Game development begins with destroying Girls' Frontline.

Lin Li is not Kuro.

He knew perfectly well that to extract money from penguins, he had to address their pain points.

Although both Honor of Kings and League of Legends have pain points in the market, they are not numerous.

But who is Lin Li?

As I mentioned before, isn't the high cost of skincare a pain point?

Yes, but it didn't hurt that much.

But Lin Li can amplify and contrast this pain point.

Is the ELO system in Honor of Kings a pain point?

Of course, but actually not many players know this. Lin Li, however, through a series of analyses, has identified all these small details as pain points and used "Dimensional Battlefield" to solve them.

To be honest, this is not the right path.

However, this applies to a product that was developed later.

You're going to clash with a behemoth that has a market share of almost 90%.

Relying on benevolent rule will not lead to a solution.

Just like Emperor Xuan of Han used a combination of "hegemonic and benevolent methods" to strengthen the Han Dynasty.

When decision-makers do something, as long as it's not illegal or unethical, it's acceptable.

of course.

Lin Li's method of boosting the popularity of "Dimensional Battlefield" came at a price.

Chapter 430 Penguins Show Off Their Muscles

this problem.

This brings us back to the essence of all business warfare.

Ultimately, all marketing and promotion boils down to the quality of the game.

Whether a product can compete and whether a game is fun are the ultimate core considerations.

So, who are the people currently playing "Dimension Battlegrounds"?

First, there are core League of Legends players.

These players are the most discerning; they came here with a lot of pressure.

They'd scrutinize everything in the dimensional battlefield with a magnifying glass, venting their frustrations at the slightest provocation, accompanied by comments like, "See, see, I told you this game couldn't beat League of Legends!"

These players share the same mindset as Genshin Impact players when they play Mingchao.

This is not the players' fault.

After all, choosing a game is like choosing a wife from a new anime series. The new anime series has to be good enough for players to willingly shout that they want to change their wife.

The current situation is like someone forcibly recommending a certain animation, saying it's really good and you should go watch it.

If it's really good after watching it, then that's fine, but if it's not so good...

That...

Therefore, it's conceivable that these players will be the main force behind negative reviews after trying the game.

However, Lin Li had no intention of converting these players in the first place.

What he's targeting are players who have already quit League of Legends.

These are players of Honor of Kings who haven't logged in for half a month.

As for those who are already Spark users and anime/manga game users, they constitute Spark's core user base.

Lin Li only needs to ensure they can experience fun games to stay.

Lin Li has a very clear understanding of these things and future public opinion.

Therefore, he was able to predict the future trend of public opinion before the server even opened.

He knew it too.

What will happen in the future is not due to his time travel, but rather the accumulation of information and decision-making.

That's why he turned around and comforted Hu Xi.

This is the first game from Spark that has truly and proactively pursued breaking into new markets through its marketing and distribution efforts.

It can't be that easy. Besides, even if everyone gives it a good review, there's still the penguin, isn't there?

If a penguin doesn't cause trouble, is it still a penguin?

After listening to Lin Liyi's analysis, Hu Xi felt a little better and returned to the development team to begin the final sprint.

~~~

That day at 11pm.

Lin Li had almost finished his work and planned to go home to rest for a while.

this time.

For the "Dimensional Battlefield" DEMO, he experienced the days when the original Battlefront Girls were first launched, which was a long time ago. However, it was precisely because Lin Li, as the BOSS, was so focused on the project.

The Dimension Battlefield project team has really given us a buff that doubles our efficiency.

Not only them, but also several other project teams.

After hearing about this.

Efficiency has improved in all aspects.

Human emotions are truly difficult to judge.

Even though Lin Li is the company boss, I see him working hard in the project team just like them, striving for the project's success.

There's just a strange surge of passion within me.

Watching Lin Li lead his team to communicate on various matters during the day, from retrieving Borg from the engine team to recruiting programmers and artists from Galaxy Paradise to accelerate modeling and mapping.

In the evenings, I also have to lead the project team in debriefing, test the game, and go over the gameplay and mechanics.

Just like a general leading the charge, it is precisely because this person does not need to risk his life, yet still fights on the front line, that he can move people.

Lin Li himself wasn't aiming to move people.

For Lin Li.

Developing games is something he enjoys doing.

In addition, his ambition was gradually expanding, so he really didn't care about being tired.

but.

Although Lin Li didn't care, his subordinates were somewhat concerned about him.

For example, Hu Xi.

He rushed over to Lin Li in a hurry and saw Lin Li packing his things.

He immediately realized that Lin Li hadn't been home for two or three days, just like him.

So I took the first step, but after thinking it over, I decided to put it off until tomorrow.

but.

Hu Xi was just about to turn back.

Lin Li's voice drifted over.

"Get to the point, why are you acting so sneaky?"

Hu Xi scratched his head.

He's actually a typical technical talent. You'd say he has absolutely no emotional intelligence? Not quite, but he's definitely not the kind of shrewd professional.

When Lin Li asked, he just went along with it.

"Mr. Lin... Tencent has released a statement and changed the publicity plan. Should we change our operations plan?"

~~~

Some time ago.

Spark's pain point marketing, which was originally just a normal attempt to stir up trouble, encountered Chen Zhou's shady tactics.

Public pressure began to spread rapidly, like dominoes.

At first, out of pride, Chen Zhou refused to admit that he was responsible for the current situation, pretending to be ignorant and believing that Xinghuo was behind it and had hired online trolls.

But soon, things escalated.

Ma Huateng called personally to inquire, and Chen Zhou couldn't withstand the pressure any longer.

At the conference.

With a deadpan expression, he started adding benefits for domestic players based on Wang Gang's documents.

This should have been a quick thing.

As a result, Chen Zhou kept dragging his feet.

It wasn't until tonight that I finally signed the document, albeit reluctantly.

For him, signing his name was not important.

The important thing is that signing this document means that his decision was wrong, which is a blatant slap in the face.

pity.

Even if it's a slap in the face, you have to endure it.

He kept this "humiliation" in his heart and blamed it on Lin Li.

Until then.

He still felt that he had fallen into Lin Li's trap, otherwise why would Xinghuo start pain point marketing a few days after Lin Li launched his own event?

Regardless of what Chen Zhou thought.

Tencent's new promotional document has been delayed.

This time, instead of giving away a 1 to 5 yuan red envelope upon downloading, we're giving away a no-minimum-spend coupon just for making a reservation.

In addition, an upgrade lucky bag event for "Crossing Realms" has been added, with a maximum reward of 88 yuan.

This is still different from the $11 that you get for downloading and logging in overseas.

But at least the amounts are equal, and there's even a little more.

Therefore, public opinion has eased somewhat.

Subsequently, Tencent announced that Honor of Kings and Crossing Void will collaborate in the future.

To celebrate this collaboration event, the exact timing of which is currently unknown.

Players of "Honor of Kings" can receive 1-5 yuan in in-game currency by pre-registering for "Crossing Realms".

These two events, especially the latter, were announced.

You can get a coupon by making a reservation, although many Honor of Kings players may not use it, and the amount is not high.

But people are willing to accept anything that's free.

The event started in the afternoon.

Just one afternoon and evening.

The number of pre-registrations for the closed beta of "Crossing Realms" has reached 500 million and is still rapidly increasing.

This number quickly surpassed the 560 million pre-registrations for "Dimension Battlegrounds".

By evening, Tencent's marketing team started using the reservation data to their advantage, and many media outlets affiliated with Tencent began publishing articles in succession.

Then, traditional gaming media also started jumping on the bandwagon.

soon.