The Birth of Shanghai's First Conglomerate

Chapter 200: Getting Ready to Make a Big Move

Charlotte is about to be released.

Meanwhile, the Deer Antlers Cafe concert was making headlines online.

It will also be held on October 1st, National Day.

Chen Pingsheng left Shanghai by plane on September 27th.

They returned to the capital.

No matter how prosperous the outside world is, the capital is his true home.

Teng Ying had been promoting Charlotte for some time, and he immediately notified Bai Xin upon his return.

Get all of your artists to cooperate with the promotion.

Yang Mi posted on Weibo for seven consecutive days, as did Zhao Liying.

With these two people leading the charge in praising Charlotte, the marketing budget for Charlotte was quite generous.

However, Chen Pingsheng was playing a much bigger game.

How are the preparations for Deer Antler Coffee's concert going?

"Uncle, everything is ready. We expect a full 50,000 people to attend the concert on that day."

Bai Xin said that the attraction of the Four Heavenly Kings performing together is still unparalleled.

What's more, Yang Mi will be the final promoter of Deer Antler Coffee.

There are so many things to do since this place was just established.

Fortunately, after leaving Bobo Milk Tea, Yang Qian immediately took over the preliminary preparations for Deer Antler Coffee.

Bai Xin also showed him the custom umbrella from Deer Antlers Coffee, a black automatic umbrella with a signature blue deer on it when opened.

The umbrellas are of very good quality; the customized versions cost nearly eighty yuan each.

A total of 60,000 umbrellas were prepared, which adds up to 5 million.

Chen Pingsheng tried it and found it to be very good.

It can't compare to a Rolls-Royce umbrella, but it's definitely top-of-the-line among ordinary umbrellas.

If you take it out to sell, it will cost at least one or two hundred.

That way, no one will be willing to throw it away.

In addition to umbrellas, Deer Antler Coffee cups have also been released.

Quite beautiful.

On the day of the concert, we had to prepare a whopping 50,000 cups of coffee, which was a huge workload.

Chen Pingsheng said, "With the promotion of Deer Antler Coffee and Charlotte, after the concert, everyone can get a Charlotte movie ticket, which I will personally treat them to."

Since the costs have already been incurred, we don't mind spending a little more.

Charlotte is a project that can make money immediately, while Deer Antler Coffee will take at least another month.

With such a large amount of pre-launch promotion, it's natural to link it to this project that promises immediate profits.

Bai Xin wrote them down one by one.

Yang Qian came to report to him on the progress of Deer Antler Coffee again. She didn't think much about the matter with Bobo Milk Tea, and could only summarize the experience and start again.

Deer Antler Coffee has invested 100 million yuan in renovating its stores in Beijing.

They are all looking for the best locations, and it is estimated that fifty stores will open simultaneously in Beijing by the end of October.

They invested another 200 million yuan in Shanghai, and the entire operation is expected to open in mid-November.

Around one hundred companies are expected.

The initial investments were all in large stores; whether they made money or not was secondary. The key was to establish the reputation of Deer Antler Coffee.

Later on, we will definitely reduce the cost of opening a store and try to avoid stores with high transfer fees.

Choose small and exquisite.

In addition to the stores opening in both markets, the Deer Antler Coffee app has also been developed.

It is currently being tested.

How long can a coffee ordering app take?
It has simple functions and doesn't take up much memory.

In addition to the app, WeChat mini-programs have also been launched simultaneously.

Everything is still in testing, but it looks like it will all be completed before the opening.

Even before it's officially launched, Deer Antler Coffee has already generated a huge buzz.

Especially in Beijing, it enjoys extremely high popularity.

Qin Xue and Yang Qian are about the same age, so they get along very well and have already developed a popular coffee product priced at 9.9 yuan.

The good news is that it tastes really good.

The bad news is that the cost accounts for half of it.

That means the net cost of the product is about five yuan, as anyone who has made milk tea knows.

A cup of bubble tea that costs ten yuan has a cost of no more than two yuan.

A cup of coffee here costs ten yuan, but the cost is actually five yuan.

It costs three times more than milk tea, and if you add labor, shop rent, and depreciation costs, etc.

Coffee that costs up to half its price is definitely not profitable.

Chen Pingsheng asked in more detail, and said that this cost was already the lowest possible to maintain the purest coffee flavor.

No wonder coffee starts at twenty or thirty yuan a cup; the cost is much higher than that of milk tea.

Let's go with this standard then.

The key is to open up the market first.

He had prepared 500 million yuan, spending 100 million on concerts and 300 million on opening shops.

The remaining 100 million will be used for working capital.

Chen Pingsheng realized that 500 million was simply not enough to make coffee a success.

And it's still far from enough.

If they can't even open a thousand stores, how can they have any national influence?

It is even less likely that they will have the ability to go public.

He happens to be quite wealthy right now, having just received a dividend of 4.5 million.

Chen Pingsheng called Tong Zhelan, saying he was prepared to invest another 2.5 million yuan in Deer Antler Coffee.

He would ensure that his 50% stake remained unchanged. As for Tong Zhelan, whether she was willing to immediately inject another 200 million or find someone to share the burden was not his concern.

Anyway, 500 million yuan is definitely not enough for Deer Antler Coffee; they need to raise at least 1 billion yuan first.

In fact, Tong Zhelan knew perfectly well how much money was needed to actually make the coffee business a success.

What she didn't expect was that Chen Pingsheng wouldn't even dilute his shares to raise funds.

