This celebrity is too rich

Chapter 252 Live broadcast of helping farmers

Li Chuan held a meeting with the e-commerce department just to discuss one thing - live broadcast of helping farmers.

Mr. Sen is now scolded by many netizens, which has led to a serious decline in the public opinion situation. We must quickly establish a character and restore reputation.

What is the most effective way for a host who wants to establish a character and make a reputation?

Two points:

1. Donate money and materials;

2. Live broadcast of helping farmers.

The "donation of money and materials" should be done by "Sanmu Fund", but the "Sanmu Fund" has not been established yet, so you cannot be in a hurry.

Live broadcast of assisting farmers should also be done by "Sanmu Assisting farmers". "Sanmu Assisting farmers" is not established either. However, Sanmu Media itself can also do this, and it is legal and legal, without any problems. Therefore, Li Chuan chose to put this matter first.

As early as the "TikTok New Year's Festival", he was boosted by Douyin for breaking the "single-selling record" again, and became a hot search and was insulted by some netizens... At that time, he had considered helping farmers live broadcasts, but because the end of the year approached, there were too many things and too complicated, so he never had time to implement them.

After the New Year, he discussed the adjustment of the equity structure of the "Sanmu Group" with Jiang Zeyu, and decided to wait until the equity structure is adjusted. After the establishment of Sanmu assisted farmers, he would do live broadcasts for assisting farmers.

However, what happened now made him advance his original plan.

The slogan for helping farmers is "Free helping farmers, no commissions are charged". This gives people the feeling that it is like "the anchor doesn't make a penny", but is this really true?

After the oral agreement was reached, they never contacted each other again.

Li Chuan: "It has nothing to do with you, no one expected this to happen."

During this period, Li Chuan told Jiang Zeyu about his thoughts. After hearing this, Jiang Zeyu also agreed, but at the same time made a suggestion to him: establish two more departments within the company - the Legal Department and the Public Relations Department.

Although he only heard one sentence, he could clearly feel that Xiao Bozi was very respectful to him.

The phone hangs up, it's already ten o'clock in the evening.

Xiao Box: "This... can't you change your live broadcast for one day?"

Xiao Box: "Hey, Mr. Sen, didn't bother you."

Li Chuan thought to himself.

Li Chuan: "Can't you change the recording for one day?"

Li Chuan: "When will the recording start? In the morning or afternoon?"

Xiao Box is the director of the first, second and third seasons of "Star Detective", and is also the producer of the fourth season of "Star Detective".

Little Box: "Yes, it's Sunday."

Some people may have forgotten who the small box is.

Li Chuan: "I'm having a meal."

‘When faces rich people, everyone is snobbish.’

According to Jiang Zeyu, it is easy to cause problems when selling goods on live streaming. Whether it is for manufacturers, brands, or audiences, legal issues are inevitable. It is necessary to set up a special legal department.

Li Chuan: "I'm going to broadcast live on Saturday night, and it's over until twelve o'clock. There are no planes in the middle of the night. How can I get over?"

After eating, he cleaned up a little more, then went to the live broadcast room on the second floor (19th floor) and inspected it.

The entry of [Mr. Sen’s company wants to build a building] has been on the hot search list on Weibo for more than ten hours and fell off this morning... With this as a representative, almost all the network knows that "Mr. Sen is a rich man. He spent hundreds of millions of dollars to buy land before, but now he has to spend hundreds of millions of dollars to build a building."

Although he was very anxious, he would not put too much pressure on his employees. He just set a relatively easy goal for Zhu Hancheng and the agricultural assistance team: within one month, he would select eight to ten agricultural products and let him do a "farm assistance special session".

The takeaway was already cold, but Li Chuan still finished it.

Li Chuan sighed, his face full of helplessness.

Of course, low prices are only one aspect, but more importantly, the quality of the goods.

The phone number took nearly an hour.

The meeting ended and everyone left.

According to the agreed results, the agricultural assistance team will, under the leadership of Zhu Hancheng, screen various agricultural products nationwide and be responsible for related docking and negotiation matters.

At the right time, his cell phone rang again.

Jiang Zeyu: "What are you planning to do?"

In December last year, Xiao Box called him and said that their studio was going to create a brand new program - "Escape from the Room", and wanted to invite him to join and serve as a permanent guest.

Li Chuan: "Hey, director of Xiao Box."

Jiang Zeyu: "Yes, this is my mistake. I didn't notice this during the meeting in the morning."

'Um?'

When facing the "benefactor", he cannot do too much.

Li Chuan guessed that Xiao Box might have read yesterday's hot searches, learned about his financial strength, and also saw his popularity and popularity, so his attitude changed by 180 degrees.

Li Chuan: "It's a little disturbing."

“…”

Li Chuan: "This...well, call me if you make sure."

Xiao Box: "We can't change it either. We have set schedules with other guests. If we change it again, it will be very troublesome and unlikely."

At 9:00 pm, Li Chuan was having takeout in the office when his phone suddenly rang.

Li Chuan held a meeting with the e-commerce department, just to draw out a few people to form a "farmers' team" to be responsible for the docking, product selection, acquisition and other matters of agricultural products.

