Game development begins with destroying Girls' Frontline.

As soon as I entered the CAPCOM building, I saw several people talking to each other at the front desk.

Taking two steps forward and listening carefully, I realized it was someone from Xinghuo.

The fact that Xinghuo's people came to visit CAPCOM made Chen Zhou feel both amused and suddenly threatened.

Thinking back to how well the Spark event went yesterday, I was even "warned" by Ma Huateng when I boarded the plane today.

"You're going to Japan at this crucial moment?"

Chapter 472 Japanese Manufacturers

Sensing something amiss in the tone, Chen Zhou cleverly devised a plan to establish strategic partnerships with several Japanese manufacturers, thus launching an attack on Spark from the outside.

That's barely enough to pass.

But right now, he hasn't thought about how to cover up this lie.

People from Spark have actually appeared at CAPCOM!?

"Are you from Xinghuo? How rude! Don't you know that in Japan, you need to make an appointment before visiting someone's home?"

Chen Zhou's sarcastic and unpredictable manner.

This naturally alerted Wei Shuqi, who was at the front desk.

Unlike a group of penguins that looked like a tour group.

Xinghuo is a single person.

This person is Wei Shuqi, the head of operations for the Spark platform in Japan.

At the beginning.

He ignored the sarcastic voice behind him.

After all, Wei Shuqi knew very well that his time was extremely precious.

Today's visit schedule is also very demanding; he has many more companies to visit.

This is his duty.

To understand Wei Shuqi's responsibilities, we need to discuss what his position entails.

simply put.

Under Lin Li's guidance, the operations department of Xinghuo Games platform established four major regions, following the mainstream game developer circles around the world.

China headquarters, Japan, the United States, and Europe.

Among them, the China headquarters is responsible for the operation of the ecosystem in China and also for the operation of the entire platform.

The heads of the other three regions are mainly focused on localization.

The main task at this stage is to negotiate with game companies in our region to join the Spark platform.

You can seek cooperation with large companies or seek investment from small companies.

A portion of the global revenue generated by each region will remain within that region.

What do you mean?

For example, if you find 10 companies to list on the Spark platform in the Japanese region, then the revenue share of these 10 companies' games on the Spark platform will be split proportionally, with a portion going to regional activity funds and a portion to bonuses for the regional operations team.

This is a relatively rare practice among game platform companies.

After all, there is basically no regional distinction in STEAM, and EPIC does not have a similar organization.

But they don't exist, yet the spark cannot be without.

As a latecomer platform, if you don't work hard, don't even think about getting ahead.

And strive.

Obviously, this cannot be done by one person alone, nor can it be done by talking.

Lin Li himself was overwhelmed with other matters, so this approach of dividing the land and distributing profits was devised.

Despite Wei Shuqi's disheveled appearance at this moment.

But one day, he might be able to operate this large region of Japan.

The returns are no less than those of starting a business.

Wei Shuqi himself even viewed this job as an entrepreneurial endeavor.

He himself was an international student at the University of Tokyo and was quite familiar with Japan. After graduating, he returned to Japan because of his interests and used his family's money to invest in the game industry.

Then..

They lost everything in 15 years.

Although he lost his money, Wei Shuqi was still able to make a living in the gaming industry thanks to the experience he gained from the company's bankruptcy and his degree from Dongda University.

He joined Xinghuo in 16 and trained for two years.

During the company's internal selection process some time ago.

He defeated a whole host of heavenly soldiers and generals to obtain the position of supervisor of the Japanese region.

It's no exaggeration to say that Wei Shuqi defeated a whole host of heavenly soldiers and generals.

Because of the spark of 18 years.

The organization is truly full of talented people.

The company has been offering high salaries and benefits since 16, along with strong corporate cohesion resulting from rapid growth, internal training, and a performance-based elimination system.

This has been fueled by rapid expansion over the years.

The talent pool gathered by Xinghuo is truly remarkable, including graduates from prestigious universities, industry veterans, and industry leaders—they are everywhere.

Even Wei Shuqi himself reviewed the situation afterward.

His ability to secure this position is also related to his status as a graduate of the University of Tokyo, and the fact that he still maintains contact with his classmates from that university—these are all positive factors.

but.

