The Birth of Shanghai's First Conglomerate

Chapter 175: Limited Stock
Song Yanxi knows all of this very well.

She simply didn't know why Song Shuiqing was saying all this.

Stock trading is different now than before. In the past, you had to find a trader at the stock market to buy stocks, but now you can trade directly on your mobile phone.

It's very convenient.

"Shuiqing, you haven't started trading stocks too, have you?"

"No, I don't have that kind of money."

Song Shuiqing was about to finish her junior year, and after September she would be a senior.

At that time, everyone was going to do internships and look for jobs.

"Cousin, can I apply to intern at your house?"

"Want to intern in our area?"

Song Yanxi glanced at her husband and asked curiously, "Which company do you want to work for?"

"Any company is fine. You have so many companies now, as long as you can do an internship."

"That's it!"

This wasn't difficult to arrange. Chen Pingsheng simply sent her to Tencent Film Studio, where the work was the easiest.

Song Shuiqing's dream school is also Tencent Film Studio, because there are so many big stars there.

Yang Mi can meet her idol anytime she's there.

When the family drove back, Liu Fen invited many relatives to her home.

The main purpose is to exchange recent stock trading experiences. With the current market conditions, what's there to exchange? Everything you buy goes up.

Chen Pingsheng felt that the recent stock market surge had been too rapid.

Things will inevitably turn into their opposites when they reach an extreme.

Of course, he had nothing to worry about; he had only bought one Vanke stock.

No matter how the stock market changes, how much impact can it have on him?

"Daughter, why don't you take some money and invest in stocks too?"

Liu Fen knew that Song Yanxi had at least 100 million yuan in funds, and this year she had invested her money in the Shuiyunjian storefront.

That means there are basically no major expenses.

She said that mainly because the stock market is doing so well right now.

Putting money in the stock market is definitely better than keeping it in the bank.

Song Yanxi wouldn't listen to her. The stock market is good when it's good, but once it's bad, it's difficult to get the money out.

"I'll let it go, but you should take it easy too."

After thinking about it, Song Yanxi decided not to try to persuade her anymore.

The main thing is that the total amount of money her mother has is about the same as the watch her granddaughter has.

It looks like a lot, but it's actually not that much.

"It's a pity. If Yanxi had started investing in stocks last year, she could have at least doubled her money."

"What's the pity? Her family doesn't earn much money, so they don't even look at this."

That's true. With money to that level, there's really no need for her to keep an eye on the stock market every day.

Liu Fen ignored her daughter and continued to do her research every day.

My goal is clear: I'm going to earn enough to buy a house this year.

The bull market attracts countless people to open accounts every day.

Nobody knows exactly when the price will stop rising.

Anyway, those who bought Baofeng Technology shares before are now acting like they've gone crazy.

When will it grow to this extent?

It went public on March 24th and then hit the daily limit for dozens of consecutive days.

The stock price rose from 7 yuan per share to 300 yuan per share in less than two months.

The two most notorious stocks of 15 were this one and LeEco.

Chen Pingsheng, who only bought Vanke shares, remains as steady as ever and has never considered making any moves.

May 8th arrived quickly.

Chen Pingsheng went to the fifth floor of Tengying to attend the first financial report of Tenghui Department Store, which had been open for a month and a half.

Currently, Teng Hui Department Store's total investment in Beijing is approximately 15 billion yuan.

This includes a huge logistics warehouse, three Teng Hui Department Stores that have already opened, and a large department store that is currently under renovation and is expected to open in June.

Shen Chengjun has many years of experience in managing chain department stores, while Lin Jia is still in charge of the marketing department at Teng Hui.

"Mr. Chen, this is the change in customer traffic at Tenghui Department Store from mid-March to the May Day holiday."

The data is very detailed.

It is clear that Tenghui Department Store opened in mid-March and then during the May Day holiday.

The flow of people was increasing slightly until a major surge occurred during the May Day holiday.

Tenghui Department Store, which fully inherited Tengsheng's full range of fresh produce, still has a significant advantage in terms of customer traffic.

Based on the current situation, Teng Hui expects to achieve full profitability before August.

This is normal; large supermarkets and hypermarkets all go through a growth period.

The main focus is still on building a customer base.

They're doing pretty fast, considering they had the double promotion from Yang Mi and Zhao Liying in the early stages.

Furthermore, since the storefront is owned by the family, there's no need to pay exorbitant rent separately.

Once costs are reduced, profit margins will naturally follow.

