Game development begins with destroying Girls' Frontline.

But at this time.

Penguins haven't realized that they're not very good at this.

On the contrary, this is when penguins are most confident in their local area.

When everyone thought that Spark's promotional strategy based on animation was difficult to replicate.

Wang Guang, however, was very interested in this matter.

He was having some troubles during that time.

Ma Huateng's funding has been approved, but he hasn't figured out how to promote WEGAME Global Game Night.

But now, seeing Xinghuo use the Girls on the Frontline animation to promote other projects has given Wang Guang a sudden inspiration.

"Spark, Spark, hahaha, thanks for the idea, but... you're still too conservative."

"When doing marketing and promotion, you don't need to worry about the content of the marketing campaign; you should focus on getting the information into the users' minds."

"Watch me give you a backhand tutorial."

Laughing loudly, Wang Guang brandished the imperial sword once more.

This time, he found Penguin Video and Penguin Animation.

Say something.

Penguins are indeed a behemoth in the country.

Its biggest advantage in becoming a behemoth is its strong internal traffic.

Whether it's communication software or video software.

Penguins can gain a low-cost marketing advantage by leveraging their internal product chain.

Wang Guang, holding the imperial sword.

It's begun, with bold and sweeping moves that have brought a breath of fresh air to the gaming industry throughout April.

Wang Guang's first strike created countless advertising spaces.

Wang Guang controlled all the mandatory ads in every video on Tencent Video's animation and gaming channels. He also provided resources to the WEGAME platform, QQ pop-ups, and WeChat Moments.

Once you have the ad space, all that's left is the ad content.

This time, WEGMAE is betting heavily on the PC version of anime-style mobile games. The reason for choosing this sector is that it is currently easier to expand overseas.

It was also because of this track that Xinghuo made money, a lot of money.

Otherwise, given Tencent's size, if Spark didn't have FGO, they might not have even considered this market. But with each of Spark's games generating over 100 million in monthly global revenue, things have changed.

Even the penguins are getting a little envious.

That's why Wang Guang finally obtained the imperial sword this time.

After the advertising space was available.

Wang Guang approached Yao Xiaodong, offering to release a promotional video for a two-dimensional game every day.

For newly launched projects, use a short MAD video clip featuring the character's artwork; for projects with more advanced development, release it on both mobile and PC platforms.

And at the end of each promotional video, there is a line.

[WEGAME Global Release]

And

[For more information, please attend the WEGAME Global Game Night on April 16th.]

This kind of centralized publicity.

It still generated some traffic in the country.

Especially within the industry, there's a sense of impending doom.

After all, just looking at the IPs that Tencent holds, it's quite impressive.

When the gaming industry exclaimed in surprise, "The penguin is here!"

Countless users, especially those who enjoy Chinese animation, have expressed their outrage and criticism.

I can tolerate the first ad when watching a Chinese animation, but then there's another ad halfway through, and yet another one at the end.

Moreover, it's so awkward that it's beyond words.

Wang Guang was completely unconcerned about the audience's criticism.

At a senior management meeting, he even uttered a famous quote.

"Let them criticize. The more they criticize, the better our publicity and promotion are."

"The criticism is directed at a minority; we need to ensure that the majority can see it. That's the essence of effective publicity."

When Wang Guang said this.

The number of reservations for WEGAME's Global Game Night is skyrocketing, after all, there are quite a few fans of domestic animations like Fox Spirit Matchmaker and Under One Person.

Although they find the ads annoying, they are genuinely willing to come and take a look.

However, after a week of continuous promotion, the operations department began to report that after the peak of the previous few days, further promotion seemed to be of little use.

This made Wang Guang a little flustered.

He spent a considerable amount of money; if the results aren't up to par...

Think of this.

Wang Guang called over the operations team of WEGAME.

It's the same guy as before.

"What are they doing at Xinghuo? Have they taken reservations for their global carnival yet?"

Wang Guang asked this because he wanted to know if Xinghuo had any activities related to the reservations for the Global Carnival, such as giving away something for watching the Global Carnival.

If they do that, the penguin can naturally stage an accident.

However, the response from the operations team surprised him.

