This celebrity is too rich

Chapter 355 Fat Donglai Mode

Author: There is no wine on the table

Chapter 355 Fat Donglai Mode

Although Li Chuan was very anxious, he didn't start working immediately.

At this time, Hengyuanhui Supermarket had become Xihechenchuan Lifestyle Supermarket, and the environment and layout had undergone great changes... This was still something that attracted him.

Therefore, when he arrived at the supermarket and saw Feng Xiaowen, he did not directly drag her to "start a fight". Instead, he first let her take him around the supermarket to check the decoration results.

The supermarket has not yet been renovated, but it is at an advanced stage... The second floor and exterior walls have been completed, leaving only the first floor, which will take some time.

The decoration has reached this level and the overall effect has been revealed.

The exterior wall of the supermarket was painted with a layer of brown paint, with wooden stripes outlined on it, which looked like wooden boards; several Chinese street lamps were hung on the sides and corners of the wall, which were extremely bright, illuminating almost half a block; the windows were also made

The Chinese-style balcony structure looks a bit like a Suzhou garden; a wooden signboard more than ten meters long hangs directly above the door, with eight characters written on it - Xihe Chenchuan Life Supermarket.

The four characters "Xihe Chenchuan" are written with a brush. The handwriting is rather sloppy and cannot be read clearly, but it looks grand and solemn, which is quite beautiful. The four characters "Life Supermarket" are written with a brush.

It is written in a round body and can be recognized at a glance, but the font size is slightly smaller.

The second floor of the supermarket was almost completely demolished and renovated. The floor is paved with dark blue matte floor tiles, which look like a stone road. The top is made of a wooden lattice ceiling, with a number of lanterns hanging on it, scattered and scattered. It is a good decoration.

The effect; the internal walls are painted with a layer of light yellow latex paint, several columns are pasted with wood grain wallpaper, and the shelves are also made of wood...

Anyone who comes here can draw a conclusion: this is a large supermarket decorated in a Chinese style.

Why should supermarkets be decorated in Chinese style?

This was actually Li Chuan's idea.

However, he did not do it based on his own preferences.

Although he likes Chinese-style decoration, he will not put his preferences into work.

At first, he had no idea in this regard, he just wanted to redecorate it in the style of an ordinary supermarket.

Later, he came up with this idea because he was inspired by the brand logo.

He wanted to make "Xihe Chenchuan" into a supermarket chain brand, so he needed a good-looking and iconic brand logo.

He gave this task to Zhu Chenwei and asked him to find a designer and make a design plan and show it to him.

A few days later, Zhu Chenwei submitted more than 20 design plans.

Li Chuan looked through it and found that the best-looking and most iconic design was a logo designed with brush fonts.

I don't know why, but the words "Xihe Chenchuan" seem to be particularly suitable to be written with a brush... As long as you are good enough, you can write them as beautifully as you want.

Li Chuan studied it carefully and finally decided to adopt this design plan, but it was not used directly. It had to be refined and modified before use.

After a few days, the design plan was refined and revised.

After Li Chuan saw it, he was very satisfied. He immediately waved his hand and the brand logo of "Xihe Chenchuan" was confirmed.

After confirming it, he had another idea.

‘The brand logo is written in calligraphy. No matter how you look at it, you can’t escape the Chinese style.’

'The brand logo is in Chinese style, so does the decoration also need to follow suit?'

Li Chuan thought about it for a long time, and the more he thought about it, the more he felt it was right.

There are two main reasons:

First of all, the logo is Chinese-style and the decoration is Western-style, which will look awkward and is not conducive to building a brand image.

Secondly, there are only a small number of Chinese-style supermarkets. If they are made, they will be more distinctive... When building a brand, you are most afraid of not being distinctive, especially in the service industry... Supermarkets also belong to the service industry. If you create distinctive features, you will be more likely to succeed.

The above two points are very important.

Thinking of this, Li Chuan made up his mind.

He called his parents to communicate and made some adjustments to the original decoration plan...the layout remained unchanged, and the overall decoration style was to be transformed into Chinese style.

This is how it looks like now.

Li Chuan walked around the supermarket and felt quite satisfied.

The current decoration situation is not perfect in his opinion, but it has basically reached expectations... The time is relatively short, and it is already very good to be able to achieve this level.

After visiting the supermarket, Li Chuan looked back at Feng Xiaowen.

He didn't speak, but his intention was very obvious.

Feng Xiaowen understood, her face turned red, and then she lowered her head and silently led Li Chuan to the warehouse on the second floor.

There is a bed in the warehouse on the second floor, which was moved from the previous office and temporarily used as a bed for the staff on duty.