According to Shen Chengjun's estimate, Teng Hui's current strategy of low price and high quality has a very good reputation among customers.

If things continue like this, profitability is only a matter of time.

Under normal circumstances, a successful Tenghui Department Store is expected to have an annual profit of around 60 million yuan.

It can't compare to Shuiyunjian, but its advantage lies in its long-term stability.

If he can open 25 stores within two years, then his family will have truly stepped into the ranks of the super-rich.

It's still the kind of very stable one, which is quite remarkable.

"good."

Chen Pingsheng then carefully examined the specific sales figures for each item in the supermarket.

Overall, fresh produce remains the most frequently purchased item.

Secondly, there are everyday department stores.

As for clothing, shoes, hats, and electrical appliances, etc.

Sales haven't really picked up yet; the main issue is trust.

Customer reputation takes time to build up.

Although they marked the purchase price on every item, customers found it very novel.

However, the majority of people still distrust it.

All we can say is that time will tell.

It's worth mentioning that the three-day no-questions-asked return policy has garnered significant customer praise.

However, this also resulted in considerable operating costs.

There are a few people who specifically seek out these kinds of bargains and have used this tactic multiple times.

This is a typical case of maliciously taking advantage.

Shen Chengjun suggested that these people be directly blacklisted.

Chen Pingsheng decided to take another look. Returned goods cannot be resold by department stores.

This resulted in significant cost losses.

However, there are also advantages, such as a pair of sneakers that sell quite well.

The styles are nice, but the return rate is extremely high.

An investigation by the marketing department revealed that the purchasing staff had deliberately chosen to stock inexpensive shoes.

The purpose was to get a 30% kickback.

If he earns a million in a year, he'll take 300,000 of that.

The police have already been notified.

Teng Hui has just opened, but there are still many problems.

Returns are the most difficult part of discovering product quality issues.

Products with high return rates are generally problematic.

Of course, high-priced electronic products are different; if you buy an electronic product and there are no obvious quality problems...

They won't accept returns; the price is too high.

If you can return these things so easily, many people would consider borrowing an expensive laptop from them for a couple of days.

Goods returned by young people usually have quality issues.

Many middle-aged and elderly people who come to return the money are simply looking to take advantage of the situation.

For example, if you eat a big red watermelon and only the rind is left, he might bring it to you and say that the watermelon isn't sweet.

Refund.

The rules set by the chairman are displayed on the signboard of Tenghui Department Store, with customer satisfaction as the core of everything.

These people withdrew a few times and then found it really worked.

I also bought cherries, cantaloupes, imported durians, and other items.

Anyway, I'll return it after I buy it in the morning and eat it in the afternoon.

As long as they can get a bargain, they don't care about saving face at all.

This reminded Chen Pingsheng of the kind of people he often encountered when he used to sell durians at a stall.

These elderly people are mostly locals from Beijing, and their bottom line is that they have absolutely no bottom line.

Fruit has become their hardest-hit area.

Not content with doing it himself, he also proudly told his friends.

Therefore, Shen Chengjun applied to directly block these people.

Teng Hui offers return benefits, but that doesn't mean they can come to their door and eat or take things for free.

Chen Pingsheng told him not to rush to block him.

The bottom line of this kind of person is absolutely beyond imagination; once they get used to it, they will take it for granted.

If you block him, he can sleep at your doorstep all day.

First, collect their return videos. If they cause trouble, hand them over to the police.

To be honest, we live in a society governed by the rule of law. People who run brick-and-mortar stores are not afraid of thugs, but they are afraid of encountering shameless deadbeats.

Of course, Chen Pingsheng had plenty of ways to deal with this kind of person.

For the first six months, Tenghui Department Store will still keep its doors open and accept reasonable supervision from customers.

Let them help pick out the inferior products, thereby catching the purchasing staff who are taking kickbacks.

This is very important.

Without customer oversight, things will only get worse.

……

After listening to Teng Hui Department Store's financial report.

Chen Pingsheng then went downstairs to Tengying.

She has now secured funding, and the project is still in preparation. It is expected to take one to two months before filming begins.

Taking advantage of this time, Yang Mi decided to take on a variety show.

She's a queen of controversy, and she gets invited to numerous variety shows.

She really is making money non-stop.

Of course, it can also help him earn some money.

After all, Tencent Video can also take 10% of her program recording fee.

The prerequisite is to give her enough movie resources.

Last October.

Zhao Liying took on a role in a Republican-era spy drama, playing a genius girl.

