It's much cheaper than setting up a TV station in Macau.
The reason they didn't do that was simply to save face for the Hong Kong government, wasn't it?
It's better for Taishan TV to use the Macau government's connections to enter Hong Kong than to embarrass MacLehose.
Now that MacLehose has voluntarily conceded defeat, it's naturally out of consideration for Xiao Shan's feelings.
Chapter 643. Problems that money can solve aren't problems at all! (Please subscribe!)
The following morning, Xiao Shan went directly to the Governor's Mansion and met with MacLehose.
MacLehose didn't waste any words with Xiao Shan, stating that he could agree to allow the signal from Macau's Taishan TV station to enter Hong Kong, but Xiao Shan had to invest 200 million Hong Kong dollars in John Bull's local market!
Xiao Shan agreed without hesitation!
Although MacLehose's move was a bit harsh, it allowed him to complete the media loop from now on!
In Hong Kong, I am no longer a nobody who can be easily manipulated!
It could even be said that, apart from the Governor's Office and HSBC, no one in Hong Kong can now rival the Taishan Group!
Seeing that Xiao Shan agreed to the investment without hesitation, MacLehose was secretly shocked by the sheer amount of money in the Taishan Group.
If only this guy were John!
Composing himself, MacLehose looked at Xiao Shan and asked, "Mr. Xiao, where do you plan to build the satellite receiving station?"
"Macau, of course! After all, it's a Macau TV station!" Xiao Shan said without hesitation.
MacLehose nodded, it was clear that Xiao Shan was still wary of the Hong Kong government.
After a moment of contemplation, MacLehose looked at Xiao Shan and asked, "Xiao Shan recently established Taishan Real Estate Group. Is it preparing to build an industrial park?"
Although Taishan Group has many factories, they are too scattered and inconvenient to manage in a unified manner.
Therefore, the construction of the industrial zone is only a matter of time.
"Yes! Does the Governor have any preferential policies?" Xiao Shan asked, seizing the opportunity.
Although Xiaoshan has a lot of land, it is only suitable for real estate development and not for industrial zones.
After considering for a moment, MacLehose said, "There is a 600-acre industrial land in Kwun Tong that I can sell to you for 2.5 million Hong Kong dollars to develop."
"Are you treating me like a pig to be slaughtered? Where are you going to get 2.5 million Hong Kong dollars for 600 acres of land in Kwun Tong?" Xiao Shan said, somewhat speechless.
600 acres is a lot of land, but we have to consider the location!
The area in Kwun Tong is still undeveloped; how could the land be worth that price?
MacLehose patiently explained, "In two more years, the MTR line from Shek Kip Mei to Kwun Tong will be open. Do you think it will be worth the price then?"
Ask for a high price and pay it back on the spot.
Xiao Shan bluntly exposed MacLehose's plan: "Even if the MTR opens, it will be two years from now! Where would we need so much money now?"
"Moreover, the construction of an industrial park in Kwun Tong by Tai Shan will not only boost the local economy and increase population concentration, but also drive up the overall housing prices in the surrounding area. Is it really appropriate for you to ask me for such an expensive price?"
Buying land is one thing, but developing it is another. Developing 600 acres of land together is a huge undertaking, even Xiaoshan doesn't have that much money!
Of course, Taishan Real Estate alone does not have the strength to acquire such a large piece of land; the development project will require cooperation with other real estate groups.
Looking at Xiao Shan, MacLehose countered, "And what's your opinion?"
"400 mu of land is approved for industrial use, to be used for the establishment of an industrial zone in Taishan; 100 mu of land is approved for commercial use, to be used for the development of surrounding businesses; 50 mu of land is approved for residential use, to be used for the construction of residential buildings; the remaining 50 mu will be used for warehousing and transportation purposes! Taishan Real Estate will be responsible for the planning, and the Hong Kong government will be responsible for the approval. How about a price of 3 million Hong Kong dollars?"
The value of industrial land is naturally incomparable to that of commercial land, let alone the real estate market in Hong Kong, which has been so prosperous and unparalleled in the past decade!
