Siheyuan: I have a multi-dimensional chat group!

Because of the previous shareholders' refusal to invest and the eight-hour time limit for educational programs, losing to TVB and RTV was a lifelong disgrace for her.

Now, with the backing of the Taishan Group, this is her only chance to redeem herself in this lifetime.

Chapter 637, Finding the Governor of Macau to Establish a Satellite TV Station! (Please Subscribe!)

Three days later, Xiao Shan took a boat to Macau to discuss with the Macau Governor's Office the establishment of Macau TV station.

After Xiao Shan disembarked, he was immediately warmly welcomed by people sent by the Governor of Macau.

Looking at the people who were welcoming him, Xiao Shan asked directly, "When will the Governor of Macau see me?"

"We've been waiting for you, Mr. Xiao!" the middle-aged man in the lead said with a smile. "Mr. Xiao, please get in the car!"

The fact that the Governor of Macau was able to take time out of his busy schedule to meet with Xiao Shan shows that the Macau government attaches great importance to this matter.

Although the region of Macau is economically developed, its local population is insufficient to support a television station.

Issuing a television license without spending a single penny is of course no problem.

But a mere 30% stake is far too small.

Moreover, the Governor's Office of Macau is not stupid; it knows that Xiao Shan intends to use Macau TV to complete a media loop.

After a series of restructurings and adjustments to the shareholding structure, to what extent will the Macau government's equity be diluted?

It seems there's only one board seat and one rubber stamp; whatever decision Taishan Group makes, all they can do is applaud.

This is the reason why the Governor of Macau could not accept Xiao Shan's conditions.

Furthermore, even if one-third of the channels are distributed to the Macau government, the lack of talent in digital media makes profitability a major challenge.

Xiao Shan already had the answer in his heart.

My personal trip to the Macau government to negotiate this issue was to resolve it.

The convoy went directly to the Government House of Macau, officially known as the Portuguese Government House of Macau.

The current Governor of Macau, Andrew Li, is one of the few Governors of Macau who is friendly towards China.

Unlike the Governor of Hong Kong, the Governor of Macau usually serves only a two-year term.

Upon entering the inner palace, Li Andao was already waiting for Xiao Shan.

Xiao Shan stepped forward and greeted him, saying, "Governor of Macau, hello, I am Xiao Shan!"

"Hello, hello!" Li Andao looked Xiao Shan up and down, a slight smile appearing on his lips.

Li Andao, who had recently taken office, was eager to demonstrate his achievements, which is why he personally waited for Xiao Shan.

Not only does Xiaoshan need to invest in the television station, but Taishan's large amount of foreign exchange funds is also something that the Macau government covets.

Although the main purpose of today's meeting was Macau TV, Li Andao brought up other matters first.

If an agreement cannot be reached with the television station, other investments will likely fall through.

Therefore, Li Andao deliberately avoided this topic, wanting to gain some benefits from Xiao Shan first.

Although Macau is a gambling city, it is not entirely dependent on the online gambling industry.

Light industry, tourism, and the hotel industry are also the economic pillars of Macau.

Among them, Taishan Toys and Taishan Games could definitely invest in and build factories in Macau!

Hong Kong surpasses Macau not only because of its rich history and talent pool, but more importantly because of its relatively cheap labor force. Over the past two decades, the influx of labor from the mainland has ensured Hong Kong's vitality.

In contrast, Macau has limited land and a large population, with a much higher labor force compared to Hong Kong. Under normal circumstances, no one would choose to build a factory in Macau.

Li Andao was clearly aware of this issue, which is why he brought up investing in other projects before discussing the television station.

Xiao Shan also knew that Li Andao was taking the opportunity to demand benefits.

After much deliberation, Xiao Shan responded, "I hope the Macau government can approve two plots of land, one for Taishan Toys to establish a branch factory, and the other for building a public park for leisure and recreation."

"The scenery along the way to Fragrant Hills is quite beautiful. I can invest ten million Hong Kong dollars to build a public park, and let's name it Taishan Park!"

