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"No matter what we do, Hong Kong people aren't very interested in BMWs!"

"Mercedes-Benz's situation in Hong Kong is similar to ours!"

"But today, my secretary told me that everyone in Hong Kong is talking about Mercedes-Benz."

"And all of this was brought to them by you, Mr. Xiao."

"The purpose of my visit is to ask Mr. Xiao to help promote our BMW cars! Of course, it would be even better if we could only promote our BMW cars!"

"If Mr. Xiao is willing to help with the publicity, we are willing to give away ten BMW cars and 200 million yuan in advertising fees!"

Lou Xiao'e, who was standing next to Johnny, was stunned by what he said!

Since arriving in Hong Kong, Lou Xiao'e has learned one fact: in Hong Kong, foreigners are the most powerful!

Back then, Lou Bancheng suffered a lot of grievances in order to deal with foreigners.

But today, this German guy actually came to Xiaoshan's door to deliver money and a car.

The difference between them left Lou Xiao'e somewhat bewildered by Xiaoshan!

However, what Lou Xiao'e didn't know was that Johnny came to Xiaoshan this time with the mentality of trying anything as a last resort.

As he said, Japanese cars had already occupied 80 percent of the Hong Kong market last year, with other cars accounting for the remaining 20 percent.

Of that 20%, BMW accounts for less than 5%!

Five percent is hardly any amount!

It's not even enough to cover BMW's company expenses in Hong Kong.

Johnny's hair has almost turned white from worrying about BMW's sales.

Moreover, Johnny also received news that headquarters was preparing to abandon the Hong Kong market and transfer him back to the mainland.

For him, being transferred back to China is nowhere near as comfortable as being a CEO in Hong Kong!

So after seeing the promotion of Mercedes-Benz at the Xiaoshan event today, Johnny immediately came to poach his customers!

After hearing Johnny's words, Xiao Shan did not rush to agree, but said calmly, "Mr. Johnny, since you are the person introduced by Uncle Lou, I will also tell you the truth!"

"I plan to run this event for three days, which means tomorrow will be the last day!"

"Moreover, in my plan, there's only one jackpot tomorrow!"

"So you need to think carefully about whether tomorrow's one-day promotion is worth the huge investment!"

Johnny was taken aback. He thought the lottery event in Xiaoshan would last for at least a few more days, but he didn't expect there to be only one day left!

Johnny himself had no idea how far the publicity would go that day!

However, considering the promotional effect of today's event on Mercedes-Benz, Johnny felt that he could give it a shot!

In short, the publicity campaign failed, and all that happened was that they were transferred back to China!

Even if the publicity fails, it's not without its merits; at least it reduces the publicity for Mercedes-Benz!

If you succeed in your gamble, then you've made a profit!

Johnny then said to Xiao Shan, "Mr. Xiao, thank you for your honesty! I think the publicity effect on Mercedes-Benz today is worth the money!"

Chapter 582, Making the Newspaper Bigger and Stronger! (Please Subscribe!)

Hearing Johnny's words, Xiao Shan smiled and nodded: "Alright, since Mr. Johnny trusts me so much, then this cooperation is settled!"

"Tomorrow I will have someone put up the biggest banner at every sales point and prize collection point to advertise BMW."

"At the same time, I will increase tomorrow's top prize to two, and tell all customers who participated in the draw that this is your company's sponsorship of this event!"

"This is my way of repaying Mr. Johnny's high regard and expressing my sincerity for coming here tonight."

“Okay!” Johnny stood up and extended his hand to Xiao Shan, saying, “Mr. Xiao, no matter how effective this publicity is, you will always be my friend, Johnny!”

Xiao Shan smiled and shook hands with Johnny: "It is my honor to be friends with Mr. Johnny!"

“Okay, in that case, I’ll go back to the company first and arrange for the car to be delivered, so as not to delay Mr. Xiao’s event tomorrow.” Johnny was indeed a decisive person.

Without any further words, he shook hands with Xiao Shan and Lou Bancheng, and then left Xiao Shan's house.

