Game development begins with destroying Girls' Frontline.

Besides these major companies, the rest are Apple, Google, and STEAM.

All three platforms take a 30% cut.

The problem is that after they take their cut, they don't actually help developers with external promotion. At most, it's limited to internal platform resources such as leaderboards and advertisements.

These resources certainly have some effect, but developers still need to be able to do some promotion themselves.

Unless your game is good enough that it can generate word-of-mouth marketing from its fans.

otherwise...

Relying solely on the platform's traffic is only enough to keep you alive.

and so.

Spark, this next generation.

The first point.

"Spark platform, making game making easy for everyone... That's what I was going to say, but the PR department stopped me."

After Lin Li finished speaking.

The audience burst into laughter.

The statement itself wasn't funny, but among this specific group of professionals, they couldn't stop laughing after hearing it.

We're all game developers, so we're practically internet people, and naturally we've all heard Jack Ma's famous quotes.

While everyone else was laughing, the only one sitting in the back row, who had been the subject of much teasing, had a stern expression and a furrowed brow.

Lin Li shrugged, and after the laughter subsided, he continued.

"Therefore, our new slogan is, Spark Platform, allowing developers to focus on games."

Lin Li finished speaking.

A new PowerPoint presentation appeared on the screen.

The Spark PPT shows the architecture of the Spark platform.

At the very top is the Spark Platform.

Under the Spark platform, there are the Spark Operations Team, the Spark Publicity Foundation, the Spark Program, the Spark Developer Alliance, and the Spark Technology Alliance.

5 logos.

Lin Li gave a brief introduction to these organizations.

The first organization's PPT was very simple, depicting a gradual relationship.

1.0 era game developers self-operated

Game distributor model in the 2.0 era

Game platform model in the 3.0 era

This is actually Lin Li's first positioning of the Xinghuo platform.

Eliminate distributors and let game companies operate their own games on the platform.

The platform provides unified promotion and basic operational services, such as server rental, basic operational framework, etc.

These things may sound complicated, but the professionals in the audience listened very carefully.

~~~

"Spark is working on standardization, but that must be quite costly, right?"

David is not a talkative person, but after listening to Lin Li's speech, he couldn't help but speak up.

As luck would have it, the person sitting next to him was the character from Tower of Fantasy.

The two did not know each other.

But they still started chatting very quickly.

"Actually, the cost is not high. Mr. Lin makes it sound very sophisticated, but he just wants to be an agent and integrator."

The phrase "形科意" (xing ke yi) actually hits the nail on the head.

All that I just talked about.

In short, the core idea can be summed up in one word.

Don't bother looking for other big companies to act as agents, just go directly to Xinghuo.

"Is Xinghuo about to flip the table?"

Xing Keyi sighed, and Dawei nodded.

"However, I think Xinghuo made a good move. If you think about it carefully, it is unreasonable for game operators to need to find a distributor."

Before the Spark Games.

Both STEAM and WEGAME are platform 1.0.

Although you've logged into the platform, you're actually the one running the operations.

Even the act of logging into the platform might not be done by the developer, but by the agent.

And now.

Among the numerous so-called "next-generation gaming platforms"

This is equivalent to Linli integrating a virtual super operator.

Once you log in to the platform, your account will be automatically connected to Xinghuo. Xinghuo will automatically allocate servers based on your account size, and players can be directly imported through the platform.

Marketing and promotion will be funded by the Spark Marketing Foundation, based on the game's quality and the target audience.

Meanwhile, Spark will launch a series of video programs on Bilibili, Douyin, YouTube, and NCNC.

For example, new game trials and monthly platform promotions.

Some resources require payment from Spark, while others are internal promotional resources for Spark.

Even for launch events, if you, as developers, have the resources, you can create them yourself. If you don't, you can simply use Spark's template.

The rewards for logging in for 7 days and the rewards for reaching certain levels are all formatted in a specific way.

This way.

Developers no longer need to find agents. Once development is complete, they can directly test and face users, receive feedback, and officially launch the product when they feel there are no problems, and collect their own money.

Not just on PC.

The same applies to mobile devices.

Because the backend operation for setting up a server is the same regardless of whether the user is using a mobile phone or a PC.

It depends on whether the developer has prepared a mobile version.

What are the advantages of this model for Spark?

The advantage is...

The Spark platform can generate huge traffic.

In addition, Spark can sell this all-inclusive operation service as a package.

It may seem complicated, but for Spark, the biggest cost is simply the server.

Other operations, customer acquisition, and marketing can mostly be handled internally by the platform.

Even in public announcements.

Spark can also leverage its platform advantages to reduce costs.

Not to mention, in such a situation, once the platform incubates some small hit games, the revenue from a few top games could wipe out the entire platform's expenses.

Of course, more importantly.

Spark was able to use this model to gain massive traffic.

Once a platform has traffic, it has the capital to survive.

If we consider Steam's roots, they are countless single-player games.

Therefore, the root of the Xinghuo Games platform lies in countless service-based games.

Once you have a basic hand, you'll be qualified to look at other people's hands when you get to the table.

Chapter 393 The Changes

Lin Li spoke at length on stage.

Most of them are quite technical terms.

But that doesn't stop players from enjoying the drama. Even if the viewers don't understand, there are always those who do in the chat.

For players.

They summarized the most useful information for players.

Simply put, if a game becomes popular, the developer has more budget to develop more games.

"Yes, yes, from now on the developers will also be the operators. If there are problems, there's no need to share the blame. Just blame the game development team directly."

Players have generally come to a conclusion.

This is a good thing for players.

In fact.

The players' ideas are not very specific yet.

If Spark succeeds, it won't just be a good thing; it will be an industry-changing event.

After all, without an operator, players can communicate directly with the development team. If the game doesn't make money, the development team will be the first to worry.

Instead of what it is now.

Many developers are essentially working for the publisher; if the game makes money, the publisher takes the lion's share, and if the game doesn't make money, the development team rarely reacts quickly.

In addition, in order to allow developers to modify the game according to their own wishes, distributors often filter the information they collect, showing developers only information that is favorable to them.

At last.

Because many games have a limited distribution period, distributors don't have a long-term operational strategy for the games. After acquiring a game, they squeeze as much money as they can out of the distributor.

player?

Can someone who doesn't play with popcorn really be called a player?

Even the players who own popcorn have no rights, because once the distribution contract expires, the game has nothing to do with the distributor anymore!

The long-running games you see on the market, whether it's miHoYo's suite of games, Azur Lane, or even Dust of the Immortals, are all games operated by the developers themselves.

There's another example from Xishanju in the past, which is Twin Star Exorcists. Twin Star Exorcists was handled by Bilibili, but Bilibili's operation was as bad as ever during the agency period.

After the first proxy agreement, the server was shut down immediately.

They didn't even back up the data when they shut down the server.

As a result, even if Seasun Games wanted to take over and operate it themselves, they couldn't.

The producer of Dust White once complained that if Twin Star Exorcists were operated by themselves, the servers could be kept running even if they stopped updating.

It was precisely because of the painful lessons learned from Twin Visions.

Chenbai eventually returned to a self-operated model.

In fact, if Chenbai hadn't operated itself, it might have been abandoned by its distributors in the very first year.

In this situation, how can you expect the distributor to have a conscience?

If Bilibili's operations are like this, one can only imagine what the games distributed by other major PC game companies are like.

In this mode of a good game, you can die so many times that your corpses can pile up like mountains.

They simply don't have the patience to wait for a game to progress.

However, if the form changes.

If it's changed to game developers operating the game themselves, then things will be different.