This celebrity is too rich
Chapter 301 Building a Commercial Street?
Chapter 301 Build a commercial street?
The next day, Sanmu Network welcomed two groups of customers.
The first batch came from Gensler, the second batch came from Langko Design... They were all invited by Li Chuan to participate in the negotiations on the development of Sanmu Network Headquarters Building and live broadcast base.
Gensler is one of the world's largest and most famous architectural design companies. Its headquarters is located in San Francisco, USA, and its business covers all over the world. As early as the 1980s, it had already entered the Chinese market... The Shanghai Center Building, the tallest building in East Asia, was designed by the company.
Gensler also participated in the bidding for the Sanmu Network headquarters building and live broadcast base, but was not included in the final negotiation list.
The reason is that the design scheme provided by Gensler is too imagery and not particularly beautiful, at least not in line with Li Chuan's aesthetics.
In Li Chuan's view, if we follow the design plan provided by Gensler, we will build the headquarters building and live broadcast base of Sanmu Network, the construction period will be particularly long and the money will be very expensive, but the final effect will be average... According to comprehensive judgment, the cost-effectiveness is too low, and there is no need to consider it at all.
Some people may ask, since Gensler has not entered the final negotiation list, why did Li Chuan invite them to negotiate?
The reason is simple, Gensler's reputation is so famous.
Gensler has a very high reputation in the international architectural design industry... It would be a pity to give up such a company without even talking about it.
Although Li Chuan doesn't like the design plan they provide, given Gensler's industry reputation, he also wants to talk to the other party... He feels that after he finishes his talk, he may change his mind or ask the other party to provide a new design plan.
Of course, he also has another purpose, which is to create pressure on Langko's design.
So far, he is still the most inclined to the design plan provided by Langko Design.
The design plan provided by Langko Design has a short construction cycle, low cost, very good results, and extremely cost-effective. In terms of company reputation, although Langko Design is better than Gensler, it is also a well-known domestic architectural design company and has no problem with credit.
Therefore, in Li Chuan's view, choosing the design plan provided by Langko Design is the wisest choice at present.
However, he could not reveal this, otherwise, Langco Design would have spoken out loud.
He invited Gensler here this time and placed the negotiation order before Langko's design... This gives people the feeling that he himself prefers to cooperate with Gensler.
Langko Design knows this, and it will inevitably form a certain amount of psychological pressure... With psychological pressure, the subsequent negotiations will be easier.
This is a psychological game, the means are not dirty, and they are normal business behavior.
At around 9:30 in the morning, Gensler's negotiator representative first came to Sanmu Network.
Li Chuan, Jiang Zeyu, Chen Chen, Zhu Chenwei and others went to greet him.
After some greetings, everyone came to the conference room and sat down and began to get to the point.
The negotiations ended more than two hours later.
They made some progress, but it was limited, and there was no consensus on several key issues.
First of all, Li Chuan did not change his ideas because of this negotiation. He still felt that Gensler's design plan was not very good and the cost-effectiveness was very low.
Secondly, Gensler did not think about resubmitting a design plan. They just wanted to modify it based on the original plan... Li Chuan felt a little better after listening to their description, but still did not meet his psychological expectations.
So, this negotiation can basically be said to be futile.
After the negotiations, Li Chuan had given up on the idea of cooperating with Gensler, but he did not say so, just said, "We need to have a meeting to discuss it, let's talk about it another day."
After saying that, he sent away Gensler's negotiator representative.
At noon, they had lunch and rested for a while. At around 2 pm, they finally welcomed the representative of the negotiator, Langko's design.
The two sides met, there was another greeting, and then they came to the conference room again to sit down.
"We were invited by your company to supplement and expand the original design plan... This is our latest design plan..."
A beautiful lady in her thirties, wearing a suit and hip skirt, tall figure and long hair shawl, stood in front of the big screen and began to introduce their new design plan.
"We retained the original main building design and only did some refinement on the top... It was this place, which turned out to be a vertical structure, and we changed it to an arc shape. Although the changes were small, it made the overall design of the main building more modern...
The main building is positioned as the headquarters building of your company, with 24 floors, with an estimated height of 99.5 meters, just stuck on the "100-meter-high building" line... According to national regulations, high-rise buildings over 100 meters will be subject to many restrictions, such as shelter floors, tarmacs, etc., which will increase construction costs and reduce practical value...
