Game development begins with destroying Girls' Frontline.

I thought.

Yao Xiaodong will be just as conflicted as they are.

But, unexpectedly.

Yao Xiaodong said with a smile.

"If we're not going to use it for marketing and promotion, why would we spend millions to outsource to Japan?"

"Besides, we can do the promotion in December, and then postpone the official broadcast of the animation to February, right?"

"Our purpose in releasing animations is for publicity; once that purpose is achieved, that's enough."

"As for the audience feeling disappointed, if they want to criticize, they should criticize Tencent Animation, what does it have to do with us?"

~~~

Mid-May 2018

This was a time in my previous life when there were no new products and everything was as uneventful as water.

But things have changed in this world.

Starting in early January.

Tencent's marketing department, which had been quiet for a long time, has started to exert its efforts again.

Whether it's Bilibili, forums, or TAP, a large number of channels related to anime and manga games have started to feature advertisements for Girls' Frontline 2.

but.

They think differently than the penguins.

These advertisements did not initially receive much attention.

Because of this period before the Lunar New Year.

Penguins aren't the only ones doing marketing and promotion.

At this time, Shanda also began a large-scale promotional campaign for the Princess Wars world.

The grand world of Princess Wars is a game that did not exist in its previous life.

The project was officially launched at the end of 16, when the girl group "Frontline Girl" was very popular, and many other works followed suit.

Besides the grand world of Princess Wars.

Many small factories also started projects around this time.

Even Perfect World, back in 16, pulled out the development team that created the flop game Phantom Assault and repurposed it into a reskinned game called Gun Girls War.

Let's calculate the time.

These projects were initiated at the end of 16 and the beginning of 17.

At this time.

It is indeed a time for concentrated publicity and promotion.

This is similar to how a large number of manufacturers bet on ship girl games at the end of 14, which eventually led to a large number of ship girl games appearing at the end of 15 and the beginning of 16.

just now.

Two years ago, the storm stirred up by the Girls on the Frontline has now reached the players.

The players' most direct feelings.

Suddenly, there are a lot more gun girl games on the market.

There's PVP game "Gun Girl Wars", 3D game "Girl Wars World", and a whole bunch of other games that seem to have gameplay extremely similar to Battlefront Girls.

And so, in January.

Everyone's promotional efforts inexplicably overlapped.

lead to.

Girls' Frontline 2 (sponsored by Tencent) hasn't even hit the mark yet, and the marketing and promotion have already stalled.

There was nothing Yu Zhong could do.

We had no choice but to report it.

After studying the matter for a while, Yao Xiaodong finally made the decision to increase the budget.

Additionally, release the animation ahead of schedule.

After the release of the animated promotional material.

Girls' Frontline 2 finally stood out from the large number of games similar to Girls' Frontline.

"Wow, this animation is pretty good?"

"Was it really made in China?"

"Tencent Animation is that amazing?"

After seeing the animation promotion begin to take effect, Tencent Games immediately started the second step.

That is to whitewash Girls' Frontline 1.

As a sequel, Girls' Frontline 1 was plagued by issues with Del and its synopsis contained numerous plot holes.

But after Tencent Games took over...

It remained in service until May 2017.

For a period of time afterward, Girls' Frontline 1 gained some fans because of its infrequent updates and decent writing.

These fans have now become the best tool for Tencent to whitewash Girls 1.

Time can wash away some things.

Especially at this point in time.

As more and more articles trying to whitewash the situation began to emerge, Tencent Games successfully portrayed Girls' Frontline as a work with many highlights, but unfortunately, it was launched at the wrong time.

As the saying goes, three people make a tiger.

It’s April 1th.

Girls' Frontline 2 has announced that it will conduct its first test this month and has released carefully edited gameplay footage.

Don't say it.

You really don’t want to say that.

The effect is really good.

After extensive promotion, a 3-minute animated trailer, and a promise to release an animated series of the same name in February.

Girls' Frontline 2 really hit the charts.

The test was announced on the 9th and continued until the 15th.

Just a few days.

The number of people applying for the test reached nearly 50.

On the 16th, after the announcement of the first test qualification and the official test on January 25th, it attracted the attention of countless media and players.

Due to the scarcity of testing qualifications.

Tencent is playing the same kind of marketing ploy it used to be with PC games.

Test qualifications were distributed through various channels.

Post a lottery, share the post to enter the draw, and invite friends to increase your chances of winning.

Don't worry about whether this marketing method is disgusting or not.

The whole process is as follows.

It has indeed attracted a lot of popularity.

As a result of these promotional activities, a single test qualification for Girls' Frontline 2 was being resold for several thousand yuan on Xianyu (a second-hand marketplace platform).

These news stories, in turn, are the opposite.

The news about the first test of Girls' Frontline 2 has been enhanced.

[Take you into another world of gun-wielding girls]

This promotional slogan for Girls' Frontline 2 has been spread everywhere with various promotional materials.

This is quite counterintuitive.

These activities are not only attended by ordinary players and passersby, but also by a large number of Battlefront Girls players.

The reason is actually very simple.

The saying goes, "A wife is not as good as a concubine, a concubine is not as good as a stolen one, and a stolen one is not as good as one you can't steal."

Unreachable is always in turmoil.

Why can activation codes for PC games be sold for money? There have even been bizarre cases where selling activation codes has recouped part of the costs.

Ultimately, it's about taking advantage of players' natural inclination to try new things.

Why do so many manufacturers always like to piggyback on World of Warcraft?

It's because if people touch it, some players will actually try it.

Of course, whether players will stay after trying the game is not a question for operations to consider.

From an operational perspective...

All he cares about is recruiting people.

Whether the heads that were pulled back can be kept is another matter.

~~~

Penguin Games.

Sunlight streamed through the half-open blinds, illuminating every corner of the office and adding warmth to this usually busy and dull space.

A celebratory poster hangs on the office door.

Congratulations! Girls' Frontline 2 has surpassed one million pre-registrations across all platforms!

The atmosphere in the office was also quite good, because when the number of million reached one, Yao Xiaodong personally came to the studio, which set the tone for the first phase of the publicity campaign.

If all goes well, after the first round of testing...

Everyone can also receive some bonuses.

Therefore, the atmosphere of the entire explosion was unusually relaxed.

And that's somewhat out of place with this atmosphere.

It's the copywriting team for Girls' Frontline 2.

At this point in time, when reservations exceeded one million, a heated discussion was taking place within the copywriting team.

The content of the discussion.

The question is which android's personal story should be included in this test.

The individual stories of the dolls are a relatively important system in Girls' Frontline 2, and in this world line, they are valued even more than in the previous one because of the existence of the Battlefront Girls.

Chapter 288 Who is the protagonist?

Throughout Girls' Frontline 2.

Aside from the main storyline, this humanoid character's personal story has the most screen time.

Accompanying this personal story is the game's gacha system, as well as a series of weapon, modification, enhancement, and refinement systems.

Therefore, this applies to both the plot and the system.

Personal stories play a significant role in Girls' Frontline 2.

This is actually an innovation.

Focusing on a few key characters in a long, individual story to evoke emotional responses from players is a viable approach.