Siheyuan: I have a multi-dimensional chat group!

All the hardships and suffering that Jiayi endured in the past have now been returned to TVB and ATV.

Zhou Liangshu, who owns six television channels, is so angry that he wants to beat them so badly that they can't take care of themselves!

As for losing?

That is impossible!

Not only does Xiaoshan have unwavering confidence, but Zhou Liangshu does too.

Back then, CTV was limited to six hours of educational programming, but Zhou Liangshu still managed to keep CTV on par with TVB and ATV.

Not to mention that I now have four channels, and they're even satellite channels!

After the heads of each channel finished reporting their work, Xiao Shan quietly said, "Starting tomorrow, Hong Kong Taishan TV and Macau Taishan TV will be renamed Ziwei TV. In addition, the radio station and Taishan newspaper will also be renamed Ziwei and reorganized into Ziwei Media, which will be under the control of Taishan Group."

Upon hearing Xiao Shan's words, everyone in the office was stunned.

However, they soon understood Xiao Shan's meaning: this was to diminish the prestige of the Taishan Group.

Today, Taishan Group no longer needs these empty titles to prove itself; it needs to hide its existence as much as possible.

Zhou Liangshu, who was the first to come to her senses, nodded: "Okay, boss!"

"Also..." Xiao Shan looked at everyone and said slowly, "It would be best to change the names of the six channels as well. Does anyone have any good suggestions?"

Previously, there was only one education channel, and Xiaoshan didn't even bother to know what the channel was called.

Currently, the four satellite channels belong to two Chinese channels, one English channel, and one Malay channel. There are also one Chinese channel that has not yet been established and one Chinese educational channel that has not been launched. If we don't plan it properly, it's really hard to tell which one is which.

Chapter 648: The eldest and second eldest brothers fought, but it was the third eldest who died! (Please subscribe!)

Upon hearing Xiao Shan's words, everyone began to discuss them.

Channels like Gold Channel, Diamond Channel, Pearl Channel, and Agate Channel have all been introduced, seemingly aiming to compete with TVB's Jade Channel and Pearl Channel to see which is more expensive.

However, all of them were vetoed by Xiaoshan.

There are also colors like red, orange, yellow, green, cyan, blue, and purple, as if they have a grudge against ATV's blue and silver channels.

It was also directly rejected by Xiaoshan.

Ziwei TV needs to develop its own style. What can it learn from these two defeated rivals?

It's all about jewelry and color, but it has absolutely no cultural depth!

"The Big Dipper!" Zhou Liangshu asked after pondering for a long time, "How about naming it after Tian Shu, Tian Xuan, Tian Ji, Tian Quan, Yu Heng, Kai Yang, and Yao Guang?"

Upon hearing Zhou Liangshu's naming method, everyone's eyes lit up, and they thought it was quite good!

After pondering for a moment, Xiao Shan said, "Let's arrange the Chinese channels according to the Big Dipper constellation! And let's arrange the English and Malay channels according to the Chinese zodiac!"

No one objected to Xiao Shan's arrangements.

Moreover, they also saw Xiaoshan's ambition in this!

Ziwei Media Group will not be limited to the number of channels it currently has, but will continue to expand outwards to become a multinational media group.

For Ziwei Media, Hong Kong is the headquarters of the entire media system.

As long as the group is managed well, everyone will have opportunities for promotion.

The following day, at Hong Kong's Ziwei TV station.

Looking at the four channels that Jinghao Ao Ziwei TV was about to launch, Zhou Liangshu asked with some confusion, "Boss! It's already quite good to launch one program at a time like this. Why are we launching three programs of the same type at the same time? Isn't this just competing with ourselves for ratings?"

"Mr. Zhou, have you noticed something?" Xiao Shan explained with a smile, "In many industries, the competition is often fierce between the top two, but in the end, it comes to nothing, while the third-place player disappears without a trace!"

"The same applies to the digital media industry. Back then, when TVB and RTV were locked in a fierce battle, CTV suffered the most damage."

"Now TVB actually dares to challenge Taishan? Little do they know that Taishan's only enemy now is itself! I not only need to be number one, but also number two, and even number three is us."

"We would rather compete with ourselves for viewership ratings than let TVB and ATV's survival space be squeezed to the freezing point."

"Aren't TVB's trump cards 'Enjoy Yourself Tonight' and 'Miss Hong Kong Pageant'? No problem, we'll strangle them all one by one!"

The next day.

