Game development begins with destroying Girls' Frontline.

However, in terms of specific design, the map adopted some ideas from Heroes of the Storm.

For example, the Holy Grail will randomly appear on the map every once in a while.

When the Holy Grail appears.

All heroes on the field will receive a Command Seal.

Releasing a Command Spell grants a buff.

However, the buff duration is limited.

Therefore, when focusing on team fights, should you first release Command Spells to launch an attack, or wait and kite the opponent to bait them into releasing Command Spells first and then retreat, waiting for the opponent's buffs to disappear before engaging?

If you choose the former, be careful not to get too involved.

If you choose the latter, be careful to interrupt the opponent's progress bar for picking up the Holy Grail in time.

And the team that ultimately obtains the Holy Grail.

It can summon a Berserker to attack.

After the demo was completed, Lin Li played two rounds with the development team.

Aside from the need to adjust the hero balance, this PVP-heavy game, with its mature gameplay, is quite engaging and enjoyable to play.

It's fun, quite fun, but it feels like something's missing.

Chapter 426 Domestic Players? Just Numbers.

As we approach the beginning of June, the first closed beta test of "Crossing Void" is drawing ever closer.

Tencent has intensified its promotional efforts for "Crossing Void".

This time, not only are overseas efforts continuing, but domestic efforts are also underway.

Actually, it was as early as May.

Industry insiders believe that Tencent will likely focus on promoting "Crossing Void" in the domestic market.

After all, Crossing Void has a publishing license.

Compared to competing with Spark overseas, Tencent's influence in China is easier to showcase, and it's easier to generate impact by flexing its muscles.

However, it wasn't until June that Tencent began promoting "Crossing Void" in China.

As the saying goes, something unusual must be going on.

There are reasons why penguins are so slow.

The most crucial point is that Chen Zhou and Wang Gang clashed over the publicity and distribution plan.

The core of the conflict.

It is the cost of the activity.

During the global marketing campaign for Crossing Void, WEGAME International Edition significantly increased its marketing budget to acquire global users.

Two games, totaling $1000 million.

This is just the coupon with no minimum spend required; it doesn't include the promotion in Times Square, or the $1 coupon that Tencent gave to anyone who clicked to pre-register after "Crossing Void" opened for pre-registration.

Regardless of whether this thing is essentially a no-entry ticket for League of Legends.

For Tencent, this is a real cost.

Since foreign countries have allocated so much for publicity and marketing...

Should the domestic promotion and distribution of "Crossing Realms" now take inspiration from foreign countries and offer them promotional benefits?

If you want.

Converted back to $10, that's 60 RMB per person. Add to that the $1 fee for booking, and Penguin's booking cost per person is 66 RMB.

Even if we take 100 million people as the threshold, that's still 6600 million RMB.

This is a lot of money.

But this amount of money isn't much for a penguin.

Anyway, if Chen Zhou applies, he should be able to get it approved if he says a few more words.

However, Chen Zhou was reluctant to spend that money.

The reason is also very simple.

“Domestic users are worthless, and the boss doesn’t value them. Gaining 100 domestic players is not as valuable as gaining 1 overseas player. Instead of giving 6000 million to domestic players, we might as well use it to continue investing in the overseas market.”

In summary, the argument is that domestic players are not human and there is no need to provide them with such high benefits.

This is Chen Zhou's view on domestic publicity and distribution.

According to his theory.

With nearly 5000 million monthly active League of Legends players in China, giving them 10 yuan is already a lot, let alone 1 or 5 yuan.

That would allow the number of pre-registrations for "Crossing Realms" to exceed one million.

If Wang Gang hadn't insisted on stopping it, the event would have officially launched at the end of May.

The activity involves logging into WEGAME to download "Crossing Void" and logging into the game when the server opens, which will randomly give you a coupon worth 1 to 5 yuan with no minimum spend.

Wang Gang's opposition to the plan wasn't due to his conscience.

Rather, it's because he came from Tencent Research Institute.

They are sensitive to market information.

In fact, the news of the $10 giveaway event overseas by WEGAME had already reached China.

At the time, many League of Legends players were discussing whether the Chinese server would also have the same event.

After all, Crossing Void will also be released in the country.

Although these discussions were sporadic and didn't cause much of a stir, Wang Gang was well aware that if Chen Zhou's proposal were approved, the huge disparity in benefits would easily provoke resentment from players.