However, he really doesn't want to take on this job. He is too busy now, and he has to go to record a program one by one. He can't make a lot of money and has limited improvement in popularity and influence. It's better to put more effort into selecting products.

'As the saying goes, you are rich.'

He thought he could take this opportunity to get rid of this job, but he didn't expect that Xiao Box responded quickly and came up with a solution on the spot... Although he could continue to find reasons to refuse, it was too explicit to do so and it was not good to get a reputation when it was spread.

Li Chuan sat alone in the office, took out his mobile phone, ordered a takeaway for himself, then opened Weibo, looked at the hot search, and suddenly found that the entry "Mr. Sen's company wants to build a building" has risen to the top of the hot search, and the word "explosive" was included in the back.

Xiao Box: "Oh, then why don't you...I'm calling you when you finish eating?"

Anyway, his previous participation in the recording of the fourth season of "Star Detective" has made his fame and influence break the circle, which has greatly helped him become the "number one in selling goods"... From this perspective, Xiaohezi and others are actually kind to him.

Li Chuan: "What if you are not optimistic? That's what I think. This is not entirely a bad thing, it..."

Zhu Hancheng, 28 years old this year, graduated from Zhejiang Agricultural and Forestry University. He joined Sanmu Media in October last year. He has been assisting Wang Chengyong in the early stage in the product selection and negotiation work. Later, he joined the negotiation team and performed very well. He is considered the second-person of the negotiation team.

Xiao Box: "Can you agree! Our personal relationship with Yang Di is very good. If you adjust the schedule slightly, he shouldn't refuse."

The team is initially built, and it takes a running-in period to select products nationwide. It is also a big project, and it will be difficult to achieve results in a while... Li Chuan also understands this.

Jiang Zeyu: "What happened to you again?"

Xiaomao interrupted anxiously and said, "Don't! Mr. Sen, don't do this, we all agreed before."

After processing these, it was almost noon.

Li Chuan didn't want to be a "real free farmer assistance", but in order to restore his reputation, he also wanted to keep the price as low as possible.

‘What a big deal, what?’

Zhu Hancheng's statement made Li Chuan very satisfied and felt much more relieved.

Connect with the flow and put it in your ear.

“…”

Li Chuan: "Ah?"

‘The little box was not like this before. She had a very good shaft before and almost started to squirt with me. How did it become like this now?’

He knew that many people were scolding him now, so he didn't want to open it and looked at it... He just pretended that nothing had happened before.

Li Chuan: "Yes."

Xiao Box: "Hey, Mr. Sen, are you still here?"

Li Chuan couldn't help but raise his eyebrows.

Li Chuan: "March 3? Let me take a look... March 3 is Sunday."

Li Chuan thought about it quickly and thought it might be because of yesterday's hot search.

For top-notch anchors like "Mr. Sen", the price of selling agricultural products can be slightly cheaper, but not too cheaper. Otherwise, it will have an impact on the market and will definitely be beaten.

Xiao Box: "Okay, then that's it."

I picked it up and saw that it was Jiang Zeyu's call.

‘…’

Xiao Box: "It's what we agreed before... The recording time of "Escape Room" has been set. On March 3rd, do you have time here?"

Li Chuan: "Well, have you seen the hot search?"

They finally selected eight people to form a "farming team", and the team leader was an employee named "Zhu Hancheng".

Xiao Box: "That's right. This time we have recorded the fourth period, the first and second periods of March 3, and the third and fourth periods of March 4... Our plan was to be the first and second periods of flight guests, and Yang Di was the third and fourth periods of flight guests. Now that you don't have time, please exchange it with Yang Di, Yang Di was the first and second periods of flight guests, and you were the third and fourth periods of flight guests... In this way, you can come on March 3 and participate in the recording on March 4, so that you will not delay your live broadcast."

Of course, it doesn’t matter if the small anchors are shipped small, and no matter how cheap they are, it is difficult to disrupt the market; big anchors are different, with large shipments large, and if the price is particularly low, it is suspected of "low-price dumping".

Li Chuan frowned slightly: "What's the solution?"

After hanging up the phone, Li Chuan's face was full of helplessness.

Li Chuan cursed for a while, then directly quit Weibo.

Two months passed in a flash, and Li Chuan almost forgot about this matter. It was not until now that he received a call from Xiao Bozi that he remembered it.

Jiang Zeyu: "You are optimistic."

Zhu Hancheng was full of confidence in this. He said that he would start working tonight and ensure that he would complete the task.

‘One of them, it’s so painful to be idle!’

Xiao Box: "Or...or...or, you don't record the first two issues, record the third and fourth issues."

Li Chuan sighed secretly.

Li Chuan: "Here, you said."

Li Chuan: "That won't work, I can't catch up."

Half an hour later, he returned to the office, went to the rest room, and went to bed directly.

As the saying goes, "The low grain hurts the farmers."

Li Chuan: "Don't worry about it for now, do whatever you like."

‘I am so worried that I have to go to Changsha to record the program.’

Li Chuan: "Can you agree with Yang Di?"

