Game development begins with destroying Girls' Frontline.

"New map, a preview of the outskirts of Fuyuki City, how to make good use of Command Spells."

"Spark has announced that the first test will be postponed to mid-July, meaning we can enjoy two more weeks of fun!!"

After 300 heroes fell.

Next to fall was Crossing Void.

In its previous life, Crossing Void gained popularity and traffic when it was launched, but in this timeline, Tencent made two decisions.

One reason is to counter the fact that Spark's "Dimensional Battlefield" made its first closed beta test open to all without any barriers to registration.

Another reason was to counter the "Spark" effect, so the servers were opened early, causing many players who waited until 10 o'clock to log in to find that the red envelopes had already been claimed.

After 300 Heroes collapsed, Crossing Void followed suit.

In his previous life, "Zero Realm Crossing" earned a brief period of quick money and traffic when it was launched, but in this timeline, Chen Zhou made two decisions.

This has already prevented Crossing Void from being a money-grabbing scheme.

One reason is that it was to counter the fact that Spark's "Dimensional Battlefield" had its first closed beta test with no entry requirements and completely open registration.

Another reason was to counter the "Spark" effect, so the servers were opened early, causing many players who waited until 10 o'clock to log in to find that the red envelopes had already been claimed.

The former led to a large number of players entering the game and gaining an understanding of the quality of Crossing Void.

Players who want to spend money on characters they like are unable to do so because it's a closed beta test and there are no payment channels available.

Once this group calmed down, they played for a while longer.

Considering the negative community sentiment caused by the lack of red envelopes, and Tencent's seemingly indifferent response to this incident, it's likely that people will be much more cautious about spending money on in-game purchases by the time the game officially launches.

Of course, there is another decisive reason for the decline in popularity of "Crossing Void".

In the current timeline, the lineup of anime-style games is far stronger than in the previous life.

Leaving aside older games, the new games of 18 were also stronger. Just one week after the test server launch of "Dimensional Battlefield," "Honkai Impact 2.5" was released, followed by "Arknights."

In addition, it's not just about sparks.

Other anime-style game companies have also improved their own games to varying degrees in response to the success of Spark.

It can be said that, in the current timeline, thanks to the existence of Spark, the overall quality of anime-style games in the market is higher.

I won't even mention miHoYo.

Forced to increase the development of Genshin Impact, they also released Honkai Impact 2.5, as well as a whole bunch of other games such as Kuro, Papergames, etc. The performance of the slightly more ambitious anime companies during this period was generally better than in the previous era.

It's not that Xinghuo did anything to improve the industrial chain.

Instead, the student who used to be ranked first in the class could only score 80 points, but now someone has scored 120.

Even if you just copy homework, your accuracy rate still goes up, doesn't it?

In my previous life, I played a lot of games that copied Azur Lane. In this life, I've copied Girls Frontline. And you know what? Some of them are pretty good. For example, Ash Frontline is visibly more engaging than in my previous life.

Therefore, it was also selected by capital in the "battlefront girl" track and received more development funds than in its previous life.

It was precisely because of the changes in the market that Lin Li paid more attention to "Zero Realm Crossing".

However, as it turns out...

Penguins are penguins; even if the market changes, they will still do things their own way.

The released game, Crossing Void, is still a pay-to-win game disguised as a 2D anime.

The endless nurturing system from my previous life, with its average nurturing time of nearly half a year, has been presented to me unchanged.

The problem is, times have changed.

These shortcomings were amplified even before the public beta test began.

Ultimately, it led to a complete collapse of its reputation.

A week's time.

