This celebrity is too rich

April 6th is Saturday. That night, Li Chuan started a live broadcast on Douyin as usual.

It is broadcast live on Douyin every Saturday, and this plan has been implemented for nearly two months.

To this day, Li Chuan no longer needs to publish promotional videos before every live broadcast.

Of course, this process is gradual.

At the beginning, he had to shoot three promotional videos before each live broadcast, and released them according to the rhythm of "Thursday, Friday, and Saturday". After entering March, he reduced the number of promotional videos to two, and released them according to the rhythm of "Frisday, Saturday". By late March, he reduced the number of promotional videos to one, and only released on Friday.

It's April now, and he thought it's almost done, so he canceled the promotional video directly.

In today's live broadcast, he did not release promotional videos in advance, and the popularity of the live broadcast room was not affected.

This is enough to prove that his previous decision was completely correct.

...

At 11:32 pm, Li Chuan sold out his last product and turned on the chat mode again.

"I'll tell you another good news. Our charity fund has been established... I've published it on several platforms before, and many viewers may have known it, but I still want to report it to you here."

Li Chuan said, and took a plaque from the staff next to him, put it in front of the camera and displayed it: "It's this...Hangzhou Sanmu Charity Foundation."

"I want to thank all the audience in the live broadcast room. Without you, there would be no me today, and there would not be this charity fund... It was you who gave me the opportunity to realize the value of life. In the future, I will also take the wishes of all of you to help those in need."

"The Sanmu Fund was established not long ago, but it has started working... We communicated with the leaders of the NMGXLGL area and prepared to build two Hope Primary Schools locally. Our staff has passed and are currently coordinating with relevant departments to plan the site..."

Li Chuan said the truth.

After Qin Sheng joined Sanmu Network, she quickly got into the role. In less than three days, she recruited all the staff needed by Sanmu Fund.

At the right time, the Administrative Department also helped her find a house and let her settle down in Hangzhou.

However, less than a day after she settled down, she found Li Chuan and said she would take her team to NMG to carry out her work.

Originally, Li Chuan didn't want Qin Sheng to start working so soon, because Qin Sheng and his team joined the company for too short time. They got into work in a few days and had to go on business trips in other places. This was not in line with the normal employee training process, but also seemed very inhumane.

However, Qin Sheng was very persistent. She said that the task of "building ten Hope Primary Schools in two years" is very heavy and you must seize the time, otherwise it will be difficult to complete on time. Moreover, if it is delayed for too long, it is easy to have accidents and lead to planned miscarriage.

Li Chuan could not refute this and had to nod his head to agree.

On the morning of April 4th, the day before yesterday, Qin Sheng flew to NMG with his team, and Li Chuan also went to the airport to deliver them in person.

At present, they have settled down at their destination and have officially started their work.

"The two Hope Primary Schools are just the beginning. When the construction work is on track, we have accumulated enough experience. The subsequent eight Hope Primary Schools will also be put on the agenda as soon as possible... The construction of ten Hope Primary Schools in two years is very heavy and difficult to complete, but as long as we work hard, it will definitely be achieved!"

"Okay, let's just say so much today. It's getting late, so everyone can rest early."

"Bye-Bye."

"Good night."

“…”

At 11:40 pm, Li Chuan closed the live broadcast.

Sexy sex...

Li Chuan ignored the applause around him again, raised his head, winked at Zhu Chenwei, then stood up and walked out of the live broadcast room.

Zhu Chenwei understood and hurriedly followed.

The two came to the chairman's office, and Li Chuan ordered Zhu Chenwei: "You hire a group of navy troops to guide public opinion when I said something just now."

"Do you only guide public opinion?"

"Well, don't do anything else."

"Oh, OK, I get it."

"Well, you go first."

“…”

The reason why Li Chuan asked Zhu Chenwei to only guide public opinion instead of doing publicity work was because he knew that the popularity of "spending 20 million to build ten Hope Primary Schools" was over, and no matter how hard it was to promote it, it would not have much effect, and it would easily arouse public disgust.

He thought about it carefully and felt that the current focus of work should be to try not to let netizens forget this matter.

How can I do it?

Large-scale publicity is definitely not advisable, but he can mention it in the live broadcast and tell the progress of the construction of Hope Primary School from time to time.

Although the live broadcast is limited in publicity, he has many fans and matrix accounts who can edit and publish his videos... In this way, it may not be too popular, but it can also have a certain publicity effect.

In this way, as long as it continues, netizens will not forget this.

However, he should pay special attention to it, that is, he should not let public opinion get out of control.

Once public opinion loses control, everything he has done before will be in vain.

Therefore, he asked Zhu Chenwei to hire a navy army to guide public opinion... he did not seek much publicity effect, but only wanted to prevent public opinion from getting out of control.

