The Birth of Shanghai's First Conglomerate

Chapter 201 Double Preparation

The National Day holiday is just around the corner.

Big fart baby laughs every night when he comes home, clearly looking forward to it.

However, she adapted very quickly after enrolling in the international primary school.

Unlike traditional primary schools, international primary schools place a significantly greater emphasis on cultivating students' interests in their teaching.

Instead of solely pursuing high scores.

The little rascal's grades aren't great, but he has a wide range of interests.

He can play a little suona at the top and sit alone on the bridge playing a little erhu at the bottom.

This international class was clearly more suitable for her, but when she went to the class, she found that none of the students there were any good.

It still has to be your sister An'an.

When she got home, she helped her grandma water the plants and grow vegetables. In just a few months, many of the vegetables were ready to eat.

The big kid took it off beforehand.

His wife, dressed in a striking red dress, has been driving her Phantom around lately; the Phantom's body is significantly longer than that of a regular car.

One parking space isn't enough; you need two.

“Honey, there’s a concert in a couple of days, and all the staff from Shuiyunjian will be there too.”

Song Yanxi pulled him to sit in the courtyard to drink tea. The concert at the Bird's Nest on National Day, featuring the Four Heavenly Kings, was a grand affair.

The employees of Shuiyunjian were all applying for half a day off to watch the show, and when Song Yanxi mentioned it to Bai Xin, she naturally got more than a thousand tickets.

"Sure, it's all free anyway."

Chen Pingsheng handed her a cup of tea, and the little brat ran over to join in the fun, "Dad, weren't you going to Shanghai for a seven-day sea trip during the National Day holiday?"

"I didn't see anything wrong with the group. There's no rush to go on a sea trip. We can go after the concert."

Okay... Chen An'an happily ran up to the second floor to loosen the soil again.

Song Yanxi had something to discuss with him. She had bought eleven clubhouse properties this year, with a total investment of nearly 1.3 billion yuan.

With the additional 100 million invested in Shanghai, this year's harvest is quite impressive.

"Honey, I want to go to Shanghai and buy a headquarters building for Shuiyunjian."

"If you want to buy it, then buy it. The only question is whether you want to buy this building under the name of Shuiyunjian in Shanghai, or under our names as husband and wife?"

"It should be under my own name."

Song Yanxi thought for a moment and said, "Didn't you say that you would be recruiting some shareholders in Shanghai? If we buy it under Shuiyunjian's name, the investment would be too high. I'll just buy it under my own name and then rent it to Shuiyunjian at a low price as their headquarters."

"OK."

Chen Pingsheng also quite likes Shanghai, and his family plans to expand significantly there next year.

Which location would you like to buy in?

"Let's go with the Bund. It's close to home and the scenery is beautiful."

Song Yanxi saw that Teng Ying spent 1 billion yuan to buy a building in Beijing, which inspired her to try and follow suit in Shanghai.

Even now, housing prices are still rising wildly.

Her husband has stopped investing in commercial residential properties; buying a headquarters building is still a way to withstand currency devaluation.

Housing prices keep rising, and commodity prices keep increasing.

It may seem like it has little to do with you, but the money that ordinary people keep in the bank is actually losing value every year.

Song Yanxi is taking precautions early.

Since the capital city already has the Shuiyun Academy, there's no need to purchase a separate headquarters.

We definitely still need them in Shanghai.

Buildings on the Bund are not cheap; they start at least at 300 to 500 million yuan.

Chen Pingsheng didn't care about her; she had plenty of money now anyway.

He simply suggested, "Let's sell all those small houses in Beijing that we don't live in, and keep two nicer ones so that An'an can live there in the future."

Uh... Song Yanxi didn't expect him to bring up this suggestion.

Li Ka-shing has been on the move for a year, and everyone thinks he has misjudged the mainland property market this time.

Otherwise, based on the increase in housing prices this year, they could have earned at least several billion or even tens of billions more.

Song Yanxi started speculating in real estate in early 2013, and has invested a total of more than 200 million yuan.

Now, at the end of September 2015, he has doubled his money in three years.

From over 200 million to around 500 million.

Chen Pingsheng said, "Use the money from selling this house to open two more Tenghui Department Stores in Beijing."

Teng Hui Department Store has low profit margins but good business.

The annual profit of a single store will not be less than 50 million.

Furthermore, with commercial real estate prices rising faster than housing prices, Song Yanxi felt that reversing this trend would indeed be much better.

If houses remain stagnant, relying solely on rising housing prices is ultimately unsustainable.

Opening a department store or hypermarket is different.

The income is stable and reliable.

She went back to the female real estate agent who had sold them their courtyard house before, but actually she didn't need to go through an agent at all.

Song Yanxi herself had Chen Qi post a notice on the Shuiyunjian internal network.