Players no longer care about Crossing Void, a game that was once featured in Times Square. Now, the focus of discussion has shifted to whether Dimension Battlegrounds, a MOBA, can carve out a piece of the pie from Honor of Kings.

~~~

And this is the core of all the discussions.

What are the sparks flying everywhere doing?

answer.

He had just gotten off the plane and was sitting in a van on his way to ByteDance's headquarters.

He was in the same car as me.

There are two more people.

One of them is Li Qi from the Spark Operations Department.

Chapter 443 Two Generals and [Summer Spark]

Two years ago, Lin Li accidentally tied a red string to this young man during a team building activity.

He really puts in a lot of effort at work.

Because they are capable and willing to work hard.

Lin Li also discovered some of Li Qi's strengths.

For example, they are quick-witted and have a great talent for planning events.

During the internal selection process for Linli's events, he successfully secured the position of person in charge of organizing this year's "Summer Spark" themed event thanks to a complete event plan.

This "Summer Spark" is no small event.

It is a major component of the Spark Festival strategy.

The so-called Spark Festival Strategy is actually quite simple: it involves creating your own festivals and using online and offline activities to increase player engagement, stimulate the fan-created community, and boost game promotion.

This "Summer Spark" event is the first major activity since this strategy was proposed.

In Li Qi's plan.

Summer Sparks

It is mainly divided into two sections: online and offline.

Let's talk about offline first.

This time, Spark once again approached Qiongzhou, partnering with a seaside water park there.

The main highlights are the [Summer Water Music Festival] and the [Swimsuit Cosplay Show].

In addition to other activities within the park.

Of course, these performances will all be streamed live online.

In addition to the offline performances, the online event is the "Summer Spark" themed event. The content is actually quite simple: swimsuit-themed skins and swimsuit-themed storylines for the entire game series.

And a swimsuit-themed bonus short film produced by Spark Animation.

In addition, the "Spark Collection," which is the Spark Collection Card from the previous Carnival, will also have a limited-edition swimsuit card set available during the event.

After reading Li Qi's proposal, Lin Li remarked, "I didn't expect you to know so much about sex!"

For evaluation, make a decision immediately.

The theme event, "Summer Sparks," has been decided.

Lin Li knew very well the destructive power of swimsuit skins. Not to mention anything else, in his previous life, FGO relied on swimsuit skins every year, and the revenue was ridiculously high.

At the same time, he was well aware of the appeal of swimsuit cosplay to otaku.

In the swimsuit event held in October, the trailer for the swimsuit skin featuring live-action cosplay by the character "Qian Shi Chen Bai Zang" garnered 1.3 million views, while the PV for version 1.3 only received less than 800,000 views.

It's crystal clear what players like to watch.

Of course, it's important to strike the right balance.

Therefore, for the event venue, Lin Li rejected Li Qiding's suggestion of Shanghai and instead chose the Qiongzhou Seaside Park.

If you were to hold a swimsuit fashion show and sell sex appeal in a stadium in Shanghai, it would be too obvious. But in Qiongzhou, Xinghuo can easily get the endorsement of the government's tourism bureau.

On the other hand, sunshine, beaches, swimsuits... suddenly everything is harmonious.

It's not that we want to do it, it's just that the atmosphere is right, you know?

Sometimes, these kinds of superficial projects still need to be done.

Furthermore, in order to make everyone happy, the "Summer Spark" event is a three-day event, with the second and third days being platform-exclusive sessions.

The first day featured Spark Games, the second day featured miHoYo and other games, and the last day was a special event for games targeted at women.

When the PV is released.

Those videos of eight-pack abs get just as many views as other videos.

After the announcement of "Summer Spark," the number of people who reserved tickets for the lottery exceeded one million in just one day.

This shows how popular he is.

Even within Spark Entertainment, the enthusiasm for this project is extremely high.

The event hasn't even started yet.

The artists in each of the Spark's teams were already eager to try their hand at it, wanting to prove themselves with the sales of swimsuit skins.

Some artists even created a small group to discuss how, under censorship, to draw this year's swimsuit skins with that "the more you cover up, the more erotic" feel...

In short.

Lin Li felt that everything about the event was great.

The only problem is whether players' wallets will be able to handle it.

While concentrated promotion can generate high revenue, it can also lead to the loss of some potential paid subscriptions.

but.

For Lin Li, organizing such events is not just about generating revenue, but also about attracting a huge amount of traffic.

Lin Li is very optimistic about the influence of [Summer Spark].

Naturally, they had high hopes for Li Qi, who proposed the event planning draft.

The reason for bringing him along in this communication with ByteDance was to see if he had any room for improvement.

Except for Li Qi.

Lin Li's other colleague was Pan Ji, who was also a top performer in the Xinghuo operations department.

Pan Ji, who just turned 30 this year, was a sales manager at a toy company before joining Xinghuo.

Even after joining Xinghuo, he did not pursue game development.

Instead, he worked in the peripheral business department of Spark.

Originally, it was a relatively unknown entity until the end of last year, when the peripheral business department, under Lin Li's instructions, began the project of trading cards.

Pan Ji had previously worked on a similar project at another toy company, and after going through numerous interviews, he eventually became the head of [Spark Collection].

With the carnival in April this year.

[Spark Gathering] became an instant hit, and Pan Ji went from being an unknown figure in the company to becoming another legendary figure in Spark Gathering.

later.

Lin Li asked Pan Ji to review the success of "Spark Gathering".

Pan Ji also clearly outlined the core reasons.

The success of [Spark Collection] mainly stems from the fact that [Spark Collection] solved two core problems of trading cards in China and even the world.

One is its collectible value.

Each card is individually drawn, with its own unique animation, and then beautifully designed cards are layered on top of each other.

Within a specific group of people, it's already possible to get them to pay.

Once someone is willing to pay, it acquires its initial collectible value.

The second aspect is anti-piracy, and Xinghuo has done a very good job in this area as well.