He felt that as long as netizens are not allowed to forget this matter and maintain the current public opinion situation, his image as an "entrepreneur" will gradually be established over time.

At 11:42 pm, Li Chuan returned to the live broadcast room, walked straight to the center console, and began to check today's live broadcast data.

Live broadcast duration: 5 hours and 41 minutes

Viewed by: 53.315 million

Peak popularity: 1.199 million

Average popularity: 639,000

Average customer unit price: 90.6 yuan

Conversion rate: 4.8%

Total sales: 231.856 million

Compared with the previous live broadcast, his popularity data did not drop at all, but because the live broadcast time was more than ten minutes, the audience dropped a little.

The main reason why this is achieved is "Sister Wei's Workplace Diary".

Today, just like he was on the live broadcast, whenever the popularity of the live broadcast room decreases, he mentions "Sister Wei's Workplace Diary"... The effect of doing this is still very good.

He has now found a way to obtain traffic. As long as this method is still effective, he will continue. He may not mention it when it doesn't work.

The average customer unit price is 90.6 yuan, which is lower than the live broadcast, but it still remains at a higher level.

Why is this happening?

Because as his fame grows, his status becomes more and more consolidated, and his supply chain system becomes more and more mature, he sells more and more big-name products in the live broadcast room.

The prices of big-name products are high, and the mechanism is often accompanied by a combination of multiple products, so their average customer unit price will gradually increase.

This to a certain extent means that he is gradually moving to the high-end market.

However, going to the high-end market is not his goal.

As we all know, the higher the market, the smaller the audience.

If he does it too high-end, the number of viewers he consumes in his live broadcast room will decrease and fewer, which is something he doesn't want to see.

The sinking market is always the largest market, and we must never give up on this aspect.

His old boss in his previous life, Alibaba, kept moving towards the high-end direction, ignoring the demand of the sinking market, which gave Pinduoduo the opportunity to take advantage of the situation.

The rise of Pinduoduo has shaken Alibaba's foundation... In later generations, Alibaba's market value has continued to decline, gradually widening the gap with Tencent, which is largely due to this.

Li Chuan learned from his old boss’s lessons and always kept in mind the importance of the sinking market, so he would not allow the average customer unit price to increase without limit.

In his opinion, the average average customer unit price can increase, but it cannot increase too much. It is ideal to maintain it at around 100 in the future.

The conversion rate is 4.8%, which is slightly higher than the 4.5% of live broadcasts.

This is mainly because he converted the additional traffic he obtained during the live broadcast... The conversion efficiency is not high, but it is also good news.

The total sales are 231.856 million... This figure is similar to the live broadcast, only about one million less.

After reading the overall data, Li Chuan checked the average profit margin again.

【Average profit margin: 38.5%】

The total sales are 231.856 million, the average profit margin is 38.5%, and the calculated profit is...89.265 million.

After deducting returns and platform deductions, the net profit was finally calculated to be...80.338 million.

The net profit exceeded 80 million, which is a big breakthrough.

However, this doesn't mean anything.

His current state is still in a bottleneck period, but it only occasionally fluctuates.

After reading the detailed data, Li Chuan checked the increase in fans again.

This is a relatively exciting moment because before this live broadcast, the number of TikTok fans had reached 44.222 million.

At that time, he also specially checked Chen He's number of TikTok fans, which was 44.756 million.

The gap between the two is only 536,000.

According to his previous live broadcast rate of increasing fans, if nothing unexpected happens, after this live broadcast, he can surpass Chen He and officially become "the number one in Douyin fans"!

He took out his cell phone, opened Douyin, and tapped it lightly.

[Number of fans: 44.836 million]

‘This... must be more than that?’

'Chen He just posted a video yesterday and did not broadcast live today. It is impossible for him to increase his fans by 80,000 in a few hours...'

Li Chuan felt that it should be exceeded, but he could not be 100% sure, so he searched and checked.

【Account: Chen He】

[Number of fans: 44.783 million]

‘Super!’

‘I am now the "first TikTok fan base"!’

While Li Chuan was excited, he couldn't help but clench his fists and waved them.

However, he was not excited for too long and quickly calmed down.

'Although it surpassed Chen He, the position of "the number one Douyin fan base" may not last long...'

When Li Chuan thought of this, he couldn't help but shake his head and smile bitterly.

He wasn't afraid that Chen He would overtake.

Although Chen He's video is updated very frequently and his fans are gaining fast, if the other party doesn't start live broadcasts, there is no possibility of overtaking him.

Of course, Chen He will definitely start a live broadcast later, but by that time, he will have already opened up a very big gap.

Therefore, in his eyes, Chen He has basically lost his competitiveness.

Apart from Chen He, who else can pose a threat to him?

The answer is right around you.

That person is Wu Jinyan!

"Sister Wei's Workplace Diary" is indeed too popular, especially on Douyin.

