The Birth of Shanghai's First Conglomerate

Deer Antler Coffee has 50 stores in Beijing.

They opened simultaneously on the last day of October.

On opening day, the company received 190,000 online orders.

This shocked the industry.

It's important to know that Deer Antler Coffee clearly states that each person can only order one 9.9 yuan Orchid Latte per day.

And so, it secured 180,000 orders on its opening day.

The super-popular coffee brand was born from this.

Alongside the opening of Deer Antler Coffee, a 200 million RMB investment in Shanghai, on November 9th, the same day, the two-hundred-million-RMB venture also opened.

It even set an epic order volume of 290,000 cups.

In terms of marketing, Deer Antler Coffee became known worldwide overnight as soon as it was launched.

Now, stores seem to have sprung up all over Shanghai and Beijing overnight.

The extravagance of Deer Antler Coffee reveals the strength of the capital behind it.

Yang Qian, Jiang Wei, and Qin Xue are currently stationed at the headquarters in Shanghai.

Commanding Deer Antler Coffee to conquer new territories.

Chen Pingsheng, with a wave of his hand in Beijing, spent another 300 million yuan on cities surrounding Shanghai.

Deer Antler Coffee first invested heavily in opening 150 stores in first-tier cities.

Now they're investing another 300 million to establish around 500 businesses in emerging first-tier cities.

An investment of two million for a single store takes too long to pay back.

It will only be used as a flagship store; the investment in all subsequent stores will be controlled between 600,000 and 800,000 yuan.

Going forward, we will further explore the best ways to reduce the cost of opening a store.

Even with the allocation of 300 million, Deer Antler Coffee still has over 200 million in working capital.

This is mainly used for online promotion and burning money to expand the market.

Almost every newly created star brand is built by burning through money, and Deer Antler Coffee is no exception.

It burned through nearly 700 million yuan in less than three months after its establishment.

Let's set aside his specific business operations.

With its substantial financial resources, Deer Antler Coffee is unmatched by any small or micro-entrepreneur.

They used massive amounts of capital to leapfrog themselves into the top brand in the coffee industry.

In fact, everyone in the capital and entertainment circles knows that Deer Antler Coffee is currently riding high and unstoppable.

It was founded by the original investment team of Bobo Milk Tea.

They simply switched from selling milk tea to the more upscale coffee market.

The total investment in Bobo Milk Tea is less than 100 million yuan.

It was established in less than a year, and then had thousands of directly operated stores.

The number of franchise stores has now reached nearly three thousand.

After successfully going public, its market value has now reached 5 billion.

Despite some minor setbacks, the major shareholder, who was also the initial investor in Bobo Milk Tea, maintained a strong position.

It also left a deep impression on the capital market.

It's no exaggeration to say that when they came to sell milk tea, it was a complete game-changer.

He's definitely a true financial tycoon.

They can pull out billions in cash at any time.

When Bobo Milk Tea faces a crisis, the major shareholder alone can easily lift it up and get through it.

The current popularity of Deer Antler Coffee has surprised some people, and it has once again shown everyone the disruptive power of capital giants across different sectors.

Deer Antler Coffee is undoubtedly another new creation from this team.

The specific direction will be unclear at the moment.

But it is clear that, for the time being, it has no rivals.

People come here specifically for Starbucks.

……

Beijing, Tencent Pictures headquarters.

Chen Pingsheng returned to Guangdong after a two-day business trip.

The main reason for going to Guangdong was to see how Gao Hu's "Boiling Sheep" was doing there.

As it turns out, a first-class environment comes at a third-class price, coupled with mediocre taste.

It explodes wherever it's driven.

The reason why they can only achieve the second-grade taste is mainly because Boiling Sheep has an extremely high standard of serving procedures.

A meal consisting of three meat dishes and seven vegetable dishes must be served within fifteen minutes.

If this timeframe is exceeded, the price will be halved.

If you stay for more than five minutes, the entire meal will be free.

Despite these requirements, business is still booming, and all dishes can only be prepared in advance.

Like live fish and seafood, the best way to eat them is to kill and cook them fresh.

Preparing it several hours in advance is equivalent to freezing it for several hours.

That would naturally affect the taste to some extent.

Fortunately, the positioning of Boiling Sheep is not based on its flavor as a selling point.

Instead, they attract customers with their exceptionally high cost-performance ratio.

Let me put it this way, you won't find a restaurant with this kind of ambiance that's cheaper than Boiling Sheep.

Moreover, the fast service also ensures good service.

Everyone who has eaten it says it’s good.

Of course, there are also some oddballs.

He was treated to a 200-yuan meal with three meat dishes and five vegetable dishes by Fei Yangyang, and he actually went to the chef and said it tasted worse than the food he ate at a five-star hotel. How the hell can that be compared?

