The Birth of Shanghai's First Conglomerate

Chapter 176 Brand Splitting
Jiang Peiyao stood up and thanked her brother-in-law.

Although I'm reluctant to leave, I still have to go.

Moreover, this was something she had always hoped for. Although life was quite good in the capital, she still had to work hard to earn money herself.

Although her brother-in-law is very capable, she can't rely on him for everything. She wants to wait until she earns money herself before giving him a luxury car.

My brother-in-law seems to like this.

My brother-in-law's Tencent Entertainment is already a well-known large-capital entertainment company in the drama industry.

The amount of money invested in a year easily exceeds 500 million.

This is not something an ordinary company can provide.

As the senior sister of Tencent Entertainment, Zhao Liying wields considerable influence within the industry.

At the very least, if she sets her sights on a suitable role, arranging for Jiang Peiyao to play it would definitely not be a problem.

May was a month of turmoil.

After having dinner there, they went to a teahouse in the capital for a while.

A simple chat between a few old friends is better than any other form of entertainment.

The next day.

Zhao Liying then took Jiang Peiyao to Hengdian in Zhejiang, which is the largest film and television city in China.

Although there is a Hengdian in Beijing, it is significantly smaller.

Once they left, Chen Pingsheng went back to doing what he used to do.

Tencent Video has completely shut down.

The three female artists from Tencent Entertainment all went to film dramas and appear on variety shows.

After several more contacts with Shen Tengmali, Chen Pingsheng finally decided to pay the 80 million yuan breach of contract fee for him and officially transfer him to Tengying Entertainment.

The main reason for this is because...

Since Stephen Chow, Chen Pingsheng believes that no other comedian in China has emerged who can compare to him.

It's not that they're on the same level as him, but that you couldn't find anyone comparable to Stephen Chow even with a telescope.

A Best Actor is born once every ten years, and Stephen Chow is born once every hundred years.

He felt it was well-deserved; he had seen Shen Teng's Charlotte, and this man truly had a natural comedic talent.

It's rare for an artist in the entertainment industry to refuse an invitation from Tencent Pictures.

The main difference is that his company is different from other companies; coming to Tencent Film is like becoming your own boss.

The company does not have any so-called performance evaluation, nor does it manage the work and life of its artists.

What kind of roles do you want to take on, or what kind of variety shows do you want to appear on?

They will arrange everything themselves; Tencent is only responsible for providing investment.

The commission rate is extremely low, clearly indicating that they don't rely on their artists to make money at all.

So, once you join Tencent Entertainment, you're basically your own boss.

There is no management whatsoever.

Everything is up to them, even if Tengying pays them a hefty 80 million yuan penalty for breach of contract.

When they take on another role, Tencent Pictures will be responsible for the investment.

Fifteen years have passed, and a little over half of them have gone by.

He went to Shuiyun Pavilion on the 12th. In just five months, Song Yanxi's investment in the storefront has reached about 4 small goals.

They bought a total of five clubhouse storefronts, each exceeding 1,000 square meters.

It is expected that at least seven or eight more units will be purchased by December.

His wife also frequently took the senior executives from Shuiyunjian to various places to learn.

Most people in this industry make money by opening stores, many make money by selling equipment, and a small number make money by giving lectures.

The tuition for advanced management courses in the beauty industry is even more outrageous than that of CEO programs.

A three-day course can easily cost tens of thousands of yuan.

If she encounters a truly top-notch teacher, Song Yanxi will invite them directly.

Initiate internal training at Shuiyunjian.

This industry requires constant learning and involves a wide range of knowledge.

Traditional Chinese medicine, public speaking, and eloquence are all essential skills.

Fortunately, the executives here have extremely high incomes, with annual salaries starting at the million level.

They can easily afford the expenses of studying abroad.

Shuiyunjian will not cover the tuition fees.

Take Chen An'an, for example. Her parents pay her tuition, but when has her ever gotten good grades?

If she were to earn her own tuition, she could easily make 20,000 yuan in just a few days. You'd see how hard she works.

This is why, no matter how good the benefits are at Shuiyunjian, they don't cover the training expenses for senior executives.

His wife, Song Yanxi, was originally a beauty novice, but in less than a year she transformed herself into a beauty industry expert.

It’s also very impressive.

As for his sister Chen Qi, she owns a 25% stake in the original store in Shijingshan.

Earning over ten million a year is easy, and you don't even have to think about much else.

She owns seven houses, and apart from the one she lives in, she has rented out the rest.

In her own words, even small amounts of money are still money.

