This celebrity is too rich

Chapter 293 TikTok helps, it will become popular before it is broadcast

"Hey, Mr. Pan."

The moment he answered the phone, Li Chuan immediately changed his face and said enthusiastically: "You old, why do you have time to call me?"

"I haven't contacted you for a long time. I'll say hello, you busy man, do you have time now?"

"If you have time and time, you will definitely have time when you look for me."

"Then I'll tell you something..."

"Hmph, I know."

"Tsk, am I afraid of delaying you? You are a busy person now, and it's different from before."

"Hey, it's not a question."

Li Chuan waved his hand and said, "What are you asking for? Just arrange it, I'll listen here."

A large number of extreme speed streams are coming, and the trailer's playback volume has risen rapidly... Before ten o'clock in the evening, the trailer's playback volume is only more than eight million, but by twelve o'clock in the evening, the playback volume has soared directly to 3,200.

Ten thousand!

However, understanding is only understanding, Li Chuan does not agree with Pan Wentao and others' approach.

Li Chuan said inexplicably: "What are you studying?"

"Oh, I understand, I understand."

Li Chuan: "I'm too much, Mr. Pan, we can't do much, just try to do the project "Sister Wei's Workplace Diary". However, whether it will be popular depends on the official support for us."

Some people may not understand, so I briefly explain: If there are enough creators and enough content produced, how could Douyin push streams these inferior videos? It is because there are too few creators and insufficient content.

There was no need to push it, and the Douyin official had no choice but to give these inferior videos a chance to expose a large number of these inferior videos.

After receiving it, Pan Wentao replied to a line of words: [Let’s study it first, if there is any news, I will tell you.]

"right."

He lowered his head and thought for a while, and finally understood Pan Wentao's true purpose.

"right."

"Sister Wei's Workplace Diary" spent more than two million yuan without the actor's pay, which shows the production cost.

Li Chuan: "That's great! Thanks to the official support, we will do our best to make this project well!"

Except for those Internet giants, who can withstand such creation?

"Um."

He didn't know what to say, but after a while of confusion, he asked directly: "What do you want to know?"

That night, the entry ""With Sister's Workplace Diary" is about to be aired" has always dominated the top of the Douyin hot list, which has added nearly 20 million views to the trailer.

Li Chuan could of course understand the ideas of Pan Wentao and others.

"Oh, that's OK."

Pan Wentao understood and said, "Can you tell me the storyline or something?"

For example, "Sister Wei's Workplace Diary", it has spent more than two million yuan since the project preparation, which does not include the actor's pay.

Li Chuan thought he would receive the message tomorrow, but he didn't expect that Pan Wentao called again in less than two hours.

Will TikTok do this?

Of course it is impossible!

A long video content platform represented by Tencent, Youku and iQiyi is a garbage industry, and whoever does it will be unlucky.

By 10 o'clock the next morning, the trailer had already exceeded 80 million views!

Isn’t yesterday’s tomorrow today?

"It's almost done. The first ten episodes have been cut, and the rest can be completed in two days."

Of course he knew about the "Legend of Sister Wei's Workplace Diary" release trailer."

Yu Jie reported to him yesterday, saying, "Tomorrow at 6 o'clock, Sister Wei's Workplace Diary" will release a trailer first and will be officially launched the day after tomorrow."

"What arrangements can I make? I just want to ask... Wu Jinyan's account is now managed by your company, right?"

Unless you go to pick up some illegal advertisements, such as gambling, etc., this may recover the cost, but after taking it, you can prepare to go to prison.

"I called Wu Jinyan just now."

The actors in "Sister Wei's Workplace Diary" are basically from inside Sanmu Network... Employees inside Sanmu Network participate in the performance, only bonuses, no pay, and not much bonus, only a few thousand yuan.

"Well, according to the routine of "Story of Yanxi Palace"... "Story of Yanxi Palace" is a palace fight, "Sister Wei's Workplace Diary" has been changed to a modern workplace struggle. Although the form of expression is different,

The routine is the same. The main line of the story is the protagonist played by Wu Jinyan, who kills one villain after another and finally reaches the high position... It's almost like that."

Now, more than half a year has passed, and the number of Douyin creators has increased a lot, but not much has gone, and the content ecology is still not perfect enough.

"Um?"

"Not yet, I only took a part of it... Wu Jinyan had some problems with the schedule. He only took a week and went back. The rest will be taken later."

Li Chuan immediately interrupted, "In this way, if you have any questions, ask directly, ask some specific questions, I'll answer you."

