Game development begins with destroying Girls' Frontline.

"Touhou Gensokyo!?"

"This is!!"

"Is the big one coming?"

"Holy crap, this is real!! It really is Dongfang!?"

"I have no regrets about entering the world of Touhou in this life; in the next life, I wish to be reborn in Gensokyo!!!"

"Spark Games is awesome!!"

"Bullfrog, bullfrog!!"

The players at the scene started screaming and howling.

Online players were even more enthusiastic; just the few logos at the beginning of the video triggered a barrage of comments that popped up like fireworks during the Lunar New Year.

It's the literal meaning that keeps jumping around.

The barrage of comments was like a Gatling gun blazing with blue flames, constantly gushing out.

The rapidly refreshing barrage of comments reflects the feelings of the players watching the live stream at that moment.

The screen was filled with bullet comments, making it impossible to read the content.

It's even gotten so bad that you have to turn the barrage density down to the lowest level to barely see the screen.

In fact.

If it were just the Touhou Project logo, the players' emotional reaction wouldn't be so intense.

When the logos of Spark Games and Touhou Gensokyo appear together.

It's hard not to get excited.

On the one hand, this means that the game is a commercial game.

On the other hand, it's also due to the reputation of Spark Games.

It's also Touhou Gensokyo.

If the logo of NetEase and Penguin Games were placed together, players might not just gasp in surprise, but be horrified.

Who knows, core fans might even lose their temper on the spot and start cursing.

But when Spark Games and Touhou Gensokyo came out.

The players' first reaction was indeed surprise.

An Eastern-style commercial game!?

An Touhou Project game developed by Spark Games!?

That was so exciting!!

Before today, who would have thought that ZUN would commercialize the Touhou Gensokyo IP?

No one could have imagined that this IP would end up with Spark Games.

More importantly, it's about the current point in time.

This is the 2017 year.

Touhou Project remains highly influential in the Chinese ACG (Anime, Comics, and Games) community.

From New Year's greetings festivals and fan art to hand-drawn animations, music, MAD videos, and anime, you can find content related to Touhou Project on almost any Bilibili channel.

In Japan, the influence of Touhou Gensokyo is even greater.

This can be understood by looking at just two data points.

As of 2017, Touhou Project had achieved a total of 40 billion views on Nico Nico Douga, Japan's largest bullet-screen video website.

In addition, at this point in time, the total number of submissions on the fan art website Pixiv has exceeded 200 million.

Two million submissions mean two million images of Eastern culture, and these images have garnered an incredible 8 billion views on Pixiv.

It can be said.

In the East at this juncture of time.

Whether it's China or Japan.

If you post anything related to the East, it will attract a lot of people to discuss it with you.

2ch, Japan's largest anonymous forum, even restricted or banned discussions on Touhou-related topics at one point, citing "too many people discussing Touhou."

This is the level of popularity Dongfang enjoys at this point in time.

Comparing it to an active volcano is by no means an exaggeration.

And now, this is what Lin Li is doing.

It's like standing on a volcano and throwing a nuclear bomb into the crater.

What it ignited, besides all the players' anticipation for the Touhou Project mobile game, was...

More importantly, it shattered ZUN's ironclad rule of never commercializing the Touhou Gensokyo IP.

and so.

The logo was displayed for three seconds.

The entire anime and manga community was in an uproar.

The entire Bilibili platform was flooded with countless Japanese, Korean, and English comments almost instantly.

Many overseas fans who hadn't intended to speak before started commenting at this moment.

The news that Touhou Gensokyo was going to be released as a commercial game spread like wildfire.

As a result, the number of viewers watching the entire Bilibili live stream skyrocketed.

The number of players watching online increased from 100 million, 101 million... to 110 million.

As this group of players continued to spread this explosive news.

The number of people is increasing.

The maintenance staff at Bilibili were packing up to go home when, unexpectedly, a traffic alert suddenly appeared on the server.

And it immediately triggered a red alert.

"Holy crap!! What's going on? Were we attacked?"

"No, it's traffic access."

"What's going on?! Why are so many people suddenly joining the live stream system?!"

"Quickly!! Backup server!"

"What's going on? It's that live stream!!! How come there are so many people here?!"

"Yes, it's today's games festival."

"Huh? Isn't it almost over?"

"Spark Games has announced their new game, Touhou Gensokyo."

"Huh!!? What!! Touhou Gensokyo!?"

"Quick, quick, turn on the live stream! I want to watch too!!"

~~~

Bilibili's backend is in complete chaos, while the previous PVs are still playing.

After the logo is finished, a familiar scene appears.

The sun in the sky illuminated the world, white clouds drifted in the distance, and the sky was exceptionally blue.

The camera then moved downwards.

Soon, a Japanese shrine appeared in the frame.

The red torii gate, the white shimenawa (sacred rope) on the eaves, and most importantly, the donation box placed at the entrance.

A girl dressed in a red and white shrine maiden outfit was sitting leisurely next to the offering box.

The girl had delicate features and beautiful long hair. Her red and white shrine maiden outfit fit her perfectly, with ties at the top of the sleeves securing it to her upper arms.

She wore a yellow bow tie, and two buns of hair were tied in red and white decorative hairbands at her temples.

Among them, the most eye-catching thing is the huge red bow pinned behind the girl's head.

The girl's physical features are so distinctive.

Players who were just questioning whether they were seeing things were now completely certain that it was real, and the chat was flooded with comments.

The image gradually dims at this point.

When it lit up again, it was a slowly rotating black and white yin-yang symbol [with a girl praying].

Then the screen goes black and then lights up again.

[Official mobile game of Touhou Project, set in the world of Touhou Fantasy, currently under development]

This time, the screen really went completely black.

But the cheers from the crowd were even louder.

~~~

Besides the forest.

Everyone in the venue probably didn't expect this half-day press conference to be like.

The most eye-catching, the ones that generate the most buzz.

It will be the last ten seconds or so of the PV.

I never imagined that these ten-second PVs could generate nearly a million reservations.

A dozen seconds.

What does one million reservations mean?

One hundred thousand per second!!

Moreover, this number is still skyrocketing, with no end in sight.

~~~

Chapter 218 David's Review

David took out his phone and even noticed that the Bilibili website was lagging considerably.

Looking at the soaring number of reservations, even knowing that it was because most of the viewers of the live stream were Bilibili users, and Bilibili's Touhou Project was quite popular.

Therefore, their target audiences overlap.

Can...

At that moment, David was still utterly shocked.

He also understood at the same time.

Tonight is another night of working overtime. The Genshin Impact marketing strategy needs to be changed.

~~~

With the bomb of Touhou Gensokyo falling to the ground.

The "Bilibili 2017 High-Energy Game Frenzy" themed press conference has successfully concluded.

But its impact is only just beginning.

The next morning.

Chen Rui sat in his office, looking at the report handed to him by his subordinate, feeling a mix of emotions.

Let me start with the good news.

The "High Energy Game Frenzy Festival" that I organized was a great success, a success beyond my imagination. It not only attracted widespread coverage in China, but also generated a response worldwide.

Now for the bad news.