This celebrity is too rich

Chapter 306 Word of mouth marketing

At 11:51 pm, Li Chuan closed the live broadcast.

Sexy sex...

Every time the live broadcast is over, there will be a burst of applause from the surrounding area.

Li Chuan has long been used to this.

However, the applause this time was different and it was more enthusiastic than before.

Li Chuan noticed this keenly, and a hint of surprise appeared on his face.

He looked up and looked around for a while, and soon he understood what was going on.

Judging from the expressions of the staff around him, he must have been stimulated by his "speak" just now.

What he said just now in the live broadcast room can indeed be called a "speak".

He had already made a draft of this "speech" before the live broadcast began, and he performed very well in the "speech" process, his emotions, language and actions were very well-established, and the overall state was quite infectious.

Zhu Chenwei followed Li Chuan for so long. As soon as Li Chuan spoke, he knew what it meant. He nodded and asked, "How much marketing is?"

Zhu Chenwei's work content is not about editing or producing videos, but about finding a few videos with better quality from existing ones, conducting large-scale streaming, and then hiring a group of naval troops to guide the public opinion trend in the comment area.

In his opinion, "Sister Wei's Workplace Diary" can be talked about, but it cannot delay him from selling goods and making money. This is a matter of principle.

Li Chuan woke up at around 8 o'clock the next morning.

Conversion rate: 4.5%

Total sales: 233.198 million

So, he just chatted a few simple words in the early stage of the broadcast, and then started selling goods normally.

However, although high popularity is a good thing, it also brings a problem.

Because Chen He’s videos are updated quickly, with good quality, and with Douyin’s traffic support, the speed of increasing fans is very fast; Li Chuan doesn’t update videos much, and even if it is updated, most of them are live preview videos.

These videos have little content, so they don’t increase their fans... Li Chuan’s increase in fans basically relies on live broadcasts.

Indeed, at the end of the live broadcast, Li Chuan's Douyin fans were 42.491 million, while Chen He was 44.02.6w, which was more than 1.5 million.

After deducting returns and platform deductions, the net profit was finally calculated to be...76.186 million.

The entry is related to the few edited videos of higher quality screenings selected by Zhu Chenwei.

The 25 million increase may be a huge improvement for ordinary live-action anchors, but for Li Chuan, it is indeed nothing.

Some people may be surprised to say that the gap between Li Chuan and Chen He’s fans was quite big before? Why is there only more than 700,000 left now?

Thinking of this, Li Chuan had already made up his mind.

However, he did not feel anxious about it.

Li Chuan couldn't help but curl his lips.

However, this is already the case before.

The purpose of his chat about "Sister Wei's Workplace Diary" is to attract traffic and maintain the popularity of the live broadcast room so that he can continue to sell goods and make money.

Not only Douyin, but also on the external website.

The two came to the chairman's office and closed the door.

Therefore, the conversion rate is reduced and the commodity price is also factored in.

At 11:55 pm, Li Chuan returned to the live broadcast room.

The problem is that the traffic he attracted by talking about "Sister Wei's Workplace Diary" is mostly audiences with entertainment attributes... The conversion rate of these audiences is very low, and most of them come to join in the fun and don't buy things in the live broadcast room.

.

"good."

Of course, he had to reply to this, otherwise the audience would not be satisfied.

Starting from 7 a.m., Mr. Sen's "speech" videos appeared on mainstream platforms such as Kuaishou, B station, Weibo, and Xiaohongshu. Although its popularity is not as popular as Douyin, it has also had a significant impact.

force.

At least we must ensure that his title of "the number one selling goods" cannot be lost!

After reading the detailed data, Li Chuan looked at the data on the increase in fans again.

...

At around 8 o'clock this morning, an entry appeared on the Douyin hot list, titled "Mr. Sen set up a charity fund and wanted to spend 20 million to build Hope Primary School".

Most netizens are expressing their support and praise for Mr. Sen, and only a few are outputting against the wind.

Upon hearing this, Zhu Chenwei hurriedly followed Li Chuan and walked out of the live broadcast room.

This matter is very important, and he kept in mind, so he quickly checked it as soon as he woke up.

Combining the situations of the two, although Li Chuan has the advantage of the speed of increasing fans, it is still unlikely to surpass Chen He in a short period of time.

At around midnight today, just after Li Chuan was broadcast, a group of edited videos of Mr. Sen's "speech" appeared on Douyin... These videos were not made by Zhu Chenwei, but by Mr. Sen's fans and matrix account spontaneously.

Edited and produced.

This can be seen from the average customer unit price.

He looked up again, looked around for a while, found Zhu Chenwei's figure, and said, "Chenwei, come out with me."

