The Birth of Shanghai's First Conglomerate

Chapter 165 The Promotion Plan for Bobo Milk Tea

Yang Qian came over.

Also in the group were Jiang Wei and Chu Qiuyan.

It was long before they left Beijing to learn how to make milk tea in Taiwan.

Chen Pingsheng invested ten million yuan to open twenty-five milk tea shops in a decent location in Beijing.

We will wait for them to return, and after a period of training to standardize their techniques, we will officially open for business.

It has been almost a month since the store opened.

Chu Qiuyan was quite surprised to see Yang Mi when she came in.

I had heard Yang Qian say that once the business there was stable, a big star would come to help promote it across the entire internet.

Now look what's happened!

Yang, the true top star.

After Yang Qian sat down, she said, "President Chen, these are the financial data for Bobo Milk Tea Shop in February. In the first month after opening, the average daily turnover of a single store remained at around 6,000 yuan, of which takeout accounted for nearly 30%."

The customers of milk tea shops are mostly young people.

They're still the kind of young people who don't have much money.

Therefore, Bobo milk tea is not priced high. For example, the red bean pearl milk tea costs eight yuan a cup.

A large cup is only ten yuan.

Mango milk tea is also 10 yuan, and a large cup is 18 yuan.

The cheapest drink at Bobo Milk Tea is eight yuan, and the most expensive is eighteen yuan.

This is definitely a budget-friendly milk tea shop.

In addition, the locations are usually in places with high foot traffic, and the average rent is around 15,000.

A single store can sell 6,000 cups a day, which means they have to sell about 500 cups a day.

Business is good, with net profit remaining around 30%.

The highest costs are rent and labor.

A Bobo milk tea shop has at least four employees.

Employees work nine-hour shifts.

Teng Hui Group's entrepreneurial culture speaks for itself, and in terms of employee compensation, it has always maintained the highest industry standards.

The same applies here; the average monthly income of employees at Bobo Milk Tea is around six to eight thousand yuan.

Based on this calculation, the labor cost is approximately 20,000 to 30,000 yuan per month.

It accounts for between 20% and 25% of total revenue.

This is under the condition of relatively good management, since labor costs are fixed, while turnover is constantly changing.

The higher the turnover, the lower the proportion of labor costs.

Conversely, if monthly revenue is less than 10, labor costs will account for more than 40%.

There's basically no way to make money anymore.

Bobo Milk Tea had been promoting itself for several months before its opening through various marketing methods, so this success is not surprising.

In addition, there aren't many milk tea shops now, and Bobo Milk Tea has become a popular online milk tea brand.

Sales were naturally quite good.

After putting down the financial statements in his hand, Chen Pingsheng said, "I have three things to say."

"Currently, the profit margin of operating a milk tea shop is indeed quite good. Taking a single store investment of 400,000 yuan as an example, based on the current data, the investment can be recovered in six to eight months. It is a typical good entrepreneurial project with small investment and quick returns."

"Within three months, we plan to open Bobo Milk Tea shops in Guangzhou, Shenzhen, and Shanghai at the same time."

"Teng Hui will put out another 30 million yuan at once, investing 10 million yuan in each first-tier city, and another 50 million yuan in large cities other than super first-tier cities."

"Our total investment in self-operated stores is about 100 million yuan. Three months later, Bobo Milk Tea officially started franchising, providing technology, decoration and brand promotion to obtain franchise fees and later operating funds for the brand."

"In nine months, we plan to open 400 self-operated stores and 1,000 to 2,000 franchised stores."

"Complete the backdoor listing in Hong Kong by the end of 2015 and obtain a total market valuation of 2 to 3 billion."

After he finished speaking...

Not to mention the others, even Yang Mi was stunned.

Listing within a year?
What kind of horrific plan is this? How can it go public so quickly?
However, as the only celebrity endorser for Bobo Milk Tea, she sees that the data here is quite impressive.

Tengying, having always been rooted in traditional industries, has its own unique way of operating in traditional business.

The crucial question is, isn't this speed a bit too fast?

Although she also wanted to make money, she still had to consider the market's reputation with customers!

Yang Mi asked, "Mr. Chen, is it really necessary to rush to go public within a year?"

Chen Pingsheng said, "If this were an industry with high barriers to entry, there would be no need to rush. But milk tea shops are an industry with extremely low barriers to entry. Believe me or not, once our shop does well, at least ten people on that street will want to open milk tea shops."

"This is the entrepreneurial environment in China. If people don't know about this, no one will think about doing it. Once they see that you are making money, and the technical threshold for milk tea shops is not high, who in Beijing can't come up with a few hundred thousand yuan?"

The term "locals" naturally refers to those who have local household registration and own local property.

For them, several hundred thousand is just a small part of the property certificate.

"Are you saying that this industry is very likely to become fiercely competitive within a year?"

Yang Mi is certainly not stupid; on the contrary, she is very clever.

She quickly understood why Teng Ying was in such a hurry to launch Bobo Milk Tea.