Li Andao replied without hesitation, "Of course, no problem!"

Having secured the benefits, Li Andao began discussing the Macau TV station with Xiao Shan: "Mr. Xiao, the Macau government's 30% stake is too small. What we need is a 51% controlling stake to ensure that the TV station belongs to the Macau government."

Hearing Li Andao's outrageous demands, Xiao Shan shook his head and said, "Governor of Macau, you must know very well how much it costs to establish a satellite television station! The Macau government wants to obtain 51% of nearly 4 million Hong Kong dollars with just a television license. I am sorry, but I really cannot agree to that."

"You can choose another option: the Macau government owns one-third of the three television channels, which are wholly owned by the Macau government, and Taishan has no control over what programs are broadcast..."

“Impossible! The Macau government must own two-thirds of the television channels!” Li Andao firmly refused.

The Macau government's initial plan was to establish a Macau Main Channel, a Macau Chinese Channel, and a Macau Portuguese Channel.

But the question is, if the Macau government owns the Portuguese-language channel, who will watch the programs?

Will the profitable Chinese-language channel be taken away by Taishan, leaving only the Portuguese-language channel for the Macau government to bear the losses?

Even if satellite television is established, what good will it do?

Even if it radiates throughout the entire Far East, what difference does it make?

Portugal and Brazil are the only Portuguese-speaking countries in the world. No matter how powerful satellite television is, can it really reach Europe and South America from the Far East?

Therefore, the contradiction lies here!

The Macau government needs a Portuguese-language channel to save face, but it also needs a Chinese-language channel to generate revenue.

Otherwise, the Macau government will face endless losses.

Upon hearing Li Andao's words, Xiao Shan couldn't help but laugh out loud.

He invested 400 million Hong Kong dollars to establish a satellite TV station, but all he got was a TV channel?

Is there any royal law for this?

Are there any laws?

Hearing Xiao Shan's laughter, Li Andao blushed, but did not back down.

Seeing that Li Andao was not going to back down, Xiao Shan presented his pre-prepared plan: "In that case, let's just set up two satellite TV stations!"

"The Macau government will issue two television licenses, and Taishan Film & Television will establish two satellite television stations with a total of six television channels. Taishan Group will own four television channels, and the Macau government will own two television channels. What do you think?"

Since the Macau government is demanding two channels, then issue two licenses to itself.

Even if two satellites were launched simultaneously and two television stations were established, Taishan Group could easily handle it given its current resources.

Even Hong Kong can support two television stations, TVB and ATV, which broadcast across the entire Far East via satellite. Surely they can support the three television stations of the Taishan Group?

Chapter 638, Taishan TV Station Launches! (Please Subscribe!)

Li Andao was somewhat shocked upon hearing Xiao Shan's words!

Although Taishan already has a flawed television station, it is understandable that it wants to have another television station to complete the closed loop.

But what he never expected was that Xiao Shan was so eager for television.

Launching two satellites will require 200 million Hong Kong dollars.

The construction of two television stations would require an investment of nearly 300 million Hong Kong dollars.

Add in all the miscellaneous expenses, and without at least 700 million Hong Kong dollars on hand, you can forget about this.

Li Andao carefully considered whether issuing two television licenses was worthwhile and whether it would have a negative impact on Macau in the future.

But without a doubt, Xiaoshan would not agree to investing 400 million yuan to establish a satellite TV station, only to obtain a single TV channel.

TV licenses in Macau are not as expensive as those in Hong Kong, and even if they were put up for public bidding, no one would be interested.

Is it worthwhile for the Macau government to pay two television licenses in exchange for two channels?

Finally, Li Andao extended his hand to Xiao Shan: "Mr. Xiao, I wish us a pleasant cooperation!"

Xiao Shan shook hands with Li Andao and asked, "Since Taishan has paid an extra 300 million Hong Kong dollars, can the Macau government show some sincerity?"

"What sincerity?" Li Andao immediately became serious.