After seeing Johnny off, Lou Xiao'e said to Xiao Shan with some admiration, "Xiao Shan, you're amazing! These foreigners are actually eager to give you money! This is the first time I've seen something like this in all my years in Hong Kong!"

"Just luck!" Xiao Shan said with a smile, waving his hand.

Lou Bancheng, standing to the side, said to Xiao Shan, "Xiao Shan, since this event has such a large publicity effect, could you also promote our Jiuzhou Restaurant?"

Xiao Shan himself is a major shareholder of Kyushu Restaurant, so naturally he wouldn't refuse: "No problem, I'll arrange for someone to add the Kyushu Restaurant brand to it tomorrow!"

The next day, before 2 p.m., all the lottery tickets were sold out.

Many people participating in the lottery even stood at the ticket sales point and refused to leave, demanding that the sales staff print more tickets!

Finally, only after much persuasion from the staff of Taishan Daily did he reluctantly leave!

Thanks to BMW's extensive advertising campaign that day, it became a popular car brand among Hong Kong residents.

Of course, the biggest winner is Xiaoshan.

Not only did they successfully promote the Taishan Daily, but they also made a small profit!

Before leaving get off work that day, to celebrate the successful completion of the event, Xiaoshan gave each employee of the newspaper and printing company a 100-yuan red envelope.

This made the employees very happy!

After get off work, Xiao Shan asked Lou Bancheng to invite Lan Jing, Jordan Boy, and Ping Tou to the Jiuzhou Restaurant, which they had visited before.

To thank Blue Whale for lending him the man, and Jordan Boy and Ping Tou for their hard work over the past few days, Xiao Shan gave Blue Whale five million, and Jordan Boy and Ping Tou five hundred thousand each!

After accepting the money, Blue Whale patted his chest and said, "If Xiao Sheng needs anything in the future, just let me know!"

Just as Xiao Shan had expected, three days after the lottery event was announced, the Governor's Office issued a decree to regulate such behavior.

It must be said that when it comes to money matters, the Governor's Office is quite efficient!

In the following week, as the event came to an end, the sales volume of Taishan Daily gradually declined, eventually stabilizing at around 50,000 copies.

It's worth noting that the Taishan Daily has changed its name.

When a newspaper changes its name, its sales usually drop.

It's rare to see a newspaper like Taishan Daily buck the trend and rise like this.

Moreover, a sales volume of 50,000 copies is enough to allow the Taishan Daily to barely be ranked among the second-tier newspapers in Hong Kong.

Meanwhile, the owners of Hong Kong's top newspapers, while somewhat envious of the changes in the circulation of the Taishan Daily, were finally relieved.

At least the Taishan Daily doesn't threaten their position!

Some time later, it was early September of 1976.

Xiao Shan learned that the ghostwriters were now producing novels consistently, so he began preparing to publish these groundbreaking novels in the Taishan Daily.

Xiao Shan believes that with the publication of these novels in the Taishan Daily, the newspaper's sales should see a huge increase!

Xiaoshan directly convened a meeting of senior executives from several newspapers and announced that he was preparing to increase the daily print run of the Taishan Daily to 150,000 copies!

After hearing Xiaoshan's decision, the higher-ups expressed their opposition.

"Print 150,000 copies? Boss, shouldn't we reconsider?"

"No, boss, you can't do that!"

"We can't sell them, boss! We can't sell that many!"

……

Faced with the opposition from the higher-ups, Xiao Shan said calmly, "Is 150,000 copies too many? Actually, I originally wanted to increase it to 200,000 copies!"

“Boss, even the top-selling newspaper in Hong Kong, Oriental Daily, only sells 180,000 copies a day. We really can’t distribute that many copies…” Distribution manager Li Lei said, forcing a smile.

"Boss!" Zhao Yida followed closely behind, "Even if we print 200,000 copies, if the newsstands can't sell them, they'll return them to us. Nobody wants newspapers that aren't timely; they'll just have to be disposed of..."

In addition, there was something else Zhao Yida didn't say.

Recycling and processing also incur costs, and after changing hands several times, the costs and time will increase several times over.

"Has Mr. Jin Yong retired from writing?" Xiao Shan asked, looking at the senior executives.