"Can Taishan Real Estate manage to develop so many projects at the same time?" MacLehose asked, frowning.
The fundamental reason why local governments dislike real estate is the slow pace of real estate development.
Some unscrupulous real estate companies even hoard land, waiting for it to appreciate in value while other real estate companies develop surrounding areas.
A group of thugs dragged their feet and eventually sold the land off with the excuse of "unable to develop it."
With just a little time investment, one can earn three or even four times the profit.
All real estate companies know the benefits of post-development; if they all learned to do it perfectly, then there would be no need for local development.
Everyone can just wait to eat what's served!
Knowing MacLehose's concerns, Xiao Shan generously said, "If Taishan Real Estate Group can't handle it all, we'll consider sharing it with other real estate developers. It will definitely be completed within five years!"
Having received the confirmation, MacLehose had no further objections and said with a smile, "3.5 million Hong Kong dollars! After all, it involves real estate development."
"Okay!" Xiao Shan replied with a wry smile.
Although the price is somewhat unreasonable, Taishan has finally achieved a closed-loop media ecosystem, and Xiaoshan doesn't want to cause any further complications.
When MacLehose personally escorted Xiao Shan out of the Hong Kong government building, everyone knew that Taishan Group's media loop was about to be completed.
Hong Kong has once again welcomed a behemoth, which, despite its lack of foundation and somewhat weakness, is the dominant force in the media industry of this land.
From this moment on, no media company could challenge its position; they all had to rely on its power to survive.
Chapter 644, The TVB Station at its Dead End! (Please Subscribe!)
"asshole!"
"Why? Why is this happening?"
"Can't we just be okay? Can't we just be okay?"
……
Inside the office.
The messy documents fluttered in the air like snowflakes, and Fang Menglan didn't know how to dissuade the angry Shao Renling.
At this moment, Shao Renling threw down his cane and shouted angrily, "What exactly is he trying to do? Can't he just collect the cable TV fees properly?"
Currently, television stations generate revenue in two ways.
First, they collect cable TV channel fees; second, they broadcast advertisements and collect advertising fees from businesses.
Now, Taishan TV in Macau can receive the signal by launching a satellite, and every household can receive it by simply placing a satellite dish on their roof. Why the hell do we have to pay cable TV fees!
While establishing four Taishan TV channels in Taishan, Hong Kong government also allowed Hong Kong Taishan TV to have a second television channel.
With Taishan TV coming on strong, how can they defend themselves?
Going on satellite TV will not only make Taishan TV famous all over the world, but the number of viewers it reaches will also be incomparable to that of TVB and ATV.
Macau Taishan TV can increase advertising costs by leveraging its large audience.
By retaining Hong Kong's Taishan TV, which is not broadcast on satellite, it can compete with TVB and RTV for local advertising revenue in Hong Kong, while simultaneously taking away their share of closed-circuit revenue.
"Sixth Brother, let's call a shareholders' meeting! We need to come up with a solution," Fang Menglan said with a bitter face.
The Shao family does not hold absolute control of TVB. Shao Renling was able to attend the chairmanship because the third son of the family was in poor health, so he entrusted all voting rights to him.
Now that TVB is at a critical juncture, it is necessary for Mr. Li to step forward and come up with a plan so that everyone can discuss how to counter Taishan TV.
"Discuss? Discuss my ass!" Shao Renling shouted angrily. "That guy Xiao Shan secretly bought TVB shares through HSBC and is now a shareholder of TVB, even holding two board seats! Are you going to convene a shareholders' meeting to discuss with Xiao Shan how to counter Taishan TV?"
Discussing how to confront Taishan TV in front of Xiaoshan?
Shao Renling still wants to save face!
Moreover, Xiao Shan often makes outrageous remarks, and his old friend Li Laosan has a weak heart; he might just die from anger. So, let's forget about this shareholders' meeting.
Fang Menglan said anxiously, "We have to think of a solution; we can't let things continue like this..."
TVB and ATV charge for closed-circuit fees, while Taishan TV charges nothing. Which would Hong Kong viewers choose?
Even if TVB and ATV cancel cable TV fees, can they compete with Taishan TV?