With its rudimentary stage, clumsy hosting, exaggerated banners, and poor-quality camerawork, there are hundreds of such stages in Hong Kong, Taiwan, Macau, and Southeast Asia.

The scene was a complete mess, even more chaotic than a vegetable market.

The reason for this chaos is that money has been distributed!

Yes, give out money!

Anyone who is not tone-deaf, speaks in a way that is offensive or gratuitous, or acts in a strange or unpleasant manner can receive a cash reward of one hundred yuan simply by daring to perform a complete song on stage.

Under the heavy reward, there must be a brave man!

The average monthly salary in Hong Kong is only HK$400, so a cash bonus of HK$100 is enough to make anyone's mouth water.

At one point, hundreds of cameras were turned on simultaneously, constantly selecting the best performances or the most hilarious scenes.

Satellite TV Chinese Channel and Tian Shu Channel broadcast the talent show "Happy Boys" live, while Tian Xuan Channel broadcast the talent show "Super Girls" live.

Satellite TV English channel, Zishu channel, broadcasts the talent show "China's Got Talent" live;

Satellite TV Malaysia, Channel Ugly Ox, is broadcasting the talent show "China's Got Talent".

Due to historical reasons, Malaysia has long been influenced by countries such as the United Kingdom. Although the native language is Malay, the language used to communicate with foreign countries is English.

With hundreds of cameras recording simultaneously, the four channels have no shortage of exciting programs to broadcast.

Moreover, being a satellite TV station, the live broadcast quality is excellent, far superior to that of cable TV.

With the massive influence of public opinion, these talent shows can easily create one ratings storm after another.

The moment Shao Renling received the TVB ratings that day, his face turned extremely grim.

A viewership rating as high as 66% is simply abnormal. If you show this report to advertisers, they will definitely laugh their heads off.

Ziwei TV's channel is located in Macau, not in Hong Kong, so it doesn't compete with local Hong Kong TV stations for viewership.

However, televisions in Hong Kong can receive channels from TVB.

However, when watching the Ziwei TV channel, the Hong Kong-based television station does not calculate the specific viewership ratings.

A viewership rating of 66% indicates that the vast majority of viewers are watching Ziwei TV's programs, yet TVB cannot provide a specific figure.

In the past, viewership ratings were enough to estimate the number of viewers, and this data could be used to negotiate advertising placements with advertisers.

But the data is clearly abnormal now. How can I negotiate with advertisers with this report?

Chapter 649, Lidi Prepares to Flee! (Please Subscribe!)

"Cough cough cough..." In the office, Li Lao Er, who hadn't been to TVB for a long time, went straight to the point, "He's here for the Miss Hong Kong pageant! Right now, just like Miss Hong Kong, it's only in the preliminary selection stage, but the scale of the competition is far larger than Miss Hong Kong's. This year's Miss Hong Kong pageant is going to become a joke..."

“Sigh, that’s not all!” Shao Renling leaned back on the sofa and sighed. “Brother Li, you don’t know how simple Xiao Shan is. Every inexplicable action he takes has a purpose.”

"Looking at Taishan Media as a whole, its system is already complete, and there are no more obstacles to its closed loop! The Taishan cultural industry already has sectors such as cultural creativity, animation design, and creative design. Brother Li, what do you think Taishan's cultural industry is still lacking?"

“Music companies, singers, audio-visual products, dance…” Li Lao Er exclaimed in disbelief.

“Yes!” Shao Renling nodded.

Then, watching the programs broadcast on TV, such as "Happy Boys" and "Super Girls," men and women on stage displayed their passion, showcasing their singing voices, whether good or bad.

The camera pans across the stage, showing that when the performers came offstage to receive their 100 yuan prizes, an employee from Taishan Group asked them if they wanted to continue competing and receive more prize money.

By offering incentives and inviting participants to continue competing, and then selecting the most talented individuals through multiple rounds of selection, an excellent music company can be formed in an instant.

Looking at "China's Got Talent," although most of the performers are just clowns trying to make people laugh, there are also some elite dancers who perform on stage.

Especially in Southeast Asia, a region where many ethnic groups have blended together, the dance styles are ever-changing and full of flirtatious gestures.

This program not only generates high viewership but also provides an opportunity to sign a large number of dancers and other performing talents.

In a very short time, not only were they able to recruit a large number of talents, but they were also able to quickly establish two cultural industry companies that they lacked. Is it expensive to spend less than HK$1000 million?

Moreover, although it failed to achieve high ratings from Ziwei TV, judging from the massive audience and the program's impact, how much less could it have been?