The rent alone amounts to nearly 50,000 yuan each month.

Even without the shares in Shuiyunjian, her life wouldn't be too bad now.

She planned for herself to become a landlady at a young age.

She plans to follow in her brother's footsteps and buy some prime storefronts to rent out. She'll live the life of a wealthy woman with ease, relying on this foolproof method.

Not having to worry about anything and having money is great.

Her brother works so hard, running so many companies? Forget it!
I have to admit, I don't have that talent.

As for her eldest sister, Chen Yao, she has already bought the storefront of that small supermarket in Shijingshan.

Her brother bought it.

After saving hundreds of thousands of yuan in rent each year, that small supermarket easily earns seven or eight hundred thousand yuan annually.

In addition, there's a shop inside Shuiyun Academy that sells things cheaply, so you can easily earn hundreds of thousands a year.

If we don't charge rent, how can we not make money?

Adding both together, that's one or two million.

They lived a comfortable life.

Unlike her brother, who has to run around here and there every day and study everywhere.

She and her older sister are already making money by simply lying down and slacking off.

My eldest sister plans to bring her two children to Beijing to study in the second half of the year.

Life is getting better and better.

As for her, the prank blind date actually helped Chen Qi find a suitable one.

……

Nothing much happened after Tencent Entertainment.

Chen Pingsheng went to Tengsheng Fruit again; Zhang Tao still knew how to save money.

They simply bought a sizable piece of land in the suburbs of Shijingshan and have already begun building the headquarters of Tengsheng Fruit.

The goal is to build a 12-story headquarters building, which will require an investment of about 200 to 300 million yuan for land purchase and construction.

Unbeknownst to many, Tengsheng Fruits has already reached such a large scale.

There are nearly two hundred fruit supermarkets in Beijing alone, and if you include community stores, there are obviously even more.

Now, it has even begun to expand into surrounding cities outside of Beijing.

Tengsheng Fruits has already planned to build its own fruit industrial park.

As for Tengsheng Fresh, which offers a full range of products, the investment for a single store is over three million.

Only eighteen stores have opened so far.

Business is booming, but the investment is too large.

Relying solely on the profits from Tengsheng Fruit to open stores, it would be difficult to truly achieve significant growth even within five years.

After Chen Pingsheng, Zhang Tao, and Liu Jing finished their meeting at Tengsheng headquarters, they decided to divest themselves from Tengsheng Fresh.

It has evolved from a sub-brand to an independently developed brand.

They will no longer accept the management and funding from Tengsheng Fruits; instead, Chen Pingsheng will be responsible for external financing.

This will allow the brand to develop independently.

Zhang Tao and his colleagues strongly agreed on this point, noting that competition in the fruit industry was becoming increasingly fierce.

Tengsheng Fruit's funds can only be used to support the fruit business.

Developing sub-brands for fresh produce would significantly slow down the overall industrial layout of the fruit sector.

This year, we are preparing to join forces with Lao Guo to develop our own Tengsheng Fruit Industrial Park.

Tengsheng's growth to this scale was something Lao Guo, the owner of the wholesale market, had never imagined.

This is more profitable than his wholesale business.

So they simply handed over the management of that area to someone else, and he wanted to come here to establish a production plantation.

They went to cultivate high-quality fruit on a large scale themselves.

Only after completing this step will Tengsheng Fruits be competitive in the national market.

At this point, it would be very difficult to continue supporting Tengsheng Fresh.

The fresh food business is indeed doing very well, with good profits and strong customer reputation.

Giving up is not an option. The best choice at this time is to split it up and have Chen Pingsheng lead an independent team to raise funds and develop it.

Tengsheng Fruit is still the parent company of Tengsheng Fresh Produce.

It owns 100% of the shares.

After being spun off, Chen Pingsheng personally completed the RMB100 million Series A investment in Tengsheng Fresh.

Individual shareholding has reached 51%.

Tengsheng Fruit's 100% ownership was diluted to 49%.

This will make it easier for him to raise funds and acquire controlling stakes in the future.

This demolition secured 100 million yuan in development funds for Tengsheng Fresh.

He also gained absolute control.

From then on, the two brands developed independently.

Of course, he still retains absolute control over both brands.

Tengsheng Fruit's 25% stake remains unchanged.

If both sides are combined, he effectively holds more than 65% of Tengsheng Fresh's shares.

Of course, he still got the money from his wife, Song Yanxi.

He has now run out of money.

He borrowed the money his wife had saved to buy a shop.

(End of this chapter)