The yellow storm in the NBA

On July 20, 2007, a press conference was held at the Marriott Hotel in downtown Houston. The press conference was quite large, including ESPN, T*NT, Time Warner, CBS, Sports Illustrated, The New York Times, etc.

Well-known sports media in North America are here.

Of course, the Chinese media came the most, including dozens of large and small online media and traditional media, because today was a press conference for the signing of a contract between Adidas and Quanxiao.

As the sports goods giant currently second only to Nike, Adidas still has the energy and power, and the other main figure in the contract, Quan Xiao, is the third overall pick in this year's NBA draft, an NCAA champion, and a Chinese player, so

It also attracted a large number of Chinese media reporters to follow up and report on it.

At nine o'clock in the morning local time, Quan Xiao and several major leaders of Adidas North America came to the press conference. Then, under the witness of the media, both parties signed their names on the contract that had been drawn up, and the contract became official.

It took effect, Quan Xiao officially joined the Adidas camp and became the spokesperson of Adidas.

Afterwards, there was an interview session with the on-site media. The foreign media asked nothing more than why Adidas chose Quan Xiao as its spokesperson, whether it was because of Quan Xiao's Chinese background, etc.

Adidas said that firstly, they are optimistic about Quan Xiao's potential. As this year's No. 3 pick, Quan Xiao has all the conditions to become a superstar, so Adidas did not hesitate to choose Quan Xiao.

Of course, Quan Xiao's status as a Chinese player is also one of the main reasons. It is impossible for anyone to fail to see the potential of the Chinese market, and no company says that it does not care about the Chinese market. It is for these two reasons that Adidas has

Would choose Quanxiao.

The Chinese media paid more attention to Quan Xiao himself, asking more questions about his outlook for the new season, his future plans, whether he can achieve better results in the future, etc.

Quan Xiao answered these questions briefly and directed the reporter's attention to sneakers. After all, this was a press conference for signing a contract with Adidas, not his own personal interview.

When asked why he chose Adidas, Quan Xiao said that as a world-renowned sports brand, their strength is undoubted, and their courage and sincerity also forced him to make this choice.

"As far as I know, the total contract amount is as high as 5 years and 80 million US dollars, and this year's second place Kevin Durant's contract with Nike is only 7 years and 60 million US dollars.

Yuan, LeBron back then was only worth US$93 million over seven years. So, Mr. Quan, do you think you are worthy of this price?"

Obviously, this is an unexpected question. After all, the amount of the contract is generally regarded as a commercial secret and will not be leaked easily, unless the two parties intentionally release the news.

The initial agreement between the two parties did not say that the specific amount or conditions would be disclosed, but now the reporter knows the specific amount, and even asked about it at the press conference, which is still very difficult.

When the ESPN reporter asked this question, the person in charge of Adidas North America became very unhappy. Apparently he was thinking of some bad influence.

After the media reporters at the scene learned this information, they had different reactions. Some were surprised, some were stunned, some were envious, some were disdainful, and of course some were surprised. The surprised ones were some reporters from China.

As a Chinese, the larger the endorsement contract signed by a player from his country, the more important this player is.

Now I heard that Quan Xiao's contract amount is higher than that of Durant and James. Naturally, I am very surprised. This shows that we also have players who are not inferior to you in the United States. Not to mention competitively, at least currently we are overpowering you in business.

.

"First of all, I want to confirm that this journalist friend's intelligence network is really powerful. Maybe even the FBI wants to recruit you now. Because you can even find out such business secrets." Quan Xiao made a small sarcasm.

The reporter continued:

"Since you have asked a question, let me answer you. This is the most basic polite question. When a company chooses a spokesperson, it will make a judgment after comprehensively considering all aspects of the situation. No company will be wise.

If there is such a company that decides who to sign as soon as it becomes popular, it probably won’t develop. So if you ask me whether I’m worth the price, as a sporting goods boss, I’ve already given you the best answer.”

"Secondly, I want to criticize you for deliberately creating topics and conflicts. Since you can find out the amount of the contract, it is impossible for you not to know that our contract has a trigger condition. Then let me ask you, if the conditions in the contract are reached,

The conditions are so high, do you think it’s still not worth the price?”

Quan Xiao's answer revealed a lot of information. The first was that he admitted that the amount of US$80 million over five years mentioned by the reporter was true. The second was that getting the US$80 million was obviously not unconditional and had to be done.

Only when the conditions stipulated in the contract are met can the money be fully obtained.

All the reporters at the scene were itching and eager to know what this condition was, so several reporters couldn't wait to ask this question.

"This condition is indeed there. If you want to know, you can ask another insider present. Anyway, I will definitely not tell it. This is a business secret." Quan Xiao replied with a smile on his face.

After hearing what Quan Xiao said, everyone immediately turned their guns and threw the question at the head of Adidas North America. But obviously they wanted to disappoint them, because the Adidas head just like Quan Xiao on the grounds of commercial confidentiality.

Sent away.

"Dear reporter friends, the insider I am talking about is not the person on the stage, but a friend who is right next to you. He knows the contract amount clearly, so naturally he should be aware of the conditions.

Now that you know everything, you can ask him."

So the ESPN reporter was instantly surrounded by other reporters, and then there were a lot of chatter. However, the information the reporter got was incomplete, so he was not clear about the conditions in the contract. This was very painful for him.

Surrounded and bombarded by a group of reporters, I had a headache and experienced the feeling of being a star.

The press conference can actually be said to be over here. Although there was a little disturbance in the middle, fortunately it didn't cause any big trouble.

And that mysterious condition has obviously attracted the most attention from people. Everyone is trying their best to find out what this condition is. This has brought a new round of popularity to Quan Xiao and Adidas, which is an unexpected gain.

Adidas and the Quanxiao team know very well that this condition will be discovered soon, but don't underestimate the power of these media, they are simply pervasive.

So after some discussion, the two parties decided to take the initiative to release this condition, but not now, but when the media has done their own research. Then there may be another wave of discussion, which will bring exposure and popularity.

Quan Xiao knows that this endorsement contract will definitely arouse the jealousy of many people, and he will definitely receive targeted care in the future. However, he is not worried about this problem, because he has to accept these challenges in the first place. If he wants to reach the top,

How could you not pay!

Therefore, he has been prepared for a long time and has this awareness. In everything, let his strength speak for himself on the field!