Crossover: Pen name: Dazai Osamu, Omega Kasumigaoka

This proves that NicoNico's self-produced animation business is already very mature.

They possess the mature ability to create hit products.

The difficulty of continuing to attack NicoNico animation has increased dramatically.

Unless NicoNico's self-produced anime series suffers a major failure.

Otherwise, it will be difficult to defeat NicoNico Animation in a short period of time.

Facing this circumstances.

Funny Animation's decision-makers made the decision immediately.

Since we can't beat the boss for now, let's just secure our second-in-command position first.

So not long afterward...

Funny Animation announced that it will jointly fund three S-class projects with Fuji Television.

These are a self-produced animation, a self-produced variety show, and a self-produced TV series.

It can be said that it directly copied NicoNico's development path, stroke by stroke.

But Kitahara Makoto was unable to stop them.

Because their behavior is reasonable and legal.

There's nowhere to sue them.

The only way is to confront them head-on and defeat them fair and square with viewership and user numbers!

.......................................

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Chapter 63: Let's apply some eye drops first.

"Damn it, a bunch of old idiots!"

Upon seeing the news that Funny was going to produce its own anime, variety shows, and TV dramas, Kitahara Makoto slammed the newspaper on the table in great displeasure.

These guys clearly copied his NicoNico anime.

But he still couldn't stop them.

"Trying to play dirty tricks on me, huh?"

"We'll see!"

A cold glint flashed in Kitahara Makoto's eyes.

As the old saying goes, "Those who learn from me will live, those who imitate me will die."

Those who learn from me may succeed.

However, those who only imitate without knowing how to innovate are bound to fail.

"Yuta, come here for a second!"

Kitahara Shin picked up the phone on his desk and said something.

Soon, Yuta Kawamoto pushed the door open and entered from the outside.

"President."

"I have a task for you to complete."

"Please give your instructions, President."

Yuta Kawamoto quickly and respectfully said.

"Go find some popular Korean dramas from recent years and buy all their exclusive online rights!"

Around the early 2000s to 2010, something significant happened in the entire East Asian entertainment industry.

That was the rise of Korean entertainment.

Boy bands, girl bands, Korean dramas...

This Korean wave culture has swept through Southeast Asian countries.

"Stairway to Heaven", "Autumn in My Heart", "Full House", "My Lovely Sam Soon"...

These Korean dramas were all very popular in neighboring countries like Japan and China.

NicoNico Animation does not have the ability to produce its own TV series.

Even in the future, NicoNico Animation, based in Japan, will not consider producing its own TV dramas.

Because the potential ceiling for the TV drama business is too low.

Japan is a small place with a small population.

Japanese live-action dramas are not profitable at all.

Unlike comic book characters that can be used worldwide, overseas ventures can easily earn tens or hundreds of billions of US dollars.

Furthermore, Japan is encouraging the development of the animation industry in the future.

Even when Marvel's magic came along.

It was also beaten to a pulp by the animated film.

It couldn't even crack the top ten at the Japanese box office.

Filming live-action dramas and movies in Japan is simply a waste of time.

There was time to film TV dramas in Japan.

With his memories from his past life, what other things could he do that would be more profitable than this?

of course.

NicoNico will definitely be making live-action dramas in the future.

However, it was filmed in North America.

Only by leveraging the massive North American market and the global English-speaking market can live-action TV series make big money.

For example, TV series like "Game of Thrones" and "House of Cards".

This is what it means to really make big money.

They still earn US dollars and euros.

Which one smells better?

Back to the topic.

Because the live-action drama market in Japan is too small.

Self-made animation is nowhere near as cost-effective.

Therefore, in Kitahara Makoto's plan, the Japanese domestic NicoNico animation will only participate in the self-produced animation business.

However, they do not produce their own TV dramas.

This doesn't mean that NicoNico Animation can't do anything about Funny Animation.

He can hire outside help.

Let Korean dramas go head-to-head with Funny Animation's self-produced dramas.

With the quality of Korean dramas, they're definitely more than enough to make Funny Animation suffer.

Consider this a little eye drop for Funny Animation.

Once Beidouxing Animation has fully matured.

This is the end of Funny Animation!

"Yes, President, I'll go investigate right away."

Kawamoto Yuta turned and left respectfully.

A few days later, he handed over a list.

After obtaining Kitahara Makoto's consent.

The next day, he took his people and flew to South Korea...

……

……

The success of Rascal Does Not Dream of Bunny Girl Senpai injected new vitality into NicoNico animation.

This will allow the previously slowing growth rate to pick up again.

The total number of registered users quickly exceeded 30 million.

The number of videos exceeded five million, the total number of video views reached one billion, and the number of bullet comments reached one hundred million.

It is currently the undisputed number one video website in Japan.

Seeing how successful NicoNico animation is...

Some organizations had an idea and immediately approached NicoNico Animation...

……

In the president's office.

Kitahara was reviewing the financial statements from the recent period.

Suddenly, the head of the marketing department knocked on the door and entered.

"what's up?"

Kitahara Shin looked up from a pile of documents and asked.

These past few days, Yuta Kawamoto has been leading a team to South Korea to purchase the rights to television dramas.

Therefore, he has been personally handling all matters, big and small, in the company recently.

"President!"

"The Marketing Director said respectfully."

"Pepsi just called and asked if we would accept advertising."

Upon hearing the marketing manager's words, Kitahara Makoto's eyes lit up instantly.

Said without hesitation.

"Reply to them, answer them, you must answer them!"

Advertising revenue is a major pillar of video website revenue.

Even for YouTube, which is expected to be worth hundreds of billions in the future, advertising revenue accounts for 91% of their income.

NicoNico only promised users that no ads would be inserted while videos were playing.

However, it does not say that there will be no ads on the website page.

In fact, every video website has an advertising business.

This is a perfectly normal business revenue-generating method.

It just depends on how each company handles it.

Short video platforms like Bilibili and Douyin package advertisements into short videos and then deliver them to users.

This looks more sophisticated and is less likely to cause user aversion.

"Okay, I'll get back to them right away."

The marketing manager nodded and quickly went to contact the people at Pepsi.

With both parties intending to cooperate.

The matter was quickly settled.

NicoNico Animation ran a video ad for Pepsi on its homepage, spending one million dollars a quarter.

PepsiCo signed a four-quarter contract, which is a year.