When he came to the bed and sat down, Li Chuan jumped on it without saying a word.

A "war" has begun.

…

At 11:30 p.m., the "war" ended.

Li Chuan rolled over and lay lazily on the bed.

He was relieved both physically and mentally, and now he just wanted to have a good sleep.

However, the woman next to him didn't want to let him go, so she twisted her body and got into his arms.

He didn't refuse, he gently hugged the other person, closed his eyes and rested.

The two hugged each other, and after about ten minutes, their spirits gradually recovered.

After regaining their energy, the sleepiness also disappeared. The two of them had nothing to do and started chatting casually.

Most of what they talked about was supermarket-related.

Through Feng Xiaowen's narration, Li Chuan learned a lot of information about the supermarket.

For example:

The decoration of the first floor of the supermarket will take about twenty days. After the decoration is completed, it will need to be left to dry for another half a month to remove formaldehyde... This means that it will probably take more than a month for Xihe Chenchuan Supermarket to be officially unveiled.

During the renovation period of the supermarket, the performance dropped by about 30%, mainly because the space was smaller and the goods were fewer. The number of customers every day actually did not drop much.

During the renovation of the supermarket, three employees resigned, and two more employees were hired later. The turnover rate was much lower than before... This is mainly because employees remain optimistic about the prospects after the renovation of the supermarket and are also looking forward to the new working environment.

, which reduces the turnover rate of supermarkets to a certain extent.

Li Guangwu arranged for Feng Xiaowen and Wei Anqi to take turns on duty. If they work a day shift, they can get a bonus of 150 yuan, which is relatively generous... The shift has just started for less than a week, and it is expected to end in a few days, because in a few days

, the doors and windows on the first floor can be installed. After the doors and windows are installed, there is no need for anyone to be on duty.

During the time when Li Guangwu and Ma Xiaolian were running the supermarket, they grew rapidly. Their ability to manage people and affairs became more and more proficient, and their aura became stronger and stronger. They now look like bosses.

Some time ago, Chen Chen often came to the supermarket to help, eating and working with Li Guangwu and Ma Xiaolian, which made the whole supermarket aware of this young proprietress.

…

Li Chuan chatted with Feng Xiaowen for more than half an hour and obtained a lot of important and unimportant information.

When they were done talking, Feng Xiaowen completely let go and took the initiative to talk about her thoughts.

"Boss, do you know that Fat Dong is coming?" Feng Xiaowen asked.

"Um?"

Li Chuan raised his eyebrows: "Why do you ask this?"

Of course he knew about Fat Dong Lai.

He couldn't do it if he didn't know. Fat Donglai has a great reputation, especially in recent years, and he has become one of the top players in the domestic retail industry.

In 1995, the year Li Chuan was born, Yu Donglai, a laid-off worker in Xuchang, Henan, and three friends founded a grocery store called "Wangyuelou Fatty Store".

A few months later, Wangyuelou Fatty Store established its corporate culture - "Exchange genuine products for sincerity."

In 1996, Wangyuelou Fatty Shop donated money to the national defense industry and received a feature film report from CCTV, making it famous ever since.

In 1997, the Wangyuelou Fatty Store was renamed "Fat Donglai" and began to expand externally.

In 1998, a huge arson incident occurred in Pang Dong Lai. Eight victims died in the fire. Pang Dong Lai experienced an unprecedented blow. However, the incident was widely reported and made the public aware of such a special supermarket.

Donglai received help from all walks of life and reopened after more than a month.

Perhaps because of this incident, Yu Donglai realized the goodwill of society. In the following years, he once again improved the corporate culture and adhered to the "people"-oriented development strategy.

Over the years, Fat Donglai developed into a large trading group.

Around 2017, Ma Yun and Rebus visited Fat Donglai successively and called him a "god-like existence in China's retail industry"... This matter was widely spread by various self-media. According to reports, Fat Donglai became a "business

Top-notch".

Throughout the development history of Pangdonglai, there are mainly four words - "corporate culture".

Pandonglai's corporate culture, simply understood, is to do business with "people".

Traditional retail supermarkets are all based on "goods". Pang Donglai took the initiative to put "people" first... Such a move has gained it a huge reputation, and its reputation among the public is getting higher and higher.

, the traffic can’t be stopped.

Some people say that Fat Donglai is the Haidilao of the retail industry.

There is some truth in saying this, but it is not accurate. Objectively speaking, Pangdonglai has done a more thorough job than Haidilao.

Haidilao treats customers as God and provides meticulous services. Pang Donglai also treats customers as God, but it not only treats customers as God, but also treats its employees... Pang Donglai's employees are treated very well and work hard every day.