Chen Pingsheng himself often ate state banquets costing 88,000 yuan per table, and those dishes took at least half an hour to prepare.

It definitely tastes better than the 29-yuan stir-fried pork with chili that Fei Yang Yang serves.

Therefore, customer opinions are very important in business.

But you can't listen to everything.

You have to listen selectively; for example, you can ignore these clients.

People who go to budget restaurants to show off that they dine at a five-star hotel are generally all show and no substance.

Really wealthy people would never do such a stupid thing.

Boiling Sheep is doing very well in Guangdong, a place that has historically been full of migrant workers.

The factory's most beautiful girl, and the love story of a factory worker.

It's quite popular there.

Boiling Sheep's IPO has reached a crucial step, and it's worth noting that he owns 35% of Boiling Sheep's shares.

Subsequent financing rounds did not dilute the shares at all.

He paid for his own share out of his own pocket.

If the IPO is successful with a valuation of six billion.

He could obtain 13 billion by diluting 21% of his shares.

13 billion! Even after deducting all the initial investment costs, there's still a revenue of 600 to 700 million.

Then use the cheat code to randomly amplify it.

He will definitely have several large sums of money this year.

I have so much money that I don't know what to do with it all at once, which makes me feel quite lost.

Buying a house has lost its appeal, and it's difficult to increase its value further.

Buying a car is pointless; he already has so many cars that they're like cabbages.

After splitting the money with Tong Zhelan last month, he heard that Koenigsegg had a super limited edition one for sale.

I acted decisively and bought it. After a few days, it was just another ordinary purchase.

I gave it to my mom, Peng Ying, so she can drive it to buy groceries every day.

My dad, who's the village chief back in my rural hometown, always drives a convertible Rolls-Royce to work at the village committee.

It has nothing to do with being high-profile.

He spends tens of thousands of yuan a year on insurance alone; I just can't understand why he wouldn't open a shop.

His secretary, Bai Xin, came to see him, carrying a set of data compiled by the human resources department.

"Uncle, this is the list of new employees our group needs to recruit this time."

Chen Pingsheng took a look and saw that it listed the specific number of new employees needed for each of the group's subsidiaries.

Tengying Entertainment needs to recruit 200 new employees to fill various departments.

Deer Antler Coffee's Beijing branch needs to recruit 100 new employees.

Including Bobo Milk Tea, as well as department stores, fresh food companies, etc., the group needs to recruit about 1,500 new employees this time.

It's graduation season for universities now, and they've received many on-campus recruitment invitations from universities.

We need to go there to recruit new employees.

Chen Pingsheng turned to the second page, his brows furrowing slightly. "Three-month internship, intern salary 2680, not including meals or accommodation?"

"Who decided on this?"

Bai Xin also went to see it. She said, "The new HR analyst said that according to the minimum wage in Beijing, our salary is already quite good."

"You call this good?"

Chen Pingsheng asked in bewilderment, "When did our group start cutting employee salaries to increase profits?"
"I've been studying for over twenty years and relying on my parents for support for over twenty years. Do I have to rely on my parents to give me money to eat after I graduate and start working?"

"Fire all the HR analysts immediately. These quack experts actually made such outrageous suggestions. Let them go to Beijing and earn less than three thousand a month, without food or lodging, and see how they live."

As the group grew, its businesses expanded to encompass food, drink, and entertainment.

He could understand the formation of various analysis teams within the organization, but what he couldn't understand was that these people couldn't even grasp the basics of a person's normal life.

2680?

In Beijing, meals and accommodation are not included?
How did these interns, graduates of prestigious universities, come up with this idea?

They even brought this report to the president's office.

Chen Pingsheng said, "Raise their internship salary to eight thousand, and the group will rent single apartments for them and provide lunch and dinner."

“Go to the group’s intranet and warn the experts in other departments that although our group may not be a great company, if we can’t even provide basic security for our employees, then they will be the first to be let go.”

"Any department head who attempts to withhold employee benefits and income will be the first to be dealt with by the group."

Bai Xin nodded quickly, agreeing that the salary research report issued by the HR department was too exaggerated.

This was the result of a month of research and discussion by more than a dozen expert representatives.

She didn't know how they found out.

Are they all going to the countryside to investigate living standards and then bringing those findings to the capital?

Now look what happened, the boss just chopped them all out with one stroke.

This can be seen as a reassurance to the group's internal staff.

If all of this can be used, then the next research direction for the group's experts will probably be salary reduction.

This also serves as a warning to analysts in all other departments: never again try to target these ordinary employees.

The boss would absolutely not allow this to happen.

The group must rely on the market to make money.

No matter how bad the market is, he must ensure that his employees can receive a salary that is at least somewhat satisfactory.

If they can't get the salary, the first thing that needs to be done is to reduce the salaries of the management.

(End of this chapter)