Although somewhat speechless at Xiao Shan's leaps in thinking, Zhang Lian still nodded: "Yes, boss! Mr. Jin Yong stopped writing in 72!"

"So what are Ming Pao's daily sales figures now?" Xiao Shan continued to ask.

Zhang Lian answered without hesitation: "Ming Pao's average daily sales are currently 130,000 copies, ranking third in Hong Kong!"

“Even without Mr. Jin Yong’s serialized novels, Ming Pao’s average daily circulation is already this high. I think with the novels we’re currently serializing in the newspaper, it shouldn’t be a problem for our newspaper’s daily circulation to surpass Ming Pao’s!” Xiao Shan said confidently. “Alright, it’s settled then!”

Seeing that Xiao Shan had already said so, Zhao Yida and the others knew they couldn't persuade him otherwise, so they could only nod helplessly and say, "Okay, boss!"

Ignoring the helpless expressions on their faces, Xiao Shan took out three documents from the folder, organized them, and instructed, "This is the content of tomorrow's Taishan Daily. Zhao Yida, you hand it over to Li Lei!"

"This information must not be leaked before sunrise tomorrow, or don't blame me for turning against you!"

"Use page number three for layout, leaving one page for the news, and all other published information should only take up two pages."

"Furthermore, news articles should be kept brief, summarizing everything in one sentence if possible, instead of going on and on like other newspapers, which annoys readers..."

Chapter 583, Taishan Daily Sells Like Hotcakes! (Please Subscribe!)

Zhao Yida took the documents handed to him by Xiao Shan and found that they contained the contents of three novels.

Zhao Yida wasn't worried about the content of the three novels.

With Xiaoshan and Guanyou overseeing the quality, it shouldn't be too bad.

But the question is, can these novels be serialized at a pace that keeps up?

It would be troublesome if the Taishan Daily gained some popularity with these novels, but then couldn't keep up with the serialization!

Xiaoshan is very confident about this!

Unlike the writers of this era, the ghostwriters at Taishan Newspaper were able to guarantee an update speed of 4,000 words per day for each of their novels, with the help of detailed outlines.

Not to mention that all three novels currently have more than 20,000 words in draft.

By updating with 4,000 words per day and saving up drafts as I write, the circulation can last for five days.

Moreover, they will become more and more proficient at writing.

Moreover, there are other basic novels ready to be published at any time.

If there is a break in updates, other books can be used to fill the gap immediately.

On September 6, the Taishan Daily officially underwent a redesign and simultaneously published three novels!

On the first and second days, the sales of Taishan Daily were about the same as before.

Although there has been an increase, the number is not large.

However, starting from the third day, the sales of Taishan Daily suddenly increased!

Clearly, through the serialization over the past two days, the novel's content in the Taishan Daily has spread and attracted the attention of other readers who enjoy novels.

It's important to know that there are a considerable number of readers of novels in Hong Kong.

Especially now that Jin Yong has stopped writing, and there are no new writers in Hong Kong to fill the gap, many novel readers are feeling quite frustrated!

Now that a good novel is being serialized in the Taishan Daily, these readers who have been holding back their desire to read it are naturally flocking to it!

When these readers went to buy the newspaper, they not only bought the Taishan Daily for that day, but also the Taishan Daily for the previous two days!

Just like Ming Pao back then, before a serialized novel was completed and officially published, many people would cut out the updated content of the novel, and paste each chapter in order to read.

Since they came specifically for these three novels, they naturally couldn't miss any chapters, otherwise the novels they read wouldn't be complete.

When the readers came to buy the Taishan Daily, the newsstand owners weren't stupid. They immediately called the newspaper office and asked them to deliver the newspaper as soon as possible!

Even if some of them can't be sold, they can still stockpile them.

Even after the novel has been serialized to a certain extent, the newspapers containing the earlier chapters can be sold at a higher price.

Suggested retail price: one yuan?

Sorry! I don't accept suggestions!

"Is this Taishan Newspaper Group? I'm the owner of the newsstand on xx Road, xx District. I've sold out of two hundred newspapers. Please send me another three hundred quickly! I'm surrounded by people here!"