Her family is selling thirty-six small houses in Beijing.

You wouldn't believe it until you did the math; she's bought so much over the years.

Apart from Wanliu Academy and the old villa in Shijingshan, everything else was thrown away.

Her family no longer needs that many houses in Beijing.

With so much commercial real estate available, what's the point of hoarding houses?

As soon as Chen Qi posted the message on the internal network, store managers and management from various stores immediately came to inquire.

I've never stayed in the boss's house even once.

That's not exactly the same as brand new.

The key point is a sentence posted by Chen Qi below: "Internal employees get an 82% discount on purchases."

12% off the house?
What is this concept?
That means each set will be more than a million cheaper.

There's no way around it, housing prices in Beijing are just that outrageous right now.

Even in a decent location within the Fifth Ring Road, the price would be at least 30,000 to 40,000 yuan per square meter.

Previously, 20,000 yuan per square meter was considered extremely expensive, but now it's easily 50,000 to 60,000 yuan per square meter.

The store managers at Shuiyunjian all have an annual salary starting at least of three million.

The company gave the store manager 8% of the profit-sharing shares.

With a year's earnings, it will easily be no less than four million. Add in your salary, and buying a house is really quite easy.

Everyone's scrambling to buy it, treating it all like real estate speculation.

If you really can't afford the full amount, then the two of you can chip in together.

It means not letting the bank earn interest.

Anyone who has bought a house knows that bank interest rates are equivalent to double the house price.

If these women pool their money together, they can afford to pay for a house in full.

Chen Qi was racking her brains trying to figure it out; her sister-in-law had already started selling off her properties.

Something must have been discovered.

She still has six or seven sets herself; should she just throw them away too?

She got married in October, and her brother gave her a large house and two large storefronts.

Those two large storefronts have already been rented out, with a monthly rent of 80,000 yuan.

Her brother spent over 40 million yuan to buy it for her.

Although her brother can be quite strict at times and sometimes scolds her harshly, he is genuinely good to her.

As for the Mercedes-Benz S600 that was delivered...

She doesn't need them herself; she already owns Ferraris, Porsches, and Cayennes.

My husband, Hu Lin, then drove the car.

They've already registered their marriage and are now actively preparing for their wedding.

Life is pretty happy.

As for Hu Lin's older brother and sister-in-law, they both went to work at Tengsheng Fresh Food.

It's quite tough there, but it's definitely a good fit for them.

I'm quite happy with the work.

Chen Qi thought for a long time but still couldn't figure out what to do with the money after selling the house.

She wasn't very good at investing, and it was only because her brother gave her a 25% stake in Shijingshan Shuiyunjian that she was able to succeed.

How could she make money so easily?

After thinking about it, she decided to drive to her brother's place to see if he had any good suggestions.

As for the eldest sister's family, they've completely settled down in Beijing.

The two small supermarkets were running smoothly, easily making more than two million yuan a year.

No need to buy a house, no need to buy a car.

I can afford to send my two nieces to junior high school in Beijing without any financial pressure and with such a stable income.

That's very happy.

Chen Qi called Hu Lin, saying she was going to her brother's house.

Hu Lin asked her if she wanted to come along, and Chen Qi agreed.

Her brother lives not far from their home; it only takes about twenty minutes to drive there.

Chen Pingsheng cooked at home, his wife applied for a day off, and Liu Fen and Peng Ying took Chen Xinyi and their son, Da Piwa, to the park to dance.

He's quite efficient at cooking.

Song Yanxi was outside, holding a computer and constantly pressing buttons.

Once these houses are sold, she will go to Shanghai next month to buy a large villa and rent it to Shuiyunjian as its headquarters.

Be your own landlady.

"Honey, An'an wants to go out to sea. Shall we book our tickets to Shanghai for the 3rd?"

"Sure, just have Bai Xin and the others order it. Also, have her prepare two sets of sea fishing gear for me. I want to go fishing for small sharks in the sea."

Song Yanxi didn't believe it at all. "You're kidding me. Don't let the shark catch you and then you get caught by it."

"Tch... You think I'm like you, all soft and weak?"

"Who are you talking about?"

"Of course I'm talking about you."

"Hmph, you say I'm weak? I'll show you tonight how exhausted you can be." Song Yanxi snorted twice.

Chen Pingsheng shouted outside, "You're all talk, you're always the one begging for mercy first."

"Brother, what did you say about begging for mercy?"

Song Yanxi blushed slightly. Her sister-in-law had arrived, and so suddenly at that.

Chen Qi and Hu Lin were together, and the two of them were carrying some fruit.

It was probably Hu Lin's idea; Chen Qi knew about it.

Their family doesn't do these things.

All those huge Tengsheng fruit trees belong to their family; why would they need someone to come and pick up fruit from their door?

