The Birth of Shanghai's First Conglomerate

Chapter 166 Early March

Early March.

The sky over Beijing was overcast, and although the temperature had risen somewhat, it was still not high.

Even when going out, you still need to wear a thick down jacket.

Besides being healthy, the most important reason for getting up early is that there are fewer cars on the road.

Jiang Yilei spent the whole night thinking about marketing strategies, and ended up having insomnia.

I kept going back and forth between sleeping and waking up.

That's just how she is; she can't have anything on her mind. Once she has too many things on her mind, her sleep quality will obviously deteriorate.

She not only woke up herself, but also pulled Bai Xin, who was still struggling with sleep and hadn't even opened her eyes, up.

The two of them were going to find Chu Qiuyan together.

Although Chu Qiuyan is now in charge of the entire development of new Bobo milk tea products.

But whenever she has free time, she still helps out at the bubble tea shop outside the university.

Unlike their previous cramped milk tea shop, the current milk tea shop is exquisitely decorated and also has a literary feel.

On the left is a dedicated milk tea preparation station, and on the right are two rows of wooden chairs.

There are two long tables at the very back, and a row of small bookshelves on the wall.

Coming here for a couple of milk teas and reading a book is exactly what college students or young men and women love, isn't it?

Every Bobo Milk Tea shop has a roughly similar interior design style.

Young, with a touch of artistic flair.

When Bai Xin arrived in her Porsche 911, Chu Qiuyan was still inside greeting guests.

She's quite famous at university now; she was once a popular campus beauty from humble beginnings, and is now an entrepreneurial icon.

It seems like overnight, Bobo Milk Tea shops have sprung up everywhere.

Many inspirational stories about her circulated in the university.

After Jiang Yilei arrived, she explained her purpose to her and also took out a small notebook to record her love story in order to gain some inspiration.

But to everyone's surprise, Chu Qiuyan shook her head. After thinking about it seriously, she said, "Perhaps my love story is about not having any love. As for the regrets of my youth, that's probably it too!"

Jiang Yilei was slightly taken aback, feeling as if she had grasped something, but it seemed to vanish in an instant.

The regret of love is not encountering love; the regret of youth is not having had a passionate romance.

Yup!

Why does she have to use love to bind her to this? Isn't youth without love just as much of a topic of conversation?

Jiang Yilei quickly began collecting information; there's a particularly popular buzzword in the last two years.

That means I speak for myself.

Chu Qiuyan would also be suitable.

She wants to design the most suitable endorsement for Bobo Milk Tea.

After thinking for several days, I finally came up with a few decent slogans.

After finalizing the draft with Chen Pingsheng, they immediately began filming a promotional video for Chu Qiuyan's online endorsement.

Once all the work was ready, the new milk tea cup for Bobo Milk Tea was also designed.

After Jiang Yilei uploaded Chu Qiuyan's promotional video to the internet.

There was a little splashing, but not much.

The main reason is that people outside of Beijing don't know much about Bobo Milk Tea.

Her personal influence is also completely insufficient.

At this point, Queen Yang must make her appearance.

That's why they say this woman is a queen.

In terms of marketing and beauty, they really have it all figured out.

Inside a Beijing airport.

Yang Mi was wearing black sunglasses and carrying a small shoulder bag.

She exudes an aura of confidence and possesses unparalleled beauty.

Her whereabouts seemed to have been deliberately leaked, with countless fans and paparazzi waiting outside the airport.

Yang Mi walked out confidently, holding a rather eye-catching cup of bubble tea in her hand.

After the reporters surrounded her, she even adjusted the position of the milk tea, placing it in front of her large breasts.

This angle is perfect.

"Yang Mi, Yang Mi..."

Countless fans chase after her.

Yang Mi's van was parked outside. Instead of getting in, she looked at her fans and said kindly, "Thank you all for your hard work. I'd like to treat you to the first cup of bubble tea this spring."

The ad was so good, I didn't even notice it and just walked out.

Yang Mi appeared at Beijing Airport and generously treated all her fans to bubble tea.