If the cost can be recovered in the future, it would be fine, and more people may be doing it.

advertise?

"Oh...then you've already cut it. Can you send it here first and show us?"

When Li Chuan heard this, his brows twitched violently.

This is why the content form of "Series of Short Dramas" will definitely not be promoted.

“Copyright…”

"That's right. Wu Jinyan just posted a video, which is a trailer for a series of short dramas. It seems to be called... Sister Wei's workplace diary..."

After hearing this, Pan Wentao and others briefly discussed it and unanimously felt that the content form of "serie of short dramas" was very good. If it could be done, it would be a powerful addition to the Douyin content ecology.

"Oh, this is OK... it will be officially launched tomorrow, right?"

Two hours ago, the trailer for "Sister Wei's Workplace Diary" was officially released.

Of course, he understood, but he would not say these words.

However, it is not that easy to recover costs.

"Um?!"

From this we can see that there are very few ways to recover costs in series short dramas, and the possibility of recovering costs in the end is also very low.

The reason is very simple, the threshold for creating a series of short dramas is too high!

Li Chuan understood.

"Just publicity?"

“Detailed…”

Li Chuan: [Okay.]

"right."

Pan Wentao said on the phone: "She told me that her Douyin account is now signed in to your company. The project "With Sister's Workplace Diary" is also led by your company, right?"

"good."

Advertisers are not fools and are not so easy to be fooled. It is thankful for an unknown short series that can receive one or two advertisements. It is simply a delusion to directly recover the cost.

Pan Wentao thought for a while and asked, "Is "Sister Wei's Workplace Diary" derived from "Story of Yanxi Palace"?"

"Well, I just want to know what kind of project is "Sister Wei's Workplace Diary"?"

"It's too vague to say this, and I don't know how to tell you."

Because the ideas of Pan Wentao and others are completely in line with his interests.

Pan Wentao: "Don't worry, we have decided to hold a meeting and will give you the greatest support."

After hanging up the phone, Li Chuan immediately called Yu Jie to his office. After briefly explaining the situation, he sent Pan Wentao the first ten episodes he had already cut through WeChat.

Li Chuan scratched his head.

"This sounds a bit complicated. Just simply understand it, it is to upgrade and fight monsters."

Pan Wentao: "Well, that's exactly what I want to say."

Tencent, Youku, and iQiyi have been established for many years, and they are still losing money, and they are still losing a lot every year, and they are often dozens or tens of billions of dollars.

However, in this way, Douyin becomes Tencent, Youku, and iQiyi.

If the actor's pay is included, the production cost may not be enough. After all, Wu Jinyan's pay alone will be more than two million... By then, there will be no need to think about it if there is no five million.

Although live streaming is very profitable, not everyone can make money... If a series of short dramas become popular, it may be okay; if it is not popular, live streaming is impossible.

It can be seen by everyone. "Series of Short Series" is a good form of content. Compared with those low-cost and technically unprofessional life vlog videos, "Series of Short Series" seems more professional and more advanced.

.

As Pan Wentao said, he called over for the content form of "serie of short dramas".

"Um."

Five million is not a small amount. What can a series of short dramas be used to recover these costs?

"You are going to update while taking pictures?"

According to Li Chuan's guess, the general situation should be like this:

Although Douyin is also an Internet giant, they are content platforms themselves, and they are shared zero-cost content platforms. They have great advantages and there is no need to transform.

"Wu Jinyan?"

If they want to do this, they must first build "Sister Wei's Workplace Diary" into a benchmark, otherwise they will not have any effect.

Since it is a benchmark, there will definitely be a lot of investment in traffic.

Unless TikTok is willing to spend money on buying and bear this part of the cost for creators.

"I want to know what's going on with this project..."

If the content ecology is not perfect, we need to find a way to improve it. Pan Wentao’s short video content department is responsible for this business.

"Upgrade to fight monsters?"

Tonight, Wu Jinyan released the trailer of "Sister Wei's Workplace Diary", which was monitored by Douyin's short video content department and reported to Pan Wentao and others.

"We need to hold a meeting here to study... Don't worry, we won't reveal it."

"One update a day?"

"There is no problem with copyright. If I have signed a contract with Yu Zheng's Huanyu Film and Television, I can promote it to a certain extent in the name of "Story of Yanxi Palace".

"It's like this. We think the form of 'short series' is a good direction for content production. We want to study it and see if we can support this content."

"All the photos taken before have been cut?"

"Oh, you are looking for me for this."

Pan Wentao became interested and asked again: "How much have you done? Have you finished the filming?"

