Crossover: Pen name: Dazai Osamu, Omega Kasumigaoka

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……

In 2006, a group of university students in Japan created a free website out of personal interest.

This website creatively adds real-time captions to videos stored on YouTube and then plays them on its own site.

This highly interactive feature quickly attracted the attention of a large group of young people and drew in many users.

But as the number of users increases.

Maintenance costs and server costs are also starting to increase.

The website was created by a small company formed by a few college students out of shared interests.

In addition, the website has not yet figured out a way to make money.

As a result, the company quickly began to run into financial difficulties and incurred huge losses.

Just when the president was facing a difficult situation.

A real estate agency suddenly approached him, offering to buy the entire company for 30 million yen.

Thirty million yen is a huge sum of money for a college graduate who has just graduated.

With this money, they could not only pay off their debts, but also use the remaining money to do other things.

So the company president readily sold the company.

NicoNico animation.

Only a dozen or so employees stood at the company entrance.

They are waiting for the arrival of the new president who has just acquired the company.

Just at this time.

A matte black Mercedes-Benz S-Class slowly pulled up at the entrance.

Two people came down from above, a young man and a middle-aged man.

The young people walked ahead, while the middle-aged people lagged behind by half a step, highlighting the attitude of prioritizing the young people.

"My name is Kitahara Makoto. Who is in charge here?"

Kitahara Shin looked at the dozen or so people in front of him and asked.

A young man wearing thick glasses and with greasy hair stepped forward and said in a trembling voice.

"Hello, President Kitahara, my name is Takezawa Naruki, and I was the former group leader."

"Welcome to the company, President."

As they spoke, more than a dozen people bowed deeply to Kitahara Makoto.

Kitahara Makoto waved his hand.

"Alright, let's go inside and talk."

……

In a not-so-spacious conference room.

Kitahara Shin named the middle-aged man named Kawamoto Yuta, who had come with him, as the company's 'new general manager'.

He then handed over the organization and management to Yuta Kawamoto.

A person came to the president's office to think about how the company should develop next.

Many people may not know about NicoNico Animation.

But if you mention Bilibili, many people will recognize it.

NicoNico is the Japanese equivalent of Bilibili.

No, to be precise, Bilibili is more accurately described as China's NicoNico.

Because NicoNico was the first website to feature bullet comments (danmaku).

Later sites like AcFun and Bilibili were imitations of NicoNico animation.

After awakening memories of his past life.

Kitahara Shinichi had always had the idea of ​​starting his own business.

Writing books can ensure he has no worries about food and clothing.

But becoming extremely wealthy is impossible.

Those private yachts, private jets, private mansions... the annual cost of maintenance and upkeep alone can be several million or even tens of millions.

The money I make from writing books isn't enough.

In capitalist society, the most powerful people are the capitalists.

Kitahara Shinya also wants to be the boss.

So he chose to start his own business.

With memories spanning the next decade or so, Kitahara Makoto knew that the internet was undoubtedly the most suitable track.

But the internet also has multiple tracks: instant messaging, e-commerce, food delivery, short videos, video websites...

In the end, he chose the Japanese version of Bilibili for three reasons.

Firstly, the internet was just emerging at that time, making it the best time to enter the market – this was the opportune moment.

Secondly, the development of Bilibili owes much to its "second culture," and if we're talking about where the second culture is most developed, it has to be this land, which is its geographical advantage.

Thirdly, he has memories of the next ten years or so, knows how Bilibili developed, and knows the answer to success in advance. He only needs to copy the homework. This is the power of human factors.

It has the right timing, the right location, and the right people.

This is why he chose to create a Japanese version of Bilibili.

Of course, Kitahara Makoto wouldn't just create a bullet screen website.

Once NicoNico has established itself, he can use it as a base to expand into music short videos, instant messaging, e-commerce, and other businesses.

Therefore, the most urgent task at present is how to develop NicoNico animation!

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Chapter 38: NicoNico Animation

Bilibili's future market value could exceed 10 billion US dollars.

There are two key factors that explain Bilibili's success.

Officially licensed anime series and original videos.

There's no need to elaborate on officially licensed anime series.

A video website without content is obviously not going to work.

Only a large amount of high-quality content can retain users.

The solution to this problem is also the simplest: just buy it with money.

At that time, the internet had not yet developed.

The right to disseminate information online is still not being taken seriously.

Let Yuta Kawamoto buy the rights to a few popular anime series; it shouldn't cost much at this point.

One original video remains.

It's a video created and uploaded by the content creator.

This is one of the key factors contributing to Bilibili's prosperity and development.

Want to solve this problem.

The first thing is to add a video upload function to the website, which is also a simple problem.

Kitahara Shin and Kawamoto Yuta discussed it, and current technology can already achieve this function.

The second is to encourage content creators to produce a large number of high-quality videos.

To motivate content creators to produce videos.

It's simple, just pay up!

Don't talk about passion or hobby.

Ultimately, everyone needs to eat!

Excluding a small number of people who are motivated by love.

Most people cannot persist in doing something for a long time without any benefit to them.

But how to pay is also a problem.

"Creative Incentive Program!"

Views = Money!

Kitahara Makoto slowly wrote these two sentences on the paper.

This is also Bilibili's future strategy.

This method allows you to earn revenue based on the number of views.

We encourage video creators to actively produce videos.

Furthermore, in order to get more views, content creators are encouraged to produce high-quality videos.

"But that would cost more money!"

Kitahara Shin calculated his current net worth and thought with a headache.

This involves buying anime series rights and running a 'creative incentive program'.

Both of these can cost a lot of money.

And it won't be enough to do it once or twice.

These two items are like two bottomless pits, requiring a constant influx of money.

Fortunately, it's only just begun, and he can still hold on.

Moreover, "Norwegian Wood" and "White Night" are about to be released, which will bring in another big sum of money.

Once NicoNico Animation develops, there will be plenty of ways to raise funds and go public, and then we won't be short of money.

……

"President, should we stream those anime series we bought for free or for a fee?"

In the office, Yuta Kawamoto, the newly appointed general manager of NicoNico Animation, asked Makoto Kitahara in this way.

"It appears to be a membership-based streaming service, but it's actually free!"

"What does it mean?"

Kawamoto Yuta was somewhat confused by Kitahara Makoto's words.

Kitahara could only explain.

"If we start charging for memberships now, it will greatly affect the efficiency of user growth. Many people who watch anime will stop watching if they see that they have to pay for memberships."

"But what if we don't set up a charging system now?"

"If we try to implement a charging system again in the future, it will attract a lot of criticism and greatly damage the image of our website."

"In that case, let's just give it away for free!"

"But this comes with a membership!"

"Log in or register to receive a free one-month premium membership. After that, you can get the next month's premium membership for free as long as you log in for more than 20 days each month."

"This cycle repeats itself, not only will the concept that premium memberships require money be ingrained in users' minds, but it will also enable a strong market penetration."

"Whether we lose money or not doesn't matter. This is just the beginning. Let's build up the market first!"