He invested 40 million yuan in this drama, and a few days ago he sold the exclusive broadcasting rights.

A hundred million came back today.

That helped him recover some of his losses.

He still has three TV series that he invested in last year that haven't recouped their costs yet.

They are Yang Mi's "Three Lives Three Worlds," for which he invested 50 million yuan.

Shishi's Romantic Encounter in the Wind, 30 Million.

Another one is Zhao Yao, starring our own artist Bai Lu, which has 60 million views.

The three dramas combined are expected to generate approximately 3.5 million yuan in revenue.

If we add the Charlotte movie to that, Tencent's financial report this year is destined to be very impressive.

It will definitely shock the industry.

There's a reason why he was able to easily sell 10% of Tencent's shares for 500 million.

Without outstanding performance, how could one possibly secure 500 million yuan in funding?

It's important to understand that this wasn't financing; it was simply Tong Zhelan buying 10% of the shares from him.

After finishing filming, Zhao Liying returned from Hengdian, Zhejiang, the largest film and television center in China.

This time when she came back, she also brought with her a script she had already chosen—a modern idol drama.

After Chen Pingsheng used the Golden Finger to test it, he found that the return rate was as high as 350%.

I decisively invested 90 million in it.

Modern idol dramas have much lower production costs compared to fantasy dramas.

The main advantage is that no special effects are needed; the biggest production cost is in the actors' salaries.

The shooting time doesn't need to be too long.

Since most of the dramas Zhao Liying stars in are invested in by Tencent Pictures, she has a lot of say in the production team.

Zhao Liying, who was exhausted from her journey, couldn't wait to rush back to filming, but Chen Pingsheng told her to rest for a bit.

"Don't be in such a hurry. Why don't you stay a few more days before leaving this time?"

"No, Brother Chen, I'll consider taking a few days off after I finish filming this."

Zhao Liying is not the type of person who likes to talk nonsense; on the contrary, she speaks very sincerely.

It might not sound very nice, but it's definitely all her true feelings.

Chen Pingsheng poured her a cup of tea. "My youngest daughter will turn one year old on the 28th. I'd like you to stay in Beijing for a while longer."

"Brother Chen, look."

Zhao Liying took out a gold anklet from her bag and said happily, "This is something I made for Xiaoxinyi beforehand. There's a horse on it."

Chen Xinyi was born in 2014, so she is a horse in the Chinese zodiac.

"You have a heart."

Chen Pingsheng smiled and said, "Since you're so busy, I'll ask Yanxi to have dinner with you tonight, and I also want to tell you two things."

"What's up, Brother Chen?"

"About Bobo Milk Tea."

Chen Pingsheng said, "I only own 30% of this company. The total investment is around 60 million. There are already more than 100 franchise stores. It is expected to go public by the end of the year. After the broadcast of 'The Legend of Hua Qian Gu,' we will also do a co-branding with it. At that time, we will need your cooperation. This is some of the shares I am giving you."

When Zhao Liying took it and looked at it, she was surprised to see that the shareholding was 8%.

If Bobo Milk Tea can successfully go public, this portion of the shares alone would be worth at least over 100 million yuan.

That's a very substantial income.

She didn't actually receive a high salary from Tencent Film Studio, mainly because the dramas were all invested in by her own family.

Taking too much always feels like the cost is too high.

Now that Brother Chen has given her another 8% of the shares, it seems she's going to be among the top earners in the entertainment industry again this year.

Zhao Liying smiled sweetly, "Then thank you very much, Brother Chen."

Chen Pingsheng has always felt that her acting skills are outstanding among the new generation of young actresses.

She can convincingly portray any role, easily drawing the audience into the character she plays.

It will also make the audience believe that this is the character she should be playing.

Only in this way can one have a limitless future.

It was four o'clock in the afternoon.

Chen Pingsheng drove his Maybach S680 with Zhao Liying, and then picked up his younger cousin Jiang Peiyao and Bai Xin.

Let's go eat at Boiling Sheep.

……

The version of Boiling Sheep in Beijing is already doing very well.

It has almost become synonymous with good quality and low price, whether among young customers or middle-aged and elderly consumers.

The reputation of Boiling Sheep is excellent.

Whenever Zhao Liying returns to Beijing, her favorite place to eat is here.

However, she is quite famous now, and she needs to deliberately conceal herself when she goes out.

Masks, hats, and large sunglasses are all essential.

That's one of the inconveniences for celebrities.

Yang Mi's version is even more outrageous.