Wu Jinyan is the absolute protagonist of "Sister Wei's Workplace Diary", and the whole drama is released on her TikTok account.

In this way, her speed of gaining fans can be described as "terrifying".

At the beginning, she could increase her fans by several million a day, but later she gradually decreased, but the number of fans she increased in a single day remained above one million.

Last night, Li Chuan looked at it and found that Wu Jinyan’s number of fans was 37.434 million.

Looking back now, it has become 38.602 million.

According to this trend, in a few days, Wu Jinyan's number of fans will exceed his and become the new "first TikTok fan base".

He was both surprised and helpless in this regard.

The surprise is that Wu Jinyan is owned by Sanmu Network. The higher the number of fans, the more beneficial it is to the company; the helplessness is that Wu Jinyan has more fans than him, and his position as "the number one in TikTok fans" cannot be saved.

He finally surpassed Chen He and became "the number one Douyin fan base". Now that his butt is still hot, he is about to be squeezed down by others... This feeling is really uncomfortable.

Of course, discomfort is just one of them.

Another reason is that his personal development plan was disrupted.

Originally, he thought that after becoming the "No. 1 TikTok fan base", he would hype it up and take the opportunity to expand his popularity.

At the moment, there is no chance.

Although he became the "No. 1 TikTok fan base", he will be surpassed by Wu Jinyan in a few days. If this is hype, publicity and netizens know about it, it would not be embarrassing enough.

Therefore, hype and publicity are definitely not allowed, and doing so will only add to the laughing stock.

He felt helpless about this, but there was no way.

He could not have interrupted "Sister Wei's Workplace Diary" for his sake.

Although he had the right to do this, it was too stupid, too unstable, and did not conform to his usual style of conduct.

After all, he is the boss of Sanmu Network. Wu Jinyan is more popular, and the higher the number of fans, the more beneficial it is to him.

In contrast, it doesn’t matter if you feel uncomfortable and a little bit of personal development plan that is not very effective.

No matter what, he has achieved the achievement of "the number one in TikTok fans"... Although it has only been a few days, as long as it is done, it is not a pity.

Li Chuan felt much better when he thought this way.

After reading all the data, he held a brief review meeting with Wang Chengyong and others.

The review will end at twelve:30 pm.

Everyone came home from get off work, and Li Chuan also left the company.

Why not live in the company?

Because he was going to find Wu Jinyan.

During this period, Wu Jinyan has been in Hangzhou City and filmed with the crew of "Sister Wei's Workplace Diary".

According to Wu Jinyan, since she is in Hangzhou, Li Chuan should be with her every day... She can not accompany her during the day, but she must accompany her at night.

However, Li Chuan was too busy at work and often had to stay after twelve o'clock in the evening.

He is busy until so late every day and has to go to work the next day. When he goes to find Wu Jinyan, his body may not be able to hold on.

Therefore, he did not follow Wu Jinyan's wishes and went to find the other party every night.

In fact, he only visited two days ago, and in the past week, he never visited again.

Today, I can't go.

Why?

Because Wu Jinyan is leaving again.

Originally, Wu Jinyan planned to finish filming "Sister Wei's Workplace Diary" in one go, but Huanyu Film and Television arranged a lot of tasks for her, mainly some commercial activities... Huanyu Film and Television watched "Sister Wei's Workplace Diary" popular and wanted to take the opportunity to make more money.

At first, Sanmu Network, including Wu Jinyan, firmly opposed it, but Huanyu Film and Television spoke and said, "If you don't let Wu Jinyan go, we will hold you accountable for infringement."

The "tort liability" mentioned by Huanyu Film and Television refers to the point that "With Sister's Workplace Diary" is promoted under the name of "Story of Yanxi Palace" spin-off drama".

Although Li Chuan had reached an agreement with Yu Zheng before that he could use the "Story of Yanxi Palace" to promote it appropriately, the agreement only explained a few behaviors and did not make clear regulations on the degree of "recruitment". Therefore, "Wi Sister's Workplace Diary" promotes it under the name of "Story of Yanxi Palace" spin-off drama"" is actually quite gray.

If Huanyu Film and Television decides to pursue this matter, then Sanmu Network will be really difficult to deal with.

Thinking of this, Yu Jie had no choice but to let Wu Jinyan go after asking for instructions from Li Chuan.

According to the established itinerary, Wu Jinyan will leave tomorrow.

At this time, Li Chuan had to go to the hotel... to meet Wu Jinyan and have a sleep.

He hasn't been looking for Wu Jinyan for a week. Now Wu Jinyan is leaving soon. If he doesn't go, Wu Jinyan may be about to explode.

...

At twelve to fifty-five pm, Li Chuan arrived at the hotel.

After entering the room, he was too lazy to say anything, so he picked up Wu Jinyan and rushed to the bedroom...