"Xiaoqi, what brings you here?"

"I saw my sister-in-law posting about selling her house in the group chat."

Chen Qi sat next to her, holding her hand and asking, "Sister-in-law, why did you suddenly sell so many houses?"

"It was your brother who said that houses don't have much room for appreciation anymore. Good locations within Beijing's Second Ring Road are already over 100,000 yuan per square meter. If you're not going to live there anyway, just sell it."

Song Yanxi looked indifferent, and Chen Qi asked her if she was also going to sell her house.

Song Yanxi thought it was fine either way; her small apartment was actually quite good for renting out.

They steadily collect 70,000 to 80,000 yuan in rent each month. They don't need to rush to sell like the others.

They used the money to invest in their own department store, and only sold it because the economic benefits were higher than hoarding houses.

Chen Qi said "Oh," and then added, "Sister-in-law, we've set our wedding date for October 18th. Hu Lin will be coming, not only with his parents from his hometown but also with his classmates from Beijing."

"Come on, come on! Your brother will definitely book a five-star hotel for you."

He only has one younger sister, so as her brother, he naturally has to cover the expenses when she gets married.

But as night fell, Song Yanxi felt more and more uneasy.

"Honey, it seems like the groom didn't spend a single penny on my sister's wedding. Did she end up paying for her own wedding?"

Why are you still thinking about these things?

Chen Pingsheng wasn't too comfortable either, mainly because the other side hadn't shown any remorse.

Even if you're poor, you should still show your appreciation, right?
They haven't even bought a decent wedding ring.

Sigh! I can't think too much about the wedding for a woman who's marrying down.

If you think about it carefully, it really can get you hooked.

Chen Pingsheng remained silent, too lazy to think about it further.

I just hope his younger sister is happy.

……

The first day of National Day has arrived in the blink of an eye.

Schools across the country are on holiday, and so are legitimate businesses.

Only those in the service industry and small private enterprises still have to go to work.

It was even more tiring than usual, and there was no overtime pay.

It's infuriating that I didn't even get a consolation prize.

However, everyone at Tengying Entertainment will have to work overtime today. Not only them, but also the more than 300 people who were recruited and trained in advance by Deer Antler Coffee will have to work overtime as well.

However, they are quite willing to work overtime.

Because no matter how much the salary is, the overtime pay for this day is one thousand.

The boss is very generous.

With 50,000 people, such a small number of people are simply not enough to maintain order.

Chen Pingsheng also hired six security service companies, assembling a site security team of 800 people.

This is his first time organizing such a large-scale concert, so there can't be any problems.

This will all be broadcast live and simultaneously streamed to three major internet platforms.

The security team and people from Tencent Entertainment arrived here at 2 PM.

The concert starts at 6 p.m. and ends at 11 p.m.

Each person has an appearance fee of over ten million, so the appearance time can't be too short.

Everything is subject to conditions and restrictions, including what songs to sing, which is entirely up to them.

The Bird's Nest is the largest concert venue in Beijing.

It can accommodate approximately 90,000 people at the same time.

They only issued 50,000 tickets online, and they will definitely let a lot of tourists in at the venue.

Zhang Wanyi and Liu Qing from the University of Finance and Economics arrived early to queue up.

I thought I arrived early enough, but the scene was still packed with people.

It's impossible to squeeze in.

"My goodness, there are so many people!"

"Who wouldn't want to see the Four Heavenly Kings for free!"

"Come on, come on, does it have to be so exaggerated?"

It was quite exaggerated; many fans of the superstars were present, holding up all sorts of signs.

This is the first time the Four Heavenly Kings have performed together on the same stage, and people online are saying that the organizers spent an astronomical sum.

Judging from their current state, the two of them clearly underestimated the influence of the Four Heavenly Kings.

I thought I'd have to wait until 6 PM for the show to start, but it turned out someone was already shouting from the front with a megaphone at 3 PM.

"Please line up, everyone. We will now begin checking your ID cards for entry."

At the same time, dozens of checkpoints were set up one by one for inspection.

Long queues formed everywhere.

Fortunately, various emergency contingency plans had been prepared in advance.

Zhang Wanyi and Liu Qing were on the far left in line. They were silently thinking, "If we go in now, won't we have to wait three hours?"

If we get hungry later, do we want to go out to eat?

"Liu Qing, why don't I stay here and wait in line while you go buy some food?"

"Okay, but it'll be our turn soon."

The two moved forward, encountering many familiar classmates along the way.

Many universities have sent people here.

Bai Xin, who was at the front, shouted through a megaphone: "Except for the VIP area, you can choose any other seat. Our boss has prepared plenty of snacks for everyone. Each person can take a bag when they go in."

"They even prepared snacks for us?"

Liu Qing found it quite unbelievable; if the concert was already free, why prepare these things for them?
They didn't let the boss earn a single penny.

