This celebrity is too rich

"gravitational?"

Li Chuan was slightly stunned.

"Um."

Jiang Zeyu nodded and said, "I plan to use this brand... to acquire Xigravity as a whole, and then reorganize it and rename it 'Grain Technology'."

"Graining Technology..."

Li Chuan said silently, and a light flashed in his eyes.

The name "gravity technology" really sounds very good at first glance, and it feels like it is a rocket.

As for gravity, this concept can only be achieved if it rises to the level of the earth.

From the perspective of name alone, Gravity Technology is indeed very similar to a large high-end technology group that develops and manufactures rockets and engages in outer space immigration, similar to Elon Musk's SpaceX.

Of course, this is just the impression brought by the name and does not represent people's overall impression.

What kind of impression a company will have in people's minds in the future depends mainly on the industry it is engaged in and its contributions to the industry. The name cannot be a decisive factor.

However, it is also important to have a good name.

If the name is good, it will be easier to shape the brand.

Only when the brand is shaped can there be greater room for development in the future.

If "gravity technology" takes shape and develops in the future, it may one day become a large high-end technology group that is truly engaged in outer space immigration, research and development and manufacturing rockets.

Although this is just a beautiful imagination, Li Chuan is still very excited to think about it.

He usually likes to watch science fiction movies and novels. He has a little fantasy in his heart about outer space exploration and outer space immigration.

If he had the opportunity to achieve it, he would be willing to give it a try. As long as he made a little contribution in this regard, his life would not be in vain.

"what's on your mind?"

Seeing that Li Chuan was a little dazed, Jiang Zeyu asked.

"I didn't think about anything."

Li Chuan reacted, calmed down, and then said, "You just said... the brand of 'gravity' is in the hands of Xigravity?"

"Um."

"This kind of trademark... should be difficult to apply for."

"It's hard to apply. Now I will definitely not be able to apply. However, they applied earlier and took it down in about two thousand years. At that time, the trademark law was not perfect, so it was considered a loophole."

"Oh, then do they have all the trademarks?"

"All of them, they have done a good job in this regard and attach great importance to it, and they have everything they deserve."

"Since they attach so much importance to it, why don't they use the brand of 'gravity'? Instead, they use Western gravity."

Li Chuan asked in confusion: "From the perspective of brand communication, 'gravity' is much stronger than 'Western gravity'."

“They have used it before.”

“Used?”

Li Chuan raised his eyebrows and asked hurriedly: "What product?"

“Electric Fan.”

“Electric fan?”

"Well, around 2003, they used the brand of Gravity to launch two electric fans, one floor-standing fan and the other table fan. The styles are relatively old, the logo design is not very good, and they did not do large-scale promotion, and only did offline marketing locally, and in the end they did not cause any waves."

"What happened later?"

"Later, they stopped making electric fans. Under the guidance of others, they changed the production line and started small appliance OEM... OEM for almost ten years. By around 2014, they applied for the trademark of "Western Gravity" and started making meat grinders and wall breakers, which have been developing until now."

"So, the brand of 'gravity' hasn't been used in more than ten years?"

"Not that, in 2015, they remade the brand logo of "gravity" and launched a meat grinder, but they stopped selling it after only two months."

"It's only sold for two months?"

"Um."

"Why? Is the sales not good?"

“No, sales are OK.”

"Then why not sell it?"

"They have other plans."

“What are the plans?”

"They wanted to use the 'gravity' brand to open a high-end series... At that time, the meat grinder was a bit low-end and had some quality problems. They were afraid that they would affect the brand tone, so they canceled it."

"oh."

Li Chuan understood.

He understands the other party's approach.

The brand "Gratility" is indeed very suitable for high-end. If you only do low-end, it is a bit of a waste.

Discover problems, correct them in time, stop losses in time, and leave them for future development. This is the right choice.

If it were him, he would probably do the same.

"What's going on later?"

Li Chuan asked again: "Have they made their high-end series?"

"They wanted to do it, but halfway through it, they found that the air fryer was hot, so they turned around and made the air fryer."

"Well."

Li Chuan didn't know what to say for a moment.

"Their air fryer sales are very good and they made a lot of money. Later, they expanded to heaters, skirting boards, etc. Even if the high-end series of 'gravity' was abandoned halfway, they have never used it until now."

