Game development begins with destroying Girls' Frontline.

The overall marketing strategy for "Galaxy Paradise" is the same worldwide.

The first is PV promotion.

The second is the "Star River Paradise: Exploration" map creation contest.

The so-called "Star River Paradise: Exploration" map creation contest.

Simply put, it refers to the period before August of this year.

As long as your mod map uses the world view of "Galaxy Paradise" for its storyline, you can participate in this competition.

For this competition.

Galaxy Paradise: Discovery has updated the content related to the story module in the editor.

Now, players can use the tools included in the editor to quickly create the protagonist's self-talk and some dialogue actions, and can also edit NPC dialogue.

At the same time, Spark Games also launched a pre-event promotion.

The competition offers generous rewards.

The first place winner will receive $10, the second place winner $7, the third place winner $5, the fourth through tenth place winners $2 each, and the tenth through 30th place winners $1 each.

That adds up to $54.

Don't underestimate this amount of money.

Many indie games probably don't sell this many copies.

In addition, any map selected for the competition's participation award will have its storyline appear in the main story of "Galaxy Paradise" as a side story or an Easter egg.

The production team will also include the provider of this storyline in the mission description.

This was originally a promotional campaign by Lin Li for "Galaxy Paradise," but it turned into a frenzy in the United States.

What excites American players is not this tournament.

Rather, it's this way.

It felt very novel to American players.

"This is so cool! The opportunity for community content to be integrated into the game is the true spirit of co-creation."

"Spark Games has really gone all out this time. They're not just making a game, they're creating a world, a world that truly belongs to the players."

In the Western gaming industry.

The relationship between most game development companies and mod creators is actually quite delicate.

On the one hand, most games, especially those on Steam, have a Steam Workshop, which supports mods.

On the other hand, few manufacturers are willing to develop editors for the Workshop or mods.

Use official tools to reduce the difficulty of MOD development.

As for profit sharing with mod creators?

That's even rarer.

Some manufacturers not only do not share the profits, but also treat the MOD community as their own source of freebies.

When I don't know what to update, I just grab a few well-reviewed mods from the mod community and integrate those features directly into the update package.

Companies like Blizzard that provide editors.

It's essentially exploiting map creators.

What? You want a share of the money from me?

This mod of yours exists because of my game; I'm already being lenient by not charging you any money.

In this kind of environment.

Spark Games takes the opposite approach.

A revenue-sharing model where players who are willing to pay to revive on your map after dying receive a share of the profits.

It revitalized the entire map creation and modding community.

Some capable map creators can actually make money with this model, even thanks to the large player base of Galaxy Paradise: Discovery.

The money I earned wasn't a small amount.

Therefore, the entire mod system for Galaxy Paradise: Exploration has entered a positive cycle.

Good maps attract more players, and more players attract more map-making teams.

It goes without saying that Spark Games enjoys a very good reputation among American players.

Now, Spark Games has launched a map-making competition and is willing to offer substantial prize money to outstanding map creators.

They were also given the opportunity to have their work featured in the main game.

This undoubtedly excited American gamers and creators.

"Spark Games is driving creativity within the player community; this is truly player-driven game development," William Taylor, editor of IGN Asia, wrote directly on social media.

"They not only provide players with a constant stream of fresh experiences through the community, but also give them the opportunity to earn rewards from the game. This is an unprecedented innovation."

Chapter 221 Why not ask the boss of Spark Games?

Originally, Lin Li had just casually finalized an event to drive traffic to "Galaxy Paradise".

However, it provoked a strong reaction in Europe and America.

Many players took the Spark Games event posters to their own game publishers' pages, posted messages, or simply tagged people from various publishers on Spark Games' Twitter account.

A public relations crisis suddenly emerged.

Major manufacturers in Europe and America have also made moves.

For example, the president of EA came out and talked about community operations.

Although not explicitly stated, the implication was that Spark Games lacked experience and that the management of the player community should not be done in this way.

Faced with these large companies' repressive rhetoric.

