Crossover: Pen name: Dazai Osamu, Omega Kasumigaoka

They can recoup all of it and even make a considerable profit.

After all, their TV station isn't like NicoNico Animation, which promises no ads while watching videos.

It's common for commercials to suddenly appear halfway through a TV program.

Based on this alone, the TV station must have made a fortune off those advertisers.

……

In these happy days of making money.

Before we knew it, the day arrived for the broadcast of "Spy House".

Kitahara Makoto has high hopes for this anime.

Not only did they promote it on their own website, but for the first time, they also used the promotional methods of content creators.

Then "Spy Kids" lived up to expectations.

The first episode garnered 1200 million views within half an hour of its release.

It has surpassed the record set by Non Non Biyori Daioh just over a month ago.

Moreover, the number of viewers for the second episode actually reversed and dropped.

It has surpassed 1350 million!

These alarming figures prove that "Spy Kids" is extremely popular and has an incredibly high level of audience engagement.

Once you start watching, you'll basically want to keep watching.

In this context, "Spy Kids" became a huge hit.

'Ania's' adorable image quickly spread across the internet.

It appeals to all ages.

Some content creators have also compiled Anya's quirky quotes into a collection.

Basically, none of these videos have fewer than 100,000 views.

The two most popular ones have garnered over three million views and over two hundred thousand likes.

Throughout August, the anime "Spy Kids" swept through the entire anime world like a tornado...

.......................................

This chapter is 4.7k words long. I feel like I have a cold; my head is spinning.

Chapter 91: The Naming Sponsor, the New Subsidiary

"President, these are the latest advertiser quotes."

In the office, the assistant handed Kitahara Makoto the latest advertiser price list.

Kitahara Shin took it and flipped through it casually, discovering that their prices had generally increased by 20% to 30%.

All of this is thanks to the success of "Spy Kids".

The immense popularity of this anime caused a surge in traffic to NicoNico Animation.

The daily active users, which had declined somewhat after the anime "Non Non Biyori" ended, have once again returned to their peak.

With such high website traffic and so many active users, advertising costs naturally rise accordingly.

Currently, advertising on NicoNico requires at least two million US dollars per month, which amounts to twenty-four million US dollars per year.

This is just the revenue of one advertiser.

Currently, NicoNico Animation has partnered with twelve businesses.

NicoNico Animation has already earned ten million US dollars in advertising revenue in August alone.

The company's annual advertising revenue easily exceeds two hundred million US dollars.

That's over 20 billion yen.

Excluding operating costs and project costs of various subsidiaries.

Profitability is no longer an issue.

If Kitahara Shin were to launch a 'membership fee' feature at this time, his profits would far surpass those of all other internet "160" companies.

However, NicoNico's shortcomings in areas such as TV dramas and movies have not yet been fully addressed.

It's not time to launch a paid membership program yet.

That's why he's holding off on issuing it for now.

"Give this report to the marketing department and let them select the big brands and reputable merchants. Don't accept the small brands or those with bad reputations, no matter how much money they offer!"

Doing business requires a steady, long-term approach and maintaining a good reputation.

NicoNico is a relatively new anime.

If we partner with businesses with a bad reputation at this time, and problems arise that our competitors seize the opportunity to launch a fierce attack, it will deal a huge blow to NicoNico Animation.

Therefore, Kitahara Makoto is very cautious in this regard.

They would rather earn less money than sacrifice their company's reputation and standing.

"Okay president."

"Also, this is the price list for the title sponsorship of 'Running Man' sent by Beidouxing Film and Television Company..."

The assistant placed another document in front of Kitahara Makoto.

Although NicoNico Animation promises not to insert ads while playing videos.

However, if the program production team includes sponsors and advertisements in the video during production...

That's something NicoNico Animation can't stop.

To put it simply, it's just a little word game.

The production company inserting ads does not equate to NicoNico animation inserting ads.

However, this kind of play is only allowed in self-produced variety shows.

When NicoNico Animation buys variety shows from other TV stations, the commercials are cut out before the show airs.

Want to keep it?

can.

Add money!

Advertisers then pay NicoNico animation.

It's equivalent to placing an ad on NicoNico.

This way, the title sponsors and other advertisements in the program can be preserved.

Don't feel it's unfair; the NicoNico website is NicoNico's territory.

As a media platform with a user base comparable to that of major television stations.

Want to get something for free? Absolutely not!

Kitahara Makoto looked through the prices quoted by several vendors.

The highest bidders have already raised their offers to 2.2 million yen.

The production budget for the first season of "Running Man," which consisted of twelve episodes, was only around 2.7 million yen.

The reason it's so cheap is all thanks to the low prices of the celebrities.

The highest-grossing episode costs 3 million yen, which is only about 150,000 yuan in Chinese currency.

The smallest episode costs just over one million yen.

The average cost for nine entertainers is two million yen, and the cost of actors for one episode is eighteen million yen.

Even Mai Sakurajima and Yui Aragaki, these two women from Kitahara Makoto.

They only offered one price of 2.7 million yen per episode and another of 2.3 million yen per episode.

The reason for doing this is because there is an unspoken rule in the entertainment industry.

In order to ensure the quality of the work, major companies will tacitly suppress the artist's remuneration.

Anyone who dares to raise prices arbitrarily will face attacks from all the companies.

Imagine something like, in the future, on the other side of the ocean, an actress can earn 80 million yuan in film remuneration just by using green screen technology.

It's absolutely impossible in the Japanese entertainment industry.

Anyone who dares to do that can forget about working in the entertainment industry.

"Let Kubo Sugito decide these things himself."

"Tell him to just avoid working with businesses that have a bad reputation."

Since Kitahara Makoto entrusted the management of Hokuto Star Films to Sugito Kubo, he still believed in Kubo's abilities.

I believe he can handle these matters well.

"Okay, President."

The assistant, carrying Kitahara Makoto's instructions, turned and left the office.

……

After his assistant left, Kitahara Makoto sat alone in his office and thought for a while.

He picked up the phone on the table and called Yuta Kawamoto.

"Hello, boss?"

The voice of Yuta Kawamoto came from the other end of the phone.

"You and Terada Sosuke come here for a moment."

"Okay, President."

After Kawamoto Yuta hung up the phone.

After a while.

The two of them went to Kitahara Makoto's office.

One is Yuta Kawamoto, who has an honest and simple appearance.

One was a middle-aged, overweight man wearing glasses who looked very shy.

Terada Sosuke is a graduate of the Computer Software Engineering program at the University of Tokyo.

Head of Animation Development Department at NicoNico.

"Kusuke, would you be willing to take on more responsibilities?"

After the two arrived, Kitahara Shin asked the question directly.

Upon hearing this, Terada Sosuke's eyes lit up.

Who wouldn't want a promotion?

He immediately and without hesitation replied, "Yes, I am willing. For the company, I am not afraid of hardship."

"Well."

"The company is planning to establish a new wholly-owned subsidiary, and I intend to appoint you as the general manager of the new company!"

Kitahara Shin finally revealed his true intentions.

Terada Sosuke was somewhat surprised.

He thought Kitahara really intended to promote him to 'director' or 'vice general manager'.

Unexpectedly, he was asked to become the general manager of the new company.

However, the position of general manager of the new company is not bad either.

They both held high positions and wielded great power.

He's two levels higher than his current position as the head of the company's development department.

And if the new company performs well.