Since taking office in May, Wei Shuqi, as the head of the Japan region of the Spark platform, has not been making smooth progress in his work.

With the influence of Spark.

Wei Shuqi initially thought the job wouldn't be too difficult.

In fact, when he made his visits, almost all the Japanese companies did a lot of superficial work.

Wei Shuqi also met many celebrities in the gaming industry.

But when he talked about the Spark platform and cooperation, the group showed absolutely no interest.

One month down.

Besides Lin Li personally making a trip before the Spark Carnival, attracting some games and collaborating with manufacturers.

Wei Shuqi has almost never taken down a new manufacturer.

After a series of failures.

Wei Shuqi also summarized some reasons.

These companies want to collaborate with Spark, but the collaboration involves Spark jointly developing mobile games with them.

They have almost no interest in porting their own games to the Spark platform.

Let alone talk about exclusivity.

At first, Wei Shuqi thought that they were unwilling to join the Xinghuo platform because they felt that the platform was not popular enough.

But Wei Shuqi only discovered it later.

Most Nissans are reluctant to use the Spark system because it's too much trouble.

After some investigation, he discovered that many well-known Japanese companies did not have a large presence on the PC platform, and most of those that did not have a presence on Steam.

Occasionally, there are companies like Koei Tecmo, which have historical simulation games and have always had a PC platform. They launched on Steam last year, at the end of 17.

Moreover, even after logging into Steam, they didn't release the latest games, but instead put up a collection of some outdated games.

The hope is to attract players to spend money out of nostalgia.

finally.

Wei Shuqi came to the conclusion that Japanese game developers do not actually look down on the Spark platform, but rather on platforms other than Microsoft and Sony.

These Japanese factories seem to have an innate slowness in their work; they still prefer to follow the old methods.

Even now that it's 2018, they still prefer to make games and release them directly on consoles, then sell whatever the consoles sell for, with PCs just a side project.

This seemingly outrageous operation actually has a logical basis.

Japan is an aging society.

For example, as of September 2018, Nintendo had a total of 2271 employees in Japan, with an average age of 38.6 years.

Among them are employees with more than ten years of service.

Even Spark Japan has quite a few employees around forty years old.

This is still Nintendo, which is considered a relatively "young company".

Because the industry is dominated by middle-aged men, it has created many unique characteristics of the Japanese game industry.

They are not so receptive to new technologies, but they are experienced and often have a special skill.

They haven't even run out of creative ideas.

The birth of the Switch is proof of this.

Of course, getting older also has its downsides.

They still prefer the old methods to new technologies.

Or perhaps their understanding of new technology is far removed from true new technology.

This is one of the reasons why the graphics of many Japanese games are often out of touch with the times and appear very dated.

Chapter 473 Huh? I've become a substitute?

Meanwhile, starting from the FC era.

Japanese manufacturers are used to selling games on consoles, which has created a serious inertia.

Let alone mobile games, most Japanese developers are still clueless about PC online games.

This is both a disadvantage and an advantage for Spark.

However, although Wei Shuqi analyzed these causes and effects, he still couldn't find a way to break the deadlock.

It wasn't until Lin Li proposed the idea of ​​using the Summer Spark event, through flowing water, to showcase muscles.

Wei Shuqi immediately followed President Lin's line of thought.

"Yes, you have to use something outside your understanding to smash these old men."

"The harder you smash them, the more you can shake their values."

"Only in this way can we continue the discussion."

"Just like the Black Ships incident, we must first break their ideological stigma before we can get anything done."

After enlightenment.

Wei Shuqi began preparing how to use sales figures to convince other Japanese manufacturers of Xinghuo's capabilities and how to make them believe that the Xinghuo platform could help them earn money beyond their comprehension.

And how much money can Spark make developing mobile games with them?

Of course, they developed mobile games together.

Both sides should show some sincerity. Listing all previous games on the Spark platform is the basics, and exclusive access would be even better.

You don't have time for an embryo transfer?

No problem, just give me the authorization, I'll do it.

Wei Shuqi received a call from General Manager Lin a few days ago, and they talked about a large number of console exclusive games in Japan, which have actually already passed their exclusivity period.