"Yes, President, I will definitely do this job well!"
"By the way, President, there's another matter I need to report to you..."
Yuta Kawamoto added, "Recently, some television production companies have approached us, asking if we buy television drama copyrights?"
"Take it, we must take it!"
Kitahara Makoto said without hesitation.
"We want to acquire not only TV series rights, but also film rights!"
For a video website, a large amount of high-quality content is its lifeblood.
Although Japanese culture is rich and diverse.
NicoNico primarily broadcasts anime series.
However, this does not mean that Kitahara Makoto will give up his television drama and film businesses.
On the contrary, he actually values these two businesses very much.
Because his goal is to develop NicoNico animation into the future 'Netflix'.
Netflix's future market value is worth hundreds of billions of dollars.
Anime and animated films alone certainly can't sustain this business.
It requires the support of variety shows, TV dramas, and movies to achieve this.
To put it simply, online video platforms are like television stations on the internet.
It's just that it's made possible by increasingly mature internet technology.
You can watch whatever you want anytime, anywhere.
There are no TV stations, you can only watch at home, and you can only watch specific programs at specific times, which is very limiting.
Kitahara Makoto envisions creating his own variety shows and live-action dramas; these are all part of his plans.
However, both of these require a very, very large amount of money.
Just supporting a self-produced animation business already puts him under immense pressure.
To achieve the above two business objectives.
It might only be successful after it goes public.
"But we also need to be careful!"
Kitahara Makoto reminded him.
"At this stage, we only accept the copyrights to popular TV series and movies; we don't accept unknown ones!"
"Or acquire the copyrights to some TV series and movies that were very popular in the past."
"In short, money should be spent wisely!"
"Yes, President, I understand!"
After Yuta Kawamoto left.
The finance department manager, the purchasing department manager, and others also came in one after another to give reports.
Kitahara Makoto spent the entire morning watching NicoNico anime.
……
in the afternoon.
Kitahara Shin arrives at Hokuto Star Animation.
First, he inspected the projects "Your Name" and "Rascal Does Not Dream of Bunny Girl Senpai".
"Your Name" has officially started production under the direction of Makoto Shinkai, and is currently 5% complete.
If we want to wait for this movie to be completed, it looks like the earliest we can expect is the end of the year.
After all, film production has higher requirements, more meticulous and refined details, and requires repeated polishing to complete.
These all require a significant amount of time and money.
Therefore, the investment in animated films is generally higher than that in TV series.
In "Your Name", Kitahara Makoto approved a budget of 600 million yen for Shinkai Makoto.
A truly high-stakes gamble.
If he loses the bet, even he will feel the pinch for a long time.
Fortunately, "Saekano: How to Raise a Boring Girlfriend" was a success.
The abilities of Makoto Shinkai have been preliminarily verified.
Therefore, Makoto Kitahara has a lot of confidence in Makoto Shinkai.
The remaining "Rascal Does Not Dream of Bunny Girl Senpai" is progressing faster.
Having honed their skills with "Saekano: How to Raise a Boring Girlfriend," the production team led by Yuichi Fujiki has become highly proficient in their work.
This time, the character designs and script were once again provided by Kitahara Makoto...
Then all they need to do is make it.
The project is currently 30% complete.
And aside from some minor details.
Everything else is exactly the same as the 'original work' in Kitahara Makoto's memory.
After inspecting the progress of these two projects.
Kitahara Makoto returned to his office with satisfaction.
No sooner had I sat down than General Manager Tian Zeying rushed over to give a report.
"President, Fuji Television is urging us, asking when we'll start production on the second season of 'Saekano'?"
"Are you so anxious?"
Kitahara rubbed his forehead, looking somewhat troubled.
"I replied, Hideki Tazawa."
"Yes, 'Saekano' had high ratings and excellent reviews, making a lot of money for Fuji Television, so they are naturally very anxious."
"How are the preparations for the new production team going?"
"We haven't found them all yet."
"Never mind then, let's not rush to hire anyone for now!"
Kitahara Shin waved his hand dismissively.
"Let's just buy it!"
"Buy a small animation production company, and while you're at it, buy their production team too."
"But president..."
Tian Zeying said shyly, "I have no money."
"Our company doesn't have that much money right now."
Although "Saekano: How to Raise a Boring Girlfriend" was very successful.
However, the copyright fees sold to the TV station have already been invested in the "Rascal Does Not Dream of Bunny Girl Senpai" project.
The lesser income was invested in "Your Name".
The manga rights are still being developed with Shueisha.
Currently, the money in Beidouxing Animation Company's account is sufficient to support the company's operations.
However, the desire to acquire other companies has been thwarted.
"I will have the parent company, NicoNic2.9o Animation, allocate funds to you to acquire a new company and produce the second season of 'Saekano'!"
Kitahara Makoto already knew about this situation before he even proposed the idea.
Therefore, he had already prepared to pay out of his own pocket.
After receiving Kitahara Makoto's promise.
Tian Zeying immediately rushed off to contact suitable acquisition companies.
Soon, Beidouxing Animation acquired a suitable small animation production company and retained the complete production team.
After a brief period of adjustment, production on the second season of "Saekano: How to Raise a Boring Girlfriend" immediately began.
Because it's a new team, in order to ensure the quality of the work.
Makoto Kitahara once again served as the director of the second season of "Saekano".
Adding to his existing "Rascal Does Not Dream of Bunny Girl Senpai" project, and the affairs of two companies, he suddenly became incredibly busy...
.......................................
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Chapter 57: The Release of the Film "No Longer Human"
Kitahara Makoto has recently focused all his efforts on 'Hokuto Star Animation'.
in his vision.
The future full form of NicoNico animation is aimed at Netflix.
Netflix could reach a market capitalization of several hundred billion dollars in the future.
High-quality original content is of paramount importance.
This includes self-produced TV dramas, self-produced variety shows, and self-produced animations.
To use a fitting analogy...
If a video website is a gun, then the content is the ammunition.
Only when the ammunition is sufficient and of high quality.
Only then can one succeed in the market.
And because it is temporarily in Japan, a place with a strong second culture.
Self-made animation offers better value for money.
Therefore, NicoNico's main development focus is now on animation.
It means expanding the scale of animation production.
Enhance the industry chain capabilities for animation production.
This creates a virtuous cycle of continuously producing high-quality anime series, perfecting the industry chain, cultivating animation production talent, collaborating with publishers and television stations to develop various peripheral copyrights, and ultimately generating profits.
This will drive user growth and user engagement for NicoNico animation.
……
The only problem currently facing the development of Beidou Star Movement 24 Animation is...
The problem is insufficient funds.
Animation production is an industry that requires huge investments.
The minimum budget for "Your Name" is 600 million.
The budget for "Rascal Does Not Dream of Bunny Girl Senpai" is 150 million.
The second season of "Saekano" has a budget of 130 million yen.
In addition, there are the daily operating costs of the two companies.
These combined already account for four-fifths of Kitahara Makoto's liquid cash.
Even if he wanted to continue acquiring other companies and expand the scale of Beidouxing Animation.
For the time being, we are willing but unable to do so.
As for the money from writing books, although the various royalties add up to several hundred million yuan in income for him every year.
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