"oh."

Li Chuan responded and began to ponder.

According to Jiang Zeyu, although the brand "Grain" has been established for nearly 20 years, it has not launched several products, and its sales are not high and its influence is limited.

This means that almost no one in society knows this brand.

In this way, as long as he buys this brand, rebuilds it, and launches it to the market again, there is still a high probability that he will succeed.

‘Well, it’s a chance indeed.’

Li Chuan nodded secretly, and then asked: "What is the boss of Xigravity called? What Peng seems to be..."

"Wei Peng."

"Oh, yes, Wei Peng."

Li Chuan thought about it and then asked, "Does he want to sell Xigravity?"

“Something thought.”

“Something?”

"Um."

Jiang Zeyu responded and explained: "Since last year, their operating conditions have been problematic. Now they are in high debt. If there is no turning point, they may not be able to last until the end of the year."

"So serious?" Li Chuan was quite surprised.

"Well, it's very serious. They now owe more than 40 million yuan to the bank's loans, and more than 10 million yuan to foreign debts... The bank's loans have three, the first one is 22 million yuan, which will expire in October this year. If they can't pay them back, the factory may be gone."

"Then can they pay it back?"

"Not much hope."

Jiang Zeyu shook his head and said, "It's definitely not possible to rely on himself. Now they can't afford their salary. Unless they can borrow another amount of money, they will definitely not be able to pay back 22 million."

"Can you borrow money?"

“According to common sense, it’s unlikely.”

Li Chuan couldn't help but curl his lips.

Thinking back to the time, Xigravity was also a better partner, but now that he has fallen to this point, he feels a little sad.

However, no matter how sad he sighed, he did not feel uncomfortable, but was very happy.

Because this is a good thing for him.

The worse the operating conditions of Xiling and the more serious the crisis, the greater the possibility of it acquiring the other party and the lower the price.

From this perspective, he wished that Xigravity would go bankrupt tomorrow and then take over it himself.

Of course, this is unlikely.

Things have to be done step by step, and he himself is not that anxious.

He needs to learn more before the formal acquisition.

"I remember, they were pretty good last year, why did they become like this this year?"

Li Chuan asked: "What's wrong with them?"

"Last year, they spent more than 30 million to develop a polymer self-heating mattress, but it couldn't be sold... You should know this."

"Polymer self-heating mattress...oh~."

Li Chuan thought about it.

He has helped sell the polymer self-heating mattress developed by Xigravity before!

It seems that during the "TikTok New Year's Festival", Wei Peng came to him with this mattress, hoping that he would sell it in the live broadcast room.

At first, he disagreed because the price of this mattress is too expensive, costing more than 3,000 yuan, and its function is rather useless. It can only achieve "automatic heating" through its own material characteristics, which looks like an IQ tax.

However, he cooperated well with Xigravity at that time, and Wei Peng begged hard and took the initiative to give up 60% of the profit, and finally almost knelt down for him... After thinking about this, he reluctantly agreed.

However, after the product was put on the shelves, it only sold less than 500 orders, which caused viewers in the live broadcast room to slap "IQ tax".

Seeing this, he made a quick decision and directly removed the product.

On the surface, he did this a bit too much, but in fact, he had to.

After all, the audience in the live broadcast room had already "rioted". If he insisted on selling it, the audience's impression of him would plummet... He could not destroy his reputation for a product.

In his opinion, it would be great if he could promise to let this product go to his live broadcast room. Don’t be fooled by others.

Of course, this is just his personal opinion.

From Wei Peng's perspective, it's completely different.

In Wei Peng's view, Li Chuan's actions seriously hurt him.

You should know that during the "TikTok New Year's Festival", Li Chuan's live broadcast room was very popular, and the number of people online exceeded one million.

With the attention of more than one million people, the barrage bounced "IQ tax". Not only did Li Chuan not stop it, he followed the rhythm of the barrage and directly dropped the link to the mattress... Such behavior undoubtedly confirmed the statement that "self-heating mattresses is IQ tax."

Once things are determined, it will be difficult to recover them later.

