This celebrity is too rich

Chapter 389 TikTok Announcement, The Great Changes in Entertainment Live

Author: No wine on the table

Chapter 389 TikTok Announcement, The Great Changes in Entertainment Live

Li Chuan and Yang Chaoyue spent the whole day hanging out in the hotel room.

They "fight" from daytime to night.

After a lot of trouble, Li Chuan almost got rid of it.

At around ten o'clock in the evening, he lay on the bed and didn't dare to move. It hurts when he moves, and it is difficult to turn over.

Yang Chaoyue is in a slightly better state, but he is not much better either.

She was a little scared and dared not sleep with Li Chuan.

Before falling asleep, she blasted Li Chuan onto the sofa.

Li Chuan was willing to accept this.

After the two separated, their mentality relaxed a lot and they each slept well.

When they woke up the next day, their condition recovered, but they did not "start war" again.

The two of them were lying on the sofa and watching a movie, playing with their cell phones for a while, and then left the hotel together at noon.

At around 2 pm, Li Chuan went to the airport and saw Yang Chaoyue go away.

Then, he drove alone and returned to the company.

He returned to the company and just walked out of the elevator, Wu Wenfan ran over.

"Mr. Sen, Mr. Sen, TikTok has just issued an announcement."

Wu Wenfan ran to Li Chuan and said anxiously.

"announcement?"

Li Chuan looked confused: "What announcement?"

"It's the thing I reported to you last time."

"Um?"

Li Chuan still didn't react.

"Half a month ago, I came back from May Day holiday. Didn't I tell you that we had a small meeting at that time..." Wu Wenfan reminded again.

"Oh~."

Li Chuan remembered it.

Half a month ago, Wu Wenfan found him and reported something to him.

The content of this matter is related to the company's entertainment live broadcast business.

At that time, news came out that Douyin wanted to adjust the entertainment live broadcast section. There were two main points in the adjustment direction: one was to cancel the number of fans of the live broadcast function, and the other was to re-plan the hierarchical system of the entertainment live broadcast guild.

After hearing the news, Wu Wenfan contacted a staff member of Douyin for inquiries and finally determined the authenticity of the news.

He felt that the matter was of great importance, so he reported the matter to Li Chuan.

After hearing this, Li Chuan attached great importance to it, so he immediately called several team leaders of the operation department to his office and held a small meeting.

At the meeting, they talked a lot, but none of them were too in-depth.

Afterwards, Li Chuan was busy and forgot about this matter. Until now, he recalled it with Wu Wenfan's reminder.

"Has a formal announcement been issued?" Li Chuan asked.

"Yeah, I've sent it."

“When did it be sent?”

"Just a while ago, more than ten minutes ago."

"oh."

Li Chuan waved his hand and said, "Then let's take a look first."

After saying that, he stepped towards the chairman's office.

Seeing this, Wu Wenfan hurriedly followed.

When he came to the chairman's office, Li Chuan sat down at the desk and turned on the computer.

The computer was a bit slow to turn on, so he took out his phone and started searching.

When he opened the web page, he really saw an announcement released 18 minutes ago.

The announcement was not much, only a few hundred words, and it took him only two minutes to finish reading it.

The content of this announcement can be summarized into two points:

1. Starting from May 23, 2019, TikTok will cancel the number of fans limits for the live broadcast function.

Previously, only accounts with more than 10,000 fans could turn on the live broadcast function.

Now, the number of fans is restricted, which means that "zero fans" can also be broadcast live on Douyin in the future.

2. Starting from June 1, 2019, Douyin will cancel the "fixed share model" of the live broadcast guild and adjust the original "MCN grading system".

Previously, Douyin divided MCN institutions into four levels, namely the entry level, the content level, the core level and the strategic level, and based on different levels, a "fixed share model" of gift flow was adopted.

The specific share ratio is:

Entry level: 55%;

Content level: 60%;

Core level: 65%;

Strategic level: 70%.

This "fixed share model" will be cancelled on June 1st.

After June 1, Douyin will adopt a new "MCN grading system".

The new "MCN hierarchical system" has changed from the original level 4 to the level 5, and has abolished the level names of "entry level", "content level", "core level", and "strategic level" and has been replaced by a simpler approach.

