"I think even if Spark has hidden cards, they can only manage a draw with Steam at best this time."

Lee Wei-hee's assessment is similar to that of most media outlets.

It's clear that Steam has put in a lot of effort this time, managing to include all these games in its exclusive library.

Steam did indeed use this tactic to reverse the decline that began in February, starting with handheld consoles, and regain its footing, at least in the North American market.

In particular, the release of the Half-Life remake.

This finally reminded many players that, damn it, Valve is actually a game company.

If this round of remastered games on Steam sells well, then Steam will be able to attract more developers to create exclusive titles.

To some extent.

The battle for platforms is essentially a battle for game lineups.

Tencent's plan is similar: leveraging Steam's lineup to increase WEGAME's market share in China.

After listening to Li Weixi's analysis, Ma Xiao's brows relaxed slightly, but a hint of hesitation remained in her eyes.

He tapped the table lightly.

"You're right. From an IP perspective, Steam's lineup this time is indeed very strong. Just the mention of names like Warcraft 3 immediately evokes a strong sense of nostalgia among players. Even if Spark has hidden cards, it will be difficult for them to completely surpass the IP influence of these companies."

Lee Wei-hee nodded.

"In terms of IP, we still have a greater advantage, and in the past month or two, due to the integration of the Steam library, our WEGAME user base has also increased."

The two discussed it for a while.

Ma Xiao glanced at the documents on the table, then slammed his hand on the table.

"Then let's invest. Damn it, let's throw all the unused budget from the Spring Festival into this. Even if we can't beat Xinghuo this time, the publicity we invest in will still bring back some traffic."

“We also bought a few classic Korean IPs ourselves, as well as several other domestic ones.”

Ma Xiao turned to look at Li Weixi. During this period, Tencent had indeed improved by introducing the Steam library, which also allowed Tencent Games to recover.

Ma Xiao also gained the confidence to fight again.

"Since Spark wants to play the nostalgia card, we'll play along to the end."

Ma Xiao's final decision undoubtedly added fuel to the fire of this sudden and fierce debate over resetting the game.

Chapter 544 Domestic Voice Actors

Penguins move very quickly.

24 hours later, Tencent Games' official Weibo account released a nine-square poster for the "Classic Rebirth Project".

Each frame is a classic game scene.

MU Online, Ragnarok Online, and Legend of Mir 2 are all IPs that are worlds apart from the big IPs on Steam.

But these games do indeed represent the past of a generation of gamers.

At the same time, Tencent also announced that WEGAME will be giving away 100 million yuan in "thank you" red envelopes at this classic game festival.

Every player can claim a red envelope on WEGAME, and the money in these red envelopes can be used to offset the cost of purchasing classic games during events.

In addition, as long as you log in with WEGEAM to purchase this Steam remastered game, you can also enjoy a 8% discount.

"Tencent is really going all out this time! 100 million yuan in red envelopes and 20% off—they're going to fight Spark to the death!"

"Although I don't particularly like penguins, this event was really great. I got the red envelope and pre-ordered Warcraft III: Remastered. It's awesome!"

"Spark hasn't made a move yet, but Penguin is trying to steal the spotlight!"

While Penguin's "Classic Rebirth Project" was in full swing, Spark remained silent.

This unusual behavior has puzzled many players, with some even speculating that Xinghuo might be preparing some big move.

However, Xinghuo remained calm in the face of the players' doubts.

Time passed amidst the hustle and bustle, and it was mid-March, the start of the Spark Reset Game Carnival.

~~~

Devil

Xinghuo Building

Inside Studio 7, the lights were dazzling and people were moving around.

Like Sakura Studios in Japan, Spark's headquarters also has its own photography studio.

Studio 7 is the largest of all the film studios.

The staff were running around, adjusting equipment and setting up the scene.

Huang Wenfeng was also in the photography studio.

He was here as a game streamer because he was recording a special episode called "I'm a Big Player".

This program is a spin-off of the Spark platform.

The program's content is simple; it basically involves adapting some popular games on the Spark platform into live-action versions and then inviting guests to participate.

For example, the video we just recorded is a live-action version of Fall Guys, which has been very popular on the Spark platform recently.

The production team built a circular track in the studio, and then had all the guests dress up as Fall Guys characters and compete for first place on a real race track.

Don't let the game's simplicity fool you; it's actually quite fun to play.

Judging from Huang Wenfeng's perspective, the viewership of this episode is definitely guaranteed.

Of course, the main reason he said that was because during the recording of this program, Xinghuo's boss, President Lin, actually came to the scene and participated in the recording of the game show.

Although Lin Li's appearance was written into the script, it still made people a little nervous when he actually appeared on the show dressed as Fall Guys.

I just don't know what the final recorded and edited version will look like.

During the recording of the show, everyone was fine, but after the recording ended, Huang Wenfeng started to feel conflicted.

Like many Spark players.

Huang Wenfeng is also a fan of Lin Li.

At the same time, like many of Xinghuo's fans, although he felt very familiar with Lin Li, it was not easy for him to see Lin Li in real life.

Because such opportunities are rare, Huang Wenfeng was a little unsure whether asking for an autograph after filming the show would seem strange to others.

So after the recording ended, during the process of Lin Li taking off his headgear, he hesitated and wanted to step forward.

Just as Huang Wenfeng was struggling with this decision.

A beautiful figure had already passed by him, jogging all the way to Lin Li's side.

"Holy crap, who is that? Did they just go straight for it!?"