Li Chuan didn't say much, because it was not the first time Zhu Chenwei helped him do such a thing. Who should I find this kind of thing? Zhu Chenwei knew exactly what to do. As the boss, he would just look at the result at that time, and he didn't need it.

The arrangement is comprehensive.

‘The staff on the scene were all stimulated, and the audience in the live broadcast room was probably not much different.’

Zhu Chenwei has already promoted a lot of traffic to them, but now he has been on the Douyin hot list, and his publicity efforts have instantly increased several times.

The result of this line of words is that the total sales have increased, but the increase is not large.

"Will it start tonight?" Zhu Chenwei asked again.

Although he did not broadcast live this week or updated quality videos, he still easily gained more than 500,000 fans due to the popularity of "Sister Wei's Workplace Diary".

In the past, Li Chuan's average customer unit price basically remained around 70 yuan, but today it was 92.3 yuan, up nearly one-third.

After reading the overall data, Li Chuan checked the detailed data again.

"Sister Wei's Workplace Diary" is really popular. As soon as he talks about this topic, the popularity of the live broadcast room will increase rapidly, with extremely significant results and many trials.

"Okay, I get it."

【Average profit margin: 36.3%】

He is already the most profitable anchor in the country (including Sister Ya). Unless the external environment changes, he has no room for improvement.

"Sister Wei's Workplace Diary" became popular, and Li Chuan, as the male lead, naturally benefited from it.

The navy hired by Zhu Chenwei did not give much support or praise, and they basically stared at those who were exposed against the wind... If anyone says bad things about Mr. Sen in the comment section, the navy will rush forward and scold him for being a dog.

Bloody head.

He is already the "number one in business" and doesn't need to do these stupid things.

It can be said that in the discussion on the topic of "Mr. Sen set up a charitable fund and spent 20 million to build Hope Primary School", people who are exporting against the wind have no right to breathe.

Everyone came home from get off work, and Li Chuan also returned to the rest room in the office and went to bed.

After listening to his "speech", as long as people who are not particularly rational, they will be more or less stimulated.

The result of this is that although other people's popularity has increased, their overall conversion rate has decreased.

This approach has a very good effect.

Live broadcast duration: 5 hours 52 minutes

Viewed by: 56.145 million

Another reason is that the things Li Chuan sells are a bit expensive today.

The review meeting ended, it was already twelve:30 pm.

‘It’s more than 70 million again.’

After reading the data, Li Chuan held a brief review meeting with Wang Chengyong and others.

He kept his cell phone and made a day of tossing and calling Zhu Chenwei three times before he had a detailed understanding of the overall situation.

From 6:00 pm to 9:30 pm, he did not mention "Sister Wei's Workplace Diary" in the past three hours. The related barrage was flooded with the screen, and he pretended not to see it.

‘It seems that my speech is very effective.’

Peak popularity: 1.327 million

Driven by such an atmosphere, many fans and netizens who don’t know the truth will join in and scold them with the water army.

36.3%...This number is slightly lower, but it basically maintains a normal level.

This is quite uncomfortable.

Now, the situation has changed.

Overall, the data of today's live broadcast has changed quite a lot. To sum it up in one line, it is "popularity increases, conversion rate decreases, and average customer unit price increases."

However, he did not always talk about this topic. After all, his purpose of starting a live broadcast was to sell goods, not to talk about "Sister Wei's Workplace Diary".

However, the entry did not burst out with particularly high popularity, but just reached the top ten of the hot list and stopped.

The popularity data has been significantly improved compared to before.

"Well, you go first."

Of course, if the external environment changes, he will still move.

Li Chuan is still looking forward to this.

The top ten hot list is not a particularly explosive event, but the publicity effect is also good. The entry stayed on it for more than three hours, and then continued for another seven or eight hours. It added up to more than 30 million.

Traffic has formed a certain popularity on Douyin.

The starring actors of "Sister Wei's Workplace Diary" have not started live broadcasts yet. As the only one, Li Chuan naturally attracted the attention of this audience.

Of course, he can also create greater sales by brushing orders, selling Moutai, selling gold, etc.

"You contact me first. If possible, then start tonight. Work harder. If not, wait until tomorrow morning. Don't delay it for too long."

These more than 500,000 fans immediately smoothed out Chen He's speed of gaining fans.

If he really does this, let alone breaking a single sales, as long as he wants, he can make sales of one billion, two billion, or even tens of billions!

Overall, Zhu Chenwei's task completion is still very good.

The higher the price of the product, the fewer people buy it, which is the basic business rule; and the fewer people buy it, the lower the overall conversion rate, which is also the truth that elementary school students understand.

The total sales are 233.198 million, the average profit margin is 36.3%, and the calculated profit is...84.651 million.