On the northwest side of the main building, we designed five auxiliary buildings. The building structure follows the design style of the main building, and only simplifies it at the bottom and top to ensure the overall harmony of the park.
The auxiliary building No. 1 and auxiliary building No. 2 are distributed on the left. They are both six-story buildings, with an estimated height of 25 meters and can be used as your company's live broadcast base; the auxiliary building No. 3 and auxiliary building No. 4 are located on the right. They are two-story high designs, with an estimated height of 12 meters and can be used as your company's warehouse; the auxiliary building No. 5 is located in the center of the park, adopts a museum-style design and a three-story structure, with an estimated height of 13.5 meters and can be used as your company's activity center, with a built-in lecture hall, training center, gym, basketball court, badminton court, etc.
On the northwest side of the auxiliary building No. 5 is a small garden-style square with lawns, fountains, modern pavilions, etc., which can be used as an exterior extension of the activity center...
A parking lot was set up outside the main building, and there was also an underground parking lot. The roads in the park were connected, and there were also trees, flowers and plants decorations…”
The beautiful lady talked about it for about five minutes and introduced their new design plan in full.
After reading and listening, Li Chuan was quite satisfied.
Before, after seeing the main building design plan given by Langko Design, he had a rough expectation of the overall design of the park.
In his opinion, the overall design of the park only needs to fit the style of the main building design and ensure a harmony, which is basically enough.
The overall design plan given by Langko Design is also this idea, and the final effect is even better than he imagined.
With this alone, he was very satisfied.
However, he still found a problem, that is, the area of the park seems to be smaller.
"What is the area of your design plan?" Li Chuan asked.
"About 15,000 square meters." The beautiful lady replied.
"Ten thousand square meters?"
Li Chuan frowned and said, "The overall area of plot No. 16 is 18,706.5 square meters. You only used 15,000 square meters. What should you do if the remaining 3,700 square meters?"
"this……"
The beautiful lady was choking and looked at a middle-aged man in her forties opposite Li Chuan... The middle-aged man's surname is Ma, named Ma Pengyan, and is the vice president of Langko Design and the person in charge of the representative of the Langko Design negotiator this time.
"That's right, Mr. Mori."
Ma Pengyan explained: "We have inspected your company's business in detail. The office park area of 15,000 square meters is basically enough..."
"Enough is enough, but the land cannot be wasted."
Li Chuan interrupted: "I spent nearly 200 million to buy this land, 3700 square meters, accounting for almost one-quarter. This is 40 million...40 million, I can't just say I'll lose it."
"I see."
Ma Pengyan hurriedly said: "We don't want to abandon the 3,700 square meters directly. We just haven't designed it into the park for the time being, but we have also made several plans for its specific purpose."
"Tell me, look."
“We made three plans.”
Ma Pengyan introduced: "Plan 1: We will expand the existing park design and add an auxiliary building No. 6. The specific purpose can be marked as a live broadcast base... However, this will break the overall layout of the park. We have tried many methods, but it is not as harmonious as the original layout."
“How to say it?”
"I'll demonstrate it to you."
Ma Pengyan said, picking up the computer mouse, and while operating, he demonstrated to Li Chuan: "If you want to add the auxiliary building No. 6, you can only add it here... Here... And here... Look at these three locations, no matter which position you add, the overall layout will change... If you put it here, the auxiliary building No. 3 can only change the location, and the auxiliary building No. 5 must also move to the right... Isn't this quite ugly?"
"Um."
Li Chuan nodded, raised his hand again, and signaled the other party to continue.
"If placed here, the 5th sub-building will be moved to the back... There is no road in the middle, the 3rd and 4th sub-buildings will be erected, and the 4th sub-buildings will be extended to the outside, which will be even more ugly... And if placed here..."
After Ma Pengyan's demonstration for a few minutes, Li Chuan basically understood and waved his hand and said, "I won't consider this plan, I'll talk about other plans."
"Plan 2 is relatively simple, which is to empty the 3,700 square meters for future use, or sell it directly... Although the area is not large, it is enough to build a building with about eight floors. It is still relatively easy to buy and sell."
"this……"
Li Chuan thought about it and waved his hand again, "It's not that easy to sell, and... I don't plan to take out, let's talk about the third plan."
"Scheme 3 is also relatively simple, which is to move the entire park to the left, separate the right side, and make a row of street-facing shops..."