Wei Peng begged Li Chuan to help sell mattresses. He originally wanted to do some publicity, but in the end, not only did he not achieve the expected publicity effect, but instead attracted a large wave of negative comments.

These negative comments almost completely destroyed the polymer self-heated mattress he had worked hard to develop, and also caused a serious blow to the brand "Western Gravity".

Perhaps deep in Wei Peng's heart, the reason why Western gravity has fallen to this point is all caused by Li Chuan.

Of course, this is just a guess.

Wei Peng may not think so.

But no matter what, he was definitely unhappy, which can be seen from his subsequent behavior.

It turns out that Wei Peng's attitude towards Li Chuan is extremely attentive. Li Chuan posted a message of friends. Whenever he saw it, he would like it as soon as he saw it and comment below. During the holidays, he would take the initiative to send greetings and send red envelopes to dinner.

However, after the "mattress incident", Wei Peng lost his "dog-licking" nature. Seeing that Li Chuan's circle of friends no longer likes it, he no longer sent messages during festivals. More importantly, he himself did not even come to Hangzhou City to ask Li Chuan to help him sell goods.

This is the main reason why Li Chuan's cooperation with Xigravity decreased in the later period.

He usually sees too many manufacturers and brand owners, and he doesn't even feel it if he lacks a single Gravity... In this case, how could he find Wei Peng and take the initiative to help the other party sell goods?

As long as Wei Peng doesn't take the initiative to look for him, their cooperation will be cut off.

During the period when he was severing cooperation, he almost forgot about the Western Gravity and Wei Peng.

If Jiang Zeyu hadn't mentioned it, he might not have remembered it until now.

"I don't know what Wei Peng is thinking. What kind of polymer self-heating mattress sounds very high-end, but in fact it's useless. It's just an IQ tax. Who would buy this thing?" Li Chuan couldn't help but say when he thought of the past.

"I heard that the reason he made this mattress was because he and his wife were quite afraid of the cold." Jiang Zeyu continued.

"He and his wife are afraid of the cold, so they think everyone is afraid of the cold? Besides, there are many ways to solve the problem of fear of the cold, such as heating, air conditioning, heater, electric blanket... which one is not good? Why do you have to make a mattress?"

"Subjective deviation. He and the people around him have this need, so he feels that everyone has this need, but in fact, he and the people around him are just an exception."

"Well, subjective deviation is indeed terrible."

Li Chuan sighed, then waved his hand and said, "Let's not talk about this for now, talk about the serious matter... Have you investigated the situation of Western Gravity carefully?"

"I have investigated, but I haven't had much in-depth research. The basic situation has been understood, but there is no detailed data yet."

"Oh, according to your understanding, how much does it cost to acquire Xigravity?"

"About 30 million."

"So little?"

"A lot."

Jiang Zeyu explained: "I investigated the performance of Xigravity last year. According to the formula of ten times PE in the manufacturing industry, the overall valuation of Xigravity should be around 100 million.

This year, their performance declined, and their valuation should be reduced by another 10 million to 20 million. In addition, their loans and foreign debts combined are about 60 million... In this way, the net value of Xiling is 20 million to 30 million.

Considering that they have a valuable brand like "gravity", they will increase their intellectual property rights... and finally summarized it, it is almost 30 million."

After Jiang Zeyu finished speaking, he added: "Of course, this is just an assessment based on what I have learned so far. If there are other situations I have not learned about, the price may need to be adjusted."

"Um."

Li Chuan nodded and asked again: "Have you ever contacted them?"

"not yet."

Jiang Zeyu shook his head and said, "I'm looking for you, just to report to you first. If you agree to acquire Xigravity, I will contact them officially."

"I agree!"

Li Chuan said decisively: "Just do it as you think. You have to leave this matter to you. If you have any questions, I will tell me."

"good."

Jiang Zeyu nodded and then asked, "Do you want to take a look first?"

"You talk first."

Li Chuan waved his hand and said, "If you have any intention, I will go and investigate again, otherwise it will be useless if you go."

"Okay, I get it."

"Um."

Li Chuan thought about it and instructed: "During the talk, if there is something I need, I can also participate, but you are still responsible for the whole. Remember to organize the data and make the plan. At that time, we will hold a collective meeting to discuss."

"I know this, just don't worry."

“…”