The topic quickly became a trending topic.

This is the influence of top celebrities; it's beyond imagination.

With Yang Mi's perfect cooperation, Bobo Milk Tea's popularity spread even further beyond Beijing.

Jiang Yilei suddenly had another good idea: if we're talking about marketing alone, probably no brand can compare to Xiaomi.

Xiaomi's fan interaction marketing has become a nationwide phenomenon in the past two years.

Jiang Yilei launched an online campaign to collect writings on the theme of regrets in youth.

The main theme was a melancholic youth story, and in order to make it popular online as soon as possible, she even went to Chen Pingsheng to apply for funding.

If a copywriting submission submitted online is adopted by Bobo Milk Tea, they can receive a reward of 10,000 yuan.

We collect one piece of copy from the entire internet every day and print it on the cups of Bobo Milk Tea.

There are many benefits to doing this, the main one being that it gives potential young customers a sense of participation.

More importantly, Bobo milk tea can further connect with the regrets of youth and love.

Chen Pingsheng thought the idea was good, but ten thousand was too little; giving away such a small amount of money wouldn't excite him at all.

He directly raised the amount from 10,000 to 100,000.

Three prizes will be awarded every day.

Jiang Yilei was excited; money makes things easier.

She quickly set up a website online to solicit copywriting ideas for Bobo Milk Tea.

Since it was newly built, hardly anyone was involved.

Chen Pingsheng looked at her sparse group of people; it was far from enough.

He mentioned it to Yang Mi, saying that he didn't need to teach this woman how to do anything.

Once she knows how much money she can earn, she becomes more proactive than anyone else.

March 8th.

Yang Mi shared her youth on the Bobo Milk Tea's copywriting website.

It was even incorporated into the promotional material for Bobo Milk Tea.

Whose youth isn't filled with wounds, and whose youth isn't filled with recklessness?

Growing up is tough, and love is even more sorrowful.

What a talented woman!

Yang Mi's involvement caused the Bobo Milk Tea copywriting site to suddenly attract over 100,000 visitors.

The method for soliciting prize money is posted there.

To ensure fairness, Chen Pingsheng also asked Jiang Yilei to select the three winning posts each day through online voting.

Then the company's finance department contacts the copywriter and makes the payment directly.

Then post the proof of payment on the website.

Of course, specific names and account numbers will be hidden.

This generation of netizens really knows how to have fun.

"Wow, I can't believe she made the list! Guess how old she is?" "There really is someone who made the list?"

"Of course there is, but unfortunately she is too young, only eleven years old, so she can only use her mother's bank card to receive money. Her mother generously rewarded her with one hundred yuan, haha."

"Are you trying to make me laugh to death? What good copywriting can an eleven-year-old girl write?"

"Don't underestimate her. Let me show you her winning ad copy."

"I'm willful, I'm arrogant, I'm in charge of my youth, so none of you should complain."

"???"

"How could that even hit?"

"Sure, it was taken over by a bunch of elementary and middle school students."

"Didn't you see the 120,000 likes? That's what she wrote."

"The two of us suddenly had an inspiration."

"I'm good at it, I'm good at it, I'm really good at it."

"Brothers, it's up to you now."

"You're a real talent."

"Upstairs, I admire you more than anyone else, not even the walls."

"Brothers, push him up."

A group of people were really giving him lots of likes, and just when he was about to break into the top three, he was brought down by a feminist post.

"I'm young, I'm beautiful, and I can earn money to support my dog. Why would I need a stinky man?"

"Damn it, are these women really going after us? They've even started labeling us as 'we don't want men'."

"Without men, how do they entertain themselves?"

Can one fully indulge in one's desires?

Regardless, the Bobo Milk Tea copywriting website has become a huge hit.

I spent a little money and got a big advertisement.

Subsequently, Bobo Milk Tea will engrave the winning copy onto its milk tea cups.

As discussions about Bobo milk tea become increasingly popular online, business at offline stores is also booming.

In the capital, countless people are envious.