Once "The Legend of Hua Qian Gu" airs, Zhao Liying will likely be able to rival Yang Mi in popularity, with neither being the most outstanding.

After the four arrived at the private room, Chen Pingsheng called Chang Fu and Zhang Tao again.

Unfortunately, Gao Hu is not in the capital now; he was driven to Guangdong.

He was in charge of market expansion in that area.

"Liying, we should be able to complete the Series C funding round here in June. I'll be going to Shanghai then."

“Great! Shanghai is very close to Zhejiang. If you go there, I’ll treat you to a meal.”

Zhao Liying smiled very happily.

When Zhang Tao and Chang Fu arrived in their car, Zhao Liying already knew Zhang Tao.

Back then, they all lived together in a rented room, and they often sold goods and ate together.
Now, Tengsheng Fruit has become one of the top fruit brands in Beijing.

Although Zhang Tao can't compare to him, he's definitely a winner in life when it comes to income.

As for Chang Fu, he's still running his live-streaming guild.

This year, we recruited more than a dozen beautiful female anchors, and their annual income is steadily over ten million.

They can also give him eight or nine million.

It was a very successful small project.

"Old Chen, I've finally met the legendary senior sister of your Tengying."

Chang Fu sat down next to Chen Pingsheng. After Yang Qian became the CEO of Bobo Milk Tea, she simply flew all over the country.

The number of days I can return to Beijing each month is very limited.

I might have some free time after that company goes public.

Yang Qian herself also enjoys this busy feeling.

I used to work for the government, and my daily tasks were basically the same.

But even the richest bosses who go in there are suddenly looked much smaller.

Unless someone is truly influential and can bring significant economic impact to the local area.

Otherwise, you have to stand up and offer tea to everyone you meet.

"Liying rarely comes back to Beijing, so don't scare her."

Chen Pingsheng introduced them to each other; all three of them were married.

Zhang Tao married a college student, while Chang Fu's wife is now the CEO of Bobo Milk Tea.

Zhao Liying has always focused on filming, leaving everything else to her company.

"Brother Chen, why don't you invite your wife and An'an over for dinner!"

"She has to stay home and take care of the kids."

Chen Pingsheng said, "You may not know, but An'an's grades are terrible right now. If you say she's naughty, she's also very sensible. If you say she's not naughty, she's capable of doing the most outrageous and ridiculous things."

"Huh?" Zhao Liying used to often take care of Xiao An'an in the rented room, and the two had a very good relationship.

"Wasn't An'an very obedient before?"

"She's obedient now, and she'll do whatever you ask without hesitation, but her imagination is a bit too vivid."

Chen Pingsheng asked her, "By the way, are you getting used to filming in Hengdian, Zhejiang?"

I rarely ask her about this. If it weren't for the fact that she only returns to Beijing once every few months after filming is finished, Zhao Liying would be asking her about it.

She's naturally used to filming, and is often so busy that she doesn't even have time to sleep.

There were quite a few interesting things that happened on set.

Zhao Liying also told them about the interesting things that happened during filming, which Chen Pingsheng found quite interesting.

When she goes there again, he wants to arrange for Jiang Peiyao to be placed next to her as well.

Jiang Peiyao studied diligently at Tengying Film Studio for over a year. She is still young and started working as a supporting actress alongside her.

That's a pretty high starting point.

Bai Lu is now also registered at Zhao Liying's studio, and Jiang Peiyao will be registered there as well.

She's essentially going to mentor two newcomers, and she'll need to put in some effort during the initial training.

After they become famous, they can enjoy the huge benefits they bring.

Tengying still uses the master-apprentice system to train newcomers.

Yang Mi hasn't even started selecting new talent yet, but she herself wants to poach the silly Dilireba.

It's registered under her personal studio name.

Zhao Liying had actually wanted to bring Jiang Peiyao along for a long time, firstly because Jiang Peiyao is indeed very beautiful.

This is all thanks to being blessed by God.

Secondly, she is Chen Pingsheng's cousin, so he should take care of her somehow.

“Brother Chen, I’ve wanted to take Pei Yao there for a long time, but I was afraid you wouldn’t be willing to part with her.”

"What's there to be reluctant about? She needs to adapt to the outside environment now."

Jiang Peiyao was indeed a little reluctant to leave, as she had gotten used to staying in the capital.

Everything is fine, and I don't have to worry about anything.

Now, after going to Zhejiang Film and Television City, I can say that I have truly entered the entertainment industry.

(End of this chapter)