6 to 7 hours a week

2. The store is closed for regular breaks. Overtime work is not allowed. Overtime work is subject to a fine of 5,000 yuan per time. The cashier can work while sitting. If there are special circumstances, such as a customer deliberately making things difficult, the company will also issue a grievance award, the amount of which is 5,000 yuan.

Between one thousand and eight thousand.

Various measures prove that Fat Donglai is really implementing a "people"-oriented corporate culture.

This is really rare in today's business society.

Li Chuan also studied Fat Donglai’s business model in his previous life.

From a human perspective, he admires it, but from a business perspective, this business model has many problems.

There is nothing wrong with the "people"-oriented concept, but the prerequisite must be a very high reputation, otherwise it will not be able to achieve the effect of Fat Dong Lai, and the cost of the "Pang Dong Lai model" is extremely high, both in terms of personnel costs and materials.

The cost is a large amount of money. If the surrounding market is not big enough, it is very likely to go bankrupt.

In addition, there is another very important point, that is, the "Fat Dong Lai Mode" attracts hatred... In this mode, you must be prepared for all kinds of cold shots and hidden arrows. If you are not careful, all your previous efforts may be wasted.

It was precisely because of these concerns that Li Chuan did not choose to apply the "Pang Donglai model" when opening Xihe Chenchuan Supermarket.

Of course, this doesn't mean he will give up.

His idea is to first open a supermarket to test the waters and accumulate some experience in the retail industry. When he has accumulated enough experience, he will consider the "Fat Dong Lai Model".

He had already planned these things, but he had not revealed them to anyone.

Now, Feng Xiaowen suddenly mentioned Pang Donglai. While he was surprised, he also felt a little interested.

He really wanted to hear what Feng Xiaowen thought.

"I was browsing Douyin some time ago and saw some news about Fat Donglai. Later I checked it myself and found that Fat Donglai is much better than us!"

"Yeah."

Li Chuan smiled and asked, "How is it better than us?"

"Its service is great. There is a canopy outside to protect customers' electric cars and bicycles from the rain. If it cannot be blocked, they will put raincoats on customers' electric cars and bicycles... There is also a pet storage room there.

, pet water basins and defecation hygiene bags are provided free of charge, and there is also a nursery inside, with dedicated personnel to take care of it...

When customers enter the store, they can make free phone calls, cut trousers, and iron clothes; when autumn and winter come, they will prepare hot ginger tea for customers; when they go out on rainy days, they will also distribute raincoats and umbrellas; when they come in on snowy days, they will use them

Feather dusters help customers dust off snow...

For fresh fruits and vegetables, they will indicate the place of origin, storage method, and storage time. They will also advise you on how to choose vegetables, and even provide free recipes; there are storage tables on the shelves to facilitate customers to temporarily put things; clothing will also indicate the purchase price...

The various services are really considerate, and they are also very kind to their employees...”

Feng Xiaowen said a lot, basically all the information that Li Chuan knew.

Li Chuan listened noncommittally, but did not interrupt. He wanted to see how much Feng Xiaowen knew about Fat Donglai.

The result made him satisfied. Feng Xiaowen did learn a lot of information about Fat Donglai. Although the information was all found online without any on-site inspection, it also proved that she had really studied hard.

After Feng Xiaowen finished speaking, Li Chuan said: "Fat Donglai, I have done some research, and I also know what you said, but... do you think we can do it?"

"This... may be difficult, but if you try it, you should be able to do it partially."

Feng Xiaowen looked at Li Chuan with a nervous look on her face.

This was the first time she expressed her thoughts and made suggestions to Li Chuan, and she was a little afraid that Li Chuan would not agree with her views and would accuse and criticize her.

However, what she worried about did not happen.

"You're right. If we try, we can at least partially do it."

Li Chuan smiled and said: "Partly, although it cannot replace Fat Donglai, it can also improve the quality of service. On one-third of an acre of land here, it is enough to gain customer reputation. This is a good thing."

Feng Xiaowen's face perked up: "Then do we want to study?"

"Do you want to go?"

"Um."

Feng Xiaowen nodded and said: "I want to go there for an in-depth investigation and study in depth for a period of time. When I have learned a lot, I can bring the experience back."

"Do you want to change it accordingly?"

"no."

Feng Xiaowen shook her head and said: "The market and conditions there are different from ours, so we can't copy them completely... If it's suitable, you can change it. If it's not suitable, you won't change it. We'll just do it the way we did before... This is the arrangement

, more reasonable."

(End of chapter)