According to her estimate, at least 3 billion yuan would be needed to bring Deer Antler Coffee to the point of being listed on the stock market.

If she maintains her 40% stake, wouldn't that require an investment of at least 12 billion?

This was undoubtedly too risky, so I decided to find someone to share the burden.

Tong Zhelan directly transferred 200 million yuan to him, and privately found someone else to share the responsibility for the shares.

Chen Pingsheng didn't pay attention to her side; anyway, she was basically contacting top investors.

This was very helpful for the newly established Deer Antler Coffee.

Before the company went public, Chen Pingsheng often spent all the money in his pocket.

This is mainly because he believes that he doesn't have any urgent need for money.

The main reason is that each company retains 30% of its risk reserve. Things changed after Bobo Milk Tea went public; if they hadn't been able to immediately come up with 500 million...

It's impossible to stabilize it at all.

This is also the main reason why Yang Qian didn't dwell on it.

Where would she get 500 million?
The reason why bosses are said to be able to hold up half the sky is because they are capable in more ways than just having the ability.

There are still enough funds in my pocket that I can access at any time.

Chen Pingsheng put the remaining 200 million into his emergency treasury.

in case the emergency.

Actually, his wife has much more liquid funds than he does.

Shuiyunjian's dividends include Tengsheng Fruits, Tengsheng Fresh Produce, and Tenghui Supermarket.

They all distribute dividends on the 15th of each month, which is the standard practice.

He invested the money, and his wife took the profits.

The combined annual profits of these four companies are definitely no less than 1.8 billion.

He has invested a total of 1.5 billion yuan in just six Tenghui hypermarkets this year.

Shuiyunjian, one of the twenty-five large clubs in the capital, is doing very well.

Their door-to-door service is unparalleled.

With that kind of income, it's no wonder his wife now enjoys buying small luxury items.

He should also prepare more emergency funds for himself.

Two hundred million is actually more or less enough.

If something really happens, the money from my wife's side can be transferred over immediately.

I was so busy that I didn't even have time to attend the grand opening ceremony of Boiling Sheep in Guangdong.

The Sheep's store openings over there are incredibly aggressive; they often open more than a dozen stores a day.

The animated series "Boiling Sheep" absolutely must be listed before the end of the year, and Tong Zhelan has already started working on it.

However, the price of Bobo Milk Tea fell below the issue price as soon as it was launched, which affected her personal reputation.

You should know that she was the main driving force behind the launch of Bobo Milk Tea.

If you cause your partner over there to lose money, they will naturally want to wait and see for a while longer.

This is also the main reason why the listing plan for Boiling Sheep has been progressing slowly.

Reputation is crucial for a businessman.

……

back home.

Liu Fen rushed over to ask him immediately:
“Pingsheng, do you need any support? I’ll take the Liu sisters to buy your Bobo Milk Tea shares.”

Liu Fen naturally knew that one of her family's businesses had gone public.

I am very proud and honored.

I always felt that listed companies are completely different; they have a very special status.

She also knew that something big had happened on the first day of the listing there.

It's been reported in the news for several days.

As family members, we must stand up and support each other without hesitation at this time.

This is his rather pragmatic mother-in-law; she looks down on you when you have no money.

Once you have money, she will do everything she can to help you; perhaps that's just human nature.

Chen Pingsheng knew that they had all used their money to buy Vanke shares.

Since Vanke's sharp decline in June, its stock price has increased by one or two times.

Further increases will be small.

Bobo Milk Tea is different; the price of five shares per share is clearly at the bottom, leaving extremely high room for growth.

Chen Pingsheng said, "Yes, selling boba milk tea should be profitable."

"Okay, I'll send a notification in the Liu family group right away."

Liu Fen pulled out her phone, looking like she was about to start a major battle.

The group was full of Lao Liu's relatives, including Song Shuiqing and his wife.

Bobo Milk Tea went public in less than a year after its founding.

This became huge news in Lao Liu's family as well.

At this point, people inevitably started talking about the shared bicycle project that Han Fei had started before.

Although it is said that the dead should be respected.

But it's clear that his death was far too unjust.

Look at them, they're all starting businesses, but Chen Pingsheng has hardly had any failures.

Meanwhile, he got himself into suicide by jumping off a building while trying to get a bicycle.

Also no one.

Starting a business is not easy, but following Lao Chen is clearly a better way to achieve financial freedom.

When everyone heard Liu Fen say that she wanted to abandon Vanke, which was doing very well, and switch to Bobo Milk Tea, they were shocked.

I'm still quite hesitant.

Then she went on to say a lot more, filled with righteous indignation.

Not many people were interested.

Finally, she bluntly said, "My son-in-law sold off his Vanke shares, which were worth hundreds of millions, and is now using all of it to buy his own Bobo Milk Tea."

Goodness... why didn't you say so sooner?

The reason why everyone sold Baofeng Technology and bought Vanke was because they followed Chen Pingsheng's lead.

As it turns out, their vision was truly insightful.

The issue with Baofeng Technology is no longer just a decline in stock price.

Instead, they are completely trapped inside, with no way to escape.

Several of my older cousins who had always believed in Baofeng Technology are now being beaten by their husbands every day.

I told you not to follow Old Chen.

Everyone else is making a fortune.

You guys are so unlucky that even your foot bath basin is missing three corners.

Even the mice in the rice jar have stopped coming.

Everyone bought Vanke shares when prices were low, and now they're selling them and making about the same profit as Chen Pingsheng.

It's just that the unit isn't that high.