~~~

Lin Li was changing his clothes at that moment.

As the owner of Xinghuo, Lin Li set a goal for himself.

The goal is to appear in front of players at least two to three times every month.

Therefore, he is actually a frequent guest on many Spark programs.

Some people online say that Lin Li is just putting on a show.

Regardless, Lin Li did effectively reduce the distance between himself and the players through this method, and Lin Li himself also found it quite interesting to participate in these activities occasionally.

Moreover, the guests participating in these events are often players themselves, so communicating with them can also help you complete a task of communicating with players.

"Mr. Lin, what are your plans for later?"

A clear female voice came from behind.

Lin Li turned around and saw a girl running up to him.

The girl wore a light pink knitted cardigan over a white lace dress, the hem of which swayed gently with her steps, like a spring breeze.

The girl's hair fell smoothly over her shoulders, with slightly curled ends, giving her a playful air and a warm and refreshing aura.

"You are... Zi Su?"

Lin Li doesn't actually know many girls, mainly because he rarely interacts with them in his daily life.

However, purple pastry is an exception.

This girl is a voice actress from Starry Sky Company, which is a voice actress subsidiary of Starfire.

The previous main character was Jin Yangyao in Galaxy Paradise.

Besides her main job as a voice actress, this girl is also quite talented in game streaming, starting from the release of "Star River Paradise" last year.

This girl just started her live stream.

To date, they have over a million followers.

Lin Li would occasionally come across her when he was browsing live streams on the Xinghuo platform. Interestingly, although Lin Li knew that the girl's online name was Zisu, he didn't quite remember her real name.

"I never expected that President Lin would remember me! I must tell my fans."

The girl named Zisu blinked cutely.

It's true that cuteness can be a weapon.

If a girl does this in real life, it might seem a bit pretentious or stiff.

But Zi Su did this action in one smooth motion, and the smile on her lips was like that of a little fox who had stolen some honey, playful yet with a hint of smugness.

Lin Li smiled slightly.

"What are you saying? You've said a lot about me during your live streams, and now you're pretending you don't know me?"

Lin Li wasn't lying; he had indeed seen quite a few girls' photoshopped images.

Like many voice actors under Starry Sky Entertainment.

Zi Su is also a member of the "idol voice actor" project, but the training of idol voice actors in China is quite different from that in Japan.

Japanese idol voice actors are more like idols, releasing CDs, holding concerts, radio shows, and participating in variety shows.

Chapter 545 Taking Advantage of the Strain

For domestic idol voice actors, the best way to become popular is through live streaming.

Within Starry Sky Voice Acting Company, the most common combination is anime costumes plus real actors.

The reason for using this model is that it is more cost-effective for voice actors to do live streams like this, as they can use anime costumes when they are not wearing makeup.

Use real people only when necessary.

In addition, Xinghuo's technology in Live2D is quite mature, so many of the girls under Xingchen Voice Acting are both voice actors and live streamers.

Especially for voice actors who have voiced popular characters.

Xingchen will also collaborate with Xinghuo Game Studio to work on the LIVE2D suit.

For example, Zi Su's anime-style costumes include an elf costume based on Jin Yangyao, which is a skin that is highly praised by many anime fans.

Once the voice actors have gained a certain level of popularity through live streaming, Xingchen will help them take the next step and start taking on various variety shows derived from Xingchen.

They might even host their own variety shows.

These shows often start by having the voice actresses cosplay their own characters, a practice that helps them gain initial popularity.

This has already been proven.

In addition, making fun of one's boss is also a common way for voice actors to gain popularity in the domestic voice actor community.

Even within the Starry Sky Voice Actor Agency, voice actors are strongly encouraged to leverage the influence of the big boss.

Of course, this is also a way of jokingly saying that the boss is trying to gain attention by associating with others. Some girls can do it very well, while others are not quite there yet.

Purple pastry is clearly one of the better ones.

Her breakthrough came from watching Lin Li's live stream clips. Initially, her fans showed her a clip with Lin Li's voice muted, only showing his gameplay.

Zi Su didn't pay much attention at first and just made all sorts of jokes.

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