.

With a ceiling height of 3.5 meters, there is absolutely no feeling of oppression living here.

The central living room features three panoramic floor-to-ceiling windows and an extra-long dining table.

There are six master bedrooms and five ensuite bathrooms.

After Song Yanxi arrived in Shanghai, she tidied up the place and also prepared a series of everyday clothes and accessories for him.

She still really likes this large, single-level apartment of over 500 square meters.

In terms of housing, moving into a courtyard house fostered extremely refined tastes and habits.

That means I would never compromise myself.

She now has a very nice apartment that she bought for 1.2 million, and she spent tens of millions to furnish it with everyday items.

Only then can you truly move in with just your bags.

“Honey, Boiling Sheep has now successfully completed its IPO. Our family will have two listed companies by next year.”

Yesterday, she received 12 billion in her own bank account.

Chen Pingsheng's figure of over 3 billion is based on random increases and does not include the principal profit from the IPO.

I'm in a similar situation; when I suddenly receive so much money, I don't know what to do with it.

Chen Pingsheng said, "You're wrong about that. Tencent Entertainment will probably go public even faster than that."

"After Tencent's IPO, can its stock price really soar to 30 billion so quickly?"

Song Yanxi looked at him curiously, feeling a sense of unreality.

Three hundred billion! And her family owns 60% of the shares.

If you add the valuation of other industries, even in Shanghai, they could barely be considered a top-tier wealthy family.

"Who knows?"

Chen Pingsheng said, "Anyway, some people have given their guarantees, and with Tencent Entertainment's revenue last year, 30 billion is not an exaggeration."

After Song Yanxi helped him tidy up his clothes, the two prepared to go to work together.

In the days that followed, I would frequently have to travel between Beijing and Shanghai.

He still drives the top-of-the-line Rolls-Royce Phantom he bought for 1800 million.

His wife drives a sky-blue Bentley Continental with a 6.0T W12 engine.

To be fair, this car isn't expensive; it costs around five million yuan after all the paperwork.

In terms of looks, it's absolutely unrivaled among coupe models.

Chen Pingsheng didn't know why she had fallen in love with the Bentley Continental again.

The old one was given to her younger sister, Song Wu.

Of course, his wife bought more than just this one car in Shanghai.

There was also a convertible Rolls-Royce and a blue Bentley Mulsanne.

The price is around 600. Bentley is definitely not inferior to Rolls-Royce.

When I go out, I drive whichever car I want.

The two headquarters buildings are actually not far apart, just a few minutes by car or a dozen minutes on foot.

His wife is here preparing for the opening of two flagship stores of Shuiyunjian.

He was busy with everything.

The key is to spend the money you have in the most reasonable way.

Or invest in Teng Hui Department Store.

This project was his main investment to make money.

Another 2 billion yuan will be allocated to Shen Chengjun's side in one go.

That would allow them to open eight superstores in Shanghai, and with those in Beijing, that would make a total of 16.

If all operations are fully operational, the annual profit can be maintained at around one billion.

Once all of these stores are open for business, we can apply for a separate IPO for the hypermarket.

As for the commercial real estate within, it will naturally be separated out.

It was moved to Tengchao Commercial Management for 100% ownership.

After investing this money, he still has 15 small goals to achieve.

I'm so confused.

After the Deer Antler Coffee business ran out of money, he allocated another 500 million to them.

He allocated 500 million, and Tong Zhelan naturally had to raise another 400 million.

She had already started diluting her shares and finding other people to share the burden.

Like Chen Pingsheng, someone can invest a billion yuan in a project in a short period of time.

The risk is too high, and so is the cost.

Of course, if it succeeds in the end, the more you invest, the more you will earn.

These are all directly proportional.

The investment required for coffee is indeed much higher than that for selling milk tea.

No wonder Tong Zhelan said early on that making coffee is at least ten times more difficult than selling milk tea.

He understands now.

Deer Antler Coffee hasn't even turned a profit yet; its directly operated stores aren't making any money. Who would want to franchise with them at this point?

The pace of development cannot be stopped; we can only rely on continuously investing money.

Fortunately, he now has the ability to do so.

With this 3 billion yuan investment, Deer Antler Coffee expects to have around 1600 stores by March 2016.

Total investment of 2 billion.

Sufficient funds are the key to his ability to maintain the rapid growth of his companies.

Without that much money, neither department stores nor Deer Antler Coffee would exist.

No one could develop so rapidly.

It can only be said that money is the driving force behind all development.

We definitely can't do without this.

(End of this chapter)