Tencent Pictures then directly announced that it would open up franchising opportunities for Bobo Milk Tea in the Beijing area.

Subsequently.

Immediately invest another 10 million yuan to open directly operated stores in Guangzhou, Shenzhen, Shanghai and other places.

Use directly operated stores to drive franchising in surrounding markets.

Everything happened incredibly fast.

More than 500 people attended Bobo Milk Tea's first franchise conference in Beijing.

There are quite a few requirements for joining the franchise.

First, there's a franchise fee of 100,000 yuan. Then, the headquarters will directly provide services such as decoration, staff training, and technical support.

A directly operated Bobo Milk Tea store requires an investment of approximately 400,000 yuan.

For franchise stores, the investment would need to be between 500,000 and 600,000 yuan.

Rents are high in first-tier cities, and transfer fees for storefronts are also expensive.

This investment seems substantial, but it's worth noting that Bobo Milk Tea is endorsed by Yang Mi.

It's also incredibly popular online.

Investing in a popular online store guarantees business success.

On the first day of the investment promotion conference, more than six million yuan in franchise fees were received.

In the later stages, the main way to make money is through operations.

……

After seeing that Bobo Milk Tea was developing rapidly, Chen Pingsheng stopped paying much attention to it.

In mid-March, his large department store, Tenghui Department Store, opened.

The investment is nearly one billion yuan, and each unit is three to four thousand square meters.

In addition to daily necessities, there is also a huge fresh food department with a full range of products.

In addition to everyday ingredients, all kinds of seafood are also available.

Tenghui Department Store is not your average small supermarket; it also has a home appliance department, a clothing department, and everything else you could want.

Our core competitive philosophy remains the same: high-quality products at low prices.

Consumer spending must also be transparent; this is something we learned from Pang Donglai.

The purchase price is directly printed on the selling price label.

Make sure the customer clearly understands how much profit they will make from this product.

Moreover, Chen Pingsheng set a strict standard for Teng Hui.

The gross profit margin for all items must not exceed 25%.

For example, a bottle of water might only cost one dollar to buy, but sell for two dollars.

That's a gross profit margin of 50%, which is clearly too high.

The main reason for setting an overall gross profit standard is to truly create an affordable and affordable department store.

Tenghui Department Store has thousands of different kinds of goods; they make a little profit on this and a little profit on that.

Then the profits will increase.

In order to truly control product quality, he also set a groundbreaking rule at Teng Hui Supermarket.

That means a three-day no-questions-asked return policy.

I learned this from the internet.

Another key point is to avoid internal problems.

Use customers to truly test the quality of our products.

If an item is returned too often, and the purchase price is not low, then there is no doubt that there is a problem in the procurement process.

Use customers' actual shopping experience to evaluate product quality.

He felt that this was the most effective approach.

Although it will cause some losses, the benefits are obviously greater.

In the internet economy, the traditional shopping experience must be upgraded in many ways.

Once we can control the quality and price of the goods.

Most people actually prefer shopping in physical stores.

The main reason why fewer and fewer people are going to physical stores to buy things is because of a lack of transparency in information.

Afraid of being ripped off.

For example, he often goes shopping for clothes and knows that the same piece of clothing often only costs fifty or sixty yuan online.

Physical stores do need to sell it for one or two hundred.

Over time, everyone started shopping online.

Who still goes to physical stores?
Using the results as a guide, he decided to make Tenghui Department Store a success.

The first thing to control is price transparency.

Secondly, reduce the gross profit margin of goods.

Gain customer word-of-mouth by offering prices even lower than online.

Over time, his Tenghui Department Store naturally had no shortage of business.

On the same day that Tenghui Department Store opened, Zhao Liying, who had specially returned from abroad, was in charge of the ribbon-cutting ceremony.

She dressed simply so as not to overshadow Teng Hui.

Since it had just opened, not many problems could be found yet, and Chen Pingsheng's standards were set there.

He believes that as long as these guidelines are strictly followed, his future business will definitely not be too bad.

(End of this chapter)