The number level names of the five levels from low to high are "LV1", "LV2", "LV3", "LV4" and "LV5".

At the same time, the "fixed share mode" will also be swept into the garbage dump of history.

After June 1st, Douyin will adopt the "task sharing mode".

The so-called "task sharing mode" means that Douyin official releases tasks to MCN institutions, and Douyin official then defines the flow share ratio of each MCN institutions based on the task completion status... The more tasks are completed, the better, and the flow share ratio

The higher.

However, there are upper and lower limits for the flow rate.

The upper limit is 70%, the lower limit is 55%... A MCN institution, even if a task is not completed, can guarantee a 55% flow rate; if the task is completed well, you can get a maximum of 70% flow rate.

.

The task is settled on a monthly basis, and the settlement is completed, and the next task cycle is entered.

This change has made the flow rate of MCN institutions unfixed. This month may be 60%, next month may become 57.5%, and next month may become 60.5%, the same every month.

.

The above are all the main contents of this announcement.

After reading it, Li Chuan felt no fluctuations in his heart.

Because he had known all this a long time ago.

Previously, Douyin restricted the number of fans on the live broadcast function and adopted the "fixed share model" because they had never done live broadcast business before, had insufficient experience, and had insufficient technical and personnel accumulation, so they would act cautiously and adopt the most

Operation in a simple way is all about avoiding big mistakes and irreversible consequences... Any company that carries out a business that it is not familiar with must make steady progress in the early stage to be invincible.

Now, the situation is different.

Douyin has been opening the live broadcast function for half a year. In the past six months, they have accumulated enough experience and completed the reserves of personnel and technical levels. They can now fully open the live broadcast function and make comprehensive adjustments to the original development strategy.

It's right.

The time to make a lot of money is ripe, so they certainly won't hesitate anymore.

All of these are foreseeable.

As a rebirth, Li Chuan sees this more clearly.

He knew that the announcement released by Douyin is basically its future development plan.

Douyin in 2022 adopts the "MCN digital hierarchy" and "task sharing model".

In contrast, there may be some deviations in details, but the overall idea is completely consistent.

He had known this information in his previous life, so he was not surprised.

However, he didn't understand very deeply, and he didn't understand some things, so he was still a little confused about this announcement.

"Is the MCN level proportional to flowing water, has nothing to do with it?" Li Chuan frowned slightly and asked Wu Wenfan in front of him.

"It's related." Wu Wenfan replied.

"Where is the relationship?" Li Chuan looked down at the announcement again.

"It was not said in the announcement, but I found someone to find out."

Wu Wenfan explained: "The MCN level is linked to the task... Douyin publishes tasks based on the MCN level. Different levels, the difficulty and number of tasks are different... Overall, the higher the level, the more the task is.

many."

“Is it a good thing to have more tasks?”

"It's a good thing."

Wu Wenfan also explained: "Its task distribution mechanism is like this. Every time a task is completed, part of the flow can be increased in proportion, but the total amount of improvement of all tasks is not 15%...15% is just the lowest value, the highest

There is no upper limit.”

"Oh~."

Li Chuan understood a little: "You mean, we can selectively complete the tasks among many tasks... No matter how much the tasks are completed, as long as we can accumulate the increase amount to more than 15%, right?"

"right."

Wu Wenfan nodded: "The more tasks, the wider our choices, the more advantages we have, but... it is not that easy to accumulate the increase in 15%.

“Is the mission very difficult?”

"Some are high, some are low, and they are hard to say."

"Have you read the mission description?"

"I haven't seen it."

"How do you know?"

"I asked someone from Douyin for inquiries, and he said this to me."

"What else did he say?"

"He said that it is extremely difficult to accumulate the increase in quota to 15%, and it is almost unlikely to achieve it, because Douyin will control the pace of task release and will also conduct separate controls on MCN institutions."

"The means are quite ruthless."

Li Chuan said coldly.

Douyin's approach of "controlling the pace of task release and conducting separate regulation of MCN institutions" obviously holds the lifeblood of many MCN companies in their own hands.

If you want to give more, you can post some easier tasks to this company; if you want to give less, you can post some more difficult tasks... In this way, they can control the flow of a certain MCN organization at will.