"No, Wu Jinyan will be back after a while. We have made arrangements here, so it won't be delayed... I have also filmed more than ten episodes before, and the preliminary updates are enough."

"Oh, will this delay the update?"

At around 10:30 in the evening, a title titled "Sister Wei's Workplace Diary" is about to be aired" topped the Douyin hot list. After that, it took only more than ten minutes to successfully top the list.

After the release was completed, Yu Jie ran over and said something.

"I know all of these, let me tell you something more."

Douyin does not follow the path of Tencent, Youku, and iQiyi, and is unwilling to pay for series of short dramas. What is the future of series of short dramas?

Pan Wentao: "Mr. Sen, we watched the first ten episodes. The quality is very high and there is a trend of being popular!"

In addition to advertising and live streaming, are there any profit methods?

No one can afford it, how does this aspect come about?

"This...it's a series of short dramas, posted on TikTok, with the purpose of increasing fans to Wu Jinyan's account..."

All actors are like this, and Wu Jinyan is no exception.

This is just the beginning.

Douyin’s traffic support came very quickly and started that night.

"This sounds quite interesting."

Later, after a busy schedule, he forgot about this matter. Now, when Pan Wentao mentioned it, he remembered it.

"It's just promotion. Although "Sister Wei's Workplace Diary" was derived from "Story of Yanxi Palace", it is an independent project and has no necessary connection with "Story of Yanxi Palace". It's just the protagonist is the same. You know

?”

Douyin was officially launched on September 20, 2016, less than two and a half years ago. Although it is very popular and has a large traffic, the number of creators is relatively small and the content ecology is not perfect.

Five million is nothing to Sanmu Network, and can be taken out casually, but for the vast majority of content producers, it is not that, and few people can afford it.

Thinking of this, they thought about supporting this aspect, so Pan Wentao's call came up.

“…”

Li Chuan was stunned when he heard this, and then replied: "Yes, what's wrong?"

Last July, when Li Chuan was just reborn, any videos on Douyin were able to earn tens of thousands, hundreds of thousands, or even millions of views... Just this alone can be watched

How scarce are creators who publish Douyin?

Pan Wentao and others obviously wanted to use "Wijie's Workplace Diary" to promote the concept of "Series of Short Dramas" on Douyin, and then guide the creators to shoot and produce various short dramas to improve Douyin.

Overall content ecology.

This is, Douyin has another bombing.

Although Wu Jinyan is a popular star, she is also an employee of Sanmu Network. Moreover, "Sister Wei's Workplace Diary" was filmed and released on her TikTok account. It can be said that the project "Sister Wei's Workplace Diary" is

The establishment is to serve her alone... In this case, how could she get a salary? It would be good if she didn't let her pay outside.

Creators cannot recover their costs, so how can they continue? Do they need to generate electricity for love?

Unless Zhang Yiming's brain is kicked by a donkey, it is absolutely impossible for Douyin to become Tencent, Youku, and iQiyi.

It seems to be gone.

However, Li Chuan was busy bargaining with manufacturers and brands at the time, and he ignored it and said, "I understand," and then sent him away.

“…”

"Research?"

Therefore, in Li Chuan's view, Pan Wentao and others' idea of ​​"wanting to promote a series of short dramas" is a bit too naive. At least at this stage, it is absolutely impossible to succeed.

How many times can I send for love?

What else can you rely on besides advertising?

Live streaming?

For Li Chuan, there is no harm in all this. What reason does he have to refuse?

Not only should he refuse, he should welcome him with both hands and feet!

"Mr. Pan, I understand. I'll send you the first ten episodes now, so you can wait a moment."

【…】

From 10 a.m. to 12 noon, "Sister Wei's Workplace Diary" received a recommendation for open-screen advertising on Douyin, and it suddenly exploded with more than 60 million views!

In the afternoon, almost all Douyin learned about the news that "Sister Wei's Workplace Diary" will be aired soon."

This phenomenon has attracted the attention of many marketing accounts, and they have commented on their accounts, which further soared the influence of "Sister Wei's Workplace Diary" and gradually spread to the entire network.

At around 4 pm, Weibo also became a hot search, with the title [Wu Jinyan starred in the sequel to "Story of Yanxi Palace"]... As soon as this title was released, it also reached the top in a short period of time.

The short series "Sister Wei's Workplace Diary" is gradually showing a trend of "being popular before it is broadcast" under the publicity offensive centered on Douyin and spreading wildly across the Internet.

(End of this chapter)