Can't figure it out.

After finally getting through the queue, there were indeed people handing out snacks inside, all pre-packaged in bags.

It's all being distributed by Shuiyunjian employees here.

The boss is rich; anyone who helps out gets a thousand a day.

Sixty positions are being issued simultaneously.

When it was Zhang Wanyi and Liu Qing's turn, the two received two custom-made umbrellas from Deer Antler Coffee.

It looks like it's made of very good quality material.

Besides the umbrella, there were also two custom-designed takeout bags from Deer Antler Coffee, which were quite nice.

When I opened it up and took a closer look, I was truly surprised.

A box of Dove chocolates, a cup of Deer Antler Coffee, a bottle of Wahaha, a bag of beef jerky, potato chips, some spicy strips, and a spicy chicken burger.

And one serving of grilled chicken wings.

"This……"

Zhang Wanyi looked at Liu Qing in disbelief. Was this the kind of treatment one could get for attending a free concert?

"This boss must be loaded."

They wouldn't be surprised to receive one or two of these items.

The key point is that there are tens of thousands of copies.

We also need to prepare in advance; that requires a lot of manpower and resources.

Didn't you see there are thousands of people responsible for distributing these things?

There were one or two security guards standing at each location.

There are more than two thousand service staff inside, and there are even more people serving outside.

What's the boss after?
I don't know, but it doesn't stop them from grabbing good spots early. Arriving early is good, because they can sit in the front and see the big stars up close.

I thought it wouldn't start until 6 o'clock.

At 3:30, all the screens around the room turned on simultaneously.

Zhang Wanyi and Liu Qing were both startled. What surprised them even more was that Yang Mi was the first person to take the stage to host.

This spectacle really startled me.

Yang Mi hosting the show is a first for her!

Yang Mi was quite humorous, saying, "Hello everyone, welcome to the Starry Night Concert of Deer Antler Coffee. I am the brand ambassador and online recommender of Deer Antler Coffee."

"The concert was originally scheduled to start at 6 p.m., but the boss thought that he didn't want everyone to wait for so long, so there will be a two-hour variety show before the Four Heavenly Kings take the stage."

"I won't reveal the star lineup; I'll give you a little surprise."

"First, let's welcome our first star to the stage. As the serenade begins, come up to receive your award."

"Jay Chou's songs."

Oh my god, the audience was buzzing with excitement.

It seems no one expected that only a little over 10,000 people would enter in just half an hour.

The organizers actually wanted to make sure they didn't have to wait in vain.

They even arranged a star-studded concert.

And the first person to take the stage was none other than the god shared by those born in the 80s and 90s.

Jay Chou, a legendary singer.

Meanwhile, the live broadcast footage was also uploaded to the internet.

Countless people watched in real time.

This is what it means to be magnanimous and outstanding.

What does it mean to be rich? It's like attending a concert by Deer Antler Coffee.

The backdrop is entirely covered with the iconic brand logo of Deer Antler Coffee.

Zhang Wanyi and Liu Qing were both extremely excited.

Who says free things can't be good? The scale of this event is truly impressive.

A variety show concert, where each person sings three or four songs. Following Jay Chou is Deng Ziqi, known as the "Iron Lung Little Queen," whose song "Bubble" became an instant hit across the internet.

She also brought five of her signature songs.

In a short time, including online, the number of people watching in real time quickly exceeded ten million.

People kept coming in from outside.

As the seats inside filled up, the atmosphere became incredibly lively.

After a five-minute break, various A-list celebrities will take the stage next.

The screams were constant, rising and falling almost continuously.

Deer Antler Coffee demonstrated to the tens of thousands of people present that it lacks nothing.

They simply don't lack money.

It can get anything you want to see.

The main selling point is that they have plenty of money.

Finally, at six o'clock, the sky screens all started playing the introductory brand promotional video for Deer Antler Coffee.

Yang Mi introduced the entire process.

Elegant, flavorful, and only 9.9 yuan a cup.

I'm so touched. It's priced like this, yet they still want to treat us to such a great concert.

Your family is probably trying to go bankrupt!

After the Deer Antlers Coffee promotional video ended, the next one to be shown was the Charlotte movie promotional video.

Among films released around the same time, Charlotte's popularity was undoubtedly the lowest.

But after tonight, things will be completely different.

The concert, watched by tens of millions of people simultaneously, was filled with its advertisements.

If this doesn't become popular, it won't even be able to be lifted up unless the quality is so poor.

Unfortunately, Charlotte's quality is still the strongest among her contemporaries.

Then it was announced that everyone present would receive a Charlotte movie ticket.

At six o'clock sharp, the main show began.

The first to take the stage was Aaron Kwok, who sang the first upbeat song... Get Moving.

(End of this chapter)