Proportion.

Although this approach is very common, it is a bit disgusting when it comes to yourself.

Li Chuan was very unhappy about this, but he had no choice.

After all, he relies on Douyin for his money, and even in the face of unfair treatment and unfair competition environment, he can only endure it.

Fortunately, he doesn't have to worry about this problem for the time being.

He has a good relationship with Douyin official and his status and influence are also high enough. Under normal circumstances, Douyin will not deliberately make things difficult for him.

"The hierarchy system of MCN institutions has changed. How to convert the original hierarchy system?" Li Chuan asked again.

"Disrupt all, re-divided."

“How to divide it?”

"According to the actual situation of each MCN agency, a level is determined... They have started this work since last month and have been divided almost all the time."

“Which level are we divided into?”

"No surprise, it should be LV4."

“LV4.”

Li Chuan raised his eyebrows: "Is this considered high?"

“The highest one.”

"Highest?"

"Um."

Wu Wenfan nodded and explained: "Isn't the limit on the number of fans of the live broadcast function going to be cancelled? This change will have a great impact... In order to leave enough fault tolerance space, they did not define LV5...

… Without LV5, LV4 is the highest.”

"oh."

Li Chuan understood and asked again: "How many LV4 companies are there?"

"I don't know, but I guess there won't be too many, at most... five or six."

"That's not bad." Li Chuan was quite satisfied.

"This is just some news I've heard. They plan this way for the time being, but they haven't finalized it yet... They are still holding meetings, and the plan is adjusted and many things are changing at any time. What will happen then?

, It’s hard to say at the moment.” Wu Wenfan added.

"It doesn't matter."

Li Chuan waved his hand and said, "No matter what, our grades are here, and our treatment will definitely not be low in the future. Just do a good job of monitoring. If there are any major changes, report to me in time.

”

"good."

"Okay, go and call your team leader of the operation department to the conference room. Let's hold a meeting and study this matter carefully."

"OK."

Wu Wenfan responded, got up and left the office.

Li Chuan did not move.

He sat alone behind his desk and fell into deep thought.

He was thinking about what changes this announcement on TikTok might bring.

First of all, he can be sure: this announcement from Douyin will inevitably completely change the ecological pattern of Douyin Entertainment Live Section.

Why do you say so?

Because the threshold disappeared.

It turns out that Douyin’s live broadcast function is only available for accounts with more than 10,000 fans.

Although there are not many fans, it is not that easy to do it.

According to statistics, so far, TikTok has 230,000 accounts with more than 10,000 fans.

This means that there are only 230,000 people who can enable live broadcast function in Douyin.

When they choose anchors from Douyin's MCN company or live broadcast guild, they mainly choose from these 230,000 people.

This cardinality is really too small.

Excluding those who are unwilling to be anchors, who do not have the conditions to be anchors, who are willing to be anchors but are unwilling to join the live broadcast guild, there are not many left.

Miki Media started recruiting entertainment anchors last year. After working hard for more than half a year, it only recruited 1,500 entertainment anchors.

You know, this is done when they have many signature anchors such as Mr. Sen, Mr. Kun, Tong Baobao, and Jasmine.

Other MCN companies that do not have signature anchors may not be able to recruit several anchors for the past year.

Sanmu Media has been able to recruit more than 1,000 anchors, which is already top-notch on Douyin. I have never heard of any company that is better than them.

However, this situation is about to change.

TikTok has canceled the number of fans limits on the live broadcast function, which means that everyone can become anchors in the future.

How many times has the base of this anchor expanded?

It is rumored that the current number of users registered by Douyin has exceeded 700 million, and the daily active users are close to 300 million.

It turns out that the live broadcast guild can only select anchors among 230,000 people. Now, it can select anchors among 700 million people. Can this be a concept?

Miki Media has been busy for more than half a year and has only recruited more than a thousand anchors. Now, it may be completed in one day!

It can be imagined that in the future, the number of anchors on Douyin will increase sharply.

As more and more people pour in, the original ecological pattern of the Douyin Entertainment Live section will inevitably be shattered.

What greets them will be a huge change.

(End of this chapter)