TVB and ATV need to buy news from various newspapers, while Taishan TV can get it directly from Taishan Newspaper!
How can you compare these costs?
Moreover, through satellite, Taishan TV can influence the entire Macau and Hong Kong, and even reach Taiwan and Southeast Asia, making it incomparable to RTV!
It seems that only two paths lie before wireless.
The first step is to penetrate the lower-tier media market and compete with Taishan Newspaper Group for Xiangjiang Newspaper Group, thereby addressing some of the cost issues at their root.
However, competing with Taishan Daily for the newspaper market is a joke from any perspective!
Hong Kong newspapers are already on the verge of collapse, so why would they want to step into this quagmire?
The second option is to go satellite TV, becoming a satellite television station and competing for viewers in Taiwan and Southeast Asia.
The large audience size can generate huge advertising revenue, giving them enough funds to fight this tough battle with Taishan TV.
The problem is that Taishan TV is a one-man show in Xiaoshan. Let alone becoming a satellite TV station, even disbanding on the spot is a matter of Xiaoshan's word.
TVB, belonging to the Hong Kong Television Broadcasts Limited (TVB), requires shareholders to invest according to their shareholding ratios for satellite broadcasting. After they've finished their wrangling, Macau's Taishan TV has already started broadcasting!
Moreover, Li Laosan's condition is gradually deteriorating, and it is estimated that the Li family can no longer be relied upon!
If we can't rely on the Li family, then who can we rely on?
Will Xiaoshan obediently invest money in TVB's satellite TV service according to its shareholding, thus competing with its own television station?
What a daydream!
Since that's the case, the Shao family can only invest in the satellite TV service, and then dilute the shares of the Li family and Xiaoshan through proportional means.
The Li family will have no objection to this.
Li Laosan has lost all interest in business and is planning to transfer his shares to Shao Renling.
Xiaoshan would have even less objection!
He was eager to reduce his own shareholding in order to avoid losses when Taishan TV suppressed TVB.
Shao Renling smiled sadly and sighed.
It seems like no path is viable!
Is such a large television station just supposed to close its eyes and wait to die?
"Sixth Brother..." Fang Menglan was really flustered and murmured softly.
Shao Renling waved his hand to indicate that he was fine, and said helplessly, "Let's hold a shareholders' meeting in three days to discuss the future development of TVB..."
Chapters 645, The Li Family's Invitation! (Wishing everyone a happy National Day holiday!)
At home in Xiaoshan.
Xiao Shan was entertaining Lou Bancheng and his daughter, who had come to visit.
"Xiao Shan, you're a media mogul now!" Lou Bancheng said with a smile as he looked at Xiao Shan.
Xiao Shan waved his hand: "What media tycoon? We're still a long way off!"
"Xiaoshan, what are your plans for the future?" Lou Xiao'e asked curiously.
Although when they are outside, Lou Xiao'e would call Xiao Shan "boss".
However, in private, Lou Xiao'e still calls Xiaoshan "Xiaoshan" as before.
Xiao Shan smiled and said, "Now that Taishan Media has established a firm foothold, I plan to take a break for a while and recharge my energy!"
"That's good!" Lou Bancheng nodded and said, "Taishan Media is currently in the eye of the storm. Taking a break for now and avoiding the limelight is good, so as not to become the target of everyone's criticism!"
Of course, while it's called a rest, Xiaoshan didn't do nothing in the days that followed.
For example, under the guidance of Xiaoshan, Taishan Foods developed crispy noodles.
Meanwhile, Xiaoshan added various types of colored cards to the instant noodles.
He observed which type of cards were more popular with children in Hong Kong and then increased the production of those cards.
Furthermore, under the guidance of Xiaoshan, Taishan Toys and Taishan Games jointly produced claw machines.
Furthermore, Taishan Group's claw machines not only allow you to win plush toys, but also various other items such as watches, ties, and fruits.
Soon, Taishan Claw Machine opened up the market in Hong Kong.
Once Taishan Satellite TV starts broadcasting, instant noodles and claw machines can leverage the influence of media and culture to expand beyond Hong Kong and reach East and Southeast Asian countries!
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