It's easy for a public relations crisis like the one involving "American conscience" to occur.

Lenovo's pricing strategy of offering lower prices overseas but higher prices domestically has led Chinese users to essentially disown the brand.

Currently, downloading and logging in overseas will give you $10, and making a reservation will give you $1.

In China, you only receive a random red envelope after downloading and logging in?

???

The current online environment in China is no longer the same as when public intellectuals and literary critics roamed freely.

In Wang Gang's view.

Either don't do it, and if you don't, the players won't say anything.

If you're going to do it, then raise the welfare benefits a bit. I don't expect them to be the same as overseas, but they should at least be close to them.

If you don't want to pay the cost.

Then let's try a different approach, making the domestic and international events seem like two separate events. For example, we could give out QQ coins for reaching certain levels in the game.

pity.

Wang Gang's words not only failed to serve as advice, but also aroused Chen Zhou's dissatisfaction.

Chen Zhou, who had just returned from overseas, was already dissatisfied with Wang Gang as the "supervisor."

Now I'm even more dissatisfied.

However, Wang Gang might be a "supervisor" sent down by Ma Huateng.

So Chen Zhou paused for a moment.

After a few days, Chen Zhou sensed something was wrong.

Because Wang Gang was only offering suggestions, and didn't seem to have any intention of reporting to his superiors.

The quick-witted Chen Zhou realized what was going on.

He made a mistake; the person in front of him was not the military supervisor.

"Damn, you're still acting so arrogant even if you're not the military supervisor?"

After cursing under his breath.

At a conference, Chen Zhou directly rejected Wang Gang's more conservative publicity plan.

He adopted his own original version of the plan.

"You guys still don't understand the domestic market. Domestic players are just not worth much. Just you wait and see, with my plan, the pre-registration results won't be bad."

Although Chen Zhou's words were unpleasant to hear, they seemed to have a real effect.

The activities will begin on Children's Day, June 1st.

While WEGAME's download numbers haven't increased much, the number of pre-registrations for the Chinese version of Crossing Void has skyrocketed.

Although some players have revealed that the benefits are different in China and abroad, this has been suppressed by Tencent's public relations efforts.

Ever since.

Everything was peaceful and prosperous.

~~~

Three days later.

Wang Gang's office.

Chen Zhou sat in Wang Gang's office chair and pointed to the charts on the table.

The chart shows WEGAME's user growth and Zero Crossing's pre-registration data from last week, looking at that soaring number.

Chen Zhou sat in the chair, a broad smile on his face.

"Wang Gang, take a look."

"What did I tell you? Domestic players are worthless. Hey, you still have a lot to learn from me."

"I've only used the League of Legends resource pool so far. In the next phase, I'll use the Honor of Kings pool to drive traffic to the mobile version of Crossing Void. I won't even have to spend any money. I'll just give out skin fragments for downloading and I'll get the traffic. Do you believe me?"

"This is the traffic of our Tencent. Wang Gang, don't always think that just because you come from a think tank, you can point fingers. Our judgment from the front line is the most accurate."

Chen Zhou, with a sullen face, mocked himself in his office.

Most people couldn't tolerate it, and Wang Gang certainly couldn't either.

Hearing these words, his face turned as red as if it were black, but what could he say?

Aside from silently cursing these players for being so despicable and wondering why public opinion hadn't erupted.

Chapter 427 Spark's Copyright Library

What else can he say besides the fact that Tencent's PR is really that good?

If you don't want to lose your job, you have no choice but to bow your head.

Chen Zhou came to his office alone today, wasn't it just to make him back down?

Wang Gang knew this perfectly well.

Should he back down?

Wang Gang's face darkened as he forced a smile, suppressing his anger.

Just as he was about to speak, the office door was suddenly opened.

"Brother Gang! You were absolutely right! The media's gone crazy, let's see how Chen Zhou handles this..."

The person who came in was carrying a notebook, and his face was full of the expression of someone who had just heard some juicy gossip.

Unfortunately, he was halfway through his sentence when he discovered there was another person in Wang Gang's office, and the person he had just complained about was the one he was talking about.

Chen Zhou looked at the person who had suddenly barged in, completely bewildered.

"What exploded?"

The person who came in saw that Chen Zhou was clearly embarrassed, but had no choice but to return.