Some independent game developers from Europe and America stepped forward to support Spark Games.

For example, Ron Carmel and Kyle Gabler, former EA employees who created World of Goo.

The two then stated on Twitter that they found Spark Games' community model more worthy of their study than EA's.

This is essentially a struggle for the right to speak.

Major game companies believe that mods are optional, and that player modifications to the game involve copyright issues and must be restricted.

Independent game developers and players, however, believe these are just excuses from large studios.

As time goes by.

The debate between the two sides intensified, and more and more celebrities from the gaming industry got involved in the issue. Finally, someone remembered something.

"Why not ask the boss of Spark Games what he thinks about this?"

Ever since.

A whole bunch of European and American gaming media outlets have extended invitations to Lin Li.

For those with Asian branches, we conducted in-person interviews directly; for those without, we applied for telephone interviews.

Lin Li, however, was not afraid of anyone who came.

Since it doesn't cost any money, wouldn't it be great to get a free publicity boost?

~~~

While Lin Li was being interviewed by Western media, players in Japan and China were cheering for the new game, Touhou Gensokyo.

For fans of Touhou Project, those few seconds of video yesterday were like a New Year's celebration.

Everyone is talking about two things.

One thing is why Spark Games was able to obtain ZUN's license.

The second thing is what kind of games Spark Games will actually produce.

How exactly will Spark Games adapt the Touhou Project IP, and what will the final product look like?

Two questions.

The first is mainly a question within the gaming industry.

The second question is from the players.

There are no answers to either question.

However, overall, most players still have a relatively high level of trust in Spark Games regarding the second question, given that Spark Games has a proven track record with both Girls' Frontline and FGO.

The PVs released yesterday all look pretty good.

These positive reviews are actually the foundation of its immense popularity.

It's also an Touhou Project IP.

The reaction to an announcement by Spark Games is completely different from that of Tencent or NetEase.

The good reputation that Lin Li had gained from his low-profit, high-volume policy played a significant role in boosting his business at this time.

Some media outlets are interested in this.

I've compiled a list of all the games announced at the Bilibili High Energy Game Festival.

Touhou Project, Genshin Impact, Galaxy Paradise, Azur Lane

A whole bunch of games are available for players to choose which one they are most looking forward to.

The final answer.

Actually, you don't need to choose at all...

In the following day or two, the promotional video for Xinghuo Games' mobile game "Touhou Fantasy Land" surpassed five million views on Bilibili and directly topped the homepage rankings.

Immediately afterwards, a whole bunch of reaction videos also went viral.

Most of these reaction videos are from Japanese bloggers.

The video content is quite simple; it's basically someone showing these video bloggers a video, which is a promotional video for Spark Games' Touhou Gensokyo.

The bloggers' reactions were all pretty much the same, starting with confusion and then eliciting exaggerated screams when the Touhou Project logo and Reimu Hakurei appeared.

Then it was just a matter of constantly asking questions.

"Really? Is this for real?!"

"How could ZUN possibly authorize it?"

Then, when they searched the news and found out it was true, there was another burst of screams.

For many Touhou fans...

ZUN insists on developing independent and fan-made games, which to some extent avoids the over-commercialization of the Touhou Project IP.

On the other hand, due to the inability to commercialize it, the entire IP has gradually shown signs of decline in recent years.

At its peak, Touhou Gensokyo even had doujin circles organizing the production of anime, and they actually produced anime series of quite good quality.

However, the commercial nature of fan fiction dictates that the effort and reward for these fan-created works, fueled by passion, are disproportionate.

Some things are worth doing once out of passion.

But it's impossible to do it a thousand times.

later generations.

The gradual decline in popularity of Touhou Gensokyo is also largely due to the reduction in fan-created content.

Therefore, when the business plan for Spark Games came about.

That's why everyone is so excited and shocked.

What propelled the entire public opinion and the Touhou Gensokyo mobile game to the top was a video by ZUN.

This video was posted on NCNC.

According to ZUN himself, the reason for posting this video was that too many people had been asking him questions in the past few days.