This time it was not opened by Jiang Zeyu, but by a small box.

‘It should be fine if it takes only two or three days.’

‘Oh, I hope that Yang Di can be tougher and disagree with adjusting the schedule, so they can’t do anything about it.’

Li Chuan: "Impossible! I have already decided to broadcast live every Saturday. This is a very important strategy. It is impossible to change just because of yours."

He didn't have that much time, so he refused, but Xiao Box was a man who insisted on inviting him to join and serve as a permanent guest, which led to their communication process being unpleasant and almost a conflict broke out.

Small box: "Okay! Absolutely!"

Li Chuan: "No need, just say it, what's the matter?"

Of course not!

The incident of "Mr. Sen buying land to build a building" can be said to be the biggest news yesterday... This topic has not only exploded on Weibo, but has formed a great influence on the entire network. Douyin, Kuaishou, Bilibili, etc. have all circulated many videos, most of which are forwarded by marketing accounts, but they have gained a lot of views.

Of course, it is not a bad thing for anchors to make money.

It is natural that the state controls this way.

At noon, Li Chuan ate takeout in his office as usual.

Since it is your own industry, there is no such thing as "commission". The difference in it can only be regarded as normal business income.

It is to organize people to acquire them, then carry out unified packaging, sales, after-sales issues, and so on... After a meal, it is equivalent to your own industry.

The meeting lasted for more than two hours and did not end until 8:30 pm.

Small box: "This..."

Li Chuan: "Oh, then let's forget it. If you go find other guests, I won't go..."

No matter how cheap an apple is, it tastes sour, and the audience will not give you any good reviews.

Small box: "Uh."

Li Chuan: "I know I agreed, but I can't arrange the time, and I didn't deliberately break the appointment... I can't arrange the time, so I can't do anything about it."

Many of the live broadcasts for helping farmers are self-operated.

Therefore, helping farmers is still profitable, and "real free helping farmers" is not advisable.

Therefore, product selection is the top priority.

Xiao Bozi's tone changed suddenly and asked, "What's wrong?"

Li Chuan has participated in the recording of the fourth season of "Star Detective" before, and has met Xiao Box several times, leaving contact information with each other.

From an economic perspective, only by leaving enough profits for all parties can the entire market develop healthily and healthily, otherwise it will be a disaster... A complete market includes all links: production, sales, warehousing, logistics, etc. Each link needs to make money. As long as one party does not make money, the operation system of the entire market will be broken, and people will not be able to buy agricultural products at that time.

‘What’s going on?’

Agricultural product sales involve national economy and people's livelihood and affect social stability. The country strictly controls this aspect. If anyone dares to play low-priced dumping and disrupts the agricultural product sales market, he will definitely die miserably.

Li Chuan thought about it carefully and felt that Jiang Zeyu was right, so he immediately agreed to his request.

Legal affairs and public relations are both high-end talents. It is difficult to find excellent talents through online recruitment alone. Headhunting companies have a high-end talent pool. If you spend some money, you can find the right target candidate in a short time.

‘…’

Therefore, the anchors actually played a word game without affecting their money by slogan "Free to help farmers and no commissions."

Li Chuan: "Hey, Zeyu."

'grass!'

Little Box: "Didn't disturb you?"

He has a lot of things now and doesn't want to run around. If he can, he really doesn't want to answer this call, but there is no way. Who told him to agree before? For the most basic credibility of being a human being, he should still go there.

However, they finally reached an oral agreement: Li Chuan agreed to participate in the recording of "Escape Room", but was not a permanent guest, but a flying guest, and only participated in the recording of the first and second periods, with a pay of 1.6 million yuan.

What is self-operated?

As for the public relations department, let alone the "Sanmu Group" is an Internet celebrity industry. Internet celebrities are public figures, similar in nature to celebrities, and are easily attacked by public opinion. Without a strong public relations department, all kinds of troubles will inevitably arise in the future. With too many troubles, it will be difficult to ensure the healthy and healthy development of their own business.

Li Chuan said intimately, answered the phone and put it in his ear.

The next morning, he first supervised and coordinated the work of the agricultural assistance team, and then held a meeting for the administrative department, conveying the news that "the company will soon establish a legislative department and a public relations department", arranged for employees to post recruitment information online, and at the same time, he instructed Zhu Chenwei to contact several headhunting companies.

Xiao Box: "Don't be anxious first, there is always a way to solve the problem."

‘Ah~~~’

Li Chuan looked confused: "Can this... work?"

Small box: "Am...we expect to start at 10 am, and we will probably record it all day."

However, he was destined to be disappointed.

The next morning, he received a call from Xiao Bozi again, and told him that they had communicated with Yang Di. Yang Di agreed to adjust the schedule, and the "schedule exchange" was done!

When Li Chuan heard this, he felt helpless, but had no choice but to grit his teeth and take over the job.

This incident made him feel very depressed, but fortunately something that happened in the afternoon made him feel excited again.

On February 19, 2019, on the afternoon of the Lantern Festival, Sanmu Media officially upgraded to Douyin’s “core-level” MCN organization!

(End of this chapter)