"Street shops?"
"right."
Ma Pengyan nodded and said, "We have visited on the field. The part on the right side of the land is opposite to a green park, and behind it is a residential area. The traffic of people is usually quite large, and the office building on the east side is about to be completed. At that time, many companies will enter and further increase the traffic. In addition, there are two banks and a securities company diagonally opposite, and there are also quite a lot of people working there...
Overall, this part belongs to an orthodox commercial district. Although it is not prosperous, the traffic of people is enough to support a small commercial street... So, we think your company can build a row of street-side shops and rent them out."
Li Chuan couldn't help but raise his eyebrows.
Building a commercial street and hiring it out for external rent... This proposal is very bold, but if you think about it carefully, it seems quite reliable.
First of all, Ma Pengyan is right. The part on the right side of the plot No. 16 is indeed in good geographical location, with a large flow of people, and there is no competition around. There is no problem in building a small commercial street.
Secondly, plot No. 16 is a commercial property right, and there are no obstacles to building street-facing shops.
Therefore, after a comprehensive judgment, the feasibility is still very high.
At the same time, Li Chuan also thought of one thing, that is, Xihe Chenchuan Supermarket.
‘This small commercial street was built, can I let Xi and Chenchuan settle in?’
‘Open a Xihe Chenchuan supermarket in Hangzhou?’
‘Sanmu Network is right next to it. If you open a Xihe Chenchuan supermarket here, then the supply chain products of Sanmu Network can be sold directly in the supermarket. Isn’t this equivalent to an additional offline sales channel!’
‘If it works well, you can open branches in other places in the future.’
‘If the scale is formed, this offline sales channel can be completely fixed... At that time, if you sell online and offline together, there will be more room for imagination!’
When Li Chuan thought of this, he felt excited.
He felt that he had found a new business model, namely, combining the "Sanmu Series" with Xi and Chenchuan to form a comprehensive sales network running online and offline... If this could be done, he would be a complete business giant.
Of course, it’s useless to think about these things now. You have to take the road step by step and don’t rush it.
"Can!"
Li Chuan made up his mind and nodded, "Just follow the plan three model, but there is no need for shops on the street, I want to build a large shopping mall."
"shopping mall?"
"Um."
“A comprehensive large shopping mall.”
"this……"
Ma Pengyan looked at the person next to him, looking a little embarrassed.
"What's wrong? Is there any problem?"
"The mall...how big do you want to build?"
"There is no special requirement, just use all the remaining area."
"The remaining area is only about 10,000 square meters. If you start a shopping mall, you will only have three floors at most."
“Three layers?”
Li Chuan thought for a while, nodded and said, "Yes, enough."
“Didn’t you say you want to build a large shopping mall?”
“Isn’t the third floor considered a large shopping mall?”
"this……"
Ma Pengyan looked at the person next to him again, and then said, "Maybe...it's all."
"Just say, can you do it?" Li Chuan said impatiently.
"Ability!" Ma Pengyan replied quickly.
"Well, that's it."
After Li Chuan finished speaking, he asked again: "How much does it cost to follow the plan for you?"
"We only made the overall budget of the park, which costs 150 million yuan if not included in the interior decoration; and 260 million yuan if included in the interior decoration."
‘150 million, 260 million… This offer is OK!’
Li Chuan thought to himself.
He originally thought that the other party wanted 200 million and 300 million, but because the whole design plan seemed not cheap, 200 million and 300 million were relatively normal quotations.
He was mentally prepared, but the other party only reported 150 million and 260 million... He felt that it might be because of the previous act of inviting Gensler that had played a certain role. Langko Design was under the pressure of competition, so he did not dare to speak out. In order to be cautious, they applied for a more honest budget.
“Too expensive!”
Li Chuan frowned and shook his head.
Although he was already very satisfied, since it was a negotiation, the price would definitely be negotiated lower, so he still pretended to be dissatisfied.
"Mr. Sen, are you referring to the price of interior decoration, or..."
"Including."
Although Langco Design is famous for its architectural design, its strength in decoration design is also very strong. Since it encounters it, there is no need to find other decoration companies. Combining the two can better strive for a cheap price.
"Oh, if that's the case, we can help you build a mall for free with a budget of 260 million."
"this……"
Li Chuan thought about it and waved his hand again, "It's still too expensive!"
“…”
(End of this chapter)
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