"No, Xinghuo did not hold a reservation event; they only posted a few articles explaining the ticket purchase rules."

"We need tickets too?"

The operations team nodded.

"Tickets are mainly purchased offline; online purchases are free."

"Haha, who cares about that? Let's launch our new promotion today: WEGAME Global Game Night, not only is it free to watch, but we'll also give away great gifts."

"We'll also hire some online trolls to promote the Spark Carnival, since tickets cost money."

Chapter 354 Game Science

The operations manager glanced at Wang Guang and thought to himself, "Do you think everyone else is stupid?"

Besides reinforcing stereotypes about penguins and being disgusting, what effect can this kind of promotional copy have?

The operations team wanted to refute this.

But he was just an operator.

Often, the reason why high-level executives are in high positions is due to chance or coincidence, and it does not necessarily mean that they have outstanding abilities.

However, since they made the decision from that position...

The people below had no choice.

After finalizing his plan, Wang Guang felt much better and asked another question.

"Has Xinghuo done nothing but sell tickets lately?"

The operations team thought about it.

To be honest, I did do one thing, though.

"There is one thing, though it doesn't seem to concern us much. Recently, it seems that Spark has been promoting a game called 'Red Tide Auto Chess' on Douyin..."

"It's not a 2D game. We're not quite sure why Spark is taking this step; it seems completely unrelated to their main business."

Before he could finish speaking about operations, Wang Guang had already started laughing.

He tapped the table with the documents in his hand.

"What's so unclear about that? Xinghuo feels it's gotten too big for its britches and wants to break out of the traditional market."

"Just watch, this won't work. Do you really think the traditional market is so easy to navigate? In the traditional market, Spark is just an ant in the eyes of us penguins. We can crush it with a gentle squeeze."

Done.

Wang Guang waved his hand, signaling the operations team to leave.

Then he sat down in a chair and laughed to himself, as if he had thought of something interesting. Even after the staff closed the door, he kept chuckling from time to time.

"It's really ungrateful."

~~~

Lin Li couldn't hear Wang Guang's laughter, but even if he could, he wouldn't care.

In fact.

This round of promotion on Douyin was just something I did on a whim.

On the one hand, Spark invested money in both rounds of ByteDance's financing in 17.

Lin Li made quite a few bets.

After two rounds, they have already acquired a 10% stake in ByteDance.

Second only to ByteDance founders' 24% stake and Cheetah Mobile's 12% stake, which was invested in ByteDance in its early stages, it is currently ByteDance's third-largest shareholder.

Both rounds of investment cost a considerable amount of money.

The total cost was a staggering $22 billion, a bet that emptied the company's coffers.

But there was nothing he could do; after all, Lin Li didn't have any money when Douyin first came out.

By the time he had money, Douyin (TikTok) had already started to emerge, and naturally, the prices weren't cheap.

But TikTok is still in its infancy.

When Lin Li participated in the financing, the valuation was still $220 billion.

If we wait a few more months, in Lin Li's memory, when ByteDance raised funds again in August 2018, its valuation was $45 billion. Two months later, in November...

This valuation will become 750 billion.

Lin Li managed to catch the last train. Knowing that Douyin would take off this year, Lin Li invested money very readily.

He was even once so generous that other investors gave him the nickname "the great philanthropist" Lin.

At the end of last year and the beginning of this year, the entire investment community was abuzz with the news that if you wanted to sell your ByteDance shares, you should contact Lin the Philanthropist.

They definitely offer the highest and fastest pay.

Lin Li didn't care about that.

He knew very well that with ByteDance's explosive growth in the future, every share he could get at this time would turn into an incredible return in the future.

It is only at this time that Lin Li will increase his holdings of ByteDance's stock.

As ByteDance's valuation continues to rise, Lin Li will stop investing in it.

But I won't sell it.

Because, for Lin Li, making money is only one part of his motivation for investing in ByteDance.

Another part is also paving the way for the future.

Why did Xinghuo invest in Douyin?

Simply put, it's for traffic entry points.

At this point, Xinghuo already had its own traffic entry point in the ACG (Anime, Comics, and Games) channel.

This entrance is Bilibili.