To put it bluntly, they successfully extracted a large sum of money before the market became too competitive.

We can calmly face the fierce market competition that will inevitably follow.

"It's not just very likely, it's 100% certain."

Chen Pingsheng tapped the table: "The investment in Bobo Milk Tea doesn't need to be too large, and we don't need to rely on financing to dilute our shares. As I said before, in the mid-to-late stages, we mainly rely on franchising to make money. Once we successfully go public, you, Yang Mi, can get at least two to three hundred million in return with your 15% stake. Isn't that more money than you make from acting?"

"Indeed."

Yang Mi turned around and smiled, her two charming eyes filled with longing for money.

The richer a person is, the more they like to make money, and she is no exception.

"Since you already know, then I don't need to say anything more." "Don't worry, when it comes to making money together, your sister Honey has it all figured out."

Yang Mi said earnestly, "From now on, no matter where we are, as long as I'm around, there will always be a cup of Bobo milk tea in my hand. Leave the publicity to me, and the rest is up to you."

Without Yang Mi's strong support, where would he get thousands of franchisees in a year?

Having franchisees isn't enough; the key is to ensure they all make money.

A milk tea brand that has a top-tier celebrity fully supporting its promotion has already given it a significant head start over many of its competitors.

The business of combining traffic with physical stores.

He felt that the financial prospects were also very bright.

All development matters are decided by those in power.

Chu Qiuyan and Yang Qian were mainly responsible for carrying out the tasks.

The physical store management, which the two were not good at, was mainly handled by Jiang Wei.

As for the final listing, that was handled by Tong Zhelan.

It's all interconnected; everyone uses milk tea as a tool to obtain satisfactory returns.

After they've reached an agreement...

Jiang Yilei then brought her online marketing team in.

Every brand, especially one that primarily targets young consumers, needs a brand story.

The quality of a brand story directly depends on the brand's market performance.

In the early stages, Bobo Milk Tea's promotional focus was mainly on the combination of campus beauties and entrepreneurship.

It's quite inspiring.

However, after a series of investigations and studies, Jiang Yilei found that although young people today still have a certain enthusiasm for campus beauties and entrepreneurship.

But it's clear that it falls far short of another keyword.

"Boss, research shows that college students, including young people, are most sensitive to the regrets of love and youth. We can design a series of milk tea copywriting to link Bobo milk tea with love or the regrets of youth. Once we complete this step, we will no longer be selling just milk tea."

"good."

So-called milk tea copywriting is actually brand positioning, leaving an initial impression in the minds of consumers.

Once a brand positioning is established, Bobo Milk Tea will sell well and can easily become popular throughout the country.

With the added boost from top celebrity Yang Mi, they definitely have a good chance of going public within a year.

Then Chen Pingsheng will have his own listed company.

“The idea is excellent, Bai Xin. Instruct the finance department to transfer 500,000 yuan to Jiang Yilei. This is my personal reward for you. In addition, each member of the entire online marketing department will receive a reward of 100,000 yuan.”

Chen Pingsheng stood up and patted Jiang Yilei on the shoulder: "This is just the initial reward. Once you can do this well, you can choose any car out of the three million. I said it."

The idea is good, but the key is to put it into practice.

The simplest way to best implement this is to let the person in charge of it take charge.

I think about it day and night.

I dedicate 24 hours a day to doing this well.

As the boss, his job is to give you sufficient and exceptionally satisfactory compensation.

It will make it clear to you what she will get for doing things well.

These bonuses were all in addition to her salary.

Jiang Yilei was both excited and apprehensive.

Driving a three-million-dollar car back home would be an absolute source of pride and honor for one's ancestors.

The 500,000 yuan bonus is about to be in hand, which is quite substantial.

She knew for herself that the idea was definitely good.

Every brand that can be associated with love becomes incredibly popular.

Diamonds, Häagen-Dazs, I Do, etc.

However, it is the difficulty that gives us a goal to strive for.

She'd do anything to get a luxury car worth three million.

By nightfall, Jiang Yilei had lost all desire to sleep.

He pulled Bai Xin, Jiang Peiyao, and Yao together to discuss it.

"How can I quickly connect Bobo milk tea with love? It's really a headache!"

"If you don't have a headache, I can buy you a car worth three million."

Bai Xin was also racking her brains, but this idea was just too good to be true.

However, it is very difficult to truly implement it.

You must have a very strong market sensitivity and a keen marketing sense.

Jiang Peiyao was also thinking about it, but her thoughts were a bit off.

Why is milk tea associated with love?
Is love wonderful?

She's never been in a relationship, so she wouldn't know.

"You two, come on, tell us your love story!"

Bai Xin looked at Jiang Peiyao, and she looked at Bai Xin. The two shook their heads at the same time.

I don't know, we've never talked about it.

Wow, we've definitely found the right person to consult with.

I'm illiterate when it comes to love.

Jiang Yilei decided to talk to Chu Qiuyu tomorrow.

Let's see if we can get some inspiration from her.

I have to go all out for that three million yuan luxury car.

(End of this chapter)