"Taishan has no foundation in the print and audio media sectors in Macau. He needs to establish a newspaper and radio station in Macau and hopes that the Governor of Macau will approve it!" Xiao Shan replied bluntly.

Li Andao hesitated for a moment, but finally nodded and said, "Okay!"

In order for Macau to have its own television station, Li Andao had no choice but to compromise on Macau's newspapers and radio stations!

It's their own fault for not having the guts to invest in a television station!

After the matter was settled, Xiao Shan left the Governor's Mansion of Macau.

After all, Li Andao was extremely busy and didn't have much time to entertain him.

The rest can be discussed between Dongfang Yu and the people at the Governor's Office of Macau.

On his way back to Hong Kong, Xiao Shan had already decided that of the four satellite TV channels he had acquired, two would be Chinese channels, one would be English channels, and the last one would be Malay channels.

If South America is the US's backyard, then Southeast Asia is currently Hong Kong's backyard.

If Taishan Group wants to expand outwards, the first thing it needs to do is to win over Southeast Asia.

At 8:00 AM on August 21st, just in time for the deadline set by the Governor's Office, Taishan TV finally started broadcasting.

Xiaoshan only publicized the launch of Taishan TV in newspapers and on the radio, without holding any grand ribbon-cutting ceremony.

Due to time constraints for educational programs, most people don't have a high opinion of Taishan TV.

Governor's Palace.

MacLehose glanced at today's newspaper, occasionally glancing at the unremarkable news on television.

After two commercial breaks, Taishan TV began broadcasting "Lectures on the Three Kingdoms".

In MacLehose's view, programs targeting the middle-aged and elderly audience are still quite conventional.

However, when Taishan TV started airing its second program, "Animal World," Mak Lei-ho frowned.

Mai Lihao was already prepared for Taishan TV's skirting the rules.

But I never expected that Taishan TV's attempt to skirt the rules would turn out like this.

Looking beyond appearances, it's clear that Xiao Shan must have started filming this program a long time ago, demonstrating his unwavering interest in the television station.

Mai Lihao couldn't help but ask, "What are the current viewership ratings for Taishan TV?"

The secretary made the call and came back shortly after, replying, "25%!"

This viewership rating somewhat startled MacLehose.

Achieving a 25% viewership rating among numerous television channels already demonstrates the show's great success.

With this program alone, Taishan TV is able to maintain its balance of income and expenditure.

However, after realizing what had happened, MacLehose didn't take it too seriously.

MacLehose was well aware of how difficult it was to produce this type of program.

With a daily broadcast time of two hours, Taishan TV's production capacity is definitely insufficient, necessitating repeated broadcasts, which in turn continuously lowers the viewership ratings.

The interspersed advertisements and midday news segments demonstrate the superiority of the media closed loop.

Newly launched television stations can generate advertising revenue, thereby mitigating initial losses.

In the afternoon, a program called "Jack Teaches You Crafts" was broadcast.

This is an educational program that was previously produced by Jiayi, and it is now appearing on Taishan TV unchanged.

This children's educational program is more suitable to be broadcast in the evening; airing it in the afternoon is clearly just a way to pad out the runtime.

However, the next show made MacLehose's expression change drastically.

Who's the Millionaire?

In Hong Kong, a land obsessed with money, a name alone is enough to attract the audience's attention.

After understanding the challenge format, Mak Lei-ho knew that he couldn't stop the show's rise and that it would inevitably become Taishan TV's unbeatable flagship program.

Challengers can earn money through knowledge, but "knowledge" is once again skirting the edge of educational programs.

If a challenger correctly answers 15 multiple-choice questions in a row, they can take home a cash prize of 100 million Hong Kong dollars.

To attract viewers' attention, 100 million Hong Kong dollars were neatly stacked on a glass table, allowing viewers to clearly see just how big a pile of 100 million Hong Kong dollars is!

The huge cash reward, the direct visual impact, the intense psychological struggle, and the strong sense of immersion all tantalize the audience's visual senses...