Rebirth begins with losing the white moonlight

Chapter 214 She wants to win once

In fact, before coming to IKEA, Lu Chen had thought about reaching a cooperation with this store, and the APP already had all the prerequisites.

From the perspective of influence, the current business scope of the APP has covered 15 municipal districts, which also means that Shiwu has a very strong user group throughout Shanghai;

The second is the level of relevance. After the "Home Goods Festival" marketing campaign, it has already been marked with a strong lifestyle label, and this is inextricably linked to IKEA's positioning as a "home furnishing retailer."

Under the combined effect of the two factors, if IKEA needs an advertising agency, then Lu Chen's team is definitely not a wise choice. After all, the boss himself does not have this ambition.

But if what they need is instant traffic and powerful exposure, these things can be provided quickly.

"You mean...this APP is managed by your team?"

The person in charge of public affairs looked at Lu Chen and then at his phone, with an expression of disbelief on his face.

He had already been surprised when he talked about corporate cooperation with Lu Chen and Shen Wanning, but it was not incomprehensible in a city like this. After all, there were many instances of rich second generations starting businesses in milk tea shops and coffee shops.

But when you compare Lu Chen to the app in front of you, things are different. Compared to the rich second generation, it seems more suitable to say that he is a first-generation founder, but how many first-generation founders made their fortune at this age?

The background of the young man in front of him really made him feel unfathomable.

“I heard that the founder of your company officially founded IKEA at the age of 17, established his own mail-order sales network at the age of 20, and officially introduced the furniture category into the product system at the age of 21.

Compared with these, an APP is not too unusual. "

Lu Chen cited the example of the founder of IKEA. On the one hand, he showed his humility, and on the other hand, he also drew closer to the other person.

After listening to his words, the person in charge changed from surprise to more enthusiastic in a second:
"You seem to have a good understanding of our brand's journey."

"It's not that I know it very well. I just did some preliminary research."

These are all experiences from the previous life, and they are also the precious legacy brought to him by his rebirth.

Business acumen and strategic vision cannot be developed overnight. Even if there is a chance to do it again, if there is a lack of experience, the upper limit of the future will be reduced simultaneously.

"You are too modest. Brand formation is actually a very important period of our history. This period also determined IKEA's business model."

"After the business model was established, IKEA began its global expansion. In 1997, it first set up a retail office in Wangjing, and the next year it launched the mall at our feet."

Lu Chen answered questions fluently, and his understanding of the brand was as good as that of internal employees.

This is a negotiation skill. Whether it is daily maintenance or business bidding, it is very important to let the other party feel your "understanding".

“You almost know our brand better than I do.”

The person in charge of public relations has already mentally evaluated the cooperation with Shiwu APP.

However, this matter is not decided by their department. What he can do is to become the link between the brand marketing department and Lu Chen's team, providing a bridge for their cooperation.

"Assigned."

Lu Chen never cared too much about other people's praise, so his face was very calm.

This also further enhanced the other party's trust and favor. The person in charge of public relations glanced at his watch and said to him:

"I'm really sorry to have delayed you two for such a long time. I'm very happy to meet you two today. I believe that in the future we will have opportunities to cooperate not only with coffee shops, but also with Shiwu APP."

"Of course, we are also looking forward to cooperating with IKEA."

"Then I'll see you off."

As the person in charge said, he took them back to the store and sent them all the way to the car.

During the whole process, Lu Chen didn't show any signs of impatience. On the contrary, he seemed to be calm and decent compared to his peers.

There is no need to rush this matter, especially since Shiwu now has sufficient strength.

Even if the target is IKEA, it is an equal cooperation. Both parties are mutually beneficial and there is no backhanded relationship.

"Tired?"

As soon as he got in the car, Lu Chen looked at Shen Wanning.

"Not tired."

Shen Wanning shook his head, but his body yawned honestly.

She found Lu Chen looking at her with a smile, so she hurriedly explained:
"It's just too stuffy in there!"

"Then let me take you for a walk."

Lu Chen gave a perfect answer.

It just so happens that this place is not far from the Xushe Binjiang River, and it happens to be evening time.

……

20 minute later.