"Try to make the scope larger so that more people can know, but don't do it too much, as it will easily arouse public disgust... You can grasp the specific details yourself."

At that time, publicity was only one aspect, but more importantly, the feedback from netizens.

As of 12:00 pm on March 30, the data of the top three in the "Tik Tok Fan Ranking" are as follows:

1, Chen He: 4448.4w

2, Mr. Sen: 43.747 million

According to incomplete statistics, the total number of views on the topic "Mr. Sen set up a charitable fund and spent 20 million to build Hope Primary School" exceeded 50 million, and it effectively reached at least 20 million people... This result is already very good

.

As soon as he woke up, he picked up his cell phone and began to check Zhu Chenwei's task completion status.

There are more than 1.5 million followers, but they don’t seem to be much, but they are not that easy to surpass.

However, this kind of work is quite troublesome to check.

This is why his popularity data has increased so significantly today.

Before the live broadcast began, his TikTok fans were 43.035 million, but now it has become 43.747 million.

Li Chuan was too lazy to talk nonsense and directly ordered Zhu Chenwei: "If you help me do marketing what I said before the broadcast."

He felt like he had entered a bottleneck period and there was no big fluctuation in the data.

3, Dear-Dear Dilraba: 4179.2w

Li Chuan is only more than 700,000 yuan away from Chen He, who ranks first in fans. It is estimated that he will be able to surpass it in the next live broadcast.

"Sister Wei's Workplace Diary" is becoming more and more popular now, attracting more and more audiences... As the male lead in the play, Mr. Sen is not as popular as the absolute protagonist Wu Jinyan.

Why?

Because after 9:30 pm, his popularity in the live broadcast room began to decline, and it dropped significantly.

Average popularity: 638,000

This is not because Li Chuan's live broadcast is in good condition, but because he was influenced by "Sister Wei's Workplace Diary".

‘If that’s the case… can I take the opportunity to hype it up?’

“…”

The reason for the change lies in "Sister Wei's Workplace Diary".

Of course, the decline in conversion rate is not entirely caused by the audience attributes.

‘There were only more than 300,000 people in the live broadcast room just now, and the publicity was a little weak. If we could take the opportunity to hype it up and let more people know, will the public's perception of me improve?’

In the past, when he was selling goods on Douyin live, the conversion rate would be around 5.2%, and today it was only 4.5%, and the decline was still relatively obvious.

But it doesn't make any sense to do so. He can't make more money, but he will have to pay a lot of money. Maybe he will be targeted by the relevant departments and ask him to pay the tax.

Of course, he himself didn't feel it, otherwise he wouldn't be surprised by it.

The most important thing in the detailed data is the "average profit margin".

With the support of many navy troops, the topic presents a very positive public opinion situation.

In this way, he relied on live streaming to increase his fans, and the total number of fans surpassed Chen He, and it was just around the corner.

However, when the overall public opinion has been established, the headwind will only encounter verbs and ridicule... The one with the most insults and ridicule is the navy hired by Zhu Chenwei.

‘Maybe it won’t have much effect, but it’s worth it if there is a little improvement!’

Li Chuan sold 233 million today, which is only an increase of 25 million from the previous game of 208 million.

‘Definitely!’

Without saying a word, he walked straight to the center console and began to check the data of today's live broadcast.

Average customer unit price: 92.3 yuan

He thinks that this is good now. He earns more than 70 million per live broadcast, and no anchor can compare with it.

Although the indicator of "number of fans" is not important, being able to become the person with the largest number of fans in TikTok is also a memorable achievement. He is still very happy to be able to do it.

In this way, he mastered a trick:

Whenever the popularity of the live broadcast room has dropped significantly, he would talk about "Sister Wei's Workplace Diary". When the popularity of the live broadcast room has risen to a certain level, he will start selling goods. After selling for a while, the popularity of the live broadcast room has dropped again.

, He continued to talk about "Sister Wei's Workplace Diary"... In this way, it was repeated over and over again.

But after nine:30 pm, he started chatting again.

Now, he had a little reminiscence, but he had some thoughts.

When he first started today, many people in the live broadcast room were browsing the barrage related to "Sister Wei's Workplace Diary". Some called him "Chairman", some called him "Wansen", and some asked him "Wei Ying"

Where did you go?”, “Where did Wu Jinyan go?”… and so on, almost all the screen.

The publicity is effective and the public opinion is positive... After this wave of operations, Li Chuan has initially established his reputation.

Before, he did free live broadcasts for farmers and did not establish his reputation; today, he finally achieved his goal through charity funds and Hope Primary School!

Of course, all he achieved was a short-term goal.

He is currently only letting some people in society know that he is an internet celebrity who is willing to do charity, but he is still far from being a "real entrepreneur's image".

(End of this chapter)