"You mean his next target is Li Stage?" Li Lao Er immediately became alert.

Back then, the Lee family purchased land in Lee Garden Hill, Causeway Bay, including several streets such as Lee Garden Road and Pak Sha Road, and built the Lee Theatre on part of the land.

The event was opened by Hu Die, China's first film queen, and the first Cantonese opera performance was given by Kwan Tak-hing's New Continent Cantonese Opera Troupe.

Since the first Miss Hong Kong pageant was held in 73, the finals have been held at the Lee Theatre.

The Miss Universe pageant in 76 was also held at the Lee Theatre.

Whether it's Cantonese opera, concerts, or various dance and acrobatic performances, Lee Theatre is responsible for organizing them all. It's no exaggeration to say that Lee is Lee's cash cow.

“Sigh…” Shao Renling sighed.

Judging from Shao Renling's several encounters with Xiao Shan, Xiao Shan's ambitions are not as small as Li Lao Er imagines.

Even the Governor of Hong Kong, Murray MacLehose, was outmaneuvered by him, so why would he be interested in a mere Lee Theatre?

Shao Renling asked listlessly, "Brother Li, don't you think that media and culture largely coexist?"

Yes, if it also has music and dance companies, it seems that Taishan's cultural industry can form a closed loop.

Culture, Media, Taishan Media Culture Group!

Li Lao Er was immediately dumbfounded.

Everyone knew that Xiaoshan was preparing to build a media foundation, but no one expected that they would underestimate his ambition.

This media upstart not only needs to build a foundation, but also needs to make that foundation solid and stable, leaving no loopholes in any aspect.

Complementing weaknesses creates a closed loop!

After calming himself down, Li Lao Er shook his head and sighed, "Then is it still necessary for us to build a satellite TV station?"

“Of course!” Shao Renling replied equally helplessly, “If we form a team, there’s still hope; if we don’t, wireless will completely lose its competitiveness!”

Unlike Shao Renling, who wanted to try again, John Niu Li's parent company chose to directly transfer Hong Kong RTV to Xiaoshan.

After all, RTV's parent company is currently struggling to survive, so where would it get the money to support RTV in Hong Kong?

Since Hong Kong RTV is on the verge of being crushed by Ziwei Media, it would be better to sell it as soon as possible to raise some money to save RTV's parent company.

Therefore, Li's parent company directly approached Shen Bi and asked him to act as an intermediary to contact Xiao Shan.

When Xiao Shan heard that Shen Bi had come to see him, he didn't know why he had come, but he still warmly received him.

After all, his status in Hong Kong was comparable to that of the Governor of Hong Kong.

And who knows when I might need to borrow more money from HSBC!

living room.

After exchanging a few pleasantries, Shen Bi cut to the chase and asked, "Mr. Xiao, RTV is interested in selling its Hong Kong RTV television station to you for 4 million Hong Kong dollars. Are you interested?"

“Rediffusion…” Xiao Shan hesitated for a moment before saying, “Mr. Shen Bi, 4 million Hong Kong dollars is too much! 2 million, if Rediffusion’s parent company is willing to sell, I can take it over now! If it takes more than a month, I won’t take it over!”

Chapter 650, Taking Down Lido! (Please Subscribe!)

Unlike TVB, which holds the adaptation rights to a large number of literary works, including Jin Yong's novels, ATV uses this powerful weapon whenever it faces a crisis.

Jin Yong's works have stood the test of time, remaining popular even in the early 21st century.

This is a considerable problem for Mount Tai, and it is difficult to defeat.

However, it would be easy for Taishan to defeat Li; Li was just a piece of meat on the chopping block.

For Taishan, the only two valuable things about Rediffusion were its complete management system, a large number of employees including land and buildings, and "Mark Six," the only legal lottery in Hong Kong.

In order to combat illegal gambling and prevent funds from flowing to illicit groups, the Hong Kong government introduced lotto-style lotteries in 75 to replace the original horse racing tickets.

Although the betting was handled by the Hong Kong Jockey Club Lottery Limited, it was broadcast by RTV (Rediffusion Television).

This gives RTV an unassailable viewership advantage.

Apart from these two points, Lijiang has no other advantages in Xiaoshan's eyes.

If this drags on for too long, Lih will inevitably fall apart.

Many employees will not flee to TVB; they will inevitably flock to Taishan, which is severely understaffed.

Then I can compete with TVB for the broadcasting rights of "Mark Six".