Lu Chen drove the car into the parking lot, unbuckled his seat belt, leaned on the chair and opened the window.

Shen Wanning was sleeping in the passenger seat with his little head tilted, covered with a blanket he had just bought from IKEA. He was not in a hurry to wake people up, but took the computer from the back seat and started Type slowly and rhythmically.

"Um……"

I don't know how long it took, but Shen Wanning woke up leisurely.

Before her eyes were fully opened, she looked to the left out of habit, and vaguely noticed that Lu Chen had also turned his head.

"woke up?"

"Ok!"

Lu Chen also closed the computer.

Shen Wanning calmed down for a while and found that there was a touch of orange light on Lu Chen's face. It turned out that the sunset on the horizon was reflected on his face.

"Lu Chen~"

"Ok?"

You look so gentle now.

She said this in her mind, but outwardly she just shook her head.

In fact, how could the sunset only reflect on one person's face? Along with the setting sun and breeze, she also exuded the same light in Lu Chen's eyes.

"Let's go down and take a walk."

"Hmm~"

She folded the blanket in half and got out of the car with Lu Shen.

This section of the riverside has a different scenery than the Pearl Tower. Although it doesn't look as vast, it makes people feel the fireworks in the world more.

In a few years, it will become an artistic landmark in Shanghai, ranging from multiple art galleries to small image stores of internationally renowned catering and coffee brands, which together form a premier cultural corridor.

"Lu Chen, let's go there."

Shen Wanning pointed to a viewing platform not far away.

Lu Chen naturally had no objection to this, so the two began to walk forward side by side.

One stepped forward and the other slowed down. Since both of them accommodated each other, even the steps were so consistent.

"Today's sunset is really beautiful..."

"Does it look like the little orange lamp you just bought at IKEA?"

"picture!"

Shen Wanning turned his head and looked at her, his tone sounded delicate and gentle.

"Then let's film it."

"Okay~" As soon as Lu Chen finished speaking, she raised her phone.

The scenery captured by the camera is often not as beautiful as it actually looks, but with the little Tsundere's photography skills, it is worth it to retain some charm.

"Lu Chen, does this look good?"

"nice."

"What about this one?"

"Alright."

"This one~"

"Not bad."

"the last one!"

"incredible."

Shen Wanning took a few photos and showed them to Lu Chen a few times;

After showing it to Lu Chen a few times, he got a few compliments.

She blinked, raised her head and looked at him seriously:
"Lu Chen, are you serious?"

"Of course."

Lu Chen had a helpless smile on his face.

Shen Wanning's photography skills are obvious to all, but she doesn't like taking selfies and prefers to shoot scenes in daily life.

"Then let me take a picture for you, too, okay?"

"No need."

Before he finished speaking, Shen Wanning had already picked up his phone and took a picture, and at the same time he said confidently:
"You didn't get my consent last time either!"

"You still hold a grudge."

"Hmph, of course."

I can remember the things you bullied me for the rest of my life!

"Then I showed it to you last time, should you review it for me too?"

Lu Chen wasn't angry either, but asked her in a joking tone.

"Hey."

The little tsundere raised the phone in front of him:
"Is it ugly?"

Lu Chen also asked this question before.

"Ugly."

Lu Chen opened his mouth to answer.

"what?!"

The little tsundere even frowned.

You actually said my photos were ugly?
"Because I'm ugly."

Lu Chen himself looked very relaxed and content.

After listening to his words, Shen Wanning retorted within a second:
"Stop talking nonsense!"

"Isn't it ugly?"

"……Okay."

The little tsundere felt that she couldn't always pamper him.

Now he is exuding charm everywhere without realizing it. What if he compliments him on how handsome he is every day?
Just thinking about it makes people sick!
"All right……"

"Okay what?"

"I thought I was good-looking in your eyes."

This man actually looked a little aggrieved.

"In my eyes... you can look good."

Shen Wanning whispered.

"what?"

Lu Chen didn't seem to hear clearly.

"nothing!"

The little tsundere turned and left.

And someone behind her also put away her tea-stained expression.

The two of them continued walking, and when they got tired, they sat on a bench by the river to rest.

At this time, the sky was gradually getting